Convey's Channel Partner MicroCast

Convey's Channel Partner MicroCast
We’d like to welcome our listeners to our Channel Partners MicroCast audio series. I’m Carolyn Bradfield, CEO of Convey Services, a technology specialist that runs an informational portal network in the channel used by over 23K sales partners.

A Conversation with Dr. Sandy Newes - Developing Resilience in Uncertain Times
Apr 29 • 16 min
Conversation with Nationally Recognized Psychologist Dr. Sandra NewesOur social isolation, uncertainty about our business future, lack of entertainment outlets and having to home school our children have taken a toll on all of us. Learn the secrets…
Convey and UCX - David Converse Interview
Apr 27 • 15 min
David Converse, VP of Sales at UCX Markets, visits with Convey CEO Carolyn Bradfield about the digital transformation that vendors and partners will engage in based on the evolution of the buying experience to a more virtual format. Take a listen and…
Communication Strategies in the Age of COVID
Apr 17 • 17 min
Fireside Chat with Bob Paff, speaker at Cloud Conventions and Convey CEO Carolyn BradfieldBob Paff will be leading a session on Wednesday, May 11th at 2:00 on communication strategies during the COVID crisis. Listen to a fireside chat between Bob and…
42 - State of the Industry with Jon Arnold, Industry Analyst
Apr 16 • 23 min
Carolyn Bradfield and Jon Arnold discuss Jon’s upcoming speaker session at Cloud Conventions 2020, a virtual trade show. Session Title:The Evolution of our Workplace StrategiesSession Description: Join Jon Arnold, communications industry researcher and…
41 - Creating the Right Virtual Trade Show Experience
Apr 13 • 8 min
A behind the scenes look at the Cloud Conventions Trade Show StrategyConvey went to a great deal of effort and research to understand how to take the elements of a live trade show and build as many of them as possible into a virtual environment to…
40 - Putting the Vibe back in Virtual
Apr 13 • 6 min
Adjusting Your Virtual Strategy, A Lesson from Cloud ConventionsAs many of you know, our company Convey is producing an unprecedented virtual trade show and conference for the telecommunications and cloud channel, launching May 11 called Cloud…
39 - Business is Never Going to be the Same
Apr 13 • 8 min
Understanding the pivot point that business finds itself after COVID 19Cloud Conventions, that likely will be the industry’s largest virtual trade show and conference, takes on a higher purpose. Even though our event is not until May, we know that…
38 - The Why Behind Cloud Conventions
Apr 13 • 7 min
Helping the Channel Get Business Back on Track Cloud Conventions is more important than ever because its purpose is to motivate our industry to keep themselves in gear so they in turn could get their business and help their customers get their…
37 - Avoiding Social Isolation in a Virtual Work Environment
Apr 1 • 5 min
How to keep employees socially connectedLet’s face it. Times right now are pretty stressful at best and downright scary at worst. We’ve sent our employees home and changed the way we do business as we cope with how to keep our employees truly…
35 - Reasons not to DIY with Websites
Mar 11 • 6 min
Reasons why you should not “do it yourself” when it comes to your websiteMany small businesses think it’s OK to take a DIY approach when it comes to their website. They get free technology from WordPress or inexpensive site building programs, set out…
34 - Reasons not to use WordPress
Mar 11 • 6 min
Why WordPress sites are bad for small businessThe current market leader in websites is WordPress powering 50 million websites. It’s “free” technology for creating the site, appeals to the cost-conscious business, seems easy enough and offers some great…
36 - Pivot Don’t Panic
Mar 11 • 6 min
How Businesses Can Adjust in the face of the CoronavirusYou can’t turn on TV or the radio without having the media create a level of panic about the Coronavirus. The telecommunications, cloud and contact center industry’s largest trade shows were…
33 - Hidden Website Gotchas
Mar 4 • 7 min
Avoiding Website Gotchas We talk about understanding the hidden issues that can bring a website to its knees.When it comes to websites, most people realize that if the website looks bad, is outdated, and difficult to navigate, it hurts rather than helps…
32 - First Impressions Count with Your Website
Feb 27 • 8 min
“You never have a second chance to make a first impression”People make the same snap judgments about website that they do about people. Google and other researched how people react to websites and found out that in about ½ a second, a person will form…
27 - The Gifts That Keep On Giving
Dec 11, 2019 • 5 min
We’d like to take the time in this MicroCast series to look at the gifts that using our technology brings to you, your businesses and the partners and producers that use our services to help them be better at serving their customers.
29 - The Gift of Tools
Dec 11, 2019 • 6 min
Today we explore our tools that let you market to partners and let them market to customers.
28 - The Gift of Time
Dec 11, 2019 • 6 min
Today, we are going to focus on the gifts that Convey’s technology brings to master agents, carriers vendors and sales agents to make their business lives easier.
30 - The Gift of Efficiency
Dec 11, 2019 • 5 min
We are going to focus on the gifts that Convey’s technology brings to master agents, vendors, carriers and partners to make their business lives easier.
31 - The Gift of Insight
Dec 11, 2019 • 5 min
We are going to focus on the gifts that Convey’s technology brings to master agents, vendors, carriers and partners to make their business lives easier.
26 - Gaining an Edge - Another Lesson from Nick Saban
Dec 2, 2019 • 5 min
We have focused our college football MicroCast series on why he has been so successful, and today’s episode is about Saban’s willingness to use technology to get an edge.
