From Coach To Business

From Coach To Business
Looking to make the leap from fitness coach to business owner.

01 - When Should You Make The Leap?
Nov 7, 2019 • 47 min
We dive into the question of when you should take the leap from working for others to starting your own business. We also outline the rest of the season and share our origin stories.
02 - Finding Your Market
Nov 7, 2019 • 42 min
Finding your market isn’t about having a complicated business plan or doing a bunch of demographic research - it’s about understanding who is paying for your services and where they came from. Then, once you understand that, you can try to find more…
03 - Lawyering Up (with Kevin Slaughter)
Nov 7, 2019 • 56 min
It’s time to lawyer up. We have Todd’s business partner Kevin Slaughter on this episode. Kevin is a partner and Levenfeld Perkins in Chicago, and he gives us answers to many of the common questions about employees vs contractors, if it’s ok to offer…
04 - Accounting (with Joe Morad)
Nov 7, 2019 • 64 min
Accounting can be opaque and confusing: Are coaches employees or contractors? Should you form an LLC or another type of corporation? What if you have partners? And what the heck is a “pass-through” entity anyway? It’s ok if you don’t know the answers to…
05 - How to Think About Marketing
Nov 7, 2019 • 49 min
Marketing is the juicy stuff, right? Most fitness business owners need to “get people in the door,” and having a solid marketing strategy is a surefire way to do so. But, it’s not just about Facebook advertising or having sick professional photos on your…
06 - The Tools of Marketing
Nov 7, 2019 • 62 min
People can get caught up in marketing tools and can bounce between them without having a plan - but that doesn’t mean that you shouldn’t be aware of all of the different options out there. We give a framework for thinking about how to prioritize things…
07 - Copywriting (with Will Hoekenga)
Nov 7, 2019 • 66 min
Copywriting is one of the highest leverage skills that any business owner can have, as it helps you communicate with potential clients in language that they understand and that speaks to problems that they’re actually trying to solve. Writing doesn’t need…
08 - How to Think About Sales
Nov 7, 2019 • 43 min
Sales can be an uncomfortable process, and Todd and Brandon both have many shameful and awkward experiences with attempting to sell their coaching services. However, if you think of sales as a conversation where your goal is to deeply understand your…
09 - Mastering Sales (with Lachlan Rowston)
Nov 7, 2019 • 59 min
Just like anything else worth learning, mastering sales takes a lot of reps. Lachlan Rowston from The Mind Muscle Project and Creature Fitness has been in the trenches selling gym memberships for awhile, and he’s had many different sales mentors…
10 - How to Prioritize What to Work on
Nov 7, 2019 • 50 min
It doesn’t matter how much you’re getting done if you’re not getting the right things done. While everyone loves to-do list apps and neat little time-saving hacks, the hard work is figuring out what to actually work. In this episode, we break down how to…
11 - Maximizing Productivity
Nov 7, 2019 • 55 min
Alright, now we get to dig into the tips, tricks and hacks that people love. While it’s much more important to choose the right things to work on, we still have to get stuff done. And, like any small business owner, we both have way more on our plates…
12 - Productivity and Digital Organization Frameworks (with Tiago Forte)
Nov 7, 2019 • 60 min
On this episode, we bring on productivity expert and all-around digital knowledge mastermind Tiago Forte. Tiago has a background in the Getting Things Done methodology, and he has also developed a variety of his own frameworks for thinking about digital…
13 - Retention and Operations (with Juliet Starrett)
Nov 7, 2019 • 81 min
It’s not enough to just get people in your doors. Once they show up, you have to do a great job of providing an excellent service. And, “churn” (aka monthly turnover) is the secret killer of most fitness businesses. If you aren’t able to get a handle on…
14 - Tracking Your Data
Nov 7, 2019 • 47 min
Data tracking is something that can quickly get out of control and become overwhelming. Just like most things in business, though, there’s a need to “earn” complexity before getting involved in complicated systems. The reality is that most businesses have…
15 - Dialing in your Mindset (with Angelo Sisco)
Nov 7, 2019 • 62 min
In this season, we’ve gone through all kinds of ways to strategize, prioritize, and execute on the most important things to start and grow your fitness business. However, sometimes you’re just not getting things done. And, in that case, the most important…