The Email Marketing Show

The Email Marketing Show

the-email-marketing-show.captivate.fm
Want more from your email marketing? Want a giggle while you learn it? Join Rob and Kennedy as they talk segmentation, campaigns and even the tech stuff.


SPECIAL EPISODE: 24hr Live Podcast - 1st April 2020
Mar 30 • 4 min
Join the Facebook group to watch the live 24hr broadcast here: https://www.emailmarketingheroes.com/24 In a world where we may be physically isolated, it’s more important than ever that we do are not emotionally or mentally isolated. So on the most…
How To Use Email Tags And Custom Fields – We’re ALL Doing It Wrong With Neil Kristianson
Mar 24 • 22 min
Everybody has their own way of organising the email tags and segments within their email marketing system, but is there a right way and a wrong way? Surely if there was a better way to do it that would speed up your processes and make your email marketing…
How To Use Email In Your Content Marketing Strategy
Mar 17 • 24 min
As the Email Marketing Heroes, people can sometimes assume that we favour email marketing over a content marketing strategy. That’s just not true! Although we’re huge fans of email marketing, that doesn’t mean that we don’t understand the importance of…
How To Nail Your Affiliate Email Promotions – Getting Hyped With Ryan Phillips
Mar 10 • 22 min
One of the big opportunities we’ve got as marketers is to promote other people’s products with affiliate email promotions. If you promote products as an affiliate you get paid a commission on every sale that you generate, earning you a nice second income…
How To Turn Customer Feedback Questions Into More Sales With Email
Mar 3 • 26 min
We hear people say a lot that you should send customer feedback questions to your email subscribers and find out what they want, and then give them exactly that! But how can you use the feedback you get from your email list and actually turn that into…
How To Track Your Email Sales – UTM Tracking With Tatiana Belim
Feb 25 • 23 min
How do you even know if your email marketing is working and getting the outcome you really want if you can’t track your email sales? Unless you put some sort of tracking in place to monitor it, how do you know that the sales you’re generating are coming…
How To Grow Your Email List – 6 Unusual Lead Magnet Ideas
Feb 18 • 27 min
These days people are way more precious about giving away their email address, so if you’re going to use a lead magnet to get people on your list, it’s got to be a good one! Rather than asking people to enter their email address to receive a bland bit of…
How To Write More Personalised Emails – Getting Friendly With Mike Filsaime
Feb 11 • 22 min
Email marketing is an amazing way for you to speak directly to your subscribers, and sending personalised emails is how you build real relationships with your customers. But how do you send real personal emails to a list of sometimes thousands of people?…
How To Write Email Subject Lines For Sales Emails (That Actually Work)
Feb 4 • 23 min
What is the best subject line to use that will get people to actually open my emails? That’s the big question! But the answer is that the best subject line really depends on what it is that you’re trying to achieve with your emails. There are dozens of…
How To Get Results From Your Email Outreach – Warming Up With Jason Bay
Jan 28 • 24 min
This episode we’re chatting about email outreach, and if you’re in B2B sales, or you’ve done it before, then you know what we mean when we say ‘cold outreach’. And you probably know how terrifying it can be! A lot of first-time salespeople and…
Email Marketing Design: How To Choose Between Graphics vs. Text Only
Jan 21 • 25 min
We talk a lot about email content (https://www.emailmarketingheroes.com/email-marketing-strategy/) but how much time do you spend thinking about your email marketing design? It would be an easy assumption to make that the prettiest and most eye-catching…
How To Get A 60% Email Open Rate – Above Average With Amy Perkins
Jan 14 • 19 min
One of the things that people focus on and talk about all the time, and rightly so, when it comes to email marketing is how they can increase their email open rate and get better results. There are lots of averages floating around, but let’s be real, we…
Email List Cleaning: When You Should Delete Your Subscribers
Jan 7 • 22 min
Email list cleaning, it’s something we all know we should be doing, but most of us have never actually knuckled down and got it done. Just think about those open rate statistics, and then think about all those disengaged subscribers…
How To Use Behavioural Marketing In Email - Killer Engagement With Mike Capuzzi
Dec 31, 2019 • 22 min
Ever wondered how many people who opt-in for your freebies actually download them? Sure they’re on your list, and you’re probably sending them broadcast emails, but did they ever actually consume the thing they opted-in for? And are they even interested?…
Turn Customer Feedback Emails Into Sales [Part 2]
Dec 24, 2019 • 24 min
In Turn Customer Feedback Emails Into Sales [Part 1] (https://blog.responsesuite.com/turn-customer-feedback-emails-into-sales-part-1/) we got chatting about something a little different to the usual, instead of talking about the emails you send to your…
The Anatomy Of A Sales Email Campaign – ‘Pushing Buttons’ With Ron Douglas
Dec 17, 2019 • 21 min
It’s all well and good sending out single emails to your list, but they’re not going to make much impact unless they’re part of an email campaign. The tricky part is sending out multiple emails without each one being a bland repetition of the previous…
Turn Customer Feedback Emails Into Sales [Part 1]
Dec 10, 2019 • 23 min
The world of email marketing has almost gone full circle when it comes to email broadcast replies. When we started out in online marketing over ten years ago, you could send a reply to someone’s broadcast email and you would actually get a personal reply…
Retargeting With Email Marketing – Scooping Up The Sales With Amy Bishop
Dec 3, 2019 • 19 min
Most people talk about retargeting as something you do with Facebook ads or Google ads, but actually, the original form of re-targeting was with email marketing. After working in all different departments in marketing including paid media, or as Amy calls…
6 Techniques To Segment Your Email Subscribers
Nov 26, 2019 • 23 min
What’s the one thing you can do to understand your email subscribers better and make your list more profitable? Well, it’s segmentation of course! Segmentation is the email marketing trick that we all know we should be doing but we aren’t all doing it…
Writing The Perfect Welcome Email – Saying Hello With Gavin Bell
Nov 19, 2019 • 23 min
The very first welcome email in a sequence is something that a lot of us overlook a bit and probably take for granted. Usually, it’s a fairly simple email saying thank you for joining the list, which is nice, but are you really making the most of that…
7.5 Types Of Email Call To Action You’ll Actually Use
Nov 12, 2019 • 28 min
One of the really tricky parts of creating email content is how to effectively use the same call to action over and over again without it becoming bland. When you put an email together one of the most important things to do is make sure you have a single…
Email Content That Hits A Nerve - Journalism Hacks From Janet Murray
Nov 5, 2019 • 23 min
I know what you’re thinking, adding strong storytelling to your email content is easier said than done. That’s why we’ve pinned down Janet Murray… Janet has a great background in journalism, being a journalist for the best part of 20 years and writing for…
The Absolute Best Time To Send Emails
Oct 29, 2019 • 22 min
This week we’re answering the big important question… what’s the best time to send an email? The completely unsatisfying answer to this question is that there officially isn’t a ‘best time of day’ to send your emails… BUT there will definitely be a better…
What Is The Email Marketing Show?
Oct 3, 2019 • 1 min
Despite all of these messenger bots and social media, businesses still see email as the highest ROI marketing and sales channel. In this weekly show, we’ll share how to do better email marketing that gets you better results and makes people like you more.