Marketing Growth Podcast

Marketing Growth Podcast

shanebarker.com/podcast
Decoding game-changing strategies, tips, and tactics used by some of the most popular digital marketing experts of the industry


How to Become a World-Class Communicator with Marcus Sheridan
Aug 5 • 24 min
Join Shane Barker and Marcus Sheridan as they talk all about effective communication. Marcus shares his secret to transformative communication and explains how you too can develop the art of asking questions. Listen to him talk all about his new…
The Big Five That Buyers Look For with Marcus Sheridan
Jul 29 • 14 min
Join Shane Barker and Marcus Sheridan as they talk about how you can provide your customers with exactly what they’re looking for. Marcus shares the new marketing approach that helped him generate $7 million in revenue from a single blog post. …
Why Brands Lose Their Audience with Marcus Sheridan
Jul 22 • 21 min
Join Shane Barker and Marcus Sheridan as they take you on the journey to understand your audience and create stellar content. Marcus talks about the importance of changing your marketing method to attract the right customers. He explains why you need…
How to Ace Influencer Marketing With Deirdre Breakenridge
Jul 15 • 18 min
In this episode, Shane Barker and Deirdre Breakenridge discuss how content marketing and influencer marketing can come together. Deirdre also shares tips to help brands build long-term and genuine relationships with influencers. During the course of…
PR, Modern Communication, & Millennials: A Conversation With Deirdre Breakenridge
Jul 8 • 18 min
In this episode, Deirdre Breakenridge talks about her passion project that explores the evolution of modern communication in relation to millennials. She notes that there is a growing distrust for brand communication in general. In such an…
How to Write a Book in 2020 An Interview with American Author, Deirdre Breakenridge
Jul 1 • 22 min
Listen to Shane Barker and Deirdre Breakenridge as they talk about how to write books and stay organized throughout the process. She spills the beans on which strategies work for her to stay motivated while writing a book. She also recommends tools…
Agile Marketing: Discussing Case Studies With Andrea Fryrear
Jun 24 • 25 min
In this podcast episode, Andrea Fryrear talks about what makes AgileSherpas stand out from other marketing companies. She also takes us behind-the-scenes and spills the beans on managing a remote team. In the end, she also gives tips for those who are…
How Agile Marketing Works With Andrea Fryrear
Jun 18 • 14 min
Listen to Shane Barker and Andrea Fryrear talk about AgileSherpas’ approach to Agile marketing. In this podcast episode, Andrea also tells us about the online courses offered by AgileSherpas for anyone who wants to get started with Agile marketing….
Decoding Agile Marketing With Andrea Fryrear
Jun 10 • 16 min
Listen to Shane Barker and Andrea Fryrear as they discuss Agile marketing and how it can help organizations become more productive. In this episode, she tells us how she entered the marketing industry by chance. From teaching herself the basics…
Saul Fleischman’s Take on Hashtags, Career Changes, And More
Jun 3 • 18 min
Listen to Shane Barker and Saul Fleischman as they discuss how to hashtag usage has evolved over the years. In the episode, Saul also talks about the growth of his company, RiteKit, and how they have matured since their early years. Saul Fleischman…
Hashtags and Social Media Visibility: A Discussion With Saul Fleischman
May 27 • 12 min
Listen to Shane Barker and Saul Fleischman as they talk about building an audience on social media using the right hashtags. In the episode, Saul also gives examples of companies that are doing hashtag marketing well. During the course of the…
Discussing Hashtag Marketing Mistakes with RiteKit CEO, Saul Fleischman
May 20 • 25 min
Listen to Shane Barker and Saul Fleischman as they talk about hashtag marketing. In this episode, Saul talks about how he came up with the idea for RiteTag and how it has evolved over the years. He also touches upon the best hashtag marketing…
How to Tap Into Your Purpose with Dr. Linda F. Williams
Apr 22 • 58 min
How do you build trust with your audience? Here’s what Dr. Linda F. Williams, the Founder of Whose Apple Dynamic, has to say when it comes to the power of authenticity.
