The Deep Dive

The Deep Dive

art19.com/shows/the-deep-dive
The Deep Dive is a culture and insights podcast with Philip McKenzie, an anthropologist who uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Every week, Philip goes below the surface with the people who matter the most.


A Music Journey from Clubs to Brands: A Conversation with Adam Merced aka DJ Mode
Feb 20 • 47 min
In this conversation, Philip spends time with Adam Merced aka DJ Mode, Music Supervisor/DJ New York City Football Club. We discuss Dj Mode’s journey as a DJ and artist, the shifts in NYC nightlife, how music is an essential source of cultural resonance…
The Art of the Scratch– A Conversation with Rob Principe
Feb 13 • 52 min
In this conversation, Philip spends time with Ron Principe, co-creator of the Scratch DJ Academy discussing the origin of the Academy the first of its kind school for the art form of DJing. They cover the impact of technology on music, the power of music…
The Meaning and Message of Influencer Marketing– A Conversation with Adam Williams
Feb 6 • 42 min
In this conversation, Philip spends time with Adam Williams, CEO of Takumi a London/NYC based influencer marketing firm. In their conversation they discuss the evolution of influencer marketing and what is on the horizon for the fast growing but…
Fighting Against the Binary – A Conversation with Faris Yakob
Jan 30 • 60 min
In this conversation, Philip and Faris discuss how the world of advertising has evolved and what that has meant for creative’s. Advertising has become a “collection of things” and they breakdown the mythology of binary. Rigor vs. Measurement Art vs.…
The Commons, Culture and Designing a Smart Ecosystem– A Conversation with Dr. Tia Kansara
Jan 23 • 50 min
In this conversation, Philip takes a journey through space and time with Dr. Tia Kansara, Founder of Replenish Earth. They discuss the importance of the global commons and how Replenish Earth focuses on creating an ecosystem that exist in harmony with…
The Black Wealth Gap and the Case for Reparations – A Conversation with Prof. William A. (Sandy) Darity
Jan 16 • 57 min
In this conversation, Philip spends time with Prof. Sandy Darity, the Samuel DuBois Cook Professor of Public Policy, African and African American Studies, and Economics at Duke University. Prof. Darity is one of the foremost experts on the Black wealth…
AI, Ethics and the Human Future – A Conversation with Prof. Timothy Snyder
Jan 9 • 50 min
In this conversation, Philip spends time with Timothy Snyder, Yale Professor of History at Yale University. The basis for their conversation is Prof. Snyder’s article “What Turing Told Us About the Digital Threat to a Human Future”. The rise of AI and its…
Lemon: How The Advertising Brain Turned Sour, Part 2
Dec 27, 2019 • 24 min
Part 2 with Orlando Wood, Chief Innovation Officer, System 1 In part 2 of the conversation with Orlando Wood, we continue to explore why the advertising brain has turned sour through Orlando’s recently published book Lemon. In this episode, we spend time…
Lemon: How The Advertising Brain Turned Sour, Part 1
Dec 23, 2019 • 25 min
Part 1 with Orlando Wood, Chief Innovation Officer, System 1 In this week’s episode Philip talks with Orlando Wood, Chief Innovation Officer, System 1 and author of Lemon: How The Advertising Brain Turned Sour. Philip and Orlando dissect the findings in…
The Power of the Hero’s Journey Part 2
Dec 19, 2019 • 25 min
Part 2 w/ Joseph Illidge, Editorial Director, A Wave Blue World In part 2 of the conversation with Joseph Illidge we continue our exploration of geek culture surpassing the mainstream. Specifically Philip and Joseph use comic book allegories to frame…
The Power of the Hero’s Journey
Dec 12, 2019 • 34 min
Part 1 with Joseph Illidge, Editorial Director, A Wave Blue World In this week’s episode Philip talks with Joseph Illidge, Editorial Director of A Wave Blue World. Philip and Joseph discuss their roots in geek culture and how niche cultures are now…
Using Value-Based Language with Clients
Dec 5, 2019 • 24 min
In this week’s episode Philip continues his conversation with Tim Stock, Co-Founder of ScenarioDNA. Philip and Tim talk about the challenges of using value based language with clients and the power of measurement to support new ideas. The future design of…
The Role of Culture in Strategy
Nov 27, 2019 • 27 min
In this week’s episode, Philip is joined by Tim Stock, Co-Founder of ScenarioDNA. Our conversation focuses on culture and how it plays a role in strategy particularly when it comes to the things that aren’t easily seen by conventional methods. We talk…
Data, Diversity, and Digital
Nov 21, 2019 • 25 min
On this episode, Philip is joined once again by Derek Walker, owner of Brown & Browner, an advertising agency based in South Carolina. The conversation challenges traditional notions of advertising and where they fall short. Sacred cows like data,…
Challenging Traditional Notions of Advertising
Nov 14, 2019 • 30 min
On Episode 1, Philip is joined by Derek Walker, Owner of Brown & Browner, an advertising agency based in South Carolina. The conversation challenges traditional notions of advertising and where they fall short. Sacred cows like data, diversity and digital…
Coming Soon: The Deep Dive
Oct 22, 2019 • 0 min
The Deep Dive is a culture and insights podcast with Philip McKenzie, an anthropologist who uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Every week, Philip will go…