Rein In Your Herd

Rein In Your Herd

reininyourherd.com
How do I find clients for my equine business? Why can’t I get any traction on Facebook or followers on Instagram? Am I doomed to be a poor equine professional forever? Welcome to Rein in Your Herd, where hosts April Hardeman and Laura Langfitt give you?


Horse Business Wisdom: How to Think Like a CEO
Jul 3 • 44 min
We have a surprise for you horse business owner. You’re a CEO! Have you ever considered that fact before? Whether you know it or not, you are, and you must think like one.Episode 25 is JAM PACKED with business mindset tips to get you thinking like a…
Jessica and Jaclyn from Equivont - Building a Community of Equestrians
Jun 19 • 40 min
Jessica and Jaclyn from Equivont have built an incredible community of Equestrians. They sat down with us and shared the nitty-gritty of what it looked like in the beginning, how their vision and business have changed and evolved. Business growth isn’t…
BONUS: Young Black Equestrians the Podcast - Uncover Raven Benjamin
Jun 16 • 57 min
The last three weeks have brought to light how badly the horse industry needs to change. We need to become more inclusive of EOC (equations of color). ⁣It’s not the responsibility of EOC to teach us how to create a welcoming industry. It’s our…
Can Equine Businesses Use Pinterest?
Jun 5 • 17 min
As an equestrian professional, you don’t have a lot of extra time. When you hear us talking about Pinterest you might dismiss it at another time-consuming task that amounts to busywork instead of money in your pocket.Not if we have anything to do with…
Building a Foundation for Success with Schelli Whitehouse
May 15 • 39 min
Most horse business owners start in the middle. They skip the critical foundational pieces of getting their businesses up and running, and it often comes around to bite them later.How do we know? Because Laura and April both made this mistake. They got…
Understanding the Mystery of YouTube
May 1 • 31 min
Have you considered starting a YouTube Channel but have no idea where to start? Or posted a few videos and stopped after they didn’t get many views? Maybe you’ve been on YouTube for YEARS, but your videos aren’t hitting the first page like you want them…
Focusing On Community with Heike Jung
Apr 17 • 35 min
If you are a regular listener of the podcast, you’ll know that we talk a TON about the importance of community. Heike Jung is a perfect example because she’s built an entire business off of this idea. Horse World Connect helps equine businesses get the…
COVID-19 advice for Equestrian Businesses
Apr 3 • 24 min
As you’re reading this, our biggest hope is that you’re healthy, safe, and taking some time to care for yourself mentally and physically. Times are crazy! We never thought we would be taking our gratitude and well wishes back to such a basic…
Maureen Doss talks about Systems and CRMs
Mar 20 • 31 min
Have you ever forgot to follow up with a client who wanted to book with your equestrian business? Or told someone you would send them an email when you got home and realized two weeks later, you never did?That’s okay! We’ve all been there. Maureen, with…
Getting Started with Facebook Ads
Mar 6 • 22 min
In this Episode April dives a little into Facebook Ads. She knows so many people talk about the Facebook Pixel, but don’t quite understand its power.Make sure you tune in to learn about how powerful the Facebook Pixel is and how you can apply some methods…
Carly Kade on Life as an Independently Published Author
Feb 21 • 40 min
Guests like Carly Kade are so incredible to have on the podcast. You jump on a call with a complete stranger, and hang up an hour or so later with a new friend. There is nothing better!In this episode, Carly shares all about writing her books, buying her…
Taking Messy Massive Action
Feb 6 • 14 min
Equestrian Entrepreneurs - building a business is messy! It’s imperfect, filled with mistakes, failures, and learning.But, you have to put yourself out there. You have to do the thing, and take messy massive action that leads you in the direction of your…
Equestrian Business Women Summit
Jan 17 • 38 min
Jennifer Wood from EQ Business Women Summit comes on to talk about the 2020 event in Las Vegas.Podcasts will be going live the first and third Fridays of the month.Follow Us on Online:Email: hello@reininyourherd.comWebsite:…
How to tell Awesome Stories in Your Content
Jan 2 • 19 min
Everyone loves a good story. If we were to take a guess, we’d say your favorite part of the podcast is the horsey update. To be completely honest, it’s our favorite part too.This is because humans love stories. We love telling stories about ourselves and…
Meet Lacy With Dark Horse Yoga Studio
Dec 19, 2019 • 44 min
Confession Time: Neither one of us know a lot about the equine muscular system, or how to identify trigger points in our horses. Luckily Lacy with Dark Horse Yoga Studio does. Lacy emphasizes the importance of balance for BOTH the horse and the rider. If…
How to Stand out in a Saturated market
Dec 6, 2019 • 21 min
We often hear equestrians and equine photographers expressing their concerns about getting noticed in a saturated market. If we are honest with ourselves, we admit we’ve shared those same fears. But, we’ve both learned a few things that help us stand…
Chatting with Mary Phelps from HorsesDaily
Nov 15, 2019 • 57 min
Do you ever feel like you won’t ever make the internet work for your horse business? Or that despite your efforts, the deck is stacked against you? This episode’s guest is proof there is no magic dust to help you strike it rich. It’s all about analyzing,…
Email Marketing for Equine Businesses
Nov 1, 2019 • 20 min
This episode should serve as a reality check for your business. If you don’t have an email list, you need to face the facts.Did you Know: 44% of people admit buying items from their email. Emails convert 3x better than social media. 91% of US consumers…
Content Plan for Equine Businesses
Oct 26, 2019 • 19 min
Episode 8 DescriptionDo you feel overwhelmed coming up with a content plan? In episode 8 we will help walk you through coming up with a content plan.We share why you should only pick a couple platforms and stick to them. If you spread yourself to thin…
How To Use Google Analytics
Oct 4, 2019 • 23 min
Does google analytics give you googly eyes? That’s okay. Episode 7 will help clear things up for you.Learn how to track your website’s traffic so you can learn how to talk to Google (that’s what we mean by SEO Optimized), understand when you need to…
Take Action in Your Equine Business
Sep 21, 2019 • 25 min
You need to grow your equine business online, and you want to use social media to get there.But where do you start?How often do you post?How do you overcome that paralyzing fear that things won’t be perfect and just hit publish?Whether you are a horse…
Content Batching Saves You Time
Sep 6, 2019 • 18 min
We’ve all been there. Leading a horse out of the pasture with one hand while struggling to post on Instagram or Facebook with the other. This is a bad habit that needs to stop. As equine business owners, we multitask all the time despite the mountains of…
How GoHorse Grew Their Herd
Aug 16, 2019 • 34 min
Community is the name of the game in the horse world, and Jenny the founder of GoHorse has that part down. Joining GoHorse is like joining a family, her herd is engaged, and it shows. In this episode, we sit down with Jenny and talk about her journey of…
Find Your Herd
Aug 2, 2019 • 29 min
April and Laura are talking about how to find your herd! Which platform you should be on and how often you should post. How can you figure that out? Well it is important to know who your ideal client is. We are providing you with free worksheet to help…
Nail Your Brand
Jul 19, 2019 • 19 min
April and Laura talking about creating a brand and why it’s crucial. We even talk about our own brands and the process we went through to create them.Click HERE to get your branding board templatePodcasts will be going live the first and third Fridays of…
Introduction of Rein In Your Herd Co-Hosts
Jul 5, 2019 • 21 min
Laura and April introduce themselves and why they started the Rein In Your Herd Podcast. We talk about how we got started in this industry, what we do, how we plan to help equine businesses. Podcasts will be going live the first and third Fridays of the…