The WHY MARKETING Podcast is a business podcast for marketers that’s hosted by Rusty Pepper. Each week Rusty sits down with a different guest to explore their careers and the moment they realized they were meant to be a marketer, the leaders that have?

The Converging of Traditional Advertising with the World of Entertainment
Nov 12 • 27 min
Brands today are becoming increasingly more entertaining in the way they advertise their products and that’s no coincidence, according to Michael McIntyre who is my guest this week. Michael is the Founder and President of MOCEAN, a full-service marketing…
The Making of an Effective & Successful Marketing Leader
Nov 5 • 18 min
On this episode of The WHY MARKETING Podcast we explore the traits that make effective and successful marketing leaders with Thomas Barta, a renowned marketing expert, speaker, and co-author of the business book, The 12 Powers of a Marketing Leader - The…
Serving Up Marketing Goodness
Oct 29 • 24 min
This week on The WHY MARKETING Podcast I sat down with Andrea Kayal, Chief Marketing Officer at Upserve about the benefits of working for a portfolio company of Vista Equity Partners, merging marketing best practices when acquiring another business, the…
The Building Blocks of Success
Oct 22 • 24 min
This episode of The WHY MARKETING Podcast features Todd Smith who is the VP of Global Partnerships and Marketing for the U.S. Chamber of Commerce and how his background working in sports and entertainment taught him the importance of partnerships!
The Technician
Oct 15 • 29 min
During our episode, Neil shared some of the unique B2B marketing challenges he’s faced as a CMO, how he stays current with marketing trends & technologies, the importance of doing ‘crazy’ customer experiments, and how DISCO was able to become the market…
The Advocate
Oct 7 • 26 min
This episode of The WHY MARKETING Podcast features Marissa Freeman, the Chief Brand Officer at HP Enterprises and one of the leading advocates on the importance of women in technology. During our time together, we tackled several hot marketing subjects…
Take Me Out to the Ballpark…
Oct 7 • 26 min
This episode of The WHY MARKETING Podcast is all about marketing and telling the stories of how today’s leading marketers got to where they are, what they’re focused on, and so much more!
Navigating the Sea of Sameness
Jul 28 • 23 min
Is your company’s messaging and value proposition different, I mean, truly different? Do they allow your brand to stand out? If you can’t confidently answer YES to these two simple questions, then your brand is most likely lost in “the sea of sameness”…
The Essence of Brand Stories
Jul 23 • 24 min
In Episode 27 of The WHY MARKETING Podcast we talk to Jeff Swystun, Agency Lead and Consulting CMO about the missing fundamentals of marketing, his Madison Avenue career, how storytelling still captivates, and we cover his new book, Why Marketing Works.
How a Big Ass Toy Helicopter Transformed an Industry!
Jul 16 • 39 min
This week we are excited to have Colin Guinn stopping by to talk about how building a big ass toy helicopter helped launch his amazing career while pioneering the modern day drone industry, as the co-founder and CEO of DJI North America. A serial…
The Mindset of an Overachiever
Jul 8 • 38 min
This week I had the privilege to sit down with Lori Tauber Marcus about marketing, fitness, leadership and why corporate boards should be looking to create a more diverse set of directors. To learn more about Lori……
The Sultan of Search
Jul 1 • 36 min
This week we’ve got a special treat by talking to the Sultan of SEO, Garrett Mehrguth. Mehrguth is the Founder and CEO of Directive, a leading B2B and enterprise search marketing agency that he founded in 2014 and has been growing by 300 percent every…
A Full Circle Journey
Jun 22 • 24 min
In this episode I have the privilege to sit down with Andy Yost the CMO of Gannett | USA TODAY NETWORK. Andy shared with me how he had always wanted to be a marketer & how each stop along his journey helped to prepare him for his current role at Gannet.
The Patriarch of SXSW
Jun 16 • 26 min
Fun talking to Hugh Forrest the Chief Programming Officer of SXSW about his amazing 32-years leading the festival! We also take a behind the scenes look at what it takes to run the festival, including how they select their keynote an featured speakers,…
The Change Manager
Jun 10 • 26 min
In Episode 19 of The WHY MARKETING Podcast we talk to Grant McLaughlin the VP, Corporate Affairs at Booz Allen Hamilton about visiting the National Parks, his amazing career, and what it’s like overseeing the change management strategy for a 26,000 person…
Read, Write, Listen!
