Fitt Insider

Fitt Insider

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The business of fitness and wellness.


53. Startup Spotlight: Cam Porter, CEO of Core
Oct 20 • 28 min
This week, we’re excited to bring you the first episode of Startup Spotlight – a recurring series where we speak with early-stage founders working on fitness and wellness startups. We usually focus on established companies, operators,…
52. Randy Hetrick, Founder & CEO of TRX
Oct 13 • 33 min
Today I’m joined by Randy Hetrick — the Founder and CEO of TRX. In today’s episode, we discuss Randy’s journey from Navy SEAL to inventing the TRX suspension trainer. The company’s “triple threat” of innovative products,…
51. Jason Baptiste, CEO of STUDIO
Oct 6 • 31 min
Today I’m joined by Jason Baptiste, CEO of STUDIO. STUDIO is a smart hub for your home gym. In this episode, we discuss STUDIO’s transition from a fitness app to connected hardware. How digital fitness companies can build…
50. Lionel Conacher, Managing Partner at NEXT VENTŪRES
Sep 29 • 37 min
Today I’m joined by Lionel Conacher — Managing Partner at Next Ventures. Next Ventures is a venture capital firm investing in companies focused on human optimization across sports, fitness, and wellness. In this episode,…
49. Keith Nowak, CEO of Ten Thousand
Sep 22 • 33 min
Today I’m joined by Keith Nowak, CEO of Ten Thousand. Ten Thousand is an athletic apparel brand for men. In this episode, we talk about how Keith’s athletic background and experience working venture capital inspired him…
48. Holly Maloney, Managing Director at General Catalyst
Sep 15 • 29 min
Today I’m joined by Holly Maloney. Holly is the Managing Director at General Catalyst In this episode, we discuss Holly’s focus on growth-stage investments in the fitness and wellness space, why General Catalyst led…
47. Josh Augustin, CTO of Tempo
Sep 8 • 35 min
Today I’m joined by Josh Augustin. Josh is the CTO of Tempo — a smart home gym that uses computer vision to track your form in real-time. In this episode, we discuss the company’s origin story as a product…
#46: Mike Maser, CEO of Big Sky Health
Sep 1 • 32 min
Today I’m joined by Mike Maser. Mike is the CEO of Big Sky Health, the company behind the fasting app Zero, Oak, a mindfulness app, and Less, an app for mindful drinking. In this episode, we discussed Mike’s experience…
#45: Matt Taylor, CEO of Tracksmith
Aug 25 • 34 min
Today I’m joined by Matt Taylor, CEO of Tracksmith In this episode, we talk about what it takes to build a brand from the ground up, using storytelling to cultivate community, and Matt’s ambition to make Tracksmith a generational…
#44: Dayton Miller, Managing Partner at Boulder Food Group
Aug 18 • 28 min
Today I’m joined by Dayton Miller, Managing Partner at Boulder Food Group. In this episode, we talked about investing in better-for-you brands, breaking into food and beverage, the four variables Dayton looks for in a startup, and where…
#43: Bill Shufelt, CEO of Athletic Brewing
Aug 11 • 31 min
Today I’m joined by Bill Shufelt, CEO of Athletic Brewing Athletic Brewing makes non-alcoholic craft beer. Back in March, the company closed a $17.5M Series B funding round. In today’s episode, we talk about the rise of mindful…
#42: Paul F. Austin, CEO of The Third Wave
Aug 4 • 38 min
Today I’m joined by Paul F. Austin. Paul is the founder of The Third Wave — a resource for safe and responsible use of psychedelics. In today’s episode, we discussed where psychedelics fit in the broader wellness…
#41: Josh Clemente, Founder of Levels
Jul 28 • 35 min
Today I’m joined by Josh Clemente, the Founder of Levels — a metabolic fitness company. In today’s episode, we talked about continuous glucose monitoring and using Levels to unlock real-time feedback on lifestyle choices, like what…
#40: Jason Feldman, CEO of Vault Health
Jul 21 • 31 min
Today I’m joined by Jason Feldman. Jason is the CEO of Vault Health — a performance healthcare company helping men optimize their well-being. In today’s episode, we talked about the barriers preventing men from…
#39: Nate Forster, CEO of NEOU
Jul 14 • 31 min
Today I’m joined by Nate Forster. Nate is the CEO of NEOU, a platform for streaming and on-demand fitness. In this episode, we talked about how NEOU plans to become the Amazon of fitness, including its digital platform, a…
#38: PJ Nestler, Director of Performance at XPT Life
Jul 7 • 32 min
Today I’m joined by PJ Nestler. PJ is the Director of Performance at XPT Life — a performance lifestyle system developed by Laird Hamilton and Gabby Reece. In this episode, we discussed the breath, movement, and recovery…
#37: Mark Gainey, Co-founder & Chairman of Strava
Jun 30 • 36 min
Today I’m joined by Mark Gainey. Mark is the co-founder and Executive Chairman of Strava, a global community of athletes with more than 50M members. In this episode, we discussed Strava’s business model, including…
#36: Fritz Lanman, CEO of ClassPass
Jun 23 • 38 min