Lockdown Edition: Building Relationships During a Time of Crisis With Ted Rubin
Apr 20 • 39 min
Listen to Shane Barker and Ted Rubin discuss the coronavirus lockdown and how you can use the time to reconnect with people. In the podcast, Ted also talks about what his company, Photofy, is doing to help other businesses during these challenging…
Book Writing and its Marketing Advantages with David Meerman Scott
Apr 15 • 48 min
Listen to Shane Barker and David Meerman Scott as they talk about ebooks and the latest shifts in online marketing. David has written 11 books so far and in this podcast episode, he reveals his process for writing books. Some of his books have been…
Jenn Herman on How to Build Your Brand on Instagram
Apr 13 • 57 min
Are you using Instagram to grow your brand? Check out the global Instagram expert, Jenn Herman’s insights on how to successfully do Instagram marketing
Content Marketing Myths You Need to Know with Michael Brenner
Apr 8 • 55 min
Listen to Shane Barker and Michael Brenner talk about content marketing. In this episode, Michael speaks about his bestselling books, and some things marketers get wrong in content marketing. He also elaborates on his speaking career and some of his…
How Your Business Can Survive the Coronavirus Crisis With Mark Schaefer
Apr 6 • 48 min
Listen to Shane Barker and Mark Schaefer as they discuss how businesses can survive the coronavirus crisis. In the podcast episode, they also touch upon the evolution of customer needs, book writing, and giving public speeches. Listen to the…
5 Solid Strategies You Can Use to Grow Your Business Online With Jayson DeMers
Apr 1 • 52 min
Listen to Shane Barker and Jayson DeMers talk about entrepreneurship and the challenges of transitioning from content management to a SaaS business. Listen to the podcast episode here: Want to know how to make your startup thrive? Check out…
Book Marketing Secrets to Success with Rachel Thompson
Mar 25 • 58 min
Listen to Shane Barker and Rachel Thompson as they talk about how authors can self-publish and market their books. In this episode, Rachel talks about how she became a book marketing and author branding strategist. She also has several tips to help…
Powerful Digital Trends You Need to Know in 2020 with Brian Fanzo
Mar 18 • 54 min
Do you know the latest trends that can shape the future of marketing? Read on to discover some interesting digital trends that you should watch out for in 2020.
Online Entrepreneurship: What Gennaro Cuofano learnt from his Failures and Success Online
Mar 11 • 51 min
Want to to succeed in today’s competitive online market? Gennaro Cuofano has some insights for you. Read on to learn how to start your own digital business.
What Makes the Indian Internet Industry Unique: A Discussion with Co-Founder of nearbuy.com, Ankur Warikoo
Mar 4 • 50 min
Want to tap into the Indian market? Ankur Warikoo, Co-Founder of nearbuy.com, has some insights for you. Read on to know how to connect with the Indian audience.
Focusing on Employee Advocacy and Engagement with Glenn Gaudet
Feb 26 • 61 min
Listen to Shane Barker and Glenn Gaudet talk about employee advocacy. Discover how you can make your employees a powerhouse for your digital marketing efforts. Glenn is a specialist in employee advocacy technology and social media marketing. He…
Business Beyond the Numbers: How to Find Fulfillment at Work With Shay Rowbottom
Feb 19 • 58 min
Listen to Shane Barker and Shay Rowbottom talk about finding fulfillment at work and how to reach your potential. In the podcast, Shay also touches upon healing from childhood wounds and the journey to self-awareness. Listen to Shay’s take on…
Social Selling 101 with Expert Dean DeLisle
Feb 12 • 57 min
Want to accelerate your business growth? Read on to discover how you can leverage social selling to build meaningful relationships and grow your influence.
