Paul Green's MSP Marketing Podcast

Paul Green's MSP Marketing Podcast

www.paulgreensmspmarketing.com
This is a show only for Managed Service Providers and IT support companies. It’s made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ult


33: Protecting client retention during Covid
Jun 29 • 33 min
In this week’s episode Although MSPs have had the opportunity during the Covid pandemic to service more clients needing homeworking solutions, the issue of client retention has never been so pressing. In this week’s show Paul’s joined by an expert in…
32: Videos make your MSP look sexy
Jun 22 • 33 min
In this week’s episode It may not be a word you thought you’d ever associate with your business, but do you want to feel ‘SEXY’?! This week Paul talks to an MSP video specialist about how to upgrade your image and influence people on your website through…
31: SPECIAL: Get new clients deep dive
Jun 15 • 68 min
In this week’s special episode Unless you’ve reached capacity, I bet you’d love more new clients. If this is something you struggle with (most MSPs do), then this special episode of the podcast is just for you. Listen to a real marketing deep dive between…
30: What your MSP can learn from Iron Man
Jun 8 • 29 min
In this week’s episode Did you know there’s a link between Iron Man and your MSP? Paul explains why embracing the ‘Iron Man protocol’ could really make your MSP stand out in the crowd and boost your business These days when it comes to marketing your MSP,…
29: Should your MSP have its own podcast?
Jun 1 • 31 min
In this week’s episode Google are not really in the search business, they’re in the experience business. Paul’s joined by an SEO expert (who also happens to be the VP of marketing at SolarWinds) to explain this and how you can appear higher in searches…
28: The huge profit impact of price increases
May 25 • 28 min
In this week’s episode Some of the best IT innovations are born from the simplest of ideas, just like the incredible physical Helpdesk Buttons that allow your users to summon support. Paul’s joined by Alex Permenter and his colleague Elizabeth Copeland to…
27: A good time to buy a competitor?
May 18 • 27 min
In this week’s episode What will be the new normal for MSPs when the pandemic is over? Paul’s joined by special guests Heather and Brian Johnson from Gozynta to talk about what we’re going to be facing and how you can spot some huge opportunities amongst…
26: How to get your technicians to upsell
May 12 • 25 min
In this week’s episode Coming up in this week’s show we’re going to look at why most technicians are so bad at upselling, and how to motivate them to tell you when your clients really should be buying extra services from you We’re also going to look at…
25: Looking after your staff now and in the future
May 5 • 23 min
In this week’s episode The world is gripped by a pandemic and offices everywhere are deserted. It may sound like the premise for a movie, but of course it’s real. This week’s one-off special episode looks at how best to manage the fragmented workforce of…
24: MSPs that niche their marketing, sell more
Apr 27 • 29 min
In this week’s episode It’s natural to baulk at the idea of turning away perfectly good clients, but specialising in a market niche doesn’t mean you need limit your options. Join Paul as he explains how you can still maintain a broad range of clients…
23: Do you expect A Team performance from B Team players?
Apr 20 • 26 min
In this week’s episode You’re great at the technical side of your business and you have some pretty good marketing ideas too - but why do we find it so hard to execute both at the same time? Paul’s joined by a special guest who understands the challenge…
22: How to get loads more client referrals
Apr 13 • 19 min
In this week’s episode It can be harder than you think to get business from a quality referral. You may be doing a great job but Paul explains why some people will never be able to recommend you Now more than ever we need to be looking after ourselves,…
21: MSP KPIs to track
Apr 7 • 32 min
In this week’s episode Hopefully your MSP has been growing at a decent rate (current blip aside) and continues to be successful, but is it REALLY heading in the right direction? This week Paul lays out some of the best KPIs - Key Performance Indicators -…
20: If your MSP is hacked you’re screwed
Mar 30 • 19 min
In this week’s episode It’s devastating for any business to suffer an IT security breach, but when it happens to an MSP it could mean ‘game over’. Following a huge story in the channel about the foiled hacking of an MSP, Paul explains how talking about…
19: Physical helpdesk buttons for your users
Mar 23 • 16 min
In this week’s episode You could be getting the edge over your competitors by giving your clients something which will automatically market your MSP and also streamline in-bound service tickets - Paul explains more about physical Helpdesk Buttons As your…
