The Loyalty Minute

The Loyalty Minute

theloyaltyminute.com
One Podcast, Two Styles: 1. A daily one minute briefing on the latest trends, statistics and industry news in the world of customer loyalty. 2. A weekly conversational style interview with marketing experts and business leaders sharing insightful and entertaining stories about customer loyalty. For curated customer loyalty news stories and full length articles which may have been referenced on the show, please visit https://theloyaltyminute.com


83 - (Interview) With Ken Cohn - CMO Of CbdMD
Sep 29 • 24 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ken Cohn, Chief Marketing Officer of cbdMD. Welcome to the show Ken, thanks for joining me. For those loyal listeners out there…
82 - (Interview) With Gunter Phau - Founder and CEO of Stuzo
Sep 24 • 27 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Gunter Pfau. Gunter is the founder and CEO at Stuzo, is an entrepreneur, angel investor, and leads Stuzo’s strategic direction…
81 - (Interview) with Kim Freer - CMO of Yoshinoya Japanese Kitchen
Sep 11 • 23 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Kim Freer. Kim is the CMO for Yoshinoya Japanese Kitchen. Hired to up the brand’s digital game in 2020, she quickly went to work…
80 - (Interview) With Danielle Brown the CMO of Points International
Aug 27 • 24 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Danielle Brown the Chief Marketing Officer of Points International (Points.com). Danielle is at the helm of Points’ marketing…
79 - (Interview) with Jonathan Silver - CEO of Affinity Solutions
Aug 21 • 31 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Jonathan Silver, CEO of Affinity Solutions, a global insights and marketing solutions firm. Welcome to the show Jonathan, thanks…
78 - (Interview) With Carlos Dunlap-Beard - VP Of Loyalty Solutions At Clarus Commerce
Aug 20 • 24 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Carlos Dunlap-Beard. Carlos currently serves as the VP of Loyalty Solutions at Clarus Commerce. He is a recognized Loyalty…
77 (Interview) With Laura Rea Dickey, CEO of Dickey’s Barbecue Barbecue Pit
Jul 28 • 22 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc and the Ultimate Pit Master. Welcome to the show Laura Rea, thanks…
76 (Interview) With Adam Fox - Director of Digital Experience for QDOBA Mexican Eats
Jul 20 • 22 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Adam Fox, the Director of Digital Experience @ QDOBA Mexican Eats. Welcome to the show Adam, thanks for joining me. —- Send in a…
75 - (Interview) With CJ Ramirez - SVP of Marketing for Dog Haus
Jul 17 • 30 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with CJ Ramirez the SVP of Marketing at Dog Haus. The Haus in Dog Haus is spelled HAUS for those of you who are going to google it…
74 - (Interview) With Mark Johnson - CEO & CMO of Loyalty 360
Jul 1 • 25 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Mark Johnson. Mark is the CEO and CMO of Loyalty 360. Loyalty 360 is THE authority on everything customer loyalty. From loyalty…
72 - (Interview) With Prateek Dayal Chief Strategy Officer of Aqilliz
Jun 13 • 25 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Prateek Dayal. Prateek is the Chief Strategy Officer at Aqilliz, a martech solutions provider that seeks to restore trust,…
71 – (Interview) With Bram Hechtkopf – CEO of Kobie Marketing
Jun 8 • 40 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Bram Hechtkopf. Bram is the CEO of Kobie Marketing, a loyalty marketing company that designs, builds and optimizes loyalty…
70 - Sephora Updates Its Beauty Insider Loyalty Program
Jun 5 • 1 min
Welcome Loyal listeners to episode 70 of the loyalty minute. Today we’re going to be talking about what Sephora has done to update its Beauty Insider loyalty program. It actually joined other beauty retailers like Ulta and Dermstore in providing monetary…
69 - (Interview) With Michael Huard, A Content Marketing Manager At Iterable
May 21 • 22 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Michael Huard. Michael is a Content Marketing Manager at Iterable, a growth marketing company. Welcome to the show Michael,…
68 - (Interview) With Maraina Ruppert - Manager of Loyalty Marketing for Choice Hotels
May 14 • 23 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Maraina Ruppert, The Manager of Loyalty Marketing for Choice Hotels. Welcome to the show Mariana, thanks for joining me. For…
67 - (Interview) With Dr Jodi Berg President and CEO of Vitamix
Apr 30 • 35 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Dr. Jodi Berg, President and CEO of Vitamix. Welcome to the show Jodi, thanks for joining me. For those loyal listeners out there…
66 - (Interview) With Drew Howell, VP of Brand Solutions and Alliances at Bumped
Apr 24 • 35 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Drew Howell. A customer experience and loyalty innovator who currently is the Vice President of Brand Solutions and Alliances at…
