The Content Marketing Playbook

The Content Marketing Playbook

anchor.fm/contentmarketingplaybook
Content marketing is something that can be challenging to understand. Especially for small business owners and solopreneurs, but understanding how content marketing can elevate your business is a must! On this show, I break this subject down into specific topics making it easy for anyone to understand. Subscribe and enjoy!


Using Organic Content to Promote Your Podcast or YouTube Channel
May 26 • 24 min
If you have a podcast or a YouTube channel that you are wanting to grow organically, creating micro-content to push your audience to your pillar content is one of the best things you can do. Here are a few ideas for you to juice out your full podcast…
Creating Live Content Marketing
May 19 • 25 min
Going live on social media platforms is an excellent way to drive real-time traffic to your content. There are endless possibilities when it comes to creating live content and what you can do with it. Here are my tips on creating live content and how to…
Creating Fun & Engaging Content
May 12 • 21 min
Creating content doesn’t always have to be all serious and about business all the time. You can make it fun and more importantly, you can make it engaging. In this episode, I let you in on how I’m using fun content like GIF’s, emojis, Bitmojis, and other…
Structuring Content Marketing to Convert
Apr 28 • 23 min
Continuing from last week’s episode talking about generating leads with content marketing, this episode, let’s address converting those leads into customers with content marketing. In this episode, I’ll give you 7 core pillars of building your content…
How to Generate & Convert Leads with Content Marketing
Apr 21 • 23 min
Walking your target audience through a funnel in order to convert is not something a lot of people think about when it comes to content marketing. On the other hand, if your content marketing isn’t driving people to convert, then you have no reason why…
Where & How to Distribute Your Content Marketing
Apr 14 • 18 min
Distribution of your content marketing is one of the final steps when it comes to content marketing. So where do you distribute your content to and how do you do it? —- Send in a voice message: https://anchor.fm/contentmarketingplaybook/message
My Top Online Content Marketing Tools
Apr 7 • 25 min
When getting into content marketing, there are so many different Softwares, tools, platforms, etc, to use to create and distribute your content. In this episode, I’m going to break it down for you to my top tools that the Culler Media team uses to produce…
Using Transcriptions & Closed Captions in Your Content Marketing
Mar 31 • 21 min
One of my favorite topics to talk about when it comes to content marketing is transcribing content in order to juice out the potential of your video and audio content. Here are some actionable items to make that happen. . Make sure to check out REI.Video!…
Why Right Now Is The Time To Start Content Marketing
Mar 24 • 27 min
Of course, this episode is being published during the whole COVID-19 pandemic, but this isn’t me trying to capitalize on the situation. It’s of trying to inform you that now is the time to crack down on your content marketing. To get it started and I’ll…
Creating Content for Your Landing Page
Mar 17 • 21 min
Landing pages are something that not every business is using, but could contribute to converting more customers. Lining up the right content is extremely vital to the conversion process of your customers, so let’s talk about the content you should be…
Where to Start with Video Content
Mar 10 • 27 min
When it comes to content marketing, typically people think of video first and foremost. Well, there’s a reason that’s the case. Video DOMINATES the internet. So how exactly do you get started with no budget for creating video content? —- Send in a voice…
How to Create A Consistent Flow of Content Marketing
Mar 3 • 24 min
One of the key factors in getting results with your content marketing is keeping it consistent. When you go 5 months and see no results, most people give up on what they’re doing (podcast, videos, etc), but those who do succeed in their content marketing…
How Copywiritng Affects Content Marketing
Feb 25 • 23 min
Copywriting is such an essential part of the content being discovered on any platform and making a good impression to go along with it. Understanding how to actually utilize and compliment you’re content marketing visual with good writing could propel…
User Generated Content (Why It Matters)
Feb 18 • 18 min
The most powerful content that a business can put out is content that YOU don’t put out. That’s called user-generated content. Content put out by your super fans that love your product or service so much that they’ll basically be a brand ambassador for…
Using Content to Educate Your Audience
Feb 11 • 9 min
A very simple question to ask yourself……does my target audience even know who I am and what I am/do? As we get caught up in our day to day business, we sometimes forget that not everyone knows what we know and sometimes it’s easy to put marketing out…
Crafting the Messaging In Your Content Marketing
Feb 4 • 25 min
Messaging in your content is extremely vital if you truly want to convert your leads. Understanding ways to craft your messaging and dig deep into solving the potential customer’s problem will yield more results for you whether you have a product or…
Using Stock Assets (Photos, Videos, Music, etc) Properly
Jan 28 • 14 min
Stock images, videos and music are a great tool to bump the quality of your content marketing, but there are things you need to know before downloading an entire library of “corporate” images to use on social media. I’m going to give you the best…
