The Community Karma Podcast

The Community Karma Podcast
Growth. Brand. Community. We want to show marketers and business owners how to holistically grow their brands via a community.

18: B2B Community Collaboration
Feb 13 • 27 min
How can businesses partner to “get the word out” and share the cost of promotion?
17: Don’t Alienate the Base - A Case Study
Feb 7 • 34 min
Erin Jones & Carrie Hill take a look at Brandless and their recent product line/pricing change and their mistakes that led to a very disgruntled client base.
16: Building Communities - A Case Study with Jennifer Cario
Jan 30 • 51 min
Carrie and Erin welcome friend & special guest Jennifer Cario to talk about her exciting foray away from marketing and into being a restauranteur!
15: Is Influencer Marketing Worth It?
Jan 24 • 18 min
Is engaging an influencer to promote your brand worth it? Erin & Carrie Discuss
14: You Gotta Give to Get - Supporting your supporters
Jan 16 • 15 min
If you want people to like your stuff & support you, make sure you’re returning the favor.
13: Creating Karma with Community Content
Jan 10 • 27 min
Using information and content from your local community can create a big opportunity for content that benefits your brand and shows you as a member of your “neighborhood.”
12: Party Time! Using Events to Reach Your Community.
Jan 3 • 27 min
Carrie & Erin give tips on using events to reach out to your local or virtual community!
11: Competitor Comparisons - Out “Branding” the Competition
Dec 27, 2019 • 22 min
Carrie & Erin walk you through determining who your brand’s true competitors are - and what to do about it!
10: Planning Ahead to Protect your Brand
Dec 20, 2019 • 24 min
Brand Representations Policies can save businesses a lot of headache - Carrie & Erin talk about how to do it.
9: Promise and Deliver - Developing your Brand Promise
Dec 12, 2019 • 25 min
The brand promise is a value or experience a company’s customers can expect to receive every single time they interact with that company.
8- What you Intended is not Always what they Perceive
Dec 6, 2019 • 18 min
Clear Intent is not always clear - some tips and tricks to being understood - and red flags to watch for!
7: Resolve to Rock it in 2020
Nov 29, 2019 • 27 min
Set yourself up for success in 2020!
6: Thank You, Thank You Very Much
Nov 21, 2019 • 27 min
Saying thanks! So important, but we see brands misstep while performing this seemingly simple act. We share tips for doing it right
5 - You Mad Bro? Recognizing and Dealing With Trolls
Nov 14, 2019 • 23 min
Tips and tactics for recognizing and dealing with trollish behavior in your online community.
4: Reviews - The Good, The Bad & The Ugly
Nov 7, 2019 • 30 min
Respond to every review - even the bad ones - here are tips and tactics
3: Feedback - How Will You Know If You Don’t Ask?
Nov 1, 2019 • 37 min
You should ask every customer for a review - but HOW you ask has a big impact on your success rate
2: If You Wanna Be Awesome, Don’t Be Awful
Oct 25, 2019 • 25 min
Prepare yourself to be awesome, Go out of the way to not be awful.
1 - Why Community Karma?
Oct 21, 2019 • 16 min
Erin and Carrie discuss why they were inspired to start The Community Karma Podcast and outline what you can expect from each episode!