Twofivesix: Gaming and Marketing

Twofivesix: Gaming and Marketing
Twofivesix is a marketing agency with a focus on gaming and interactivity. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of virtual reality, esports, and video games. Follow us on Twitter: @twofivesix

How music drives social experiences in virtual reality
Mar 2 • 19 min
As the director of strategic business development at Sansar, Sam Distaso has scaled the platform into the premier social VR live events company. With Twofivesix’s help, he also identified, negotiated, and executed industry-first partnerships with leading…
How augmented reality is changing the face of the beauty industry
Feb 25 • 10 min
Berkly Foster is the creative director at ModiFace, a technology company recently acquired by L’Oréal Group that focuses on augmented reality and artificial intelligence technologies. For close to a decade she has been at the forefront of the beauty tech…
What arcades can teach us about the future of esports
Feb 13 • 17 min
GameWorks is a chain of location-based entertainment venues featuring a wide array of video game arcades in addition to full-service bars and restaurants. There are currently seven GameWorks venues throughout the U.S, with the re-opening of the chains’…
Are video game companies missing the mark on diversity?
Feb 5 • 18 min
Danielle aka EbonixSims makes custom designs for other black gamers who don’t always see themselves (or “simselves”) represented. She’s bringing more change, representation, and diversity into games through her custom content. In fact, T-Pain has actually…
Esports host Frankie Ward offers her insight into the esports audience
Jan 24 • 19 min
Not all gamers are esports fans, but it’s worth paying attention to this particular segment of gaming fandom. Here are just a few reasons why: – 2019 was a milestone year for global esports. The global esports economy surpassed $1 billion this past year,…
Twofivesix Senior Strategist Mindy Lee gives a primer on in-game advertising and IP collaborations
Jan 17 • 10 min
As an agency that works exclusively in the gaming industry, we always get asked about how companies should connect with an audience who loves games. With an average of 25 video games being released a day, new services being added every year, and 2.2…
Wall Street Journal reporter Sarah E. Needleman on the year in video games and what 2020 holds for the industry
Dec 19, 2019 • 20 min
In our year in review, we speak to Sarah E. Needleman, a reporter for the Wall Street Journal who writes about the video game industry. Over the last few months, she has covered everything from Google Stadia to KFC’s dating sim. Needleman has been at the…
Should brands bet big on virtual influencers?
Sep 6, 2019 • 16 min
Virtual influencers like Lil Miquela are here, and brands are betting big on them. We speak to Peter Rojas, co-founder of Gizmodo and Engadget and an investor in synthetic reality at Betaworks Ventures, about these virtual characters and the future of how…
Netflix’s narrative designer on making interactive stories more accessible
Sep 6, 2019 • 16 min
Juan Vaca, Netflix’s first narrative designer, gives us his thoughts on why interactive content is taking off lately. He also details how his gaming background influences his storytelling, why he thinks of his audience as players instead of viewers, and…
Why Alexis Ohanian thanks games for founding Reddit
Sep 6, 2019 • 13 min
As the co-founder of Reddit and Initialized Capital, Alexis Ohanian has lots of thoughts on online communities. In this interview, he goes into how he started programming thanks to games, connections made through social media, and the changing definition…
Behind the billion-dollar success of Kickstarter board games
Sep 6, 2019 • 17 min
When people talk about games, video games usually get all the attention. But tabletop games shouldn’t be ignored, especially since Kickstarter game projects have brought in one billion dollars with tabletop games making up 69 percent of pledges. We speak…
How do you market fashion to gamers?
Sep 6, 2019 • 13 min
Gamers aren’t exactly known for their style, but our guests, Rachel Feinberg and Breanne Harrison-Pollock, are looking to change that. They co-founded the esports and gaming apparel company Ateyo, the first company to offer technically designed apparel…
Why is The New York Times making games?
Sep 6, 2019 • 12 min
Did you know The New York Times makes games? Our first guest is Sam Von Ehren, a game designer at The New York Times. We speak with him about why The New York Times makes games, how his game fits in with the rest of The Times’ news coverage, common…
Twofivesix: Gaming and Marketing Trailer
Sep 4, 2019 • 3 min
Introducing Twofivesix: Gaming and Marketing, a new podcast from Twofivesix. Available wherever you get your podcasts. Want to hear more from us? Sign up for our newsletter.