CRO: Why it is Important and What to Expect in 2020 with Justin Christianson
Feb 5 • 47 min
Listen to Shane Barker and Justin Christianson as the latest CRO trends to watch out for in 2020. In this podcast episode, Justin also talks about his professional journey and how he founded Conversion Fanatics. Listen to their conversation…
Successful Podcast Secrets: An Interview with Podcast Pro Benjamin Shapiro
Jan 29 • 48 min
Listen to Shane Barker and Benjamin Shapiro as they discuss podcasting and how brands can leverage it to grow their business. In this podcast episode, Benjamin shares tips for marketing a podcast and turning it into a revenue stream. Listen to…
Marketing Madness: How to Successfully Build Your Master Class Online (Learn it All from Cat Howell)
Jan 22 • 58 min
Listen to Shane Barker and Cat Howell as they talk about online courses, FB ads, marketing, and sales. Discover what it takes to launch a successful online course. In this podcast episode, they also discuss their failed businesses in the past. …
Brand Storytelling: Doing it Right With the Founder of Story Fuel, Melanie Deziel
Jan 15 • 57 min
Listen to Shane Barker and Melanie Deziel talk about content ideas and storytelling. Melanie Deziel is the founder of StoryFuel and the world’s leading expert on branded content. Learn how to come up with unique content ideas and create stellar content.…
SEO, Influencer Marketing, and Emerging Marketing Trends with Jeff Baker
Jan 8 • 55 min
Connect with Shane Barker and Jeff Baker in an interesting interchange about SEO, marketing, lead generation strategies, emerging digital marketing trends, and more. Learn how SEO is the key to success in digital marketing. Listen to Jeff as he gives his…
Building a $50,000/Month Blog with Ryan Robinson
Dec 18, 2019 • 60 min
Listen as Ryan Robinson and I discuss how blogging can earn you $50,000 per month. Ryan is a blogger, entrepreneur, coach, keynote speaker, author, and content marketing strategist. Learn all the secrets to ranking higher in search results by listening to…
Is AI the Future of Social Media Marketing? A Conversation with Cortex’s CEO, Brennan White
Dec 11, 2019 • 64 min
Join Shane Barker and Brennan White in a conversation on how AI can transform the marketing landscape. He touches upon the need for data-driven marketing and discusses how automation can aid creative processes. Listen to him as he tells us how his…
How Healthy is Your Business? A Discussion with the CEO of Metabolic, Ryan Hanley
Dec 4, 2019 • 60 min
In this podcast episode, Ryan Hanley tells Shane Barker about his professional journey. He looks back upon his career and tells us how he found his path in life after meandering in different directions. Listen to him as he shares his wisdom on marketing,…
Blogging, PR, and Marketing - Discussing Them with Spin Sucks’ CEO, Gini Dietrich
Nov 27, 2019 • 44 min
Join Shane Barker and Gini Dietrich in a conversation on the various aspects of content marketing & how content marketing can benefit your business. Gini gives you an insider’s view into the content marketing industry in this podcast episode:…
Powerful Transformational Business Approach to Successfully Engage Your Audience w/ Marcus Sheridan
Nov 20, 2019 • 59 min
Join Shane Barker and Marcus Sheridan as they take you on the journey to understand your audience and create stellar content. Understand the importance of being transparent with your audience by listening to the podcast episode here:…
Building Better Alignment Between Your Sales and Marketing Teams
Nov 13, 2019 • 56 min
It’s crucial to align sales and marketing to grow your business. Here’s how you can improve alignment between your teams to drive your business growth.
What It Takes to Build a $6 Million Business in 2 Years with Sandra Clayton
Nov 6, 2019 • 54 min
Want to build a successful business from scratch? Take notes; Sandra Clayton shares nuggets of wisdom on entrepreneurship and business growth in this post.
The Cheat Code to Rank #1 on Google with SEO Mozart - Rand Fishkin
Oct 30, 2019 • 43 min
To reach the top of Google’s SERPs, it’s crucial to have a strong SEO strategy. Learn how you can do so with the assistance of SEO Mozart, Rand Fishkin.
Facebook Messenger Hacks for 2020 Success with Larry Kim
Oct 23, 2019 • 45 min
The Anatomy of an Impactful Content Marketing Funnel with Contently’s Marketing Head, Joe Lazauskas
Oct 16, 2019 • 53 min
To create a strong content marketing funnel, you need to know the key pillars of content marketing. They can help you craft the perfect funnel.
Content Marketing Execution Made Easy with Katie Lance
Oct 9, 2019 • 58 min
Learn how to execute a content marketing campaign with relative ease with insights from Katie Lance, the co-founder and CEO of Katie Lance Consulting.
