The Side Gig Central Podcast

The Side Gig Central Podcast

the-side-gig-central-podcast.simplecast.com
Whether you’ve been your own boss for awhile now or you’re thinking about dipping your toe into side gig territory, PRESS PLAY to hear your host, Elena Ciccotelli, and her guests share actionable strategies to help you win big with your side gig. Discover why thousands of side gig entrepreneurs have turned to Elena to help them generate more side income, make sense of the gig economy boom and how to turn a side hustle into cash. Ready to start or uplevel your side gig? You’re in the right place! @sidegig_central_podcast // sidegigcentral.com/podcast


Here’s How You’re Gonna Ace Your Next Virtual Presentation
Jul 6 • 20 min
What’s the first thing that comes to mind when you realize you have to A.) jump on a Zoom call with a new client or B.) give a virtual presentation to a group of colleagues or leaders in your organization? If your gut reaction is “ahhhh noooooo”…. then…
Easy Website Fixes If You’re Struggling With Low Conversions
Jun 29 • 22 min
When was the last time you took a good look at your website? I mean, a REALLY good look under the hood? If it’s been awhile and you’ve been struggling to get people to hit the BUY BUTTON for your products or services (aka your conversions are “meh, just…
Exactly Why Your Online Biz Needs Social Proof
Jun 22 • 9 min
Elena here! If you’ve ever taken a screenshot of a glowing customer success story (either in a text message convo or in an email thread) and posted it on your website or social media, you already know about the power of social proof. But did you know that…
Skyrocket Your Sales With These Copywriting Rules
Jun 15 • 18 min
Are you getting ready to launch a new service or are you thinking about jazzing up an existing one? Well then you’re in luck because today, we’ve got the best ways to communicate your value and reel in new clients (that’ll love working with you!) Today,…
Let’s Uplift. It Matters.
Jun 8 • 16 min
My heart’s been feeling heavy lately and while I didn’t want to skip publishing a new episode for you this week, it also didn’t feel right to carry on business as usual. Which is why I’ve decided to use this week’s episode as an opportunity to amplify the…
Why Email Marketing Is Not Dead
Jun 1 • 16 min
If you’re still not convinced that you need an email list to build your business, let’s discuss, shall we? Email marketing is no longer the dusty ol’ dinosaur you once though it was. It’s alive and well and (and dare I say, better than ever?) hitting your…
The First Step To Building Your Empire
May 25 • 26 min
What’s step one? Tinker and experiment! If you can bootstrap a business, you know it’s got legs. You validate your ideas by bootstrapping. Today, you’ll meet my husband, John F. Possumato (aka the Notorious JFP), CEO and founder of DriveItAway. John has…
How to Find Your Brand Voice to Propel Your Biz Forward
May 18 • 24 min
Wanna know the secret to getting more eyeballs on your business in a crowded marketplace? Hone in on your unique brand voice while delivering insane value to your audience. Today you’ll meet Emily Conley, copywriter and owner of Emily Writes Well, where…
Setting Up Systems to Scale Your Biz
May 11 • 29 min
Ready to move your side gig into a full time gig? Here are some rules to live by that help move your business forward, faster. Today, you’ll meet Samantha Phillips, online business manager and project manager, who’s on a mission to help CEO’s step into…
Unexpected Ways to Boost Your Time Management Skills
May 4 • 21 min
Time management is a myth. *gasp* Say what?! If you truly want to manage your time well and get shiiiizzzz done, it’s all about managing your ENERGY. Which is why I’m so pleased to introduce you to Prasha Dutra, an engineer, podcaster and career coach who…
Transform Your Instagram From Standard -> Standout
Apr 27 • 28 min
Ready to learn some advanced Instagram strategies that will take your account from *meh* to YEA? I thought so. Today you’ll meet Sofie Henderson, the brains and heart behind the social media consulting company, Authentically Sofie. Through her online…
What *EXACTLY* Does the Stimulus Bill Do For Your Business?
