The Loudspeaker

The Loudspeaker

publicize.co
The Loudspeaker is your definitive PR guide on how to scale your startup. Brought to you by startup PR specialists Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market. Every week, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR, and technology.


The differences in language between PPC vs. SEO
Oct 19 • 15 min
Pamela Wagner is EX-Google Associate Account Strategist, Founder of Paid Ads Agency Ajala Digital, and has been included in Forbes 30 Under 30 (2017). She joins us on the show to discuss the difference between PPC and SEO. In this episode, we discuss The…
How to effectively plan and react to a PR Crisis
Oct 12 • 25 min
Alex Greenwood is a PR veteran with over 20 years of experience in the industry. He is the man behind the PR agency AGPR, and helped many brands, businesses, and organizations during times of PR crisis. He is also the host of “PR After Hours,” a podcast…
Creating a better PR agency culture
Oct 5 • 26 min
In this episode, we chat with Evie Smith, Founder, and CEO at Rebellious PR & Consulting, a boutique PR agency headquartered in Portland, OR, alongside Meghan Jones, a Senior Account Director at the agency. The pair also host the PR podcast “Pitch,…
How to use “Compassionate Marketing” in your PR strategy
Sep 28 • 17 min
In this episode, we chat with Chandra Gore, a full-time entrepreneur, PR consultant, and host of the PR podcast Conversations with Chan. Chandra joins us on the show to discuss a term she coined called “Compassionate Marketing”. The host of The…
Knowing when is the right time to get started in PR
Sep 21 • 29 min
In this episode, we speak with Ronjini Joshua, Owner and President of The Silver Telegram, a PR agency focused on brand awareness, media relations, and thought leadership for Technology brands. Ronjini is also the host of The PR Playbook Podcast, a…
How to develop a career in PR
Sep 14 • 27 min
In this episode, we speak with Dan Pantelo, CEO of Marpipe, a company that conducts creative experiments for brands. In this episode, the host of The Loudspeaker, Sam Brake Guia, and Dan discuss how he started his career as a street salesman in some of…
Why local PR can be better than top tier publications
Sep 7 • 20 min
In this episode, we speak with Bryon Clayton, founder of Green Pal, a service that provides multiple quotes from lawn care services near you. In this episode, the host of The Loudspeaker, Sam Brake Guia, and Bryon discuss why it is important for one…
How to Hack PR in the Cybersecurity Industry
Aug 31 • 20 min
In this episode of the podcast, we are joined by Nick Santora, CEO of Curricula, a company that uses short relatable stories to teach cybersecurity training. Nick and Sam Brake Guia, host of The Loudspeaker, discuss how to give value when offering…
Getting creative with PR as a young startup with Stasher CEO
Aug 24 • 22 min
In this episode of the podcast, Jacob Wedderburn-Day, Co-founder and CEO of Stasher, a startup described as the “Airbnb of Luggage” that uses the sharing economy as a solution for storage, joins us on the show to discuss how to successfully approach PR as…
Using your niche for better PR results with Pretzel Kids CEO Robyn Parets
Aug 10 • 21 min
In this episode of the podcast, Robyn Parets, Founder and CEO of Pretzel Kids, a yoga company for kids that offers online and in-person classes, joins us to explain how displaying your niche can help you stand out and gain better PR coverage. Robyn and…
Publicize’s PR Pioneers: Riddle
Aug 3 • 17 min
In this episode of Publicize’s PR Pioneers, we speak with Mike Hawkins, Co-founder, Director of Marketing at Riddle, an online quiz maker and marketing platform, and a client of Publicize. In this episode, host Sam Brake Guia and Mike discuss how…
Publicize’s Most Frequently Asked Questions
Jul 27 • 13 min
For this episode of The Loudspeaker, Publicize’s account management team answer some of our prospects’ and clients’ most frequently asked questions. In this episode, you’ll learn what the difference between PR and advertising is, if should you polish your…
The art of storytelling in PR with Searchspring’s VP of Marketing
Jul 20 • 22 min
In this episode of The Loudspeaker, host Sam Brake Guia is joined by Searchspring’s VP of Marketing, JoAnn Martin, to discuss the art of storytelling in PR. In this episode, Sam and JoAnn cover the emergence of conversational marketing, how storytelling…
Publicize’s PR Pioneers: intive
Jul 13 • 15 min
In this episode of Publicize’s PR Pioneers, we speak with Mariana Zalazar, Marketing & Communications Manager at intive, a company that partners with market leaders in accelerating digital transformation for products and services, and a client of…
Developing networking as a mindset
Jul 6 • 20 min
In this episode of The Loudspeaker, host Sam Brake Guia is joined by Publicize’s Head of Client Acquisition, Jennifer Poole, to discuss how to network successfully. In this episode, Sam and Jennifer cover why networking is important, advice for…
