The Price of Football

The Price of Football
Football finance expert Kieran Maguire and comedian Kevin Day follow the money to find out what’s really going on behind the scenes of the beautiful game.

Players’ pensions, FC St Pauli, Bury v Portsmouth
Mar 29 • 24 min
Kevin and Kieran take a look at how players’ pensions work, how German side FC St Pauli’s financial model works, and why Portsmouth survived going into administration but Bury didn’t. For information regarding your data privacy, visit
Spurs, Accrington Stanley and Brexit
Mar 25 • 24 min
Kevin and Kieran answer listeners’ questions on Tottenham Hotspur’s business model, how Accrington Stanley successfully compete in League One with one of the lowest budgets in the football league, and how much referees really earn. For information…
Leyton Orient chief executive Danny Macklin and coronavirus latest
Mar 22 • 29 min
Kevin and Kieran take a look at the very latest ramifications for football because of coronavirus, and speak to Leyton Orient chief executive Danny Macklin about how the League Two club is coping. For information regarding your data privacy, visit…
Big interview - SPFL boss Neil Doncaster
Mar 18 • 43 min
Kevin and Kieran talk to Neil Doncaster, chief executive of the Scottish Professional Football League, about cross-border leagues, club losses, FFP, VAR and much more. Please note - this episode was recorded before Scottish football was suspended because…
Coronavirus Special
Mar 15 • 65 min
Professional football around Europe is suspended and this summer’s European Championship is in doubt. Fans, players, clubs and all the businesses associated with the game are affected. Kevin and Kieran take an in-depth look at the implications for…
Arsenal’s money woes, Protests at Hoffenheim, and angry West Brom shareholders
Mar 11 • 36 min
Kevin and Kieran take a look at the numbers behind one of the Premier League’s giants, Arsenal, and find out why they’ve slipped from second richest club to bottom of the ‘Top Six in just a decade. They also find out what’s behind the protests against the…
Record transfer fees, Hearts’ fan ownership, referees fees
Mar 8 • 22 min
Kevin and Kieran take a look into whether the record transfer fees paid over the years have proved good value for the paying clubs. Plus, are fan-owned clubs a good thing, and how much do referees get paid? For information regarding your data privacy,…
Wolves v Swansea and sackings speeding up
Mar 4 • 27 min
Kevin and Kieran compare the accounts of Wolves, who were promoted to the Premier League in 2018, and Swansea, who went down into the Championship the same season. Plus, why clubs might be accelerating their sackings of managers this year, and the…
Charlton Athletic, the real living wage, and Richard Scudamore’s bonus
Mar 1 • 23 min
Kevin and Kieran take a look into the latest goings-on at both Charlton Athletic and Blackpool, which clubs pay their staff the “real living wage”, and the £5m bonus Richard Scudamore received when he left his job as chairman of the Premier League. For…
Everton and SportPesa, the cost of being a mascot, and Bury’s rebirth
Feb 26 • 30 min
Kevin and Kieran take a look at the money behind Everton’s decision to ditch its current shirt sponsor, African gambling company SportPesa. Plus, how much does it cost to be a mascot, the price one fan paid for wearing the wrong t-shirt, and the rebirth…
Manchester City, FFP, and the two-year European ban
Feb 23 • 43 min
Kevin and Kieran take an in-depth look at the reasons behind Manchester City’s two-year ban from European club competitions by UEFA for breaching Financial Fair Play Rules. Plus, how the Professional Footballers’ Association works, how clubs value their…
West Ham United, Forest Green Rovers, and an unusual season ticket offer
Feb 19 • 27 min
Kevin and Kieran take a look at West Ham United, one of the twenty richest clubs in Europe but who are currently languishing at the wrong end of the Premier League table. We’ll also look at the financial impact of dropping out of the football league, how…
Ian Holloway and Grimsby, Euro 2020 and the FA, and winding up orders
Feb 16 • 21 min
Kevin and Kieran discuss the impact of Ian Holloway’s new status as both manager and shareholder at Grimsby Town, how much the FA might get if England win the Euros, why some clubs repeatedly appear in court to be wound up yet have their case adjourned…
Liverpool vs Shrewsbury, January transfer window, and Plough Lane’s return
Feb 12 • 29 min
A look at the numbers behind the recent FA Cup replay between Liverpool and Shrewsbury, what happened in the January transfer window, Wimbledon’s attempt to move back to Plough Lane, and signs of life at Bury. For information regarding your data privacy,…
Europa League cash, Rangers and directors’ loans
Feb 9 • 20 min
Kevin and Kieran look at how much the Europa League is worth to the clubs involved this season, why some clubs post ‘abbreviated accounts’, how Rangers are doing, how directors’ loans work, and why players can only play for two clubs a season. For…
Everton, pies and pints, and the club that can’t afford to sell players
Feb 5 • 45 min
Kevin and Kieran analyse Everton’s latest numbers after it became the second Premier League club in the last few weeks to publish losses of more than £100m. Kieran interviews someone who works in footbal catering, and reveals which club can’t afford to…
Undisclosed transfer fees, the EFL TV deal and crowdfunding
Feb 2 • 23 min
Kevin and Kieran look at why some transfer fees are undisclosed, the value of the Championship TV deal, why debt isn’t a factor in the FFP rules, how German ownership rules differ from those in England and the future of crowdfunding in football. For…
Derby County, the League Cup and Ed Woodward
Jan 29 • 30 min
Kevin and Kieran take a look at the recent shenanigans at Derby County, including its charge for breaking spending rules. They also look at the money side of the League Cup after Pep Guardiola said he’d scrap it, why the president of La Liga says Fifa and…
Leeds and QSI, Salford City and Third-Party Ownership
Jan 26 • 27 min