Apr 20 • 39 min
Today, you’ll meet Kenny Blattenbauer, a financial expert with more than 16 years of combined experience at Morgan Stanley, Kingstone Financial (and Warren Buffet’s #1 fan). Long story short, if you have a question about money for your business, Kenny’s…
Streamline WFH Without Losing Your Mind
Apr 13 • 36 min
Who would’ve thought that 99% of our days would be spent at home and our work day schedules would be flipped upside down and turned inside out? But, not to worry! I’ve invited an expert on the show today to discuss all things work day planning so that you…
Real Talk: You Need a Sales Funnel Right Now
Apr 6 • 31 min
Need a bit of sales-piration? (That’s a word I just made up that combines sales wisdom with inspiration.) Then you’re in luck because these “stay at home” orders are NOT stopping me from producing SEASON 3, the “AT HOME EDITION” of this show. What’s this…
Side Gig Techniques You Can Totally Use
Mar 30 • 24 min
Today’s episode is gonna be a little different. But different in a good way! The hostess with the mostess, Deanna Frances, the creator of the Lean into Curiosity Podcast recently invited me on her show this month and I wanted to share this interview with…
How to Brand Yourself Like a Celebrity
Mar 23 • 36 min
Are you wondering how the most recognizable celebrity entrepreneurs in the world built a powerful personal branding strategy? Can’t decide if your personal brand needs a tune-up? Well, look no further than this episode! PRESS PLAY to learn the 5 C’s of…
Your Spicy Guide to Non-Boring Blogging
Mar 16 • 42 min
Why even bother with a blog? Everyone is consuming audio and video content nowadays. Is a blog still relevant? Yes, it definitely is! In fact, I’m making the case for why blogging is NOT dead and why you should definitely have a blog for your side gig…
Let’s Get Personal: Supercharge Your Side Gig
Mar 9 • 46 min
Are you *gasp* skeptical about leveraging your personality traits to get ahead with your side gig? Are you curious to learn how YOU can unleash your business super powers? Like right now? You’re in luck because today you’ll meet Naomi Harrington, creator…
Why You Don’t Have To Hire a PR Firm To Get Great Press
Mar 2 • 35 min
Good news! You don’t have to pay an expensive PR firm to get your side gig published and featured on TV. KJ Blattenbauer, an award winning publicist turned dress designer based in Austin, TX is my guest today and she is going to help you land your first…
How to Create a Super Simple Pinterest Strategy
Feb 24 • 43 min
Wanna optimize your Pinterest account for side gig success? Lucky for you, today you’ll meet Emma Henderson and Amber Marie, two Pinterest strategy experts who are going to spill all the tea on how to get the most out of this quickly growing online…
25. Confessions of a Biz Coach: Selling to Strangers on the Internet
Feb 17 • 44 min
Can a few tweaks to your sales process unlock a treasure trove of new clients? Your new business coach bestie, Michelle Marie, says “YES! Absolutely!” I’m so excited to introduce you to Michelle, a proud 9-5’er engineer, business coach, podcaster and the…
24. How To Write Stories That Sell
Feb 10 • 45 min
Creating copy for your side gig biz doesn’t have to be complicated or boring. Let’s start writing stories that SELL! On today’s episode you’ll meet Brenna McGowan, a Newport Beach based copywriter, Instagram expert and co-creator of the wildly popular…
23. How to Build a Brand that Pops
Feb 3 • 39 min
Are you dying to figure out how to build a loyal tribe of adoring fans that will actually BUY from you? Wanna know the SECRET to cutting through all the NOISE online? I’ve got 2 words for you. BE YOURSELF. On this episode, you’ll meet Brianne Fleming, a…
22. The Ultimate Money Guide for Your Side Gig
Jan 27 • 40 min
Are you confidently organized with your side gig finances? Or, are you praying for a genie in a bottle to grant you all of your money wishes? If it’s the latter, you’re gonna want to PRESS PLAY on this episode! Today’s guest is Ayana Campbell Smith, an…
21. How to Make More Money with Less Hustle
Jan 20 • 36 min
On this month’s solo episode, I’m talking you through how I plan on making MORE money (with my side gig) with LESS hustle. And more specifically, if I’m seriously going to continue producing this weekly podcast and not have it turn out to be complete crap…
20. How to Grow and Profit from Your Influencer Status
Jan 13 • 30 min
Not sure if you’re ready to start closing deals with BIG BRANDS? Think again! You’re actually MORE ready than you think. Today’s guest is Meghan Higgins, fashion blogger and influencer. Meghan first started her fashion blog as a side gig a year and a half…
19. This Is Your Side Gig Secret Weapon: Confidence
Jan 6 • 23 min
Wanna know something crazy? It’s been scientifically proven that when we don’t have the right mindset, we don’t even try. Which is why this episode is gonna help you blast through any insecurities that may be holding you back from pursuing your side gig.…
18. How to Use Instagram to Find Your Ideal Audience
Dec 30, 2019 • 50 min
Do you agonize over what to post on Instagram? YES? Well, guess what? I do too! But don’t worry, I’ve got a New Year’s Eve treat that will help you get over that posting paralysis pronto. On this episode, I’m joined by Allison Scholes, momprenuer,…
17. The #1 Guide Your Etsy Business Needs Right Now
Dec 23, 2019 • 40 min
Are you dreaming about starting an Etsy side gig? Or, are you a current Etsy seller who wants to scale and grow a craft business from a side gig into a full time gig? Well, today, I’m so excited to finally bring you an expert that can teach you ALL OF THE…
16. How Your Side Gig Can Help You Live Debt-Free
Dec 16, 2019 • 33 min
Feeling stuck because you’ve got massive student loan debt? You’re not alone! In fact, as of 2019, student loan debt is at an all-time high with a national total of $1.5 trillion. In other words, as the student loan debt crisis in America continues to get…
15. Why I Killed My Personal Training Company
Dec 9, 2019 • 47 min
Hey there, side gig friends! Here’s the SOLO episode you’ve been waiting for. It’s a side gig love story, my podcasting holiday gift to you. In this episode, you’ll learn why I became a personal trainer in 2009, how I scaled a side gig into a full time…
14. Is It Too Late to Start a Side Gig? LIVE from Vegas
Dec 2, 2019 • 41 min
If you’ve been debating with yourself whether or not it’s too late to start a side gig - this episode will convince you otherwise. Today, I’m joined by Ati Grinspun, photographer and network marketer, who turned her two passions into a full time lucrative…
13. How to Freelance Your Way to Success Without Going Broke
Nov 25, 2019 • 41 min
When is the right time to make my side gig a full time gig? When should I really get serious about paying the bills with my side gig? How do I leave my full time job to pursue a side gig? If you’ve been listening to this podcast, my guess is that one of…
