Hit the Bottle

Hit the Bottle

htbpodcast.com
From exploring the beverage buyer journey to leveraging modern public relations to how marketing automation is changing the way we engage with consumers, Hit the Bottle goes above and beyond the ordinary to ask questions and get answers about beverage marketing strategy, technology, and leadership. Support this podcast: https://anchor.fm/htbpodcast/support


09 - Brand Building
Nov 12 • 47 min
Branding is one of the most important aspects of any business, large or small, B2C or B2B. A compelling brand strategy gives you a major edge in increasingly competitive markets. A brand is a name, term, design, symbol or any other feature that identifies…
08 - Shipping, DTC, and 3-Tier
Oct 28 • 39 min
Forty years ago, only four states allowed for legal wine shipments to consumers. Today, 45 states allow shipments, with restrictions, from out of state wineries; but only 13 states and DC allow direct shipments from retailers. Shipping spirits is even…
07 - Event Know-How
Oct 20 • 58 min
According to Bizzabo, an event software company, 41% of marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. There is no denying that events can be value marketing…
06 - Finding Balance
Oct 15 • 50 min
A note about today’s episode… every mistake is a learning opportunity. Boy, did we learn a lot this episode. I may host this podcast, but I’m no audio engineer. Imagine my surprise when I went to edit the final and most of MY audio was garbled. I screwed…
05 - Data Redux
Sep 29 • 62 min
Beverage producers have access to oodles of data. From DTC customers to key accounts to media contacts, data is the oil that makes the machine run, to coin a phrase from our friend Paul Mabray. In today’s episode, Mike Wangbickler interviews a visionary…
04 - Digital Marketing Basics
Sep 22 • 52 min
We’re living in the digital age. We have powerful computers in our pockets, and zettabytes of traffic move through the internet. We now have more access to information than ever before, but beverage producers still struggle to make it work for them. On…
03 - DTC and other TLAs
Sep 15 • 47 min
According to the 2019 Direct-to-Consumer Wine Shipping Report by Sovos and Wines Vines Analytics, the value of the DTC shipping channel reached $3 billion in 2018, up from $2.69 billion in 2017. Volume was up by 9% to 6.3 million cases, and the average…
02 - eCommerce is Commerce
Sep 8 • 52 min
In 2018, Amazon’s share of the US eCommerce market hit 49%. That’s 5% of all retail sales across the country. They did this by giving people want they want… a convenient way to shop, personalized service, and fast delivery. What can the wine industry…
01 - Oh Data My Data
Sep 1 • 56 min
The sheer quantity of big data available to us marketers can feel overwhelming. The term drinking from a firehouse comes to mind. But without solid data points on which to make business decisions, we’re stumbling around in the dark. In this, our first…
Episode 0
Aug 5 • 3 min
Wondering what Hit the Bottle is all about? Here’s a little teaser intro to whet your appetite. Episode 1 drops on September 1, 2019. —- Support this podcast: https://anchor.fm/htbpodcast/support