Podcasting | Why & How You Should Start One
Jan 21 • 25 min
We all know what a podcast is (since you’re listening to this one now), but what are the benefits of a podcast and how easy is it to create one? —- Send in a voice message: https://anchor.fm/contentmarketingplaybook/message
Leveraging Content Marketing in the Customer Experience
Jan 14 • 19 min
Customer experience is a very underrated function in most businesses but can be the most powerful marketing you can do. There is one very key way to leverage content in order to improve the customer experience pretty largely. Listen in and make sure to…
How Long Should Your Videos Be & Where Do You Publish Them?
Jan 7 • 14 min
Short videos or long videos? Specific platforms or publish everywhere?! Many people ask me how long their video content should be and if they should put their videos on all platforms. There is a lot that goes into the science behind that, but there is an…
Leveraging Testimonials in Your Content Marketing
Dec 31, 2019 • 16 min
Getting testimonials from your customers/clients is marketing 101, but how do you get the most out of those testimonials? I’m going to give you the best way to acquire testimonials and and how you get the most out of them! —- Send in a voice message:…
Using Quora For Content Marketing
Dec 17, 2019 • 18 min
Quora isn’t a platform that many people talk about when it comes to marketing, especially not content marketing. But with 300 million active users (rivaling Twitter’s 330 million active users), Quora is a force to reckon with. I always say that content…
Building Credibility with Content Marketing
Dec 10, 2019 • 12 min
When it comes to a potential customer deciding whether or not they are going to go with your product or service, more times than not, they are going to be diving into the credibility that you have. They’ll read reviews, see if you have detailed…
The 5 Level of Awareness & How to Use Content In Those Levels
Dec 3, 2019 • 15 min
When it comes to your audience converting with your product or service, there are 5 levels of awareness (or a funnel if you will) that you have to get them through. On this episode, I’ll discuss the levels and how you can utilize content marketing to move…
Advertising Vs. Educating with Content
Nov 26, 2019 • 15 min
When most people think of “marketing” the first thing that comes to mind is “advertising.” The interesting thing is that advertising is only it’s own silo in the realm of marketing. On the flip side, educational content can be such a deeper way to connect…
Raw Content Vs. Produced Content (The Epic Battle!)
Nov 19, 2019 • 14 min
A huge discussion in the marketing world right now is the topic of raw content vs. produced content. We live in a world today where creating content is easier than ever, but does that mean that the better quality content will get more traction? —- Send in…
Building Your Content Around Relevance
Nov 12, 2019 • 13 min
If you were to choose one word to base ALL of your content on, it would be “RELEVANCE.” Every single piece of content that you put out should be relevant to your audience. Listen in as I explain the process of building relevant content for your audience.…
Getting The Most Out of Your Content
Nov 5, 2019 • 13 min
Being efficient with your content plays a big role with you sticking to it or not. If you’re able to take a large piece of pillar content and juice out 20-45 pieces of micro-content, you’ll never have problems with distributing content consistently. This…
The Purpose of Content Marketing
Oct 29, 2019 • 14 min
Content marketing is something that not a lot of brands and personal brands focus on in their marketing efforts. I find that most of the time, the reason is that they don’t understand content marketing. I’m here to settle that for you! —- Send in a voice…
Content Is A Marathon
Oct 23, 2019 • 12 min
This is directed to all my business owners and entrepreneurs out there with Maverick type personalities! When it comes to content marketing, you have to look at it as a dating relationship with your audience. If you play it right, stay consistent, deliver…
Vertical Video Dominates
Oct 15, 2019 • 12 min
For the past several years video has completely dominated our newsfeeds on social media. Over time, curating your videos has become extremely important in order to get the traction you need on your videos. At this point in time, vertical video is…
Google My Business
Oct 8, 2019 • 16 min
Google My Business is a platform that’s been out for a good amount of time, but hardly any businesses are utilizing it. The thing to understand is that Google My Business is a huge factor when people search for your services and products especially if…
The Social Media Cocktail (What Elements Create A Perfect Social Media Post)
Oct 1, 2019 • 16 min
Just because you post on social media, doesn’t mean it’s been optimized to get the most engagement and results. This awesome concept of the social media cocktail explains the specific elements needed to create a great and engaging social media post. .…
Creating Ideas for Content Marketing
Sep 24, 2019 • 14 min
Coming up with ideas for content is something a lot of people get stuck with. If you dig deep enough, more times than not, you’ll find that there are plenty of topics to create a solid content plan around! On this episode, I give you multiple ideas on how…
Where to Start with Content Marketing
Sep 15, 2019 • 18 min
Starting with content marketing can be overwhelming for nearly everyone because of how much there is out there to do and that you can do. I have a simple four step method that I always encourage people to do if they’re just starting off. In this episode I…