Jun 9 • 17 min
I’m excited to share my latest podcast with a longtime customer of mine, Sherri Lindenberg who is the SVP of Marketing Communications and Events at CRUMP. Sherri shares her career story and why it’s so important for us all to become better readers,…
It’s All About The Experience
May 30 • 31 min
In Episode 20 of The WHY MARKETING Podcast, Jennifer Severns from the American Marketing Association (AMA) stops by to talk about her role as the Chief Experience Officer and how they’ve been transforming the AMA, what this transformation means to its…
The Storyteller
May 21 • 25 min
In Episode 18 of The WHY MARKETING Podcast, Kyle Lacy the VP of Marketing at Lessonly shares his career journey and how the art of story telling can help you stand out as unique. There is so much fun in this podcast, so make sure to download it and listen!
Serving Up the Good Stuff!
May 19 • 25 min
This week we sit down to chat with Kristi Turner the CMO of Compeat about her impressive 27-year marketing career and what her team of SaaS marketers are ‘serving up’ for their customers of restaurant and bar owners!
The Renaissance Man
May 15 • 17 min
In Episode 16, Matt Repicky the CMO of Genexa sits down to talk about his career and how he’s been able to leverage his background as a Global Marketing Executive in retail and consumer products industries has helped him in his current role at Genexa, the…
Just Breathe!
May 13 • 35 min
Today we sit down with Lisa Roberts, Go-To-Market Strategist and former Head of Marketing at Civitas Learning to hear about her career journey and what it was like graduating from college and moving to NYC at the start of the DOTCOM era helped define and…
The Future of Video!
May 7 • 25 min
In this episode of The WHY MARKETING Podcast we talk to Derek Pando who manages International Marketing for ZOOM. During our episode we talk about ZOOM’s hypergrowth, MBA’s, and what it was like working at LinkedIn before taking a ‘leap of faith’ and…
21st Century Diversification
May 5 • 16 min
In this episode we catch up with Dan Kryzanowski, EVP of Business Development and Marketing at Rocket Dollar about his background and all the great things they have going on at Rocket Dollar!
Marketing in a Thriving Industry
Apr 30 • 28 min
In Episode #12 of The WHY MARKETING Podcast, we catch up with Holly Hughes the CMO for BAI about her amazing marketing career within the financial services industry and how BAI is helping that industry thrive!
The BRAND Transformer
Apr 28 • 29 min
In Episode #11 of The WHY MARKETING Podcast, we have the opportunity to catch up with Steven Fund, the former CMO of Intel and one of the foremost experts when it come to Brand Transformation!
The “art & science” of Brand Building
Apr 21 • 29 min
In Episode #10 of The WHY MARKETING Podcast, we sit down to chat with Doug Zarkin, the CMO of Pearle Vision about his incredibly interesting marketing career and why marketers need to master both the “art & science” of brand building in order to fully…
Exploring Artificial Intelligence
Apr 14 • 36 min
In Episode #9 of The WHY MARKETING Podcast, we visit with Ganesh Padmanabhan about Artificial Intelligence (AI) and how machine learning is powering business and transforming the way marketers are engaging with their consumers. We also talked about how…
From French Horn to Career 2.0, The Career Journey of a Great American CMO
Apr 7 • 33 min
Peter Horst sits down to talk about his career journey and how we went from wanting to be a professional French Horn player to an accomplished CMO for the likes of Capital One and Hershey’s, and how his time as a key note speaker triggered the idea for…
Breaking Down the Internet of Things (IoT)
Apr 1 • 26 min
Amber Armstrong, the CMO for IBM’s Watson IoT sits down to discuss her amazing career and what they are up to over at IBM. She also helps break down the Internet of Things (IoT) and some of the cool ways it’s helping make the world around us better!
A Fresh Perspective
Mar 24 • 24 min
In episode #6 we catch up with Elissa Fink the former CMO of Tableau Software about what she’s up to now that she is ‘semi-retired’ after 11-incredible years of leading the marketing efforts for the software giant!
The Key Traits of Leading CMO’s
Mar 17 • 29 min
Jenny Rooney the Editor of the CMO Network at Forbes sits down to discuss her amazing career as one of the leading authorities of the CMO Community! We also discussed how the role of the CMO is transforming, common challenges facing CMO’s, and how the CMO…
An International Mindset
Mar 10 • 57 min
Scott Neuman, the VP of Marketing at Calix shares his career journey and how his tenure at IBM, especially his time working as their CMO over Eastern & Central Europe helped make him a better marketer and leader!
The Connected Coffee Experience
Mar 3 • 24 min
Mike Westgate from BRIGGO shares how they are deploying technology to disrupt the way consumers buy their coffee and what they have brewing during SXSW!
CMO - Investor - Advisor
Feb 24 • 39 min
Bob Kraut, the former CMO for Papa Johns and Arby’s talks to us about his amazing career journey and how the digital age is able to help brands compete globally!
Feb 17 • 38 min
Today we talk with CMO, Board Director, and Investor John C. Behling about his journey and how following his passion throughout his career, helped him to become a better CMO by doing what he loved!