18: Coronavirus special - protect your MSP + actually grow MRR
Mar 16 • 16 min
In this week’s episode In a change to the advertised programme, Paul introduces a special panel discussing the effect Coronavirus may have on MSPs and their clients In this special episode industry experts Nigel Moore, Glenn Robertson and Andrew Eardley…
17: How to sell more cybersecurity
Mar 9 • 17 min
In this week’s episode There is an apparent shortage of cybersecurity talent and skills which is one of the key challenges MSPs have today in providing cybersecurity services to their customers. Special guest JP Kehoe from Skout joins Paul to explain how…
16: Why clients stick with their MSP, even if they’re unhappy
Mar 2 • 27 min
In this week’s episode It’s massively frustrating for a promising new deal to evaporate because the client has decided to stay with their incumbent MSP, but it happens all too often. Understanding why this happens is the key to overcoming the issue and…
15: A powerful FREE dashboard for ConnectWise
Feb 24 • 26 min
In this week’s episode If you use ConnectWise, there’s an extremely powerful and FREE tool that can extract and display information in a way you may never have seen before. Paul’s joined by the Joe Pannone to explain more about CWDash There’s…
14: How passphrases help you sell more password managers
Feb 17 • 27 min
In this week’s episode Windows Virtual Desktop is gaining some traction with MSPs as a re-sellable product, but a lot of people still have questions around best practice. Special guest Joseph Landes from Nerdio is an ex-Microsoft employee and is back to…
13: Don’t kill your technician… give them a checklist instead
Feb 10 • 28 min
In this week’s episode MSPs thrive or dive on the successful completion of small technical tasks. Paul suggests an easy solution for those times when a simple small mistake can be devastating to the business Check out the first of a two-part interview…
12: The Impact Box
Feb 3 • 24 min
In this week’s episode Not many people have heard about the Impact Box, but Paul talks about some MSPs are using them to tip prospects over the edge and turn them into happy clients Also in this week’s episode; you may not realise it but you have a Hassle…
11: The price of leadership is criticism
Jan 27 • 27 min
In this week’s episode As your MSP grows and you take on more staff, there’s an increased chance you’ll be criticised by those that work for you. Paul explains how this can actually be a good thing for your business and leadership Also in this week’s…
10: Cyber security first is the future
Jan 20 • 21 min
In this week’s episode Find out how MSPs are starting to make small changes to their business, but larger changes in their marketing, to be front-of-mind in a future where cyber security comes first This week’s big interview is with business acquisition…
9: The one sales question you must ask EVERY prospect
Jan 13 • 23 min
In this week’s episode If you’re looking to get more new clients you need to be sure your time is spent as effectively as possible. So Paul talks about the one killer question that can save you from wasting time chasing prospects If there’s one…
8: You need to write a book (authors sell more)
Jan 6 • 23 min
In this week’s episode Welcome back to Paul Green’s MSP Marketing Podcast and the first episode for a brand new year. As we take stock from 2019 and look ahead to an exciting 2020, Paul explains how writing your own business book could make the next…
7: Influence your prospects with Facebook remarketing
Dec 16, 2019 • 21 min
In this week’s episode Whilst LinkedIn is seen as the leading business marketing platform, Paul explains how Facebook can still do an amazing job for you, by using their remarketing tools On the subject of LinkedIn, special guest Fiona Challis (an MSP…
6: Watch what people are actually doing on your website
Dec 9, 2019 • 19 min
In this week’s episode Google Analytics is an extremely powerful tool, but using it can often feel daunting. Paul has found a simpler and more visual way to understand what people are really doing on your website Not that you should sell up and move on…
5: The best MSP marketing book
Dec 2, 2019 • 23 min
In this week’s episode Reading of physical books maybe declining, but if there’s just ONE book you check out (or even listen to on Audible), Paul explains how Influence by Robert Cialdini could transform the way you market your MSP Some of the best…
4: Should MSPs use direct mail?
Nov 25, 2019 • 20 min
In this week’s episode In a world where nearly every communication is digital, Paul talks about traditional direct mail, how to modernise its use and how it could help to get you in front of prospects Here are the keys to a time machine. What would you…