Publicize’s PR Pioneers: L-SPARK
Jun 29 • 14 min
In this episode of Publicize’s PR Pioneers, we speak with Stef Reid, Director of Marketing at L-SPARK, an accelerator for market-ready SaaS and cloud companies to connect with Canada’s SaaS experts, and a client of Publicize. In this episode, host Sam…
Publicize Exclusive: Adapting sales tactics during COVID-19 with CEO of DESelect
Jun 22 • 16 min
Today The Loudspeaker host Sam Brake Guia speaks with Anthony Lamot, CEO and co-founder of DESelect, an app that organizes customer databases into strategically-targeted demographics for marketing campaigns. Based on the Publicize article Publicize…
Publicize’s PR Pioneers: DecorMatters
Jun 15 • 17 min
In this episode of Publicize’s PR Pioneers, we speak with Jing Xue, COO and Co-founder of DecorMatters, a company using augmented reality (AR) and artificial intelligence (AI) technology, to improve the interior design and furniture shopping process, and…
Why Vertical Publications Matter
Jun 8 • 14 min
On this episode of The Loudspeaker, host Sam Brake Guia is once again joined by Publicize Account Manager Jacob Crompton Schreiber, to discuss why vertical publications matter. In this episode, Sam and Jacob cover what separates vertical publications from…
Publicize’s PR Pioneers: Handiss
Jun 1 • 16 min
In this episode of Publicize’s PR Pioneers, we speak with Ramzi Jreidini, CEO of Handiss, a global network of vetted construction industry experts for your engineering and architecture jobs, and a client of Publicize. In this episode, host Sam Brake Guia…
The ROI Of PR
May 25 • 18 min
The Loudspeaker co-host and Content Expert of Publicize Fraser Gilliesis interviewed by fellow co-host Sam Brake Guia. They explore the ROI of PR and how it can be measured effectively. In this episode, we cover: Understanding how the results of PR can be…
What is “newsworthy” PR in the startup world
May 18 • 19 min
For this episode of the podcast, we are joined by veteran entrepreneur and technologist Michael Puscar. Michael walked us through the following: Key PR lessons Michael’s learned as a founder of numerous successful startups. The most impressive PR tactics…
Setting realistic PR expectations
May 11 • 20 min
Today, The Loudspeaker host Sam Brake Guia interviews Account Manager of Publicize Luca Tofan, to discuss realistic expectations of PR. In this episode, Sam and Luca cover: The inner workings of the PR industry Why many people enter the world of PR with…
How To Effectively Manage Your Business’ Internal Communications: Invest Ottawa
May 8 • 14 min
For today’s COVID-19 episode of The Loudspeaker, host Sam Brake Guia interviews Sonya Shorey, Vice President, Strategy, Marketing and Communications at Invest Ottawa, an economic development agency promoting entrepreneurial momentum, wealth and jobs in…
What COVID-19 Means for clean tech and our environment: Fuergy
May 4 • 13 min
On this COVID-19 episode of The Loudspeaker, host Sam Brake Guia interviews Eva Almasiova, Head of Public Relations at FUERGY, AI-powered software and scalable hardware devices to provide energy consumption optimization, and a client of Publicize. They…
How To Effectively Manage Your Business’ Internal Communications: Knarr
May 1 • 17 min
On this COVID-19 episode of The Loudspeaker, host Sam Brake Guia interviews Jerry DiMaso, CEO at Knarr Analytics, a data analytics software company and a client of Publicize. They discuss the importance of business’ internal communications, the impact of…
How to lead your team during remote work
Apr 27 • 13 min
For this special COVID-19 episode of The Loudspeaker, host Sam Brake Guia interviews Sjoerd Martens, Head Of Account Management at Publicize, to discuss how to lead your team during remote work. In this episode, Sam and Sjoerd cover: The challenges a…
The Publicize SwapShop
Apr 24 • 8 min
On this COVID-19 episode of The Loudspeaker, host Sam Brake Guia is joined once again by Erik Zijdemans, Vice President of Operations at Publicize, to discuss the Publicize SwapShop, a platform that allows entrepreneurs to trade products and services. In…
Build your Personal Network Through Social Media
Apr 20 • 13 min
For this episode of The Loudspeaker’s COVID19 series, host Sam Brake Guia interviews Chelsea DiSchiano, Deputy Editorial Director at Publicize, to discuss why this quarantine is the perfect time to build your personal network through social media. In this…
Corporate Social Responsibility in a crisis: Beanworks
Apr 17 • 16 min
On this special COVID19 episode of The Loudspeaker, host Sam Brake Guia interviews Karim Ben-Jaafar, President at Beanworks, a cloud-based, accounts payable automation solution, and a client of Publicize. They discuss the importance of corporate social…
How to Keep Your Employees in Times of Uncertainty
Apr 13 • 11 min
