Demystifying Data

Demystifying Data

www.demystifyingdata.co
A podcast for marketers who want to get more engaged with data


35: Working Remote - PortMA’s Tools and Approach
Mar 25 • 7 min
<p>In this podcast, Chris talks about working remotely and organizing a team of knowledge workers where the product of your labor is your ideas. The podcast goes over a few recommended tools and recommends key considerations when trying to replicate what…
34: Use Case Study - Fixing Common Field Staff Performance Issues
Mar 18 • 13 min
<p>In this “Use Case Study” Chris covers analysis and interpretation techniques around analyzing data from field staff, interpreting that data so it is actionable, and using the data for benchmarks and reporting.&nbsp;All of this as a method toward the…
33: Part 2 - Interview with Isaac Simpson
Mar 11 • 16 min
<p>In this Part 2 of the 2-part series, Chris continues his conversation with Isaac Simpson of NVE Experience Agency, and writer for the daily newsletter, “The Future Party.”</p><p>In this this second part Chris and Isaac dive deep into…
32: Part 1 of 2 - Interview with Isaac Simpson
Mar 4 • 20 min
<p>In this Part 1 of 2-part series, Chris talks with Isaac Simpson from NVE Experience Agency, who is also a writer for a daily culture trend newsletter called <a href="http://www.futureparty.com/" target="_blank">The Future Party</a>.&nbsp;</p><p>In this…
31: Case Study: Measuring On-Premise Experiential
Feb 26 • 16 min
<p>In this episode, Chris shares several case studies of how brands approached the measurement of on-premise sampling (adult beverage industry). He offers insight into how experiential engages the consumer, the role of the trade/ bartenders, and what role…
30: Part 2 of 2 - Interview with Steve Randazzo
Feb 12 • 22 min
<p>In this Part 2 of a 2-part series, Chris talks with Steve Randazzo, founder &amp; president of Pro Motion, about his recent publication, ‘Brand Experience: Building Connections in a Digitally Cluttered World’. Chris and Steve discuss working with Duct…
29: Part 1 of 2 - Interview with Steve Randazzo
Feb 5 • 19 min
<p>In this Part 1 of a 2-part series, Chris talks with Steve Randazzo, founder &amp; president of Pro Motion, about how experiential keeps us young, what it was like being in an agency during the financial crisis of 2007/2008, and how social media isn’t…
28: CES 2020 with David Paull - Part 2 of 2
Jan 29 • 13 min
<p>This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 2 of a 2-part series of Chris’s discussion with David Paull.&nbsp;&nbsp;&nbsp;</p><p>In this episode of Demystifying Data Chris talks with David on what…
27: CES 2020 with David Paull - Part 1 of 2
Jan 22 • 17 min
<p>This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 1 of a 2-part series of Chris’s discussion with David Paull.&nbsp;&nbsp;</p><p>In this episode of Demystifying Data Chris talks with David about the…
26: The Future of Consumer Tech
Jan 15 • 15 min
<p>This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas.&nbsp;Prior to each CES (for the last 10 years) the conference producers put on a research conference.&nbsp;&nbsp;</p><p>This episode of Demystifying Data is a review…
25: Validating What You Think You Know With Data
Jan 8 • 18 min
<p>Quantitative data is the main discussion of this episode. “Quantitative data is the hard numbers on pre-defined variables that we can use to apply statistical techniques to understand significant variables within groupings.”&nbsp;</p><p>So how do we…
24: Discovering What You Don’t Know with Data
Dec 26, 2019 • 17 min
<p>In this podcast, Chris breaks down the logistics of data collection. Clear, robust, meaningful data is achievable by remembering a few key things.&nbsp;</p><ul><li>One initial question must be asked: “What kind of data do you want to collect”?…
23: Setting KPIs that Won’t Get You in Trouble
Dec 18, 2019 • 15 min
<p>Chris Clegg continues his podcast series about affective benchmarks by looking at how a well-organized archive of historical experiential marketing performance should be used to develop actionable key performance indicators (KPIs).&nbsp;</p><p>There…
22: Negotiate Better Sponsorships
Dec 11, 2019 • 15 min
<p>In this podcast, Chris shares how to use your internal data warehouse or other experiential benchmarking resources to negotiation stronger sponsorships agreements with venue managers and producers.</p><p>You’ll find ideas on how to validate a venue…
21: Tracking Satisfaction
Dec 4, 2019 • 15 min
<p>Chris continues the discussion on Satisfaction Research in this podcast by discussing how to track or monitor satisfaction. The process should always start with a comprehensive research effort to identify the areas where change is needed, the specifics…
20: A How-To Guide to Satisfaction Research
Nov 27, 2019 • 19 min
<p>It’s that time of year again. Time to reflect on how well we served our Clients this past year and to plan for the next year. Listen in as Chris helps us understand how “Satisfaction Research” is really “Dissatisfaction Research” and presents a helpful…
19: How to Craft a Customer Loyalty Marketing ROI Model
Nov 20, 2019 • 14 min
<p>This episode explores how to model ROI for a customer loyalty campaign. Chris recommends areas to consider when thinking about where revenue originates.&nbsp;It is suggested that a successful customer loyalty campaign will have goals organized around…
18: How to Measure and Manage Cost Per Engagement
Nov 13, 2019 • 13 min
<p>On this episode, host Chris Clegg concludes the three-part series with a review of how to analyze field staff recap data for actionable reporting.&nbsp;</p><p>Your team has worked hard to collect good data, now it’s time to learn what to do with it…
