Engagement Edge: The Science & Practice of Political Involvement

Engagement Edge: The Science & Practice of Political Involvement

anchor.fm/amyshowalter
Keeping your advocates and PAC contributors engaged and motivated isn’t easy. Join national PAC and grassroots influence expert, author, and consultant, Amy Showalter, as she shares evidence-based best practices for improving your grassroots and PAC productivity and results.


Developing Your Advocacy and PAC Leader’s Evangelism Quotient
Jul 8 • 2 min
Amyism #84: Developing Your Advocacy and PAC Leader’s Evangelism Quotient “Government relations staff cannot, and should not, serve as an organizations’ primary advocacy and PAC evangelists. Every one of your advocacy and PAC leaders has a “why” regarding…
The Science of PAC Fundraising in Uncertain Times
Jun 18 • 8 min
All breeds of fundraisers, specifically PAC fundraisers, are facing challenges due to uncertainty brought on by the COVID-19 virus and the blistering economic conditions. It’s not unlike previous conditions (the September 11 terrorist attacks, the great…
What’s Your Digital Advocacy Credibility Quotient?
May 29 • 9 min
I was honored to be asked to contribute to an e-book published by the Advocacy Association: Virtual Advocacy During COVID-19 and Beyond: Best Practices. You can order the e-book on Amazon today. Proceeds from downloads will go to the American Red Cross.…
Your Grassroots Past is Prologue — Why You Need to Improve Now for Great Results Later
Apr 21 • 6 min
In this episode, I discuss my thoughts on why your grassroots influence past is prologue, and how to take what’s happening now and leverage it to improve your future grassroots influence capacity.
12 Tips to Help You Survive the Vortex of the Virus
Apr 2 • 7 min
Remember you only develop grit and character (and hence, the ability to help others) when you go through difficulties. It’s OK to feel angry, scared and sad at the situation you are in. Embrace it by acknowledging it, then flick it off your shoulder,…
Amyism #80: The Purposeful PAC
Mar 13 • 4 min
Amyism #80 The Purposeful PAC®: “Every PAC should have a purpose beyond the transactions of collecting and distributing money. A Purposeful PAC® drives emotion, emotion drives commitment, and commitment drives contributions. Is your PAC a Purposeful PAC®…
Good Enough Isn’t Good Enough
Mar 13 • 5 min
In this episode, Amy speaks about why good enough, isn’t good enough anymore - especially for political action fundraising.
The Canon of Grassroots Advocacy Programs
Mar 5 • 3 min
Regardless of the organization or cause, there are principles for successful grassroots advocacy programs. “Programs” being the operative word ——- a program is different from a campaign, because it (should) be integrated into an organization’s culture. If…
How Successful Advocacy Professionals Think - From our GRIP Research Findings
Feb 17 • 5 min
There are several new findings in the third iteration of our GRIP research. An important, yet little talked about topic in our profession, are the nuances between successful and unsuccessful advocacy professionals. Do successful practitioners look at life…
Reading Between the Research Lines: Predictors of Legislative Success
Jan 27 • 21 min
In this edition of Amy Live & Uncut, I’ll share the most important aspect of the GRIP research: the variables that predict legislative success. Things have changed slightly since the last biennial report, but some truths are immutable. To get a copy of…
Advocacy Metrics: Part 1
Jan 13 • 5 min
My focus at the Data & Advocacy Summit was to share what advocacy professionals should measure in 2020 based on what currently predicts legislative success. This episode shares some top line highlights from a presentation I delivered with Shoshana…
Trends in Grassroots Influence Tactics & Legislator Responses to the Tactics - The Biennial Grassroots Influence Pulse® (GRIP) Findings, Part 2 of 4
Nov 17, 2019 • 14 min
Our recent GRIP research examined 114 variables to grassroots influence success, with over 6,400 (not a misprint!) possible correlations. So, we have data. But as you know, it’s relevant data that matters. In this episode, I share the descriptive data…
Habits of Ineffective Leaders
Oct 30, 2019 • 5 min
An overview of the seven (really eight!) habits of ineffective, unproductive, grassroots and Political Action Committee leaders.
The Immutable Truths: What Won’t Change…and How It Can Lead You to Innovative Breakthroughs
Sep 26, 2019 • 3 min
You should want to produce work that lasts for years and leave an enduring legacy among your stakeholders. However, every incentive in today’s world is to draw your attention to an immediate “hit.” Many “thought leaders” and “experts” make everything seem…
The Challenges of Properly Implementing a Grassroots Key Contact Program
Sep 20, 2019 • 6 min
My advice on recruiting, growing and developing grassroots Key Contacts were featured in a recent issue of CEO Update. In this edition of Amy Live & Uncut I expound upon the “big three” challenges of properly executing a grassroots Key Contact program. Of…
Amyism #71: Evangelism v. Conversion
Aug 29, 2019 • 1 min
While evangelism marketing is all the rage and evangelism about your cause is essential, smart grassroots leaders know the real victory is in finding and creating converts for their cause. Listen to find out why. TRANSCRIPT Greetings. This is Amy Live &…
The Advantages Of Resting Your Grassroots
Aug 28, 2019 • 3 min
The Advantages Of Resting Your Grassroots
Amyism #81 - The Premise is Paramount
Aug 28, 2019 • 4 min
Amyism #81 - The Premise is Paramount “Organizations love to talk about their strategy, of course, because it conveys that nothing they do is random. However, basing your PAC, advocacy or communications strategy on an untested, evidence-free premise is…
Amyism #19 - Encouraging Advocate Feedback
Aug 28, 2019 • 3 min
Amyism #19 - Encouraging Advocate Feedback It’s amazing how the wailing and gnashing of teeth over the lack of communication from the grassroots ends when someone on the government relations staff is actually held responsible for finding out what’s going…
Demonstrating Advocacy Technology ROI
Aug 28, 2019 • 6 min
Demonstrating Advocacy Technology ROI
Amyism #70 - Volunteers
Aug 28, 2019 • 4 min
Amyism #70 - Volunteers No matter what you want from your work: a vibrant grassroots program, a big PAC bank account, or victories in the legislature - it all comes from other people.
Lowest Common Denominator (LCD) Syndrome
Aug 28, 2019 • 3 min
Lowest Common Denominator (LCD) Syndrome
Amyism #77 - Persuasion v. Awareness
Aug 28, 2019 • 2 min
Amyism #77 - Persuasion v. Awareness “We increasingly see many campaigns that are deemed successful due to ‘increased awareness’. It stems from the idea that ‘every little bit helps,’ however is a fall back position when the campaign doesn’t do anything…
Amyism #35 - Rogue Advocates
Aug 28, 2019 • 2 min
Amyism #35 - Rogue Advocates Not all Rogues should be summarily dismissed from your grassroots efforts. One of the reasons the Rogue exists is because he or she does not know better. It’s our responsibility to teach them to know better so they do better.