65 - (Interview) With Richard Jones - CMO of Cheetah Digital
Apr 14 • 32 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Richard Jones, the CMO of Cheetah Digital Welcome to the show Richard, thanks for joining me. For those loyal listeners out there…
64 - (Interview) With Luke Peters - CEO of NewAir
Apr 9 • 24 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Luke Peters who he is the CEO is NewAir, a B2C Internet retailer, and he’s also the host of The Page 1 Podcast, which he will…
63 - (Interview) With Don Fox - CEO of Firehouse Subs
Apr 2 • 39 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with Don Fox, the CEO of Firehouse Subs & Two Time Author of Patton’s Vanguard, as well as Board Member of Army Historical Foundation…
62 - Interview with Nicola Buck and Adam Glauberman of BP
Mar 31 • 29 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Nicola Buck and Adam Glauberman who are with BP (that’s British Petroleum for those of you who drive electric cars and don’t…
61 - What Some Companies Are Doing To Help During The COVID-19 Pandemic
Mar 30 • 1 min
Welcome Loyal listeners to episode 61 of the loyalty minute. Today we’re going to be talking about what some companies are doing to help those affected during the COVID-19 pandemic. Church members use Chick-fil-A rewards to thank COVID-19 health workers…
60 - 5 Loyalty Program Metrics That Matter
Mar 27 • 1 min
Welcome Loyal listeners to episode 60 of the loyalty minute. Today we’re going to be talking about 5 Loyalty Program Metrics That Matter. This article was written by Brittney Brown, Consultant on the Aimia Strategy & Consulting Team Metric 1 – MEMBER…
59 - Loyalty from Franchisor to Franchisee
Mar 24 • 1 min
Welcome Loyal listeners to episode 59 of the loyalty minute. Today we’re going to be talking about A different type of loyalty, the loyalty a brand or franchisor has with its franchisees. During these unprecedented times of shutdowns during the covid-19…
58 - (Interview) With Carol Smith - Loyalty Manager at IKEA Memphis
Mar 20 • 25 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Loyalty Manager for IKEA Memphis, Carol Smith Welcome to the show Carol, thanks for joining me… —- Send in a voice message:…
57 - 3 Signs Your Brand Isn’t Telling a Winning Story (and How to Fix Things)
Mar 19 • 1 min
Welcome Loyal listeners to episode 57 of the loyalty minute. Today we’re going to be talking about 3 Signs Your Brand Isn’t Telling a Winning Story (and How to Fix Things) This was a great article in Entrepreneur magazine today and is well worth a read.…
56 - Interview With Jeff Mabe - Director of Loyalty Programs at Boingo
Mar 12 • 26 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Director of Loyalty Programs at Boingo, Jeff Mabe. In past episodes, I usually go on to explain more details about our guests,…
55 - Leveraging Connection and Progress to Become a Go-To Brand
Mar 11 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Leveraging Connection And Progress To Become A Go-To Brand Like Amazon, Harley-Davidson And Southwest? Based on a recent global study of more than 400 brands,…
54 - (Interview) With Andy Lowenthal - Customer Loyalty Director at FranklinCovey
Mar 10 • 25 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Andy Lowenthal who is the Customer Loyalty Director at FranklinCovey. Andy has been working in the market…
53 - The Failure To Communicate
Mar 9 • 1 min
What we have here, is failure to communicate. That is one of my favorite lines from any movie. That movie of course is Cool Hand Luke. And if you’ve never seen it, please stop listening to this podcast immediately and go watch it now… Go ahead, I’ll wait……
52 - How Life Insurers Can Boost Customer Numbers And Loyalty With Gamification And Rewards
Mar 5 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how Life insurers can boost customer numbers and loyalty with gamification and rewards. An interesting Business Insider article came out this morning…
51 - Can Loyalty Programs Remain Viable In A Cookie-less Era
Mar 4 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how loyalty programs can remain viable in a cookie-less era? A KPMG study from November 2019 found Australia, Italy and Canada have the highest rates of…
50 - How To Distinguish Transactional Customer Relationship From An Emotional One
Mar 2 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about How you distinguish a transactional relationship from an emotional one? In a report titled, “Loyalty That Lasts” published jointly by Cheetah Digital and CMO…
48 - Subscription Based Loyalty Secrets From Uber, Lyft, BarkBox and More
Feb 27 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the subscription based model of customer loyalty. Of course everyone knows about Amazon Prime, where for $119 a year you can get free 2-day delivery Plus…