25 - Leadership Counts - Another Lesson from Nick Saban
Nov 26, 2019 • 6 min
Saban’s secret is to focus on developing leaders by exhibiting the leadership skills he wants his coaches to adopt. In the channel, we have many opportunities to lead our team and lead our partners to get the results we are looking for. Let’s look at…
24 - The Process - Another Lesson from Nick Saban
Nov 26, 2019 • 7 min
When we look at Saban’s “the Process”, how can we apply this and other things that he’s doing to the channel.
23 - Partner Recruiting Strategy - Another Lesson from Nick Saban
Nov 26, 2019 • 6 min
MicrocastPartner RecruitingUnless you are from Birmingham or Tuscaloosa, you may be getting tired of seeing the Crimson Tide of Alabama in the playoffs and as college football national champions year after year. For those who follow Nick Saban, he has…
22 - Lessons from Nick Saban
Nov 26, 2019 • 7 min
Here are four things I’ve researched that break down Nick Saban’s strategy to stay at number one that I think we can all learn from.
21 - The Power of Gratitude
Nov 26, 2019 • 7 min
We have a growing, evolving industry that creates ever-evolving opportunities, the ability to make positive and transformative impacts on other people’s companies, and the opportunity to improve the work experience for the employees of our customers.
20 - The new mission of InterAct LifeLine featuring guest speaker Curt Allen
Nov 20, 2019 • 22 min
Listen in to a conversation between Curt Allen and Carolyn Bradfield as Curt shares his transition out of Windstream and involvement in InterAct LifeLine.
19 - Define Your Channel Program
Nov 13, 2019 • 6 min
Having your own partner portal allows you to gain the efficiencies of automation, give partners assets and information they can’t get anywhere else, track what they engage with because they are now logged into your environment and give partners incentives…
18 - Eating a Balanced Channel Marketing Diet
Nov 13, 2019 • 6 min
Our goal at Convey is to help you achieve a more balanced diet in your channel marketing strategy by adding that all-important element, digital and online presence through our Convey Channel program. Here is how we help you create a balanced marketing…
17 - Communicating at the Right Time
Nov 13, 2019 • 3 min
Today we talk about how to capture and hold the mindshare of your Sales Partners
16 - Communicating the Right Message
Nov 13, 2019 • 4 min
Today we talk about communicating the right message in the right way in the channel.
15 - 5 Reasons to Know About Convey Channel
Nov 8, 2019 • 5 min
Some of you listening to this MicroCast don’t know who Convey Channel is. Others of you are wondering how we fit into your channel marketing strategy, and yet others are thinking about expanding your relationship with us. For those of you that don’t…
14 - Sales Leads
Nov 8, 2019 • 9 min
The concept of providing partners with sales leads is not a new one, but automating the way you collect them, distribute them to partners and a process to ensure those leads are not wasted requires new thinking and automation.
13 - Partner Marketing Tools
Nov 7, 2019 • 8 min
You can have the best marketing materials in the world but if the partner doesn’t have the tools to take your materials or message all the way to the prospect you can guarantee yourself that they won’t be used in the way you want them to.
12 - Engaging Partners
Nov 6, 2019 • 9 min
Having a digital strategy to reinforce the message and stay in front of partners even when you are not with them is essential to staying top of mindshare.
11 - Automate Partner Management
Nov 5, 2019 • 8 min
Providers that are winning the channel game have adopted agile and innovative solutions to control their message, push their sales strategy, and provide the right tools, all while responding to constant change in their business and in the marketplace.
10 - Automating and Upgrading Your Channel Program
Nov 4, 2019 • 8 min
In this episode we talk about the many complexities to building a successful channel strategy.
Halloween Special 1 - The Nightmare on Channel Street
Oct 25, 2019 • 6 min
In honor of Halloween week, we are going to identify nightmares in the channel that keep you up at night, ruin your channel program and destroy revenue.
Halloween Special 4 - The Nightmare on Channel Street: Marketing Development Funds
Oct 25, 2019 • 5 min
Today we’re going to focus on vendors that checked into the Bates Motel, handed over their MDF funds, and thought they were getting the key to channel revenue, only to never come out alive.
Halloween Special 2 - The Nightmare on Channel Street: Disappearing Commissions
Oct 25, 2019 • 3 min
Today we’re going to focus how you wake up from the nightmare, run away from the monsters chasing you to not only survive on Channel Street, but to thrive.
Halloween Special 3 - The Nightmare on Channel Street: The Walking Dead – Bad Referrals
Oct 25, 2019 • 4 min
How can a channel program hold off those zombies and get deals that will actually convert? If you want to survive this episode, here is what you can do.
Halloween Special 5 - The Nightmare on Channel Street: The Invasion of the Sales Partner Snatchers
Oct 25, 2019 • 5 min
Today we’re going to focus on the “Invasion of the Sales Partner Snatchers.
4 - Communicating to the Right Audience
Oct 23, 2019 • 4 min
We talk about understanding who the right partner audience is for what you do and helping them understand the right customer audience for what you sell.
3 - The 3 C’s of Channel Communication
Oct 17, 2019 • 5 min
Many companies focus on customer communication but communicating with channel partners is every bit as important because they are your customers.
2 - Crafting the Right Online Experience for Your Channel Program
Oct 3, 2019 • 8 min
This episode is all about crafting the right online experience for your channel program.
1 - New to the Channel? Our Advice
Oct 3, 2019 • 9 min
We are going to focus our time on vendors that are new to the channel, pointing out some of the misperceptions they have about developing a channel program that will likely cost them time, money, and results.