Visual Content Strategy: An Interview with Buffer’s VP of Marketing, Kevan Lee
Oct 2, 2019 • 52 min
Visual content is extremely useful to promote your brand. Here’s everything that you need to know about a visual content strategy.
How To Create a Winning Video Content Marketing Strategy with Lisa Buyer
Sep 25, 2019 • 59 min
Marketers are producing more videos everyday. Learn how you can keep up with the trend and create a winning video content marketing strategy.
Content Marketing Best Practices That You Need to Follow Right Now with Arnie Kuenn
Sep 18, 2019 • 44 min
Content marketing is always changing. Find out content marketing best practices that you can follow to grow your business.
Personal Branding & Content Creation – A Discussion with Cynthia Johnson
Sep 11, 2019 • 61 min
Want to polish your image online? Listen as our guest, marketing professional, entrepreneur, and influencer, Cynthia Johnson, talks about content and personal branding.
The Importance of Content Amplification: A Discussion With Chad Pollitt
Sep 4, 2019 • 51 min
Learn about the importance of content amplification and get insights from industry expert, Chad Pollitt. Here’s everything you need to know about it.
Building a B2B Content Marketing Strategy: A Conversation With Jon Wuebben
Aug 28, 2019 • 53 min
Every B2B business needs to have a B2B content marketing strategy to get the attention of prospective customers. Here’s how you can build one.
Why Content is Still King with Deirdre Breakenridge
Aug 21, 2019 • 58 min
Content is the most fundamental component of all forms of marketing. Our guest and expert, Deirdre Breakenridge, explains why content is still the king.
How Content and PR Can Work Together with Amy Higgins
Aug 14, 2019 • 49 min
Think PR and content marketing are mutually exclusive strategies? Read on to learn how you can integrate them to grow your business.
How to Create a Winning Twitter Content Strategy to Grow Your Business with Cathy McPhillips
Aug 7, 2019 • 52 min
Want to create a winning Twitter content strategy? It takes a lot of work. Read on to find out how you can succeed at content marketing on Twitter. In this podcast episode, Cathy McPhillips and Shane Barker discuss what it takes to succeed with…
The Relevance of SEO in an Effective Content Marketing Plan with Aaron Agius
Jul 31, 2019 • 50 min
Shane Barker and Aaron Agius discuss the best methods of using content marketing and SEO to market your brand. Get the latest actionable insights about how the two can be used together to boost your brand’s visibility. SEO and content…
The Best of Content Marketing With Jeff Bullas
Jul 24, 2019 • 56 min
Jeff Bullas and Shane Barker analyze how the world of content marketing has changed over the years. Learn about the factors that make a content marketing strategy successful. In this episode, Jeff shares his insights on social media trends, influencer…
Unveiling the Ultimate Content Marketing Plan with Julia McCoy
Jul 12, 2019 • 58 min
Join Shane Barker and Julia McCoy as they discuss how content is shaping the world. Learn how to develop a solid content marketing plan and get a sneak peek into the future of the digital marketing world. Coming up with the perfect content…
Discussing it all about Social Media & Content Marketing with Alan See
Jul 8, 2019 • 50 min
Social Media has grown widely in last few years. Here’s to the role played by Content Marketing in the same. Special Guest : Alan See
The Best of Content Marketing with Proven Examples with Andrea Fryrear
Jul 8, 2019 • 56 min
Content marketing helps your brand increase your reach, leads, and revenue. Here are some successful content marketing campaigns you can learn from.
The Best of Content Marketing Tools- A Special Session with Brittany Berger
Jul 8, 2019 • 59 min
Content Marketing serves its best with automation. Discover the most recommended content marketing tools by Brittany Berger himself!
Chat with Ahava Leitbag - Let’s learn about building a brand from the scratch with an effective content marketing strategy
Jul 8, 2019 • 54 min
Unsure what to focus on for your content strategy? Listen as our guest, expert content strategist, Ahava Leibtag, talks about creating a content marketing strategy.
Ingredients of a Successful Content Marketing recipe with chef Andy Crestodina
Jul 8, 2019 • 47 min
Content Marketing is something that comes with assured results. Andy Crestodina is here to discuss the potential & success rate of the process with details insights.