The Sendible Insider Podcast

The Sendible Insider Podcast

www.sendible.com
Go on a behind-the-scenes journey with the CEO and Founder of a well-known, bootstrapped technology company as he gives you a close-up view of the many obstacles he encounters each week and the lessons he learns in overcoming them. Gavin Hammar launched Sendible, a social media management platform for agencies, from his apartment 10 years ago and since then, the software has been used by tens of thousands of companies worldwide. Join Gavin as he shares the many business lessons he learns first-hand while building a successful, profitable company.


31. How To Create A Presentation That Inspires Action During A Crisis
May 14 • 7 min
As a result of COVID-19, Gavin recently had to deliver one of the most important presentations to the team - he had to explain his strategy for navigating the crisis. Gavin shares his 4-step process for planning and structuring a memorable presentation…
30. How To Retain Your Customers During The Crisis
Apr 24 • 8 min
This week, Gavin discusses how his personal experience with an affiliate software company has reminded him that during these uncertain times, it’s now more important than ever to help your customers. In this episode, Gavin shares 5 things we’re doing at…
29. Gavin, You Seem Stressed!
Apr 16 • 5 min
In this episode, Gavin talks about how he was recently psycho-analysed on a podcast interview and explores the true emotions he was feeling at the time. Connect with Gavin: Connect with Gavin on LinkedIn Follow Gavin on Twitter We want to hear from you…
28. How To Run A Business While Homeschooling The Kids
Apr 14 • 11 min
In this episode, Gavin and Martine talk about the challenges they’ve experienced while working from home with the kids around and what they’re doing to overcome them. Some of the tips shared: Be sensitive to what your kids are feeling Come up with a daily…
27. The First 5 Steps I Took Towards Getting Us Through These Rough Times
Apr 6 • 8 min
In this episode, Gavin discusses how he first froze and panicked before the constant reports of job losses inspired him to take action and come up with the 5 initial steps to help navigate Sendible through the crisis. The 5 steps discussed: Communication…
26. How I’m Navigating Sendible Through A Crisis
Apr 1 • 9 min
Over the next few episodes, our CEO, Gavin Hammar, will be sharing our journey at Sendible as we navigate the company through the COVID-19 crisis. In this, the first episode of the series, Gavin discusses his personal challenges when it comes to leading a…
25. “Will Advertising Be Dead By 2025?” With Miri Rodriguez
Mar 10 • 33 min
Miri Rodriguez is an award-winning storyteller and creative journalist at Mircosoft. She is a renowned keynote speaker and international thought leader in brand storytelling, personal branding and youth entrepreneurship. Her new book, “Brand…
24. How Social Businesses Can Stand Out In Today’s Noisy World With Adam Fairhead
Feb 24 • 24 min
Adam Fairhead is an English entrepreneur, author, philanthropist and advocate of cause-driven business. He founded Fairhead Creative to help “good” companies stand out, sell better, and make more impact with the mission of “helping difference makers make…
23. How We Built An Inside Sales Machine Where The Leads Come To Us
Feb 12 • 21 min
As Sendible’s first Sales hire, Johnny Costello has been instrumental in executing each of the various sales processes we’ve adopted over the past 8 years. Although we’ve tried several iterations, we’ve never had any success with any strategies that have…
22. How To Make The Most Of Social Media Marketing World (#SMMW20)
Feb 5 • 37 min
“Social Media Marketing World (SMMW) has been a game-changer for me, you have to go!” - this was the sentiment echoed by our customers and partners, time and time again. So, it really didn’t take much more convincing for us to decide to attend our first…
21. How More Diversity In Tech Leads To Better Products
Jan 23 • 17 min
It’s become clear that a more diverse workforce can lead to better products that can address a wider range of customers. In this episode, Gavin is joined by Heidi Pereira, Sendible’s first female developer. Originally from Venezuela, Heidi joined Sendible…
20. How Heather Built A Fully Distributed Team To Bring Us Closer To Our Customers
Jan 14 • 21 min
Heather Gilletti joined Sendible at the start of 2019 as our first US-based, customer-facing employee. A few months later, she was promoted to Customer Success Manager. At the time, one of our goals was to get closer to our customers, so Heather was…
19. How To Be A More Effective Leader & CEO With Chris Hutchinson
Jan 9 • 26 min
Since 2002, hundreds of leaders have trusted Chris Hutchinson and Trebuchet Group to help them achieve great accomplishments through creating great teams. Chris brings together real-world experience and understanding to support leaders who feel the weight…
18. Social Media Predictions For 2020: A Millennial’s Perspective
Dec 23, 2019 • 33 min
At Sendible, we recently implemented a brand new social media strategy and embraced authenticity on a whole new level. That’s because, we believe that people are no longer interested in your perfect life, product or service. They care about the stories…
17. How Shanaaz Manages Her HQ-Based Team From The Other Side Of The World
Dec 18, 2019 • 26 min
There is a lot of talk about managing a remote team, but what happens when the manager is remote and the majority of the team are based in the HQ? When our super-talented Customer Support Manager, Shanaaz, told us she was moving from London, where our HQ…
16. How To Scale Your Business Using The Operational Secrets Of The Royal Marines With Ben Ford
Dec 14, 2019 • 24 min
Ben Ford is a programmer and development team coach. He applies operational principles from the Royal Marines and 10 years in tech leadership to help businesses scale without getting stuck. Ben takes a systems approach, with more breadth than dogmatic…
15. Why Your Ability To Build Trust Is Your Best Growth Lever With Talar Malakian
Dec 3, 2019 • 33 min
“We have to think about growth on the agency side as our ability to build trust. Growth comes from being focused on the customer first and having customer feedback inform how we do work. Feedback informs the system.” Talar Malakian is a Business Unit…
14. There’s More To Networking Than Free Drinks & Finger Food With Shamiel Jansen
Nov 18, 2019 • 29 min
Shamiel Jansen is a business development, marketing, sales and management-oriented entrepreneur with over a decade of experience from working within the tech, retail and financial services industries. Originally from South Africa and now living in…
13. The Journey From A Funded To Bootstrapped Tech Company
Nov 13, 2019 • 21 min
Most tech startups want to grow as quickly as possible. They raise capital and instead of working to make their customers successful, they work to make their investors successful. At Sendible, we’ve taken no outside funding and have grown at our own pace.…
12. We’re Taking A New Approach To Product Management
Nov 4, 2019 • 17 min
One of the core operating principles for success at Sendible is to “Be the CEO of your domain”. However, until recently, Sendible had adopted a Product Management process that was reliant on stakeholders passing down the solution to the Development Team.…
11. What It Takes To Build A Successful Digital Agency With Leanne O’Sullivan
Oct 28, 2019 • 25 min
Leanne O’Sullivan is the co-founder and co-owner of Adventure Digital, a digital agency servicing clients all over the Australian eastern seaboard. Leanne’s agency has survived and thrived for almost 20 years. In this episode, we talk about: How Leanne…
10. Don’t Be A Social Media Narcissist!
Oct 21, 2019 • 11 min
The biggest mistake people make on social media is that they position themselves as the perfect hero. But, the truth is that people could care less about your perfect life, your perfect family, your perfect meal or how perfect your product or service is.…
09. Maintaining Mental Wellness When Working Remotely
Oct 14, 2019 • 14 min
Most companies require that their people commute to a physical office where they get to interact in-person every day. But, if you listened to our first episode, you’ll know that Sendible has recently adopted remote working in a big way. Remote working has…
08. How Nicky Kriel Went From Selling Tupperware To International Social Media Speaker
Oct 7, 2019 • 25 min
Nicky Kriel is an internationally recognised and leading Social Media marketing influencer. She trains, consults and speaks at prestigious events around the world including Social Media Marketing World in California, where Gavin and Nicky first met. Like…
07. From Real Estate Developer To Online Marketing Guru With Dr Adam Gower
Sep 30, 2019 • 29 min
This week, Gavin speaks to Sendible user, Dr Adam Gower. Adam has his own successful podcast, The Real Estate Crowdfunding Show, where digital marketing experts share tips and tactics to help real estate developers raise capital online. Adam has…
06. When Your Spouse Is Also Your Co-Worker
Sep 23, 2019 • 19 min
Gavin and Martine currently work together at Sendible, but although they’ve been married since before the company launched, Martine wasn’t always part of the business. In this episode, we talk about: What Martine was up to before she joined Gavin in the…
05. How To Grow Your Business Using Stories With Seth Silvers
Sep 16, 2019 • 33 min
Seth Silvers has been passionate about storytelling and marketing since he started his first organization at 16. For the last 4 years, Seth and his team at Story On have been focused on helping small businesses grow in a more authentic way by marketing…
04. Rachel Created A Customer Success Department, Here’s How!
Sep 9, 2019 • 21 min
Rachel Orr originally joined Sendible as a Business Analyst, but shortly after starting, we realised that we needed to build a department to look after our most valuable customers. So I asked her to create a department and that’s when Customer Success was…
03. Building A Memorable Brand Through Storytelling With Park Howell
Sep 2, 2019 • 27 min
Park first met Gavin at Social Media Marketing World earlier in the year and we’re super excited to have him on this show to talk about storytelling! That’s because at Sendible, we’re on a mission to help agencies share their clients’ stories on social…
02. We Threw Out Half Our Desks & Introduced Hot Desking
Aug 26, 2019 • 14 min
Instead of everyone sitting at the same desk every day with teams sat in departments and their own silos, we wanted to let them choose a different desk each time they were in the HQ. In this episode, we talk about: How we ran out of desk space and needed…
01. We’ve Become A Remote Company & We Love It!
Aug 19, 2019 • 19 min
At Sendible, we have recently adopted a remote first culture. So today, Gavin sits down with Martine to reflect on the journey so far. Martine was instrumental in helping with this shift and is also Gavin’s wife. In this episode, we talk about: The…
00. Hey! It’s our TEASER!
Aug 12, 2019 • 1 min
Gavin Hammar is the Founder and CEO of Sendible, a social media management platform for agencies. Gavin launched Sendible from his apartment 10 years ago and since then, the software has been used by tens of thousands of companies worldwide. But, he’s…