12. Are you Making THIS Money Mistake With Your Side Gig?
Nov 18, 2019 • 32 min
Are you stuck with a W-2 mindset when it comes to your side gig? Unsure how to set up your side gig for profitability? Don’t worry. You’re not alone! Whether you’re just starting out with your side gig, or you’ve been at it for a few months already, it’s…
11. The Secret to Finding the Right Side Gig for You
Nov 11, 2019 • 38 min
What on EARTH is keeping you from earning sweet side hustle cash? Think you need a huge investment to get started on your side gig? Think again! On this episode, you’ll meet Kathy Kristof, editor of the popular website, https://sidehusl.com/, a side gig…
10. The Holy Grail of the Gig Economy with Dan Primack, Business Editor for Axios
Nov 4, 2019 • 30 min
Ever get the feeling that everyone you know is “side hustlin” just to stay afloat these days? In this episode, Dan Primack, Business Editor for Axios talks about the current state of the gig economy today, the best ways to leverage plug and play side gigs…
09. How to Win Big with Airbnb and Turo
Oct 28, 2019 • 44 min
Have you ever wondered how to make extra cash with an asset like your house, apartment or car? Does Airbnb and Turo sound appealing to you but you’re unsure how to manage it profitably? In this episode, JD Possumato, an asset based “side gig aficionado,”…
08. How to Build a Powerful Brand for Your Side Gig
Oct 21, 2019 • 39 min
Do you need help creating a powerful brand strategy for your side gig? Have you ever felt overwhelmed by the idea of creating a brand strategy on your own? Well, look no further than this episode because you’re about to hear my guest, Denise Petti, share…
07. Tackling the Stand Up Comedy Gig in LA
Oct 14, 2019 • 42 min
Have you ever wondered what it would be like to do stand up comedy in LA? Like Jay Leno style, just you, the mic, and the spotlight, delivering killer punchlines to 20 strangers? Well, that’s exactly what my dear friend from high school, Sarah Biren,…
06. No One Ever Told You THIS About Driving Lyft and Uber
Oct 7, 2019 • 34 min
Hold onto your phone chargers, car air fresheners and barf bags, because this ONE IS A DOOZY! During this episode, I talk with side gig entrepreneur, Will Pasternak, a phenomenal father of 5, an engineer with an MBA, the son of recording legend, Jill…
05. Why a Money Mindset Matters For Side Hustlers
Sep 30, 2019 • 30 min
Money talks. But are you listening? Talking about money can feel straight up weird. But it is, in fact, the foundation of our lives, right? I’d also argue that successful money management is a huge part of starting (or building) a fulfilling side gig.…
04. How to Start a Side Gig from Zero
Sep 23, 2019 • 26 min
Think that you need tons of cash in the bank to start a side gig? It turns out you definitely DO NOT! Starting a side gig from zero is not impossible, it just takes a bit of brain power, resourcefulness, a willingness to roll with the punches and…
03. You’ve Been Dying to Know THIS About Your Credit Score
Sep 16, 2019 • 32 min
Managing your credit score can be straight up confusing, like trying to solve a New York Times crossword puzzle with third grade vocabulary. Luckily, Elizabeth Karwowski, CEO of GetCreditHealthy and financial expert, has mastered credit score management.…
01. A Woman’s Perspective - What You Should Really Know About Rideshare
Sep 16, 2019 • 26 min
Whether you’re a seasoned veteran rideshare driver or a newbie who’s thinking about getting started, I think you’ll really enjoy today’s episode all about rideshare and what it’s really like to be a rideshare driver today. I’ve asked three of my favorite…
02. The Biggest Secret to Driving Rideshare
Sep 16, 2019 • 26 min
I write a lot about rideshare as a side gig on the Side Gig Central blog, so I wanted to supplement that content with some real life stories about rideshare here on the podcast. Today I’ve invited Amanuel Tegegne, a rideshare driver with over 1,500…