The Medical Marketing Podcast

The Medical Marketing Podcast

messenger.md
Actionable tips and advice to help improve your practice marketing, grow revenue, and take patient experience to the next level. For more practice resources, visit www.messenger.md


How to Get More Patient Reviews
Feb 12 • 16 min
If you want to get more patient reviews for your practice, you need to have a robust system for collecting feedback and turning positive patient experiences into glowing online reviews. This week on the Medical Marketing Podcast, we’ll show you how to do…
Why Are Reviews Important for Physicians?
Feb 5 • 9 min
Many doctors know deep down that reviews are important…and yet they fail to pay as much attention to reviews as they ought to. In this episode, we’ll answer the question so many people are asking: why are reviews important for physicians? Show notes:…
How to Harness the Power of the Map Pack and Google My Business
Jan 29 • 12 min
Everyone knows that if you want to reach more patients, you’ve got to be visible on Google…but what about Google Maps? This week, we’ll show you how to win the Map Pack and why Google My Business is such a powerful tool for growing your practice. Show…
Common Google Ads Mistakes, Part 4: The Post-Click Website Experience
Dec 13, 2019 • 7 min
We’ve seen how Google Ads can be an effective way to grow your practice. But the story doesn’t stop once a patient clicks on your ad. To make the most of every opportunity, you need to ensure that their post-click website experience is optimized for them…
Common Google Ads Mistakes, Part 3: Conversion Tracking
Dec 4, 2019 • 11 min
Conversion tracking may not sound like a big deal, but it can have a huge effect on the decisions you make with your digital advertising – incorrect tracking is one of the costliest mistakes you can make. So this week, we’ll take a look at how to avoid…
Common Google Ads Mistakes, Part 2: Google Ads Account Structure
Nov 20, 2019 • 11 min
One of the most common mistakes people make with Google Ads is not structuring their accounts properly for the best results. Today on the show, we’ll examine how to optimize your Google Ads account structure and get better results with advanced bid…
Common Google Ads Mistakes, Part 1: How to Use Keywords Effectively
Nov 13, 2019 • 14 min
PPC advertising campaigns on Google Ads are a great way to grow your practice and get more patients in the door, but to be effective, you have to understand the fundamentals. Unfortunately, too many medical practices make mistakes in Google Ads that lead…
A Conversation About Healthcare SEO with Matthew Woodward
Nov 6, 2019 • 57 min
This week, we sit down to talk about Search Engine Optimization and how healthcare professionals can use SEO to their advantage with world-renowned SEO expert Matthew Woodward. Matthew’s twenty-plus years of experience with SEO has given him some great…
How to Use Remarketing with Display Ads on Google
Oct 30, 2019 • 12 min
Not every patient will convert the very first time they click on your ad. That’s why you need to make the most of every opportunity to connect and engage with your website visitors. In this week’s episode, we’ll teach you how to use remarketing and…
Optimize Google Ads Campaigns to Outrank Your Competitors
Oct 23, 2019 • 9 min
Having a Google Ads campaign isn’t enough – you have to make sure it’s working for you to accomplish your marketing goals. And if you want your practice to stay ahead of the competition, you need to know how to use Google Ads to be more attractive to…
Should I Bid on My Own Name in Google Ads?
Oct 16, 2019 • 7 min
This week, we’ll answer one of the most common questions we get from clients: “Should I bid on my own name in Google Ads?” Is it a waste of money, or a valuable tactic to get more patient leads online? Show notes: https://messenger.md/podcast/episode-14
How Much Should My Practice Spend on Google Ads?
Oct 9, 2019 • 13 min
As we’ve seen, PPC advertising on platforms like Google Ads can be an incredibly effective way to grow your business. But for practices getting started, there’s one question that looms larger than all the rest: how much should I spend? Show notes:…
SEO vs. Google Ads – Which is Better?
Oct 3, 2019 • 12 min
SEO can be a great way to get more patients online, but it can take time to see results. But what about when you need to build your patient pipeline right away? Google Ads might just be the answer to grow your practice fast. Show notes:…
What Happens When Google’s Algorithm Affects My Practice?
Sep 24, 2019 • 11 min
Google makes nearly five hundred minor tweaks to its algorithms each and every year. Most of them are small changes and tests, but do not affect search rankings in a major way. But what should you do when Google makes a broad algorithm update that affects…
Avoid These SEO Mistakes
Sep 11, 2019 • 12 min
SEO can be confusing, and like everything with a steep learning curve, you’re bound to make some mistakes. In this episode, we’ll show you how to avoid the most costly and most common SEO mistakes most people make. Show notes:…
Is SEO Playing the Correct Role in Your Marketing Plan?
Sep 4, 2019 • 9 min
You’ve probably been told that Search Engine Optimization is important. But why is good SEO so vital to the modern healthcare practice? And what role should SEO play in your overall marketing plan? In this episode of the Medical Marketing Podcast, we’ll…
Common SEO Myths, Explained
Aug 27, 2019 • 11 min
In our last episode, we examined the fundamentals of SEO. But we also saw how SEO is a constantly-changing game, a world in which rumors, gamification, and outright lies abound. So in this episode, we’ll debunk some of the most common myths about SEO and…
What is SEO, Anyway?
Aug 20, 2019 • 9 min
SEO: one of the most confusing topics in digital marketing today. Rumors and misconceptions abound – is SEO really important? Should I be paying for SEO, or should I try to do it myself? In this episode, we’ll set the record straight about the…
Blogging: Valuable Strategy, or Waste of Time?
Aug 17, 2019 • 10 min
Blogging has been around since the 90s, and billions of people read blogs every month. Blogging is a great way to share our thoughts and experiences, and every marketer knows the power of great content. But how do you draw the line between a personal and…
Why Your Website Needs to be FAST
Aug 7, 2019 • 12 min
Having a pretty practice website isn’t enough. These days, if your website isn’t blazingly fast, you’ll lose potential patients…and Google won’t be happy, either. In this episode, we learn why speed is one of the most important investments you can make in…
Five Critical Practice Website Mistakes to Avoid
Jul 31, 2019 • 10 min
Most physicians in private practice claim to know how important their website is. But too many doctors make the same mistakes with their practice websites over and over – mistakes that are holding them back from more patients and more revenue. Are you one…
Patient Experience and Your Website: Are Patients Satisfied?
Jul 24, 2019 • 6 min
Physicians love to talk about the patient experience. It’s become a trending topic of conversation in recent years—and rightly so. From appointment scheduling to the visit itself, the friendliness of the staff to the ease of the billing process, all…
The Essential Elements of a Practice Website
Jul 16, 2019 • 8 min
Every doctor has a website. But not all websites are created equal. In this week’s episode, we take a look at the essential features of a great practice website, how to utilize your website to the fullest, and how you can set your practice website apart…
Introducing the Medical Marketing Podcast
Jul 10, 2019 • 4 min
In this episode, we talk about the vision for this podcast: who’s it for? What sorts of tips and strategies will we be covering? And why a podcast in the first place? If you’re ready to improve your practice marketing, grow revenue, and take patient…