Today I’m joined by Fritz Lanman the CEO of ClassPass. In this episode, we talk about why the company changed its business model and pricing over the years. The opportunity for growth in areas like corporate benefits, wellness…
#35: Carl Daikeler, CEO of Beachbody
Jun 16 • 41 min
Today I’m joined by Carl Daikeler, the co-founder and CEO of Beachbody, In today’s episode, we discussed the evolution of at-home fitness, transitioning from VHS tapes to streaming content, the role and criticism of multi-level…
#34: Marc Zionts, Executive Chairman of Precision Nutrition
Jun 9 • 36 min
Today I’m joined by Marc Zionts. Marc is the Executive Chairman of Precision Nutrition — a leader in nutrition coaching and education. In today’s episode, we talk about the company’s focus on behavior change, the…
#33: Tobi Pearce, CEO of SWEAT
Jun 2 • 31 min
Today I’m joined by Tobi Pearce the CEO of SWEAT. Along with his wife Kayla Itsines, Tobi and the team at SWEAT are building the world’s largest female fitness community. In this episode, we talked about his journey from…
#32: Andrew Dudum, CEO of hims & hers
May 26 • 38 min
Today I’m joined by Andrew Dudum. Andrew is the founder and CEO of hims & hers — a telemedicine company offering a modern approach to healthcare. The company has raised nearly $200M in funding and its last public…
#31: Gilad Jacobs, Founder of NormaTec Recovery & Chief Innovation Officer at Hyperice
May 19 • 44 min
Today I’m joined by Gilad Jacobs. Gilad is the founder of NormaTec Recovery— a leader in recovery and compression technology. NormaTec was recently acquired by Hyperice where Gilad will serve as the Chief Innovation Officer. In…
#30: Trent Ward, CEO of FORME Life
May 12 • 33 min
Today I’m joined by Trent Ward. Trent is the CEO of FORME Life — a new connected fitness company combining a Mirror-like display with the strength training elements of Tonal. In today’s episode, we discussed FORME’s…
#29: Paul Bowman, CEO of Wexer
May 5 • 30 min
Today I’m joined by Paul Bowman. Paul is the CEO of Wexer — a leader in digital fitness focused on connecting gyms with members anywhere. In today’s episode, we talked about personalizing digital fitness offerings, how COVID-19 is accelerating t
#28: Sadie Lincoln, CEO of barre3
Apr 28 • 40 min
In today’s episode, we talked about building an authentic community, why the fitness industry isn’t working, and Sadie’s thoughts on the future of barre3, including the role of technology, private equity, and strategic partnerships.
#27: Abby Coleman, CEO of Territory Foods
Apr 21 • 34 min
In today’s episode, we talked about Abby’s experience at Amazon, how Territory Foods uses data to improve its platform, and how she plans to scale the company’s meal delivery platform.
#26: Marco Crespo, Global Chief Commercial Officer of Gympass
Apr 14 • 36 min
In today’s episode, we talked about Gympass’s three-sided marketplace, why the company won’t pursue a direct-to-consumer model, and how they’re innovating in response to COVID-19.
#25: Dan Gluck, PowerPlant Ventures
Apr 7 • 42 min
In today’s episode, we talked about Dan’s experience founding Healthwarrior and selling to Pepsi, emerging categories within plant-based foods like dairy, functional ingredients, and personalized nutrition, and why we’re still in the early stages of
#24: Aly Orady, CEO of Tonal
Mar 31 • 37 min
In today’s episode, we discussed Aly’s plan to build a platform around strength training, how COVID-19 is impacting the fitness industry, and how personalization could transform at-home fitness.
#23: Alex Katz, CEO of Two Chairs
Mar 24 • 42 min
In today’s episode, we talk about destigmatizing mental health, the difference between wellness and healthcare, and why Two Chairs is focused on providing in-person therapy over purely digital services.
#22: Jon Canarick, Managing Director, North Castle Partners
Mar 17 • 41 min
In today’s episode, we discuss the evolving fitness landscape, why Jon doesn’t buy into the gympocalypse, and we explore North Castle’s investments in Barry’s, Echelon, Crunch Fitness, and more.
#21: Matteo Franceschetti, CEO of Eight Sleep
Mar 10 • 40 min
Today I’m joined by Matteo Franceschetti. Matteo is the CEO of Eight Sleep, the sleep fitness company. In today’s episode, we talked about how Eight Sleep is using AI, data, and temperature regulation to improve sleep….
#20: Rishi Mandal, CEO of Future
Mar 3 • 43 min
In today’s episode, Rishi and I talked about the power of high-touch personal coaching, Future’s commitment to retention, and creating a constellation of experts in your life.
#19: Aarti Kapoor of Goldman Sachs on the evolution of fitness and wellness.
Feb 25 • 37 min
In today’s episode, Aarti and I discussed the evolution of the wellness market, the filters she uses to access deals, and the impact of digital and connected fitness on the future of the industry.
#18: Nate Bosshard, Co-Founder of Tonal & Investor
Feb 18 • 48 min
In today’s episode, Nate Bosshard and I talked about building an authentic network, taking a brand from zero to one, and how timing, adversity, luck and failure impact success.
