Null to Zero

Null to Zero

anchor.fm/nulltozero
A podcast about building companies from nothing. Product, Engineering, and interviews with smart folks, we hope you’ll enjoy the show. From the minds of Karl, Saumil, and Brandon over at Dignified (www.wearedignified.com) bringing you great digital products since 2018.


The difference between artificial intelligence and machine learning (AI vs ML)
Feb 28 • 13 min
This is our first installment of “You Know Nothing About Tech” with Karl Clement. With this episode we’re going to focus on the comparison of artificial intelligence and machine learning. What’s the difference and how to identify each concept in real…
How to Build a Company without a Product
Nov 26, 2019 • 17 min
With this episode we’re taking away all your excuses for not making that company you’ve always dreamed of by giving you three techniques to use (likely in order) to validate your idea, test demand, and then get value from early customers. All without…
How to Create an Ideal Customer Profile
Nov 12, 2019 • 8 min
This episode focuses on a strategic resource that becomes a tactical guidebook for getting into new markets / new customer segments known as the Ideal Customer Profile (ICP). We talk about how to create one and how it can help guide you in bringing in new…
Why Distribution is Critical for your Business
Nov 5, 2019 • 16 min
This episode is a bit different, our listeners asked us to talk about challenges we’re facing in products we build. Today I cover Distribution in startups and 3 mistakes we made with our product, Feathery, and how I’d do things differently if I were you…
What are Personas?
Oct 23, 2019 • 15 min
We cover the basics of what a Persona is, how to create one, why they are valuable, and finally how to use it to get stakeholder buy in at your organization in this episode of Null to Zero. This podcast is brought to you by Dignified the Digital Products…
Finding a Problem Worth Solving, For You - Part 2
Oct 23, 2019 • 13 min
The final part of our series on finding a problem worth solving, for you. We look at the convergence phase - how to filter down the big list of ideas you generated from episode 1 into a small list so you can start executing on your next big thing. This…
Finding a Problem Worth Solving, For You - Part 1
Oct 23, 2019 • 14 min
Ever wonder how people find great ideas? Hopefully we’ve got an answer for you! In this episode we take a look at the first half of finding problems worth solving - mainly the divergence phase of just getting ideas written down and how to get inspired.…