47 - (Interview) With Sean Donnelly - Loyalty Consultant - Fivestars
Feb 27 • 19 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Sean Donnelly, Sean is a full time loyalty consultant who brought his New Jersey attitude down south to South…
45 - Trevor Hadick - Loyalty Manager - Spirit Airlines
Feb 26 • 24 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Trevor Hadick. Trevor is a data driven marketer who currently manages Spirit Airline’s loyalty program. Currently…
46 - Quality Vs. Price In Retaining Loyal Customers
Feb 25 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Quality vs. Price in retaining loyal customers. Quality is becoming more important than price to most consumers, as 53 percent rate quality as the most…
44 - How to Beat 50% of Your Competitors in the Customer Loyalty Arena
Feb 24 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how to beat 50% of your competitors in the customer loyalty arena We now have enormous access to customer data at our fingertips – yet 80% of data is “dark…
43 - How To Create A Customer Loyalty Program For Your Business
Feb 21 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how to create a customer loyalty program for your business… It’s one of the most cited statistics in the business playbook: 80% of your venture’s profit will…
42 - What Gen Z Shoppers Really Want
Feb 20 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about What Gen Z shoppers really want. In a global study co-sponsored by the IBM Institute of Business Value and the National Retail Federation, they examined what…
41 - The Top Three Mistakes Companies Make With Their Loyalty Program
Feb 19 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the top three mistakes companies make with their rewards program. First off, there is a difference between a repeat customer and a loyal customer. Some…
40 - The Hoops Customers Jump Through For Loyalty
Feb 18 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about in interesting article by Courtney Jespersen of NerdWallet called Millennial Money: Make Your Brand Loyalty Pay Off Blogger Dani Austin of Dallas, Texas,…
39 - Mining Your Customer Data For Increasing Loyalty
Feb 14 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about mining your customer data to improve loyalty. Equipped with loyalty programs, convenience stores and other retailers are collecting more data on their…
38 - Superstitions and Pavlovs Dog
Feb 13 • 1 min
Welcome loyal listeners and today’s episode and I started to think what does it really seem like to be superstitious am I superstitious then I thought what is really superstition mean in an essence it’s kind of habit that you believe if you continue to do…
37 - The Rise of Experiential Marketing And What It Means To Your Brand
Feb 12 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Experiential Marketing and what it means to your brand. If you’ve been watching the marketing industry trends over the past few years, you will have noticed a…
36 - Live Chat and Chatbots Overtake Email For Retail Communications
Feb 11 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about live chat and chatbots overtaking email for retail communications, and its effect on customer and brand loyalty. Independent research from Narvar and YouGov…
35 - (Interview) with Tom Schwab - Founder and CEO of Interview Valet
Feb 10 • 23 min
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Tom Schwab - Founder & Chief Evangelist Officer of Interview Valet. Interview Valet is the concierge-level…
34 - The 800 Pound Gorilla In The Loyalty Space
Feb 6 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about The 800-pound gorilla in the Loyalty program space, and that company is called Google. As I’m sure you already know Google dominates every aspect of your…
33 - What Customer And Brand Loyalty Mean To A Company’s Valuation
Feb 5 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about what brand and customer loyalty mean to a company’s valuation. In a nutshell it comes down to the company’s perceived purpose. Brands with a high sense of…
32- Protecting Your Loyalty Program From Fraud
Feb 4 • 1 min
Welcome Loyal listeners in today’s episode of the loyalty minute, we’re going to be talking about loyalty program fraud. Now we’re not talking about someone coming in to steal your points, it’s more about the personal information that has significant…
31 - God Gave You Two Ears And One Mouth Use Them In That Ratio
Feb 3 • 1 min
Welcome Loyal listeners to today’s episode of the loyalty minute… Nothing can make your heart drop faster than feeling like you just lost a loyal customer. But just because a customer is unhappy, it does not mean they are gone for good. On the contrary, a…
30 - (Interview) With Matt Barnett CEO of Bonjoro
Jan 30 • 27 min
In this episode we talk with Matt Barnett who is Papa Bear, CEO and head of product at Bonjoro, a 1-1 personalized video messaging platform changing the way companies build long term loyalty with customers from the get go. I think you’ll find some…
