Growth Marketers - Digital Marketing Experts

Growth Marketers - Digital Marketing Experts
Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more. OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for tips on how to take your business to the next level and get to work on your marketing initiatives.

33. Marketing Five Point Checklist
Feb 11 • 39 min
Samuel Thimothy joins us again on this episode of Growth Marketers, and we talk about his five-point checklist when analyzing a client or company’s performance.
32. Marketing Budget
Feb 6 • 29 min
Today we cover a topic that any business owner comes across– and this is how much should I be spending when it comes to marketing?
31. Fan Questions
Feb 4 • 15 min
Today we answer a few burning questions from some of our listeners. On this episode, we cover SEO, PR, and hiring internally vs externally when it comes to marketing.
30. Google’s Latest Broad Core Algorithm Update
Jan 30 • 36 min
Google recently released a broad core algorithm update– here is what you need to know.
29. Leveraging Contacts for your 2020 vision
Jan 28 • 41 min
In today’s episode, we talk about leveraging contacts for businesses that are trying to market. There is more to it than just a list of names, and we will be discussing the in’s and out’s of it on this podcast.
28. What B2B Brands Can Learn From B2C Companies
Jan 21 • 25 min
As we know, B2C companies are always on the cutting edge of marketing– on both good and bad– pushing the envelope, pushing the limit, on enticing their customers. On today’s episode, we talk about what we can learn from these companies and what we can…
27. Red Ocean, Blue Ocean
Jan 16 • 24 min
In any industry, there are two completely different ways that you can operate your business. You can operate in a red ocean, or you can operate in a blue ocean. Listen to today’s episode to hear what these two styles are and how you should consider…
26. Ugly Brand Building: How to Build Brand Awareness & Loyalty in Unsexy Industries
Dec 5, 2019 • 34 min
Not every industry grabs the attention of consumers. Consulting firms, industrial corporations, medical products– these are all businesses with huge operations but may have a tough time building a brand. In today’s episode, we talk to Samuel Thimothy on…
25. The Path of Least Resistance - Growth Marketers
Dec 3, 2019 • 25 min
Capturing quality leads for your company is crucial to winning new business in the digital age. However, if your conversion rate is lower than you would like, there may be some friction in your funnel that’s stopping you from getting more leads. On this…
24. B2B Marketing: 20 Predictions for 2020 - Growth Marketers
Nov 28, 2019 • 42 min
In the past decade, marketing has changed completely from where it started. We have seen tons of innovations, new techniques, and industries that have changed entirely because of different trends in digital marketing. On this episode of Growth Marketers,…
23. Why Your Business Needs a Podcast - Growth Marketers
Nov 26, 2019 • 21 min
On today’s episode of Growth Marketers, we talk all about podcasts and why you may want to start one for your business. Podcasts are an incredible and underrated way for your business to target new audiences and expand your reach even further. If you or…
22. How to Leverage Video for your B2B Marketing Plan - Growth Marketers
Nov 21, 2019 • 31 min
Video has become an unstoppable force in today’s world of marketing. Authenticity, relatability, and emotion are all powerfully captivated through video. If your business does not use video in some form or fashion, it’s time to start doing so! On this…
21. Navigating Your Niche: Structural Verticals vs Cosmetic Verticals - Growth Marketers
Nov 19, 2019 • 23 min
There’s always talk that the riches are in the niches. So whether you’re a business, online or brick and mortar, or a blogger, yes– it’s important to know your niche, but it’s also important to not out-niche yourself. So, are you ready to nail your niche?
20. Content Amplification – Growth Marketers
Sep 26, 2019 • 36 min
When it comes to B2B marketing, content marketing plays a huge factor when it comes to campaign success. It’s not just about posting on social channels– it’s about the lifecycle of that piece of content and how you promote it.
19. Backlinks 101 - Growth Marketers
Sep 24, 2019 • 34 min
The term backlink– it is coined quite frequently in the marketing industry, and can seem very foreign to many. What is a backlink? What is link-building? How do you go about getting backlinks? Why are backlinks important for your company’s SEO? We discuss…
18. Survivorship Bias – Growth Marketers
Sep 19, 2019 • 21 min
On this episode of Growth Marketers, we talk about the philosophy of survivorship bias. The thought behind survivorship bias can make or break the success of your business– including your marketing efforts. Listen in to learn how you can catch…
17. Copywriting Tips - Growth Marketers
Sep 17, 2019 • 31 min
Is writing content for the sake of writing content worth your time and effort? How do you measure the impact of it in your business? We cover this and much more in this episode of Growth Marketers.
16. Account Based Marketing (ABM) - Growth Marketers
Sep 12, 2019 • 15 min
ABM, or Account Based Marketing, has become a critical strategy for B2B marketers. In this episode of Growth Marketers, we cover what ABM is, why it is so popular, and why it can change the course of how you execute your marketing.
15. Email Marketing - Growth Marketers
Sep 10, 2019 • 20 min
Email is a tool that’s often forgotten when it comes to marketing. In this episode of Growth Marketers, we discuss when it is a good time to begin email marketing for your business, the strategies you should use in your campaigns, and why email has the…
14. Casting a Wide Net or Targeting a Small Audience - Growth Marketers
Sep 5, 2019 • 23 min
It’s the age old saying– jack of all trades master of none. When developing your marketing message and launching your ad campaigns, how should you determine if you should cast a wide net or target a specific audience? On this episode of Growth Marketers,…
13. The Secret to Facebook Ads - Growth Marketers
Sep 3, 2019 • 25 min
Starting out with Facebook Ads can be quite tricky. It can be difficult to set up a campaign and prove ROI. We’re always asked, how can I spend $1 in ads to generate $100 in new business? In today’s episode of Growth Marketers, we cover tips, tricks, (and…
12. SEO Metrics - Growth Marketers
Aug 29, 2019 • 36 min
In any business, when it comes to marketing, it’s important to understand what metrics to track, measure, and execute on. Check out which SEO metrics your business should be measuring on this episode of Growth Marketers!
11. 12 Unique Marketing Strategies For Manufacturing Companies - Growth Marketers
Aug 27, 2019 • 44 min
When it comes to marketing for a manufacturing company, there is no “one size fits all” approach. However, these are strategies that can be put into place for any manufacturer to see growth in their business.
10. Expectations Vs Reality: Digital Marketing - Growth Marketers
Aug 20, 2019 • 64 min
In today’s episode of Growth Marketers, we answer some common misconceptions that our listeners have when it comes to digital marketing. Listen in to learn what the reality is in the world of marketing! Expectation: New campaigns should see immediate…
9. Conversion Rate Optimization - Growth Marketers
Aug 15, 2019 • 33 min
What is conversion rate optimization? What is it on your website that you should be testing? How can you improve your conversion rate? What tools and technologies should you be using? We cover this and much more on this episode of Growth Marketers.
8. Digital PR - Growth Marketers
Aug 13, 2019 • 29 min
Today, when we talk about marketing, we often think of social media, blogs, SEO, and what not. However, one of the most forgotten marketing strategies is PR. On this episode of Growth Marketers, we discuss Digital PR and what makes for an effective PR…
7. B2B Marketing - Growth Marketers
Aug 6, 2019 • 22 min
On this episode of Growth Marketers, we talk about B2B marketing! We have been in the B2B marketing space for over a decade, and today, we will be covering every aspect of the funnel when it comes to B2B companies.
6. LinkedIn Ads - Growth Marketers
Aug 5, 2019 • 20 min
In today’s episode of Growth Marketers, we dive into LinkedIn Ads. When thinking of ad platforms, LinkedIn is often forgotten compared giants like Google and Facebook. In this episode, we discuss the advantages of LinkedIn Ads and whether it be would be a…
5. Facebook Ads - Growth Marketers
Aug 1, 2019 • 28 min
The amount of business who want to get into Facebook Ads have exploded in popularity. Today on the Growth Marketers Podcast, we we dive into why Facebook Ads is powerful, insights into creating campaigns, and why you should start diving into Facebook Ads…
4. Social Media - Growth Marketers
Jul 31, 2019 • 31 min
In this day and age, social media has changed entire industries and changed the way we look at the world. With all of these platforms, social media also has the power to influence buyers. Learn how you can use social media to drive more business to your…
3. PPC 101 - Growth Marketers
Jul 24, 2019 • 33 min
Pay-per-click (PPC) marketing campaigns drive fast traffic. On this episode of the Growth Marketers Podcast, Solomon Thimothy and Taylor Rowe are talking about how you can get the most ROI from your next AdWords campaign without spending money on keywords…
2. SEO 101 - Growth Marketers
Jul 22, 2019 • 34 min
In this episode, we go over SEO as a component of your marketing mix. What does SEO mean and how Google views it. We go over On-Site SEO factors as well as Off-Site SEO factors. Using Google search results page (SERP) alone, you can gather a lot of…
1. Digital Marketing 101 - Growth Marketers
Jul 19, 2019 • 22 min
In this episode, you will get an overview of the current state of Digital Marketing. It’s never been easier to capture demand, create demand, nurture and engage prospects than any period in history. Whether you’re a B2B or B2C marketers, you can use these…