The Product Business

The Product Business
Interviews with bootstrappers and entrepreneurs to get better at building and selling products.

19. Josh Pigford - Almost selling Baremetrics for $5m
Jan 27 • 27 min
Josh Pigford of Baremetrics talks to me about how he got 90% of the way to selling his business for 5 million dollars, and got ghosted at the last minute. He learned a lot through the process, and he tells all about it. You can read more details in his…
18. Cory Miller on Selling Your Business
Dec 11, 2019 • 45 min
Cory Miller started iThemes around 2008, built a very successful business in the WordPress space, and then was acquired in 2018. He opens up about what that process has been like, and what he would recommend to other entrepreneurs.
17. Bryce Adams - Quitting his job and getting 1000 customers
Nov 12, 2019 • 38 min
Bryce worked in support for WooCommerce, and had a great idea for a product. He pitched it to his employers and they didn’t show any interest, so he decided to quit and go it on his own. He started Metorik 3 years ago, now he has over 1000 paying…
16. Brian Krogsgard - Hard choices in business
Oct 30, 2019 • 41 min
Brian runs Post Status, a membership site for WordPress professionals, as well as Ledger Status, a site for blockchain and cryptocurrency education. He has faced some decline in his membership at Post Status, and he talks about why, and the hard decisions…
15. Tony Perez - What Being Acquired is Really Like
Oct 23, 2019 • 38 min
Tony started Sucuri, a security company, which was acquired by GoDaddy a few years ago. In this episode he gets real about what acquisition is really like as an entrepreneur, and it’s not what you might expect. Tony tells us the struggles he had,…
14. Pippin Williamson - From Software Success to Starting a Brewery
Oct 2, 2019 • 44 min
Pippin is the founder of Sandhills Development, creators of Easy Digital Downloads, AffiliateWP, and more. He has been in the WordPress product space for years and has had a lot of success. Recently he’s been a bit MIA from the WordPress scene, so I talk…
13. Corey Haines - Head of Growth at Baremetrics
Sep 25, 2019 • 39 min
Corey talks about how they are moving the needle with growth at Baremetrics, and he also breaks down a simple 2 step process for small teams and bootstrappers to think about marketing. 1. Talk to customers. Learn what they want and need to inform both…
12. Chris Coyier - How has changed, and monetizing
Sep 18, 2019 • 46 min
Chris and I talked about how people don’t like to leave comments anymore, and how that has affected, if at all. It used to be just him spinning up blog posts, but now he has a staff and they put much more effort into each post. We also talk…
11. Dev Chat - Jason Lengstorf - Should developers learn the newest thing?
Sep 11, 2019 • 37 min
Jason Lengstorf, formerly of IBM and then GatsbyJS, is a developer who loves to learn. His YouTube channel Learn with Jason has tons of great videos on a variety of web development topics. In this episode we talk about if learning the hot new framework is…
10. Derrick Reimer - How to validate a product idea
Sep 4, 2019 • 36 min
Derrick is the co-founder of Drip, which was acquired by LeadPages. He started an app called Level, worked on it for a year, and it ended up failing. We talk about why it failed, his framework for validating products now, and how he is applying that to…
9. Brendan Hufford - Practical SEO Tips
Aug 28, 2019 • 62 min
Sometimes the word SEO elicits eye-rolls from those of us who have been around for a while, but this episode with Brendan Hufford is not what you might expect. Brendan takes a different approach to SEO, he looks at a business with a holistic lens, and…
8. Jordan Gal of CartHook - What Explosive Growth Feels Like
Aug 21, 2019 • 40 min
In this episode, we discuss how Jordan had an eCommerce store making $75k/mo, which gave him a lot of insight into making eCommerce products. He started out with a cart abandonment solution for multiple platforms (I even tried this out for Easy Digital…
7. Dev Chat - Zac Gordon - Is Gatsby the future of WordPress?
Aug 17, 2019 • 49 min
There’s a growing trend towards using a Javascript based front-end for a database driven site. In this episode I talk with Zac Gordon about my experience using Gatsby as a front-end for WordPress, and the pros and cons involved with that. Zac is the…
6. Jack McDade of Statamic
Aug 14, 2019 • 52 min
Jack McDade is a fun guy making a fun product. He is the founder of Statamic, a static website CMS built on top of Laravel. Building this company was not easy for Jack and the team, he says it took 6 years before he could stop doing client work. Jack has…
5. Dev Chat - WPGraphQL and Gatsby with Jason Bahl
Aug 11, 2019 • 49 min
Jason Bahl created WPGraphQL, which is a plugin that adds a GraphQL API for WordPress sites. He created it because he worked for a large publishing company that had 250 million pageviews per month, and the WP REST API was too slow. In this episode we talk…
4. Brian Casel - How to Productize a Service, and Sell It For 6 Figures
Aug 6, 2019 • 52 min
I first heard of Brian Casel when he was doing Restaurant Engine. It was a SaaS type website builder for restaurants, built on WordPress multisite. In this podcast we discuss how he built it, then had to pivot as he learned about his market. It turned out…
3. Brad Touesnard - Taking Investor Money and Failing, Then Succeeding By Scratching Your Own Itch
Jul 29, 2019 • 65 min
Brad Touesnard founded Delicious Brains, makers of WP Migrate DB and SpinupWP. I love asking about failures of successful people, and Brad and I got into what he did before Migrate DB was a profitable enterprise. I first heard Brad’s name from his product…
2. Justin Jackson - Fighting to 20k MRR with
Jul 22, 2019 • 67 min
If you aren’t familiar, Justin Jackson created Megamaker, Marketing for Developers, and most recently, I love how open and honest he is. In this podcast, he talks about why going on his own and hustling to pay his bills led to some great…
1. Justin Ferrinman - From Massage Chair Vending Machines to E-Learning
Jul 12, 2019 • 39 min
Justin has been doing LearnDash since 2012, and he is crushing it. I was curious about how he started his company, and what he did before that. One of my favorite moments in this episode was learning that Justin sold massage chair vending machines. His…