17: What are the Best Event Survey Questions?
Nov 6, 2019 • 19 min
<p>In Episode 15 the podcast addressed what questions experiential marketers should ask field staff.&nbsp;&nbsp;This episode continues with this line of thinking to address the best event survey questions to ask of consumers.&nbsp;</p><p>Questions such…
16: What Questions Should I ask of Field Staff?
Oct 30, 2019 • 18 min
<p>In this week’s episode, Chris talks about how to establish a set of core field staff recapping metrics that will accurately serve as the record of your experiential activation.&nbsp;This is done with the long-term planning of developing a benchmarking…
15: Case Study: How Retail Sampling Grew ROI
Oct 23, 2019 • 19 min
<p>In this episode, Chris shares a case study from a ready-to-serve brand that was using experiential sampling to rekindle sales in an ever-expanding competitive market space.</p><ul><li>The Brand Challenge: How to increase sales in a category that was…
14: Ranking and Diagnostic Reporting Techniques
Oct 16, 2019 • 14 min
<p>This episode is Part III to our Data 101 series and fits nicely with Episodes 9 and 12 (Parts I and II, respectively).&nbsp;&nbsp;</p><p>In this episode, Chris reviews another technique for reporting called “Ranking and Diagnostic.”&nbsp;&nbsp;Ranking…
13: Management by Exception in Data Dashboards
Oct 9, 2019 • 14 min
<p>This podcast serves as a Part II to an earlier episode.&nbsp;In Part I, titled, <a href="https://demystifyingdata.co/making-better-decisions-with-data/" target="_blank">“Making Better Decisions with Data (Episode 9)”</a> Chris outlined basic thinking…
12: Matt Carle, Measuring Sales, and Longtail Brands, Part Two
Oct 2, 2019 • 15 min
<p>This is Part Two of a two-part interview with <a href="https://www.linkedin.com/in/carlematthew/" target="_blank">Matthew Carle</a> Executive Vice President at rEvolution.&nbsp;</p><p>In this episode, Matt and Chris get right into how they uncovered…
11: Matt Carle and Why We Love Maverick Clients, Part One
Sep 25, 2019 • 14 min
<p>This is Part One of a two-part interview with <a href="https://www.linkedin.com/in/carlematthew/" target="_blank">Matthew Carle</a>, Executive Vice President at rEvolution.&nbsp;Matthew shares his insights on the state of the marketing industry based…
10: Making Better Decisions with Data
Sep 18, 2019 • 17 min
<p>Mathematics is one thing, but almost more important to the practice of any data work is having the conceptual framework from which to approach any data project.&nbsp;In this episode, Chris provides an overview of three ideas that provide just such a…
9: Interview with Brad Wirz and Mega vs Micro-Influencers
Sep 11, 2019 • 13 min
<p>In this second part of the two-part interview, Brad shares his thinking around old school PR and earned media, how to make sure your designing marketing that excites consumers, and the trade-off between “mega” and “micro” influencers.</p><ul><li>Old…
8: Brad Wirz and Building Marketing Strategy, Part One
Sep 4, 2019 • 15 min
<p>In this first of the two-part interview, Chris and Brad talk about how one goes about developing a marketing strategy in the first place.&nbsp;The conversation continues into a discussion around how marketing accountability has changed over the years…
7: Using Benchmarks to Win More Marketing Business
Aug 28, 2019 • 14 min
<p>In this episode, Chris Clegg discusses the reasons you might want to invest in a benchmarking database.</p><p>The decision for an agency or brand to invest in developing a benchmarking database isn’t easy. It requires a resource and talent commitment…
6: Experiential Measurement in Three Questions
Aug 21, 2019 • 14 min
<p>In this episode, Chris outlines the three business questions to ask when measuring the value of experiential marketing. Experiential marketing is a revenue-generating tool for the brands we serve.&nbsp;The problem is proving it.&nbsp;Since 2010&nbsp;<a…
5: Andy Plax & The Future of Cloud-based Campaign Management Systems, Part Two
Aug 14, 2019 • 14 min
<p>This is the second part of a two-part podcast featuring an interview with Andy Plax (the first part is <a href="http://demystifyingdata.co/andy-plax-the-future-of-cloud-based-campaign-management-systems/" target="_blank">here</a>).&nbsp;In this second…
4: Andy Plax & The Future of Cloud-based Campaign Management Systems
Aug 7, 2019 • 18 min
<p>On Episode 3, Andy Plax joins the podcast to talk about how cloud-based data management systems are used to give agencies a competitive advantage.&nbsp;Chris and Andy talk about experiential and field marketing campaign data management systems, how…
3: Marketing Is All About The Message
Jul 31, 2019 • 15 min
<p>On Episode 2, Chris opens with some business process recommendations to assure data quality. Replication is at the heart of how we assure quality as marketing analysts and data scientists in general. We open the podcast with some business process…
2: How to Tell the Future
Jul 31, 2019 • 11 min
<p>On Episode 1, Chris Clegg takes a few minutes to introduce himself. A sociologist who plays with numbers in a commercial setting is a marketer.&nbsp;And in this first podcast episode, Chris takes a few minutes to introduce himself as such.&nbsp;You’ll…
1: Pilot: Defining the Dollar Value of Impressions
Jul 3, 2019 • 16 min
<p>On this pilot episode, Chris tackles the challenge of defining the dollar value of impressions.&nbsp;&nbsp;This is the most popular blog post on PortMA's <a href="http://www.portma.com/" target="_blank">Experiential ROI</a> blog and garners the most…