29 - Merkle and Levo Report Uncovering Buying Behaviors and Purchasing Power of Millennial Women
Jan 30 • 1 min
Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at the Merkle Report Uncovering Buying Behaviors and Purchasing Power of Millennial Women. The report was done in 2018, but the data is still very relevant…
28 - Bond Brand Loyalty Report
Jan 29 • 1 min
Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at how Loyalty programs are another great way to create long-term relationships and boost sales. According to the Bond Brand Loyalty Report: • 77% of consumers…
27 - Oracle Retail Topography Study of 15500 Consumers
Jan 28 • 1 min
Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at Oracle Retail Topography Study which Asks 15,500 Consumers About Views on Privacy and Personalization, Supply Chain Visibility and Readiness for Facial…
26 - (Interview) With On-Demand CFO Ken Wentworth
Jan 27 • 31 min
In this episode, the On-Demand CFO Ken Wentworth talks about brand and customer loyalty in the every day lives of his clients, and share personal stories about what drives brand loyalty as a personal consumer. To connect with Ken Directly, you can reach…
25 - Euclid Survey and Research - Evolution of Retail, The Brand Perception Effect
Jan 24 • 1 min
Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at Euclid’s survey and report called, Evolution of Retail: The Brand Perception Effect. Euclid, is a leading data platform for offline attribution and store…
24 - How To Make Great Loyalty Program Even Better? Sephora Has The Answers
Jan 23 • 1 min
Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at what makes the Sephora loyalty program one of the top loyalty programs in the retail space. In a recent Forbes article titled “how to make a great loyalty…
23 - How Personalization Can Enhance The Relationship Between The Brand And The Customer
Jan 22 • 1 min
Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at The Epsilon customer loyalty research study conducted along with GBH Insights into how personalization can enhance the relationship between the brand and the…
22 - PwC International Customer Loyalty Survey
Jan 21 • 1 min
Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at PwC international survey of 15,000 consumers across 12 countries including the US, UK focused around customer loyalty and and found that experience is…
21 - (Interview) New Conversational Style Customer Loyalty Podcast with Rob Gallo
Jan 20 • 5 min
Welcome Loyal listeners to today’s episode of the loyalty minute. I’m your host Rob Gallo, and For the past few months I have been producing short one or two minute daily podcast highlighting so key insights in the customer loyalty space, but today marks…
20 - The Future of Hotel Loyalty Programs
Jan 17 • 1 min
Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the future of hotel loyalty programs… The link to the complete article can be found at theloyaltyminute.com Smart hospitality companies are adapting their…
19 - 2020 Is The Year Of The Brand Mashup
Jan 15 • 1 min
Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at 2020 being The Year Of The Brand Mashup… The link to the complete article can be found at theloyaltyminute.com A few of the key highlights are: Emerging And…
18 - Subscription Based Loyalty Programs
Jan 13 • 1 min
Beyond the subscription model, I see some very relevant issues with how big companies should view their loyalty programs: 1. Smart brands are looking beyond offering points in exchange for a purchase as a model for building loyalty. Consistent engagement…
17 - 5 Tips for a Successful Restaurant Loyalty Program
Jan 8 • 1 min
Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking 5 Tips for Successful Restaurant Loyalty Programs 1. Go Digital This sounds obvious but you’d be amazed at how many restaurant operators don’t get it. If you need…
16 - The Loyalty Economy - Harvard Business Review article
Jan 2 • 1 min
Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking The Loyalty Economy. In the most recent issue of the Harvard Business Review (which you can find the link to the full article at theloyaltyminute.com) you’ll find…
15 - To Coupon Or Not Coupon, That Is The Loyalty Question
Dec 20, 2019 • 1 min
Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking the Inmar Shopper Behavior Study which uncovered that a staggering 83% of respondents reported that coupons were a reason for differences in their purchasing…
14 - Top 3 Mistakes Loyalty Programs Are Making
Dec 18, 2019 • 1 min
Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking a the top three mistakes most loyalty programs are making. First let’s start off with a little fact that the average person in the US is a member of 19 loyalty…
13 - Why do so many people say ‘no’ to retailer loyalty programs?
