Parables for Entrepreneurs

Parables for Entrepreneurs
Understand the changing roles played by investment bankers, advisors, directors and investors with companies as the maturing process unfolds.

August 21, 2020: Digital Divide - Teamwork and Collaboration
Sep 8 • 34 min
John Sanders talks about the “The Digital Divide” and the difference between teachers who basically have to start a new career to learn how to teach in this pandemic digital world, and the students who can adapt quickly to digital and remote learning. And…
August 10, 2020 Capital Gains and Management
Aug 27 • 23 min
For more information about today’s topic, visit, and read the article “Capital and Management.” JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design…
July 24, 2020 Gems of Wisdom from Experience
Jul 28 • 24 min
Topics: 1. $50 Leather Bound Family Bible 2. I said “Maybe” and that’s Final — More Streets and A Big World 3. Bag of Solutions Looking For Problems 4. Bringing in an Outsider for Cross-Pollination 5. Five Minute Interviews - One a Failure, One a Total…
July 10, 2020 Passion, Shoe Leather, and the Internet
Jul 13 • 38 min
If John Sanders had one passion for working in companies, it would be selling. If you don’t make a sale, nothing happens. It’s the biggest failure in business. In new businesses, people think the sales of products and services will just happen. It’s not…
June 26, 2020: Advice on Receiving Advice
Jul 3 • 36 min
Today John Sanders is giving advice on receiving advice centered around his article “Advice on Receiving Advice” published in October 1996. “In my professional experience, I’ve been an advisor for individuals, companies, and organizations; and, I’ve also…
June 5, 2020: Technology and Education
Jun 15 • 31 min
John Sanders offers his opinion on a recent article he read in the Wall Street Journal’s op-ed opinion piece by Andy Kessler titled “Give Online Learning an Upgrade.” John’s article on “Technology and Education” can be found at
May 22, 2020: Bacon and Eggs - The hen is involved. The pig is committed.
Jun 4 • 35 min
Many times in business we deal with people who leave us cold at a certain point in a project or in driving a marketing deal to conclusion. They seem to have a strong involvement, but it begins to drift just when the tough aspect arrives. Some people are…
May 8, 2020: Being small. Thinking Big.
May 16 • 23 min
Topics, References, Podcasts, Articles, and Stories: Companies Running Out Of Money. Solutions looking for problems. C. Northcote Parkinson Law. You go to war with the army you’ve got not the army you want. Buy the QQQs on the New York Stock Exchange.…
April 28, 2020: Golden Tongued Wisdom
Apr 28 • 20 min
Topics covered in today’s episode: Small businesses adapting to this new future. The two big advantages women salespeople have over a man. Mary Cravet’s use of Zoom breakout rooms to help people build their relationships and business. John Sanders ponders…
The Music Man’s Lessons for Sales Professionals
Dec 5, 2019 • 5 min
10 key sales principles for products and services.
Preface and Why I Wrote Parables for Entrepreneurs
Sep 21, 2019 • 7 min
This book has been written in response to the many people who have grown tired of hearing me tell these stories and examples to entrepreneurs, corporate management and investors. I heard, “Write them down so we don’t have to listen to you.” In putting…
01 Introduction: Small is Beautiful
Sep 20, 2019 • 6 min
Why owner/managers have a healthy conflict. The importance of establishing firm roots. Background of the author’s philosophies.
02 The Philosophy of Small Business Investing
Sep 19, 2019 • 6 min
Craps table investing and Wall Street investing. Why small business investing can beat both.
03 The Parable of the Talents
Sep 18, 2019 • 5 min
The importance of using capital wisely. Why those who do so will find themselves with even more capital.
04 Purpose of Parables
Sep 17, 2019 • 1 min
The mystery to those who believe. The story behind the story.
05 The Parking Lot Theory
Sep 16, 2019 • 2 min
Keeping your capital needs within the “impulse” range and “comfort zone” of investors. Using proceeds logically and reasonably.
06 The Ray Kroc Curve
Sep 15, 2019 • 4 min
Earn your capital or seek it outside? How outside capital can shorten the time span to success. Why outsiders want to be part of promising new ventures.
07 The Stagecoach Race
Sep 14, 2019 • 1 min
How to pick the winning team of “horses.” How capital is used as the reins of a business.