Kevin and Kieran take a look at where a bundle of cash from Qatar Sports Investments would put Leeds United in terms of the Premiership hierarchy. Plus, just how much have the owners of Salford City injected into the club, and did third[-party ownership…
Premier League Salaries Since 1993
Jan 22 • 30 min
Kevin and Kieran take a look at how Premier League salaries have changed since 1993 and the difference between the prize money on offer in the Women’s FA Cup and the men’s version. For information regarding your data privacy, visit
Sheffield United, Nottingham Forest and the A-League
Jan 19 • 24 min
Kevin and Kieran take a closer look at the ownership battle at Sheffield United, the last decade at Nottingham Forest, the strength of Australia’s A-League, grassroots football funding reform, and much more. For information regarding your data privacy,…
Chelsea, Southend and Saudi Arabia
Jan 15 • 34 min
Chelsea have released their latest numbers so Kevin and Kieran take a look and find out the implications of their huge annual losses and the total Roman Abramovic has spent getting rid of managers. Plus, the row over the FA Cup and BET 365, the latest on…
Spireites, the next Leeds United and the FAI
Jan 12 • 25 min
Kieran and Kevin look into the way Chesterfield’s finances have changed following their descent into non-league football. They also ask whether we’re likely to see another Leeds United-style collapse in the Premier League any time soon. Plus, following…
Champions League Cashola
Jan 8 • 24 min
After UEFA reveals how much cash each club received for the group stages of this season’s Champions League, Kevin and Kieran find out who came out on top. Plus, with talk again of a European Super League in the future, they ask whether these figures…
Pellegrini’s exit and World Cup 2022
Jan 5 • 22 min
Kevin and Kieran look at how much a winter World Cup will cost English football, discuss the impact internet streaming will have on football broadcasting in the next year or so, and gaze into Kieran’s crystal ball to predict how football’s finances might…
Stoke City and Bet365
Jan 1 • 31 min
Kevin and Kieran look closely at the latest numbers from Stoke City to find out the true cost of relegation from the Premier League and compare the club’s shaky financial state with that of its parent company, Bet365. Plus, the price a player and club…
Christmas Special
Dec 24, 2019 • 27 min
Kevin and Kieran answer a load listeners’ questions, including where the fine paid by Leeds over ‘spygate’ ended up, whether Premier League clubs’ revenue is anywhere near its peak, and why the away club’s ticket money s often paid to the home club five…
Liverpool FC
Dec 18, 2019 • 34 min
Kevin and Kieran look into the financial side of European champions Liverpool FC and discuss just how much it could be worth to the club if Jurgen Klopp ends the long wait for a league title at Anfield this season. Plus, how much does it really cost to…
Dec 11, 2019 • 46 min
Kevin & Kieran take a detailed look at how the scouting system works with Darren Robinson, former head of recruitment at Birmingham City and now founder of iScout, which runs scouting services for professional clubs. Plus, the latest on Macclesfield and…
Stadium Sales
Dec 4, 2019 • 53 min
A whole bunch of clubs have sold or mortgaged their stadium over the last few years. In this episode of the Price of Football podcast Kevin and Kieran take a close look at some of those deals to find out why they’ve done it, and who have been the key…
Manchester City
Nov 28, 2019 • 47 min
Kieran and Kevin take a peek at the finances of the Premier League champions Manchester City in the week that its parent company became the most valuable sports group in the world. Also this week, is there anything in the main political parties’…
Financial Doping
Nov 20, 2019 • 44 min
Kevin and Kieran examine the ways some clubs pump up their income through stadium sales, sponsorship deals and more with companies connected to club owners, which are all legitimate but were referred to by Arsene Wenger as ‘financial doping’. Plus, why…
Football Agents
Nov 13, 2019 • 46 min
Kevin and Kieran get an insider’s view on the way agents operate in football with the former general secretary of the Association of Football Agents, Jonathan Booker. Plus, the latest on the money behind the Emiliano Sala transfer and why Derby County…
Financial Fair Play
Nov 6, 2019 • 40 min
We’ve all heard of UEFA’s Financial Fair Play Regulations, otherwise known as FFP, but how do they work, what happens to clubs that break the rules, and what are the ways that some clubs get around them? Plus, Kevin and Kieran ask whether fans can…
Champions League shake-up
Oct 31, 2019 • 39 min
How will the proposed changes to the Champions League affect clubs’ finances? Plus, what impact will Brexit have on the beautiful game in the UK and Europe? For information regarding your data privacy, visit
Manchester United and the Glazers
Oct 23, 2019 • 35 min
Just a few seasons ago Manchester United were the richest and most successful club in England. In recent years, though, performances have dropped considerably on the pitch and they now miss out on the Champions League just as regularly as qualify. So what…
Mike Ashley and Newcastle United
Oct 16, 2019 • 33 min
Sports Direct founder Mike Ashley bought Newcastle United in 2007. Plenty of the fans don’t like him but what does the club’s balance sheet tell us about his reign? Also, what’s going on with the millions Barcelona paid Liverpool for Phillipe Countinho?…
Bury’s demise
Oct 10, 2019 • 39 min
In August 2019 Bury FC were expelled from League One, bringing 125 years of league football at Gigg Lane to an end. In the first episode of Price of Football, Kieran and Kevin look at how Bury’s demise came about and what can be done to stop it happening…
Oct 8, 2019 • 3 min
It’s here! Price of Football is the podcast that takes a close look at the money behind the beautiful game. Hosted by comedian Kevin Day and football finance expert Kieran Maguire, there’ll be a new episode every week and episode one will be out in the…