Dec 12, 2019 • 1 min
Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at Why so many people say ‘no’ to retailer loyalty programs? In past episodes we discussed why people leave or stop using loyalty programs, A full 38 percent of…
12 - KPMG Survey of 18000 Consumers
Dec 5, 2019 • 2 min
Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the KPMG survey of over 18,000 consumers in 20 countries which explores the nature of customer loyalty and how some traditional loyalty programs may NOT be…
11 - The Customer Experience
Dec 2, 2019 • 1 min
For this and more insights on customer loyalty, be sure to visit theloyaltyminute.com —- Send in a voice message: https://anchor.fm/rob-gallo/message
10 - The seven deadly sins of building a loyalty program
Nov 15, 2019 • 1 min
Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the seven deadly sins of your loyalty program. Make it easy to find on your site. It should be above the fold and clearly marked as your loyalty program. Make…
9 - Effectively integrating an app within your loyalty program
Nov 6, 2019 • 1 min
Apps are part of our day-to-day lives, we use them for just about everything on our phones, so it’s no surprise that brands are integrating Apps into their existing loyalty program and vise versa as a way to reach and target their customer base. According…
8 - Oracle study - The Loyalty Divide in QSR - Quick Service Restaurants
Nov 6, 2019 • 1 min
Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at some interesting insights in the loyalty programs of QSRs (Quick Service Restaurants) According to an Oracle study ”The Loyalty Divide,” looking at the gap…
7 - Righting a wrong, how American Express fixed the mistake it made with Plenti
Nov 5, 2019 • 1 min
The Plenti Coalition Loyalty program launched and shuttered by American Express during the last three years had cost the company a sizable amount of money, but at least they learned from their mistake and made the adjustment. Back in February, 2019…
6 - Morning Consult Study of 2,200 Internet Users Regarding Brand Loyalty
Oct 11, 2019 • 1 min
A recent survey from Morning Consult, which polled 2,202 US internet users, found that some consumers—particularly Gen Z and millennials—are not always ready to commit to just one product. More than half (51%) of 18- to 21-year-olds said they would like…
5 - The New Topography of Retail study conducted by Oracle
Oct 8, 2019 • 1 min
The New Topography of Retail also identified a new global expectation of service staff to be armed with more information than ever before. A majority of consumers (74 percent globally and in North America respectively) think knowledgeable in store staff…
4 - The State of Customer Loyalty in 2018 from a study conducted by Yotpo
Oct 8, 2019 • 1 min
The State of Customer Loyalty in 2018 from a study conducted by yotpo (yacht po) 1. Why are you loyalty to a brand? A. 55% of consumers are brand loyal because they love the product, 25% say it’s the deals, and 7% say it’s the customer service. 2. How…
3 - A wake-up call for sleepwalking loyalty programs
Oct 7, 2019 • 1 min
In the Travel Loyalty Report conducted by Expedia Affiliate Network and Points International, they uncovered a plethora of valuable data and insights in today’s loyalty programs. The report highlights that discounts and coupons are still the most popular…
2 - Improving Customer Experience (CX) build better brand affinity
Oct 5, 2019 • 1 min
The data revealed in this Inmoment research uncovers the customer journey though their initial phase of engaging with a brand. The large majority of shoppers — 80 percent — said they “grew to love” a brand over time; the cumulative effect of great…
1 - The Motista Retail Study on Emotional Connections in Brand Building
Oct 4, 2019 • 1 min
There is a 300% increase in the Life Time Value (LTV) of a customer who has an emotional connection to a brand. The study also reveals the consumers with an emotion connection stay loyal to that brand for an additional 2.7 years, and will recommend that…