We come to you with another special COVID19 episode of The Loudspeaker, where host Sam Brake Guia interviews Erik Zijdemans, Vice President of Operations at Publicize, to discuss how to keep your employees in times of uncertainty. In this episode, Sam and…
How to Win Media Coverage for your SaaS Company in a Crisis
Apr 10 • 14 min
On this special COVID19 episode of The Loudspeaker, host Sam Brake Guia interviews Publicize Account Manager Jacob Crompton Schreiber, to discuss how SaaS companies can win media coverage during a crisis. In this episode, Sam and Jacob cover: - The key…
Upgrading SEO in a quarantine
Apr 6 • 10 min
On this special COVID19 episode of The Loudspeaker, host Sam Brake Guia interviews SEO specialist of Publicize Clément Davin, to discuss how anyone can upgrade their SEO plan during this quarantine. In this episode, Sam and Clément cover: - What are some…
Top digital PR tips for startups in 2020
Mar 30 • 9 min
In this episode of the podcast, during the Coronavirus quarantine, we asked Publicize Account Managers to send us their advice on “What’s your top digital PR tips for startups in 2020?” Here is what they had to say…
Getting into podcasts
Mar 23 • 24 min
In this episode, Content Manager of Publicize Mark Linsdell, interviews team member and podcast specialist Sam Brake Guia. They cover: How Sam got started in podcasting Sam’s advice for people interested in podcasting What the future holds for the…
The unexpected benefits of PR
Feb 24 • 9 min
In this episode, Mark Linsdell, Content Manager at Publicize, hosts today’s episode looking at the unexpected benefits of PR with Fraser Gillies, another member of Publicize’s marketing team.
PR Stunts
Feb 17 • 12 min
This week, Eddie Arrieta is joined by Criz Guerra, Senior Account Manager at Publicize, to examine the effectiveness of PR stunts, along with some solid dos and don’ts.
Crisis Management: Keeping calm
Feb 10 • 17 min
Publicize’s Senior Account Manager, Dresden Leitner, joins The Loudspeaker host, Eddie Arrieta, to discuss how a company should react in times of crisis to help mitigate damage.
Not all publicity is good publicity; What does good PR look like?
Feb 3 • 13 min
In this episode, Eddie Arrieta, the President of Publicize, speaks with Sjoerd Marten, Deputy Head of Account Management of Publicize, to examine the well known saying that “all publicity is good publicity.”
Journalists and relationships: the value of community
Jan 27 • 12 min
The Loudspeaker host and President of Publicize, Eddie Arrieta, speaks with Jordan Jones, Managing Editor of the Media Incubator ESPACIO, to understand what journalists look for in a story and how to build good relationships with journalists.
Guest Blogging effective for SEO
Jan 20 • 12 min
SEO-expert Rudi Davis joins Eddie Arrieta, the President of Publicize, to discuss the history of guest blogging and its effectiveness as a PR tactic in 2020.
8 Trade Shows To Promote Your Consumer Tech Product with Michael Middleton
Aug 14, 2019 • 9 min
On this episode Eddie Arrieta, the president of Publicize, speaks with Michael Middleton, a writer from Publicize, to discuss 8 Trade Shows To Promote Your Consumer Tech Product.
6 Fintech Brands That Perfected Their Messaging with Rudi Davis
Aug 7, 2019 • 14 min
On this episode Eddie Arrieta, the president of Publicize, speaks with Rudi Davis from the Publicize marketing team to discuss 6 Fintech Brands That Perfected Their Messaging.
5 Ways You Can Engage Consumers When Writing About B2C Tech with Mark Linsdell
Jul 31, 2019 • 10 min
On this episode Eddie Arrieta, the president of Publicize, speaks with Mark Linsdell from the Publicize marketing team to discuss 5 Ways You Can Engage Consumers When Writing About B2C Tech.
How To Write A Fintech White Paper with Pablo Londoño
Jul 17, 2019 • 13 min
On this episode Eddie Arrieta, the president of Publicize, speaks with Pablo Londoño from the Publicize marketing team to discuss How To Write A Fintech White Paper.
Disparate Disciplines? B2B and B2C in Tech Marketing with Sean Stapleton
Jul 10, 2019 • 8 min
On this episode Eddie Arrieta, the president of Publicize, speaks with Sean Stapleton from the Publicize marketing team to discuss the key differences between B2B and B2C in Tech Marketing.
5 Things to Avoid with B2C Fintech Communications with Jeffrey Kitt
Jul 3, 2019 • 9 min
Eddie Arrieta, the president and co-founder of Publicize, speaks with Jeffrey Kitt, the author of “5 Things to Avoid with B2C Fintech Communications,” to understand more about the dos and don’ts of Fintech PR. To find more articles like this, visit the…
10 Years of Bitcoin with Michael Middleton
Jun 26, 2019 • 5 min
In this episode, Eddie Arrieta, the president and co-founder of Publicize, speaks with Michael Middleton who has written a great article about 10 years of Bitcoin, and 10 years of PR with Bitcoin. You can find more articles like this on the Publicize blog.