The Personal Branding Project

The Personal Branding Project
What is personal branding? Who needs a personal brand? How do I build a personal brand? What if I’m multi-passionate or not even sure what I want to do yet? From writing your brand story to choosing a hero platform, getting over imposter syndrome and t?

Creating a Content Strategy to Work Smarter, Not Harder
May 19 • 26 min
This episode was designed to help you better understand the what, why and how of content creation so you get bigger results with less effort.
7 Reasons Social Media Isn’t Working For You (And How To Fix It!)
May 14 • 32 min
If you’ve ever found yourself twisted up in a love-hate relationship with Instagram, torn your hair out because you don’t know what to post on Facebook, or spent any amount of time wondering if social media is even worth the effort… the episode is for you.
How to Adjust Your Messaging During a Crisis
Apr 1 • 35 min
If you’re frozen with fear or overwhelm about what to say or offer your audience right now, you’re not alone — and this episode is here to help.
The Truth About “Overnight Success” & What it Really Took to Build a Profitable Brand from Scratch feat. Anita Siek
Mar 17 • 44 min
If you’re getting sick of supposed overnight success stories and entrepreneurs saying, “One day everything just clicked and got so much easier!” then this is the episode for you.
Why You Need to Start Sooner + Dress for the Life You Want to Create feat. Trish Taylor
Mar 10 • 39 min
If you’ve ever felt like maybe you’ve been playing small, hiding from the world, or waiting too long to do the thing you’re destined for, this episode is for you.Trish Taylor is a talented stylist but her talent goes beyond helping women dress well….
Why Kate Toon is the Britney Spears of SEO (and How She Can Tell if You’ve “Got it”… or Not!) feat. Kate Toon
Mar 3 • 39 min
From the realities of building a brand from scratch to dealing with negative comments and why she believes everyone should become the Britney Spears of their niche (and what her “Toxic” is) — this ep is full of priceless wisdom, inspiration and a few…
How LinkedIn, journalling + imperfect action took Ruby from side hustle to six figures feat. Ruby Lee
Feb 25 • 48 min
When you think of LinkedIn there’s a good chance you think of stuffy CEOs, serious headshots and the corporate life so many of us have worked so hard to escape. And yet my guest today - who has built a profitable personal brand thanks to LinkedIn - is…
Why failure, connection and community are all crucial parts of being an entrepreneur feat. Mandy Balak
Feb 18 • 37 min
Meet Mandy Balak, founder of ACE, RISE Conference and Date Night YYC who is helping women across Canada rise up together.
Backstories, Brand Stories + One-Liners… Oh my!
Feb 6 • 34 min
Learn about the 3 key brand messaging elements you need to build a memorable - and profitable - personal brand or business
Why You Need to Be a Beyonce and Not a Batman
Jan 30 • 22 min
Learn how to tell your backstory in a way that makes sense to your audience and feels good to you.
The real secret to beating the algorithm in 2020
Jan 23 • 31 min
Wondering what it really takes to get seen, heard and remembered today?
Why You Need to Book a Personal Branding Photoshoot This Year (and How to Plan It)
Jan 16 • 27 min
Everything you need to know about personal branding photography + how to plan a personal brand photoshoot of your own.
How to Use Journalling to Achieve More and Worry Less
Jan 9 • 20 min
If you’re sick of being controlled by anxiety, racing thoughts and procrastination, you NEED to give daily journalling a try.
The REAL Secret to Achieving Any Goal for your Personal Brand in 2020
Jan 2 • 22 min
If you’re stuck in an endless loop of goal or resolution setting and “failing”, then we need to talk about what’s actually going wrong so you can make 2020 a different story.
How to Choose the Best Social Media Platforms for Your Brand
Dec 26, 2019 • 24 min
What’s the best place to be posting for your brand — Facebook, Twitter, Instagram, Pinterest or YouTube?
5 Ways to Make Content Creation Easier (and More Fun!) in 2020
Dec 19, 2019 • 23 min
Wish content creation didn’t take so damn long? I’m here to give you 5 ways to make it quicker AND easier this year.
How to Create a Kick-Ass Content Strategy for 2020
Dec 11, 2019 • 25 min
Learn how to create a 12 month content strategy for your personal brand with minimal time and effort!
Blogging vs Vlogging vs Podcasting: How to Choose Your “Hero” Platform
Dec 4, 2019 • 24 min
Let’s talk about why you need a “hero” platform and how to choose which one is right for YOU.
How to Turn Your Instagram Into a Personal Branding Machine
Nov 28, 2019 • 26 min
Sick of stressing about follower count and want some no BS advice on the aspects of Instagram that actually make a difference?
Turn Strangers into Superfans using the Power of Video
Nov 17, 2019 • 21 min
Learn how video can cover the entire customer journey, from total stranger to super-fan
How to Build a Personal Brand in 2020 and Beyond
Nov 17, 2019 • 22 min
Busting your biggest concerns about personal branding and giving you 5 practical steps to start building yours today
The 2 Biggest (Unforgivable!) Personal Branding Mistakes
Nov 17, 2019 • 17 min
The 2 biggest personal branding mistakes are probably not what you’d think
The Foundations (aka 5 Cs) of Personal Branding
Nov 17, 2019 • 24 min
Get the breakdown of my Personal Branding Blueprint to understand the 5 pillars of personal branding
The Life-Changing Magic of Personal Branding
Nov 17, 2019 • 22 min
What is a personal brand and why, as any sort of creative, entrepreneur or employee, should you even care?