#17: Ally Davidson, co-founder & co-CEO of Camp Gladiator
Feb 11 • 36 min
In today’s episode, I talked with Ally about scaling Camp Gladiator from one class to 4,000 locations, increasing access to fitness, and the role of community and technology have played in growing the business.
#16: Scott Marcaccio, co-founder & CEO of Myodetox
Feb 4 • 38 min
In today’s episode, I talked with Scott about reinventing recovery and physical therapy, his disciplined approach to growth, and the keys to building a strong company culture.
Episode #15 - Soraya Darabi, co-founder and managing partner of Trail Mix Ventures
Jan 28 • 39 min
In today’s episode, I talked with Soraya about investing in the future of living well, her take on the current state of the wellness industry, and her advice for founders looking to start a company in the space.
Episode #14 - Debra Strougo Frohlich, co-founder of Row House
Jan 21 • 41 min
In today’s episode, I talked with Debra about what it takes to succeed in the fitness industry, her experience building and scaling a boutique concept, and why Row House stands out in a crowded studio landscape.
Episode #13: Lauren Foundos, founder & CEO of FORTË
Jan 14 • 36 min
In today’s episode, I talked with Lauren about using content to scale beyond the four walls of a studio or gym, how the company created a turnkey solution for live streaming classes, and the company’s new plan to go beyond a marketplace and become the
Episode #12: Ed Buckley, Chairman and CEO of Peerfit
Jan 7 • 44 min
In today’s episode, I talked with Ed about pioneering the concept of “fully-funded fitness”, building the billion-dollar bridge between fitness and healthcare, and what the significance of the name, “Peerfit”.
Episode #11: Rick Stollmeyer, co-founder and CEO MINDBODY
Dec 17, 2019 • 38 min
In today’s episode, I talked with Rick about the 20 year history of Mindbody. His take on the evolution of the wellness industry — including a growing opportunity in India and the future of boutique studios. And Rick’s advice for entrepreneurs raising
Episode #10: Jim Crowell, CEO of OPEX
Dec 10, 2019 • 44 min
On today’s episode, we talk about Jim’s experience as a gym owner, his journey to becoming the CEO of a fast-growing fitness company, and his thoughts on the future of the fitness industry.
Episode #9: Jim Huether, CEO Hyperice
Dec 3, 2019 • 37 min
On today’s episode, we talk with Jim about the company’s innovative and technology-focused approach to recovery, how he thinks about leadership and team building, and why Hyperice got into the world of e-sports.
Episode #8: Lisa Blau, co-founder of Able Partners
Nov 26, 2019 • 28 min
On today’s episode, we talked to Lisa about the boundless nature of the wellness industry, how startups can find success by breaking down land-held stigmas, and the importance of building a strong brand.
Episode #7: Khalil Zahar, co-founder & CEO of FightCamp
Nov 19, 2019 • 37 min
On today’s episode, we talk with Khalil about the evolving definition of wellness, the disruption taking place in the fitness industry, how FightCamp plans to own the boxing vertical, and what it takes to stand out in the connected fitness category.
Episode #6: Will Ahmed, founder & CEO of WHOOP
Nov 12, 2019 • 35 min
On today’s episode, we talk with Will about unlocking human performance, how alcohol affects recovery, and the difference between wellness and what Will refers to as a Performance Lifestyle.
Episode #5: Caitlin Landesberg, founder & CEO of Sufferfest Beer Company
Nov 5, 2019 • 39 min
On today’s episode, we talk with Caitlin about what makes Sufferfest a happy accident, how she’s creating the go-to beer for sweaty experiences, and why there’s no such thing as luck.
Episode #4: Ethan Agarwal, founder & CEO of Aaptiv
Oct 29, 2019 • 24 min
In today’s episode, we talked to Ethan about building an executive team as a solo founder, how Aaptiv creates community among its users, and the role of personalization in the future of fitness.
Episode #3: Sadie Kurzban, CEO of 305 Fitness
Oct 22, 2019 • 33 min
Today I’m joined by Sadie Kurzban. Sadie is the founder and CEO of 305 Fitness. On today’s episode, we talked to Sadie about her journey from winning a pitch competition to scaling a boutique fitness business, her mission to democratize fitn
Episode #2: Amanda Eilian, co-founder of Able Partners
Oct 15, 2019 • 36 min
Today I’m joined by Amanda Eilian. Amanda is a co-founder of Able partners. In today’s episode, we talked about Amanda’s experience as an investor in the positive living space, her take on the future of the wellness industry—including mental h
Episode #1: Bruce Smith, CEO of Hydrow
Oct 8, 2019 • 32 min
Today I’m joined by Bruce Smith. Bruce is the CEO of Hydrow. In today’s episode, we talked about Bruce’s goal to make rowing more accessible, Hydrow’s place in the connected fitness landscape, and how the company could use augmented reality to
Episode #00: Welcome to Fitt Insider
Oct 2, 2019 • 1 min
Hi, I’m Joe Vennare, co-founder and COO of Fitt. Here to tell you about my new podcast, Fitt Insider — a weekly interview show where I talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.