08 The Spreadsheet Philosophy
Sep 13, 2019 • 2 min
The importance of setting realistic capital targets before making profit projections.
09 Know Where the Stumps Are
Sep 12, 2019 • 1 min
Attracting investors means demonstrating experience in managing your venture.
10 The 3 db Effect
Sep 11, 2019 • 2 min
The 100% ownership myth. Why judicious amounts of outside capital can multiply future returns.
11 The Zero Capital Budget
Sep 10, 2019 • 2 min
How to get capital by proving you don’t need it. How to pinpoint exactly how much capital you really need. Why capital should be used only for growth.
12 Aunt Suzy… Bless Her Heart
Sep 9, 2019 • 3 min
Why the most likely initial investors are those who know you or your product. How to cultivate their support. How the investment banker or advisor bridges the gap between you and your outsiders.
13 Only the Pope Could Finance the Sistine Chapel
Sep 8, 2019 • 1 min
Projects without cash flow can lead to financial disaster. Investors need comfort that you will get products to market. Prove your management abilities first.
14 Valuing the Back Forty
Sep 7, 2019 • 3 min
Why realistic valuations are best for growth. How to build your company’s value.
15 Marry Your Best Friend
Sep 6, 2019 • 3 min
The importance of getting to know your investment advisors. A good rapport also makes the journey to success more fun.
16 Halitosis Is Better Than No Breath At All
Sep 5, 2019 • 2 min
The responsibilities of receiving capital. Why capital with obligations is better than none at all.
17 KISS (Keep It Simple, Stupid)
Sep 4, 2019 • 3 min
Avoiding overly complex capitalization. Why equity capital beats debt in startup situations. Leaving flexibility for your next round of financing.
18 Members of the Bored?
Sep 3, 2019 • 4 min
The major purposes of small company directors. Why they function better when outsiders dominate. How to maximize this valuable collection of talent.
19 Shake the Dust From Your Feet
Sep 2, 2019 • 4 min
Market with confidence in your product or service. When to pound the pavement and when to advertise.
20 Mainstream Investors
Sep 1, 2019 • 4 min
How they differ from startup investors. The keys to successful shareholder communications. The importance of regular dividends.
21 Don’t Bother Me With Cash Flow
Aug 31, 2019 • 4 min
Why cash flow must be left to managers rather than become a cause for fundraising. Why capital needs must be confined to growth.
22 Don’t Max Out
Aug 30, 2019 • 2 min
Be on a roll. Don’t ever use your last dollars. Success is inevitable if you’re always ready. The best deals come to those with resources to take advantage of them.
23 The Second Time Around
Aug 29, 2019 • 1 min
Need additional capital? Why your original investors are still the best source. Why board members may be willing to open their purses.
24 Adolescence
Aug 28, 2019 • 4 min
How companies evolve from childhood to maturity. How management’s role must be redefined at each stage. The outside capital advisor’s role changes, too.
25 Wall Out of Plumb
Aug 27, 2019 • 2 min
Management problems can lead to bad foundations. Maybe the group can regroup. Is Chapter 11 a way to fix the deal?
26 Loosen the Reins, Let’s Grow
Aug 26, 2019 • 5 min
You must build an experienced management team. Let them make a lot of small mistakes. It may be time for an organizational manual.
Ch.27 Let’s Fight
Aug 25, 2019 • 2 min
Disagreements among management do happen. Keep arguments healthy to help determine the organization’s direction. How to approach fundamental differences. Be prepared to get axed if you’re really wrong.
28 No Pain, No Gain!
Aug 24, 2019 • 2 min
Entrepreneurship requires dedication and certain sacrifices. Success brings satisfaction also in reflecting on the tough times.
29 From Obscure to Distinguished
Aug 23, 2019 • 4 min
Promotion can enhance growth. How to make effective use of annual meetings and financial reports. Why a regular dividend policy sets you apart from other companies.
30 Going Public. Why?? When?? How??
Aug 22, 2019 • 4 min
Three major schools of thought about IPO’s. Do you want to shoot for the big deal? Public money is both an excellent source of capital and a good discipline for managing a company. Always manage toward being public.
31 The Testing Never Ends
Aug 21, 2019 • 3 min
Talents, Riches, and Opportunities Bring Responsibilities. Why there is no finish line.