The Luxury Travel Marketer

The Luxury Travel Marketer
Welcome! This podcast features commentary, how-to guides, news and recommendations for marketers and business owners that are active in the luxury travel industry. This includes aviation, hospitality, yachting, travel agents and other services. For mor…

44: How To Scale Your High-Net-Worth Lead Generation
Jul 8 • 27 min
In today’s episode, Luba and I talk about how to scale your high-net-worth lead generation, once you have hit profitability with your digital marketing strategy in your business.
43: Chelsea Scholz From Unbounce
Jul 2 • 39 min
We are joined today by Chelsea Scholz from Unbounce. We talk about CRO, conversion intelligence and Unbounce as a powerful landing page design tool.
42: A World Without 3rd Party Cookies
Jun 24 • 23 min
Google Chrome announced in 2019 that they will phase out 3rd party cookies in 2022. This will change the digital advertising landscape forever.
41: Maeve & Dave Dempsey From Superyacht Radio
Jun 17 • 41 min
We have the wonderful radio and podcast hosts Maeve & Dave Dempsey from Superyacht Radio on for this week’s episode.
40: Francis Ndicu From Hubspot Talks About Marketing Automation
Jun 11 • 41 min
Francis Ndicu, Product Manager at Hubspot talks about marketing automation, the inbound methodology and how to use data in your organisation.
39: There Is No Free Marketing In Luxury Travel
Jun 3 • 31 min
A lot of marketers in luxury travel are always looking for the next growth hack or low-cost opportunity, but is that really a smart approach?
38: How To Increase Engagement With Video Marketing
May 28 • 23 min
Tune in and get inspired on how to use video for engagement, closing and retention in luxury travel.
37: Dr. James Mabey - Hotel Management In The Middle East and Asia
May 20 • 57 min
We talk to Dr. James Mabey, hospitality veteran and luxury expert when it comes to the Middle East and Asia.
36: The Psychology Of Luxury Sales
May 14 • 20 min
If you want to sell effectively in the luxury travel industry, tune int this episode and learn the psychological fundamentals of dealing with affluent customers.
35: Wimintra Raj From
May 6 • 40 min
In today’s episode we are talking to Wimintra Raj, hospitality expert and owner of
34: René Banglesdorf From Charlie Bravo Aviation
Apr 29 • 37 min
We interview René Banglesdorf from Charlie Bravo Aviation. Being a successful female entrepreneur in the business of acquiring and selling private jets, she has a lot of interesting insights when it comes to the state of private aviation in 2020.
33: How To Target Business Executives For Business Aviation Marketing
Apr 22 • 24 min
Targeting business executives by creating smart company profiles and personas is the first step to effectively generate high quality leads for business aviation online.
32: Covid-19 And How It Will Change The Luxury Travel Industry
Apr 16 • 23 min
Covid-19, how are we dealing with it, how is the industry affected and how do we see the future of luxury travel
31: How We Work With Luxury Travel Clients At Jadewolf
Mar 29 • 23 min
If you want to learn more about how you can work with us and what is happening right now in the world of luxury travel, tune in!
30: Why Jadewolf Is An Agency For The New Age Of Luxury Marketing
Mar 18 • 37 min
We are celebrating Episode 30 of the luxury travel marketer podcast! Tune in and learn more about the team behind it - Jadewolf Marketing.
29: What Should Luxury Marketing Cost?
Mar 11 • 29 min
Should we do everything ourselves or can we afford to hire somebody? How much do agencies charge? What types of luxury marketing are available at what cost?
28: Are You Ready To Hire A Luxury Marketing Agency?
Mar 4 • 29 min
Are you a mature business professional who is looking for a strategic partner or a tire-kicker with high expectations but no budget?
27: Book Review - No BS Marketing To The Affluent
Feb 23 • 25 min
In this weeks episode we are going to review Dan S. Kennedy’s No BS Marketing To The Affluent - a great primer on luxury marketing to baby boomers
26: Native Advertising For Luxury Travel
Feb 5 • 19 min
Content that looks organic and natural but is actually paid…welcome to native advertising!
25: The 10 Basic Rules Of Social Media For Luxury Travel
Jan 29 • 29 min
Social media is not a magic wand that will grow your luxury travel business with no effort, but it can be a powerful tool to get awareness and reach similar customers to the ones you already have.
24: Big Data For Luxury Travel
Jan 22 • 26 min
Big Data = Big Words. But what is it? How do you use it? Where do you collect it? And what is the use in the context of marketing to affluent travelers?
23: The 10 Basic Rules of Email Marketing For Luxury Travel
Jan 16 • 23 min
How do you craft email that is read by millionaires and billionaires? Tune in and find out.
22: CRO (Conversion-Rate-Optimization) For Luxury Travel
Jan 12 • 23 min
If you want your precious online traffic to convert properly then you better look into CRO and what it can do for your website.
21: Video Marketing For Luxury Travel
Dec 20, 2019 • 24 min
Do you want to employ video in your luxury marketing strategy? Good idea!
20: The 10 Basic Rules of Luxury Copywriting
Dec 9, 2019 • 22 min
If you want to sell luxury travel services or products, you need to follow these 10 basic rules.
19: Online Traffic Drivers From Exotic Markets (Eastern Europe, Asia…)
Nov 28, 2019 • 30 min
Find out everything about search engines and social media platforms from exotic places!
18: How To Evaluate Publishers & Influencers For Media Buying
Nov 20, 2019 • 22 min
Want to find out how to evaluate media kits, audiences and reach? Are you working on your first luxury media mix? Tune in!
17: Common Marketing Issues For Luxury Travel Agencies
Nov 8, 2019 • 25 min
The last part of our 3-part miniseries on common issues covers luxury travel agents and agencies.
16: Common Issues In Yachting & Private Aviation Marketing
Oct 25, 2019 • 25 min
Learn all about what some of the common issues are that yachting and private aviation charter companies are facing in today’s market.
15: Common Issues In Luxury Hospitality Marketing
Oct 16, 2019 • 16 min
We’re starting a new 3-episode mini series on common issues in luxury travel marketing.
14: Attribution Modelling For Luxury Travel
Oct 11, 2019 • 23 min
Good marketing needs good data. In this episode we show you how to properly collect that data.
13: Mainstream Media For Luxury Travel (Google, Facebook and so on)
Oct 2, 2019 • 37 min
Google, Facebook, Instagram and all the other mainstream media options out there. Useful or a waste of money?
12: Business Ethics In Luxury Travel
Sep 24, 2019 • 46 min
A departure from our usual content, today we want to talk a little bit about business ethics.
11: Closing The Deal (And What To Do Next)
Sep 19, 2019 • 29 min
In our final episode on funnels we talk about what you can do once you have a working cold traffic funnel in luxury travel.
10: Email Marketing & Automation For Luxury Travel
Sep 12, 2019 • 46 min
Part 4 in our series on funnels for luxury travel talks about email marketing and automation.
09: Content Marketing For Luxury Travel
Aug 31, 2019 • 29 min
What is content marketing? How does content fit into a luxury marketing funnel? Find out in this episode.
08 - Media Buying For Luxury Travel
Aug 22, 2019 • 37 min
We talk about media buying and why it is important for building luxury marketing funnels.
07 - What Is A Digital Marketing Funnel?
Aug 11, 2019 • 34 min
In this episode we cover what a digital marketing funnel is and how that is relevant for luxury travel.
06 - How To Create Smart Luxury Marketing Strategies
Aug 1, 2019 • 23 min
In this episode we teach you what a smart luxury travel marketing strategy should include and why you shouldn’t skