The Video Marketing Podcast

The Video Marketing Podcast

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The Video Marketing Podcast is a weekly show packed with actionable knowledge anyone can use to grow their influence through powerful online video. It’s hosted by Matt Johnston, an online video pioneer who helped usher in the wave or video virality in the publishing world at organizations like NowThis, NY Magazine, and Insider.


How to Come Up With Endless Video Story Ideas
Nov 15 • 28 min
Tune in this week to learn about my system that I’ve been teaching for years to come up with endless story ideas. Learn how to always think in terms of headlines, use my persona exercise, create a lifestyle map, utilize the SEED method, and so much more!…
How to Use Video in B2B to Build Trust and Convert Leads Into Customers
Nov 8 • 44 min
Did you know that anywhere between 50% to 90% of the buying process happens before you even talk to a salesperson?? This week we have Ali Schwanke with us, the CEO and Founder of Simple Strat. Ali has over 15 years marketing experience and is here this…
The Billion-Dollar Sales Video Formula Behind Some of the World’s Most Successful Brands
Nov 1 • 48 min
If you are trying to create marketing video content that truly moves the needle for your business, you 100% need to hear the words of Ron Lynch. Not only has Ron driven $4 billion in attributable sales for his clients and worked with names like GoPro and…
How to Tell a Video Story That Keeps People Engaged
Oct 25 • 35 min
Listen in on this weeks podcast where business partners, Matt Johnston and Jamie Barber discuss the foundations in video story telling. Learn what the story telling arc is and how to draw an audience in using drama, tension, and relatable content. If you…
How to Grow a YouTube Channel to Hundreds of Thousands of Followers
Oct 18 • 44 min
Want to know what it takes to grow a YouTube channel to hundreds of thousands of subscribers? Then listen in on this weeks podcast with Jesse Muench, the owner of YouTube channels Inspire Video Marketing and Get Handles Basketball. Jesse’s own YouTube…
How to Create a Video Ad That Goes Viral and Sells Like Crazy
Oct 11 • 41 min
When it comes to video advertising, there is perhaps no agency more heralded than the Harmon Brothers. They’re behind some of the most viral video ads of all time: Squatty Potty, Purple, PooPourri, FiberFix, and the list goes on. They are famous for not…
The Video Method I Use to Get 100 Million Views on Videos Online
Oct 4 • 26 min
Think virality is a fluke? Think again. Every single video that goes viral, goes viral for a reason. And that can be repeated over and over again. That’s why I created the HERO system for predictable viral video. In this podcast I reveal each step of the…
LIVE OPTIMIZATION - Fixing the Biggest Mistakes People Make in YouTube Ads
Sep 27 • 63 min
YouTube advertising has a learning curve, but once you crack it it can be ridiculously powerful. Recently I sat down with a friend of mine, Alex Afterman, who launched a YouTube ad campaign for a high ticket e-commerce campaign. After the recording is…
How to Run Youtube Ads for Your Digital Agency Through a Case Study Funnel
Sep 20 • 37 min
If you have been wondering how to break that barrier and step into the YouTube advertising world, then listen in on this episode of the YouTube Marketing Accelerator. We spoke with James Smith, the CEO of Bright Idea Marketing, where James shared what his…
How to Leverage Powerful Data to Crush Your YouTube Ad Campaigns
Sep 13 • 40 min
I often say that when you are starting to build a new YouTube advertising campaign, there is nothing more important (and time consuming) than the research phase. This is the phase where you get all your keywords, placements, audiences, etc. together and…
How to Optimize Your Product Pages for Maximum Leads and Sales
Sep 6 • 40 min
It’s one thing to drive traffic to your site, and another thing to get them to actually convert into sales for your e-commerce story. This episode of the YouTube Marketing Accelerator will show you exactly how to optimize your site and product pages for…
The Psychology Behind Creating YouTube Ad Campaigns That Convert
Aug 30 • 40 min
The act of advertising and marketing, at the end of the day, is the act of persuading human beings to take specific actions. And if you don’t understand the particular psychological space your potential customers are in when they encounter you, you’re…
How to Leverage Custom Intent and Custom Affinity Audiences in Your YouTube Ads
Aug 23 • 28 min
Sometimes when you’re inside a YouTube ad campaign, and you can’t find the exact audience you’re looking for, custom intent and custom affinity audiences are the best place to turn. In both cases, you get to create your own audiences off Google’s big data…
How to Run Successful Brand Awareness Campaigns Through YouTube Ads
Aug 16 • 44 min
We talk a lot about how to run conversion campaigns on YouTube directly driving leads and purchases - but there’s a lot more to advertising than direct response. We sat down with Erick Silvio this week on the podcast who specializes in running brand…
How to Write YouTube Ad Copy That Converts Into Leads and Sales
Aug 9 • 44 min
So many people that want to get into YouTube advertising often hit a wall when they start thinking about their video creative. But the truth is, too many people overcomplicate it, and the basic axioms of good ad copy are what you really need to get people…
How to Sell Courses and Info Products Through YouTube Ads With Massive Profitability
Aug 2 • 44 min
Online courses are a perfect fit for YouTube advertising. People on YouTube are already often in the frame of mind to learn information, so when you send them to a webinar or other type of training, it’s a natural fit and the results can be very strong.…
How to Shoot and Edit Video Ads for Comedy
Jul 26 • 44 min
Is being funny something you can learn? That’s the core question that we dive into in this episode of the YouTube Marketing Accelerator Podcast. This week we talk with Kenny Wassus, who has produced countless viral videos with the likes of Kylie Jenner,…
The Biggest Mistakes People Make Starting Their First YouTube Ad Campaign
Jul 19 • 30 min
In this episode we tell you what the YTA podcast is all about and all the amazing things to come including high profile guests, Youtube creators, other YouTube advertisers, video production folks, writers, you name it. Whatever it takes to make your…