Rocket Fuel: Youth Marketing

Rocket Fuel: Youth Marketing

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Speaking the Language of Youth


Ruth Wright - Editor-in-Chief, AMV & Extinction Rebellion Volunteer
Feb 20 • 42 min
Ruth Wright is the former editor in chief at creative agency Abbott Mead Vickers (AMV), an Extinction Rebellion volunteer, and has recently joined VSO: a charity dedicated to eradicating poverty.Informed by her extensive career in media and marketing,…
Mark Stevenson - Reluctant Futurist
Feb 13 • 35 min
Futurist Mark Stevenson advises corporations on how they can get the most out of the future.Using his eclectic background in theatre, stand-up comedy and information technology, Mark instigates positive change for social justice issues and the climate. He…
Ally Owen - Founder, Brixton Finishing School
Feb 6 • 41 min
Ally Owen is the founder of Brixton Finishing School, an organisation dedicated to helping those from disadvantaged backgrounds into the creative industries.From its inception in 2017, Brixton Finishing School set out to be a disruptor to the creative…
Ben Ebbrell - Co-founder, SORTED Food
Jan 30 • 50 min
Ben Ebbrell is the founder of SORTED, an award-winning YouTube channel dedicated to food.Co-founded by school friends Ben Ebbrell, Mike Huttlestone, Jamie Stafford and Barry Taylor ten years ago, the collective destabilised what it meant to a player in…
Nick Telson - Co-founder, DesignMyNight
Jan 23 • 37 min
Nick Telson is the co-founder of DesignMyNight.Amassing eight million unique users a month, DesignMyNight is one of the UK’s most popular nightlife discovery platforms. As a B2C, DMN connects consumers and suppliers alike - providing a menu of nightlife…
Adnan Ebrahim - CEO, Car Throttle
Jan 16 • 34 min
Adnan Ebrahim is the founder and CEO of Car Throttle, a motoring brand that distributes content online.Dubbed “Top Gear for the Facebook generation,” Adnan founded Car Throttle a decade ago, when he was still a student living with his parents. Since then,…
James O’Malley - Technology Journalist
Jan 9 • 47 min
James O’Malley is a technology and politics freelance journalist.“The problem with being a technology journalist is, these days, you’re basically an everything journalist.”Technology has become so ubiquitous throughout modern society that it now pervades…
Brandon Relph - Youth Specialist
Jan 2 • 43 min
Brandon Relph is a youth specialist, speaker and consultant.At just 13-years-old, Brandon founded a company that used the video-game Minecraft to generate content for marketing and educational purposes. And though “the computer had to be off by nine,” he…
Matt Deegan - Creative Director, Folder Media
Dec 26, 2019 • 49 min
Matt Deegan is the creative director of Folder Media and the station manager at Fun Kids Radio.Since starting in student radio at the Royal Holloway, University of London, Matt’s expertise have grown exponentially; now living a double life managing…
Alison Jackson - Artist
Dec 19, 2019 • 34 min
Alison Jackson is an artist known for her subversive political art.Having shied away from higher education until age 30, Alison began taking night classes for art after realising her life as a receptionist wasn’t fulfilling her.With her passion for art…
Stephen Green - EVP Kids, ITV
Dec 12, 2019 • 45 min
Stephen Green is the EVP for ITV Kids, and is responsible for the maintenance of the Thunderbirds brand.Joining the entertainment industry during the turn of the millennium, Stephen has since experienced an eclectic career in brand management. Beginning…
Sonja Graham - Managing Partner of Global Action Plan
Dec 5, 2019 • 41 min
Sonja Graham is the Managing Partner for the environmental charity Global Action Plan.Once an employee for one of the biggest oil companies in the world, Sonja is now a pioneer for environmental change at GAP. Her trajectory was catalysed during her time…
Rory Sutherland - Vice Chairman of Ogilvy
Nov 28, 2019 • 79 min
Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series.In ’88, Rory was but another graduate looking to work for any ad agency that would have him. Which, unbeknownst to him at the time,…
Rocket Fuel Events: Speaking the Language of Youth
Nov 22, 2019 • 1 min
Rocket is hosting a panel on the 28th of November at Soho House, and we would love to see you there!You can register at eventbrite.co.uk/e/speaking-the-language-of-youth-the-trouble-with-teens-tickets-72952267195?aff=ebdssbdestsearchThe panel is based…
Ed Couchman - GM of Snap Inc. UK
Nov 21, 2019 • 32 min
Ed Couchman, the UK General Manager for Snap Inc, joins us to talk about Snapchat, Spectacles and the future of augmented reality.Having made his first splash in the world of B2B magazines, Ed Couchman now lives in the world of the digital; having worked…
Louise Kettle - Editor of Shout Magazine
Nov 14, 2019 • 30 min
Louise Kettle is the editor for, ‘the mag that’s got your back,’ Shout Magazine.From an admirer in her youth, to a writer as an adult, Louise Kettle worked her way up the magazine industry in a rather unorthodox fashion. At the end of her teenage years,…
Ella Robertson - MD of One Young World
Nov 7, 2019 • 65 min
“You can’t manage what you can’t measure.”Ella Robertson is Managing Director for the youth focused conference One Young World. She is also one of Management Today’s 35 Women Under 35, and co-author of the book ‘How to Make a Difference.’Unenthused by the…
Paul Samuels - Executive Vice President at AEG
Oct 31, 2019 • 43 min
Famously known for reinvigorating the O2 Arena; breathing new life into the Millennium Dome, Paul Samuels shares his Rocket Fuel.Paul Samuels is the Executive Vice President at AEG, the company responsible for accommodating sports, music and entertainment…
Andy Roberts - Former Group Programme Director KISS Radio
Oct 24, 2019 • 45 min
Veteran of radio, Andy Roberts, is the former group programme director of the UK radio station KISS. We recorded this episode just before Andy left Bauer. Going against the grain from a young age, Andy diverted form the status-quo of attending university…
Emma Sayle - CEO of Killing Kittens
Oct 17, 2019 • 40 min
Emma Sayle is the founder of Killing Kittens, an empowerment brand dedicated to sexually liberating women around the world since 2005. Having spent her early years in the Middle-East, and under the tyranny of her overbearing father, Emma found herself…
We’re interviewing…
Oct 4, 2019 • 1 min
Rocket Fuel is the podcast at the intersection of youth marketing, youth culture, technology and creativity. Each episode sees someone from youth marketing or youth culture asked questions about them, their journey, their role and the brand they work for.…
Coming Soon!
Sep 26, 2019 • 0 min
Rocket Fuel is the podcast at the intersection of youth marketing, youth culture, technology and creativity. Each episode sees someone from youth marketing or youth culture asked questions about them, their journey, their role and the brand they work for.…