Build Your Brand Online

Build Your Brand Online

www.yoursocialmediafairy.com
For personal brands, solopreneurs and small businesses; hints, tips and advice on how to build your brand online.


Are you your own worst boss?
Jul 29 • 4 min
[5-min listen]. Working for yourself you’ll probably have a long to-do list and it never ends. So you can end the day feeling like you’ve not achieved as much as you could have. Now imagine being given that list by someone else. How long would you tell…
Plan or Do? And which one comes first?
Jul 27 • 7 min
Do you think planning or doing should come first? My experience in my own businesses and managing marketing for my clients puts me in the do first camp. But that’s not the whole answer. Listen now to find out the best method for creating your content and…
Are holidays impossible for small business owners in 2020?
May 20 • 10 min
Whether your business has thrived, survived or declined during the coronavirus outbreak 😷 I’m going to bet you’ve not taken a break? With working hours and office space already blurry and the likelihood that any foreign holiday plans will be replaced by…
Can You Take a Break From Social Media Marketing?
May 13 • 2 min
In this extended period of uncertainty, marketing fatigue is setting in and remaining creative and positive, day after day can be taxing. Clients have been asking me “is it ok to take a break”. Everyone is scared their precious work will suddenly go to…
Planning without Doing is Fear
Apr 28 • 5 min
When we went into lockdown there was plenty of advice about using your time wisely to plan your business’s future, marketing strategy etc Now we’re in extended lockdown and it’s important that the planning turns into doing, otherwise, it’s simple…
Emotional Posting - When not to post and what to post if you’re having a down day.
Apr 14 • 5 min
It’s so important to keep posting and communication with your audience. That’s easier said than done in normal circumstances but what about now when we are in the middle of a Global pandemic?! We’re going to go through ups and downs emotionally so how can…
Why is your reach suddenly down and how to avoid digital overload
Apr 13 • 8 min
Have you noticed your reach is suddenly down since the escalation of the coronavirus global pandemic? Are you finding you’re spending more time online at the moment and beginning to find it a little too much? In this episode, I talk about why your reach…
Social Media Marketing during COVID-19. What could or should you be doing?
Mar 27 • 8 min
As the saying goes in my house…”Well, that escalated quickly!” To think that only in the last episode I talked about allowing oneself to become bored and here we are in lockdown trying to work out what to do with our time whilst trying to remain positive…
The art of boredom and how it links to happiness
Mar 13 • 4 min
When was the last time you felt bored? Actually bored? With the advent of these awesome little computers in our pockets on which we can communicate with anyone at any time, do our banking, check our emails, keep a diary, wrote a note…whatever you use it…
Curated Grids are a bad thing!
Feb 26 • 8 min
Ok, not like the coronavirus and world war are bad things but as we’re sticking to our social media marketing bubble here, curated grids suck. Disagree? Agree? That’s all good - let’s discuss 🤓 —- Send in a voice message:…
Who are your creating content for?
Feb 7 • 4 min
Are you producing content for your audience or your objective? What does that word, ‘content’, mean? And some very easy and fun homework! Follow me: Facebook Instagram Visit the website —- Send in a voice message:…
Change ‘I have to’ into ‘I want to’ and take back control
Jan 22 • 4 min
Remove the innate resentment of a task you “have” to do by changing the word “have” to “want”. The truth is that beyond eating food, drinking water and resting, there is an element of choice behind all the things we feel we must get done each day. This…
How often should you be posting and to which platforms?
Jan 11 • 7 min
More is definitely more when it comes to social media but don’t let that freak you out. Let me give you some ways to make that easier! —- Send in a voice message: https://anchor.fm/social-media-fairy/message
The cost of Social Media Marketing services
Dec 9, 2019 • 7 min
What should you look for when looking for social media marketing help? —- Send in a voice message: https://anchor.fm/social-media-fairy/message
Apps to create popping Christmas posts!
Dec 2, 2019 • 5 min
It’s difficult enough to get noticed on social media as a business the rest of the year but in the run up to a Christmas the online world is an even busier place. 📱Here are my recommendation for some great apps to help create Christmas posts that ‘pop’!…
Build Your Brand Online (Trailer)
Dec 2, 2019 • 0 min
—- Send in a voice message: https://anchor.fm/social-media-fairy/message
Perfection is Procrastination
Nov 5, 2019 • 7 min
Is the thought of needing to get every post absolutely right, stopping you posting at all? Here’s some straight talking to get you back on track, get over the fear of getting it “wrong” so you can start creating and experimenting so you can find what your…
Micro Actions Get Big Results
Oct 17, 2019 • 8 min
So many people come to me wanting to know what one, key thing they need to do to get a bigger following. The reality is that results come from taking consistent action in a way that takes you forward. —- Send in a voice message:…
Unsubscribers Are Great!
Oct 7, 2019 • 5 min
What?! Why would I actually want people to unsubscribe? Well, it means you are honing your tribe. —- Send in a voice message: https://anchor.fm/social-media-fairy/message
Get Visible!
Sep 23, 2019 • 5 min
What’s the key to delivering your brand message? BE VISIBLE. Literally deliver that message, show up, talk about it and be real. Take a listen. —- Send in a voice message: https://anchor.fm/social-media-fairy/message
Why is your business on Social Media?
Sep 17, 2019 • 10 min
I want to pose to you this question, ‘Why is your business on Social Media?’ Once you know that, here are 5 ways to increase your following with real, high quality followers who are likely to turn into paying clients and customers. —- Send in a voice…
Blogging for Content
Sep 9, 2019 • 3 min
Why is Blogging is so useful for your Social Media? Blogging provides fantastic content for your social media. This quick podcast gives you a fabulous and easy way to make the most out of your blog content. —- Send in a voice message:…
Frustrated with your social media reach?
Sep 2, 2019 • 6 min
Frustrated with your social media reach? Here is some simple tips on what to do to increase your following and some home truths about what you can expect from organic reach. —- Send in a voice message: https://anchor.fm/social-media-fairy/message
How to cope with hateful comments.
Aug 6, 2019 • 3 min
This episode is fairly early on in the podcast series for a simple reason, it worries clients. So, what do you do IF someone leaves a hateful comment on one of your Facebook or Instagram posts. Philippa gives you some straight forward advice! —- Send in a…
Who is ‘Your Social Media Fairy’?
Jul 27, 2019 • 7 min
In her first episode Your Social Media Fairy, Philippa Brewell, asks you to decide if she is the person you want to listen to on a weekly basis to get your advice on how to build your brand online….take her challenge? —- Send in a voice message:…