Talking TechComms

Talking TechComms

www.rlyl.com
Welcome to the Red Lorry Yellow Lorry Talking TechComms podcast where we discuss all things b2b tech PR, marketing and communications. Our clients include innovative start-ups, leading technology brands and world-famous multinationals. Through our offices in London, Berlin, Boston and Los Angeles, and our global PR agency network, Convoy, we manage their reputations worldwide.


Cybersecurity awareness month: a brand opportunity
Oct 30, 2019 • 21 min
Taking place every October, cybersecurity awareness month is a collaborative effort between government and industry to raise awareness about the importance of cybersecurity. It was started in 2004 by the USA’s Homeland Security, but has since been adopted…
PR measurement: linking ROI and vanity metrics
Oct 15, 2019 • 29 min
In this episode, London lorries Sam Pudwell and Toni Fagbohun sat down with Philip Iacob to talk about all things related to PR measurement. As anyone who’s worked in PR will know, there’s no all-encompassing tool for measuring PR success. But there are…
Our top b2b marketing tools for 2020
Sep 18, 2019 • 14 min
With October already around the corner, many marketing teams are starting to think about their marketing strategy for 2020. In this episode, Errol Jayawardene and Dan Simpson from our London digital team count down their top 8 marketing tools and…
B2b social media marketing in 2019
Sep 4, 2019 • 57 min
Social media is an ever evolving and growing component to b2b PR and marketing. In 2019, the call to prove ROI from C-suite members is just as common as it was 5 years ago, though the landscape has changed drastically in that time. Social media and…
Myth-busting PR in the DACH region
Aug 21, 2019 • 30 min
Launching a PR or marketing campaign in the DACH region might seem like a straightforward task, but the truth is it requires a different approach to countries like the UK and USA. There are a range of factors that businesses need to take into account. For…
Building a cyber-security brand
Aug 7, 2019 • 52 min
The Talking TechComms podcast is back! In this episode, we sat down with one of our cyber-security clients, Noble, whos anomaly detection tool powered by deep learning sifts through tonnes of threat data and eases the burden on security analysts. Director…
Why Campaign’s Farage feature is a step in the wrong direction
Jul 29, 2019 • 34 min
A few weeks ago, Campaign made the decision to put Nigel Farage on its front cover. It came with no shock that the publication received heavy backlash, with many critics citing various reasons as to why this was a bad move. Whether you agree with them or…
Adapting to change in enterprise IT PR
Jul 10, 2019 • 25 min
The world of enterprise IT PR is a complex, ever-changing environment, with businesses today facing a host of challenges when it come to their PR and marketing efforts. For example, the gap between how businesses want to be perceived, what their customers…
Nutrition at tradeshows
Jun 19, 2019 • 23 min
In this episode of ‘Talking TechComms’, we sit down with London lorry Alex Humphries-French from our M&A team, to talk about a topic that often doesn’t get the attention it deserves – nutrition at trade shows. Alex offers some top tips that can help trade…
PR for blockchain companies
May 22, 2019 • 23 min
When it comes to blockchain, we know that there’s a huge amount of noise at the moment. In the tech industry and beyond, brands are falling over themselves to talk about how they are using blockchain technology to transform business some kind of business…
Choosing the right PR agency
May 1, 2019 • 22 min
Whether you’re looking for a long-term retained partnership or something more short-term for a specific project, there’s more to the process of choosing a new PR agency than meets the eye. No matter what their size, businesses tend to come up against a…
Movie marketing with DMS
Apr 10, 2019 • 22 min
The emphasis on utilising data to drive results is widely talked about in modern marketing, but it’s easy to get overwhelmed when you have so much information coming from all directions. That’s why, when identifying marketing KPI’s, finding the right…
Writing content for communications
Mar 27, 2019 • 18 min
It’s no secret that content creation is playing an increasingly central role in marketing and communications strategies. More and more brands are using content as a way of reaching beyond traditional media relations and engaging different audiences to…
Michael Blackman: MD of ISE
Mar 13, 2019 • 19 min
Integrated Systems Europe (ISE) is one of the world’s largest AV and systems integration events on the tradeshow calendar, attracting a host of leading speakers and showcasing the industry’s most advanced technologies. Although many have predicted the…
Technology in the sports stadium market
Jan 15, 2019 • 30 min
At this year’s ISE Show, we’re hosting a panel as part of the AGORA event being run by Mondo Stadia magazine. In preparation, this episode of the TechComms To Do List is a conversation with panellist James Keen from Tripleplay. James is the marketing…
Smart contracts & growing a blockchain brand
Nov 27, 2018 • 16 min
You don’t have to be an industry expert to know that blockchain is currently one of the hottest technologies around. We spoke to Patrick Degenhardt, head of marketing EMEA at our client ConsenSys. Formed in 2015, ConsenSys is one of the world’s leading…