Product Journey

Product Journey

productjourney.fm
The Product Journey documents the path of Noah and Ben as they build software products and try turning them into profitable businesses..


Sharing Our Business Metrics
Oct 19 • 42 min
Ben and Noah share the latest on what they have been working on with Playgroup, TinyLog, and Supportman. Afterwards, they share their MRR and other business metrics. They have a discussion about how things are going based on these metrics.
Building Branch with Peter Suhm
Oct 12 • 46 min
Today we have a guest, Peter Suhm, the founder of Branch and co-host of Out of Beta! We have a fun conversation with Peter hearing how he started Branch and some of the decisions that went into that. You will get to see Peter’s perspective of how he looks…
A Debate on Validating Ideas
Oct 5 • 33 min
This week, after Noah and Ben share quick updates on how things are going with Tinylog, Playgroup, and Supportman, they have a debate about the best way to validate ideas. Noah is on the side that you should do more customer research while Ben is…
Be Content or Slap Yourself in the Face
Sep 28 • 39 min
Noah and Ben, as always, give updates about their online businesses. Ben has made huge progress on Tinylog! Noah shares his plans to reach $500 MRR with Supportman. More towards the end of the show, Noah and Ben talk about how to be content while working…
Moving Fast, Doing Stuff
Sep 21 • 38 min
Ben and Noah chat about how things are going with their businesses. Ben is continuing to make progress on TinyLog at lightning speeds. Noah is feeling pretty good about where Supportman is at. He is excited because he just got two customers paying on his…
Crazy Man Starts New Side Project
Sep 14 • 39 min
In this episode we have a crazy man on the podcast and it’s Ben! He is starting a new side project called Tinylog. Most of the pod we talk about what Ben is up to with this new side project and why he is taking the time away from Playgroup to work on it.…
How big of a project scope can a solo-bootstrapper pull off?
Aug 31 • 44 min
In this episode Noah and Ben chat about how big of a project can bootstrappers take on. At what scope is a project too much for a single founder to make successful. They ponder these questions as they think about their roadmaps for Supportman and…
Scalability and Getting Burned Out
Aug 24 • 33 min
Ben and Noah share more of what they have been up to with Playgroup and Supportman. Noah has done 9 customer discovery interviews and Ben has worked a lot on the scalability of Playgroup. Noah is also feeling a little burned out so they talk about what to…
Are We on the Right Path? …Continued with Justin Jackson from transistor.fm
Aug 18 • 47 min
This is the 50th episode of Product Journey! Thats a lot of episodes! For this one, we had Justin Jackson back on the podcast to chat about his experience with Transistor and knowing if they were on the right path. Really fun and great conversation. We…
Are We on the Right Path?
Aug 10 • 46 min
Today on the show, Noah and Ben chat about what things are going well, what thing they are struggling with, and how to get unstuck. Both Noah and Ben feel down at times at how things are going. They aren’t always sure if they are on the right path to…
Chatting about Kevin Conti’s Success with softwareideas.io
Aug 3 • 45 min
Kevin has built softwareideas.io and in 20 days, already achieved the $1,000 MRR milestone! Noah and Ben talk to Kevin about he did it and what things he did right to get there. Kevin also talks about his past with Codernotes and what we learned from…
New and Noteworthy
Jul 27 • 43 min
Noah and Ben have another great conversation updating each other on what has been going on with Supportman and Playgroup. Supportman is now in Intercom’s New and noteworthy section on the app store. They chat about how this is affecting signups so far.…
The Journey of Paperform with Co-founder Dean McPherson
Jul 20 • 39 min
Noah and Ben have a great chat with Dean McPherson, the Co-founder and CTO of Paperform. Dean shares his journey of how he started and bootstrapped Paperform and the story of how the business got to where it is today. Paperform is now close to doing 1…
Chatting about Distribution and Pricing
Jul 13 • 45 min
In this episode Noah and Ben give updates on how things are going with Supportman and Playgroup. They are making progress which is exciting! Then they talk about the topics of distribution and pricing and how they are thinking about how to handle these…
The Road to Paying Customers - Part 2
Jul 8 • 31 min
This is part 2 of Noah and Ben’s discussion chatting about getting their first paying customers. What has happened over the last week or two with Playgroup and Supportman. They talk about this here. Enjoy!
The Road to Paying Customers - Part 1
Jul 6 • 28 min
It has been three weeks since Ben and Noah talked and it was just them. There is a lot to catch up on. Ben and Noah talk about their struggles and the road to getting paying customers. There are a lot of ups and downs when starting a business. They talk…
Chatting with an Experienced Bootstrapper - Ruben Gamez
Jun 29 • 47 min
Today Noah and Ben chat with Ruben Gamez. Ruben is the founder of Bidsketch and Docsketch. We have an amazing conversation about what he has learned on his bootstrapped journey over the last 10 years. Ruben is a very experience entrepreneur and we learned…
Building a SaaS Website Builder with Volkan from Versoly
Jun 22 • 21 min
Volkan from Versoly is a guest on the pod today. He shares his journey of creating a website builder for SaaS companies. We talk through the ups and downs to get him to where he is today. And what some of his plan are for Versoly in the future.
Making it Official
Jun 15 • 36 min
Noah has gotten Supportman to the point where it is ready to launch. He just has to click the button to release it on the Intercom App Store. Noah also incorporated Supportman and figured out how to take payments. Meanwhile, Ben is making some steady…
Bootstrappers Need Patience
Jun 8 • 37 min
Today, Ben and Noah chat about how bootstrappers need to have patience. It’s hard to get a SaaS off the ground and it takes a lot of time. What will Ben and Noah do during this difficult stage and how will they get through it? That is some of the hard…
No Ones Forcing Us
Jun 1 • 45 min
Noah and Ben share updates on how things are going with Supportman and Playgroup. Ben is making some good progress with his first customers and Noah has submitted Supportman to the Intercom app marketplace! They also talk about how to handle the stress…
Onboarding the First Community
May 25 • 40 min
Another week on the struggle bus. But there isn’t too much struggling this time. Ben is enjoying on-boarding his first community to Playgroup! While Noah is finishing up the last parts of the Supportman product and working on his value propositions for…
How Starting a Business has Changed with Jon Hainstock
May 18 • 48 min
We have a guest on the podcast! Jon Hainstock, who started and sold ZoomShift. We had a great discussion around how starting a bootstrapped business has changed in the last 9 years (when Jon started ZoomShift). How has the bootstrapped community changed?…
Build It and They Will Come?
May 11 • 29 min
Ben is happy with how things are going for Playgroup. He shares how he has been having some great conversations with potential customers and is enjoying it more than client work. On the flip side Noah has been doing a lot of stuff for CoffeePass rather…
Fighting the Pandemic with Spencer Rowland
May 4 • 31 min
This week we chat with Spencer who owns an Escape room business as well as a SAAS for Escape room businesses. We talk about the difficulties that Spencer has faced with the Covid pandemic and what we can do as business owners to adapt and keep things…
Where to Go Next with Jesper Bylund
Apr 27 • 42 min
Noah and Ben have a guest (Jesper Bylund) on the podcast. Jesper is a UX designer and developer working on his own business as well as a listener of Product Journey. They have a great discussion on how to know what to do next with your business. When do…
Discussing Onboarding
Apr 20 • 47 min
Noah and Ben have enjoyed another week of things going well with their businesses. Ben has gotten dumping data over from Discourse into Playgroup working and integrated with Paddle. Noah has finished up graphs in Supportman as well as closing up on…
Noah’s Old Business Blew Up
Apr 13 • 29 min
Ben had a great week this last week as he was able to focus entirely on Playgroup. He had some frustrations but was able to keep the momentum alive. He worked on a Discourse importer and got more feedback from potential users. Meanwhile Noah talks about…
Lots of Progress …and EP 30!
Apr 6 • 31 min
Its been an overall great week for both Ben and Noah! Ben has gotten lots of work done on Playgroup, transitioning it over to communities and Noah has started working on an MVP in the new direction of helping support teams. Its also episode 30! They talk…
Being Pulled to Something Else
Mar 30 • 39 min
Noah and Ben spend a moment on how Covid-19 has affected them, the good and the bad. Then they dive into how potential customers seem to be pulling their businesses towards a different direction than they first imagined it. This is probably a good thing.…
5 Factors of Growth with Corey Haines
Mar 23 • 40 min
This episode we have the privilege of talking to Corey Haines from Baremetrics. What are some good practices for customer interviews? How to implement a free plan correctly? What channels should you focus on? These are some of the marketing questions that…
Landing on the Right Market
Mar 16 • 43 min
Noah and Ben talk about landing on the right market. Ben has built Playgroup, which could be positioned towards two or more different markets. Similarly, Noah is talking to more customers to figure out the niche he should continue to put efforts into.…
Credibility and How to Get it!
Mar 9 • 34 min
Noah and Ben talk how about how things are going. They are both feeling the struggles of finding their first customers. How can they get credibility to make users trust them and buy? They are some hard things to figure out and Noah and Ben talk about what…
Finding Validation with Arvid Kahl of FeedbackPanda
Mar 2 • 48 min
Noah and Ben talk with Arvid Kahl who sold his company FeedbackPanda, that he bootstrapped and started only two years ago! Arvid talks though a little bit of his journey and what he has learned along the way. The group mainly focus on how to find…
No Validation Valley
Feb 24 • 39 min
Noah and Ben have a great talk about the lows and highs of a business as Ben is struggling with getting his first user for Playgroup. It’s tough being in those valleys of the unknown. However, Noah is on a high with UserEngine making a lot of progress…
Finally Finding a Problem
Feb 17 • 31 min
Noah and Ben have a great chat catching up on their businesses. Ben has launched the new landing pages for PlayGroup after writing some good copy. He also talks about the new live demo that he has on the landing pages. Meanwhile Noah has finally landed on…
Forecasting the Future with Matt Wensing
Feb 10 • 47 min
This week Noah and Ben are joined by Matt Wensing from Summit. They talk about forecasting in SaaS businesses — What it is, when you should do it and how it can help founders as well as investors with realistic metrics.
Fighting Giants with Val Sopi
Feb 3 • 46 min
Noah and Ben are joined by Val Sopi, founder of Claritask. They talk about Val’s journey building Claritask, thoughts on funding, competing with big players in a certain market and repositioning. They also tackle topics like what part luck plays in…
Problems Worth Solving
Jan 27 • 38 min
Noah and Ben catch up on the past weeks and their progress. Ben is still building out the MVP for Playgroup, while Noah’s recent interviews have led him to question the overall idea he was pursuing. Taking a step back, they discuss whether or not Noah…
The Early Days and Execution with Noah Labhart
Jan 20 • 41 min
Noah and Ben chat with Noah Labhart, the CTO of Veryable. Veryable is a marketplace of on-demand labor for manufacturing and warehouse work. They talk through the early days of Veryable and what it looked like to reach product/market fit. They also talk…
Being Sneaky
Jan 13 • 25 min
Ben talks about some of his improvements and things that he has learned the last week with PlayGroup. Meanwhile, Noah has multiple meetings setup with very nice bootstrappers in the space. Both Ben and Noah talk about how they are being sneaky checking…
Private Playgroup Launch
Jan 6 • 37 min
Ben and Noah hope to be charging into 2020! Ben just did a private launch of Playgroup. He is getting feedback from some users and making decisions on what to do next. Meanwhile, Noah has come to some conclusions from the 8ish customer interviews he has…
Merry Christmas! and Our Goals
Dec 23, 2019 • 6 min
Noah and Ben thank their listeners for following them on this product journey! They also share their goals for 2020. There won’t be an episode next week as Noah and Ben are taking some time off for Christmas. Have a Great Christmas everyone! Thanks for…
Testing Code and People!
Dec 16, 2019 • 26 min
Ben is doing some testing on Play Group to make sure everything is up to par. Noah and Ben talk about when testing is worth it and when its not. There is a big debate about this among developers. Noah is testing people by starting to have conversations…
Market is the First Filter with Justin Jackson
Dec 9, 2019 • 50 min
Noah and Ben are happily joined by Justin Jackson, the founder of Transistor and avid podcast creator and listener. They talk through building an audience and how finding the right market is the first filter that you should be using on your business.…
Is the Grass Greener?
Dec 2, 2019 • 36 min
Noah is coming up with first interview questions and has the first potential customers in mind that he wants to start talking to in the coming weeks, utilizing the Mom Test. Ben is still in developer-mode with Playgroup and probably already spending a bit…
How many Customers to Talk to for Reliable Data?
Nov 25, 2019 • 39 min
While Ben is making some good progress with development on Playgroup, Noah is still thinking about what market to target and how he wants to approach building his next project. One important part of Noah’s progress will very likely be The Mom Test, so…
A Day in The Life of Ben Orenstein
Nov 18, 2019 • 35 min
In this episode Noah and Ben are joined by Ben Orenstein, co-founder and CEO of Tuple. They talk about how a typical day looks like for Ben — how does his morning routine look like, what does he enjoy most each day and what are some harder things he has…
The Mom Test
Nov 11, 2019 • 34 min
This week Noah and Ben discuss “The Mom Test” by Rob Fitzpatrick and go into the details of talking to customers. They talk about some key takeaways as well as things that you shouldn’t do when trying to validate an idea early on. Both agree that a lot of…
Remote Work and Getting Hit by a Bus
Nov 4, 2019 • 39 min
Noah and Ben talk about remote work and its tradeoffs. Do social interactions suffer and is loneliness an issue? What does it take to work effectively when a team is spread around the globe? And how can Ben’s new product Playgroup help to solve some of…
Getting a Clear Signal
Oct 28, 2019 • 27 min
Noah and Ben talk about Ben’s new project and how he is trying to get customer feedback. They then fall into a rabbit hole of how to get clear feedback from customers. Its a hard problem! They want to make sure they build the right thing and validate it…
How to Pick the Right Idea
Oct 21, 2019 • 42 min
Noah and Ben did something a little different in this episode; They talked through how to choose an idea. What niche should you choose? What market? How does being an solo-entrepreneur change what ideas you can do? How do personal goals come to play?…
New Beginnings
Oct 14, 2019 • 29 min
Noah and Ben catch up on what’s been going while Ben was on vacation. Noah is busy preparing to move cities as well as starting a new day job. Narrowr is still alive but Ben is having second thoughts if it’s really the project he wants to pursue. Maybe…
How to Know When to Keep Going? - with Joshua from Getting to Ramen
Oct 7, 2019 • 39 min
While Ben is out enjoying vacation, Noah talks to Joshua from the Getting to Ramen podcast. They have a great conversation about the hard decisions Joshua is facing with his business Upscribe. Should he keep going with it? Try to sell it? Move his…
Not Getting Much Done
Sep 30, 2019 • 33 min
While Noah was on vacation, Ben was sick and there was not too much progress on either of their projects. However things are still up and running and users are actually finding their way and signing up nonetheless. Noah is wondering if Ben should really…
26 Hour Madness
Sep 23, 2019 • 35 min
The big livestream where Noah and his friend Drew built SnoozeYouLose happened and there is a lot to talk about. Not everything went down as planned but the overall outcome is very positive and there was a lot of fun in doing it. While Noah was super…
Sending Narrowr Invites
Sep 16, 2019 • 31 min
Noah reveals what SnoozeYouLose is all about and that it will be built live on Twitch in just 24h. Noah and Ben talk about what technology will be used and what might or might not happen with the product after the initial launch. Ben got a new microphone…
Starting the Journey
Sep 9, 2019 • 30 min
Noah and Ben kick things off by talking a bit about what they’re currently working on and what’s going on in their lives besides building online products. Ben goes into some of the details of building Narrowr, while Noah talks about his past product…
The Journey Ahead
Aug 23, 2019 • 2 min
Hey, we’re Noah and Ben and this is the Product Journey podcast. Every week we get together and talk about building our online businesses, what’s been going on and what we’re struggling with at the moment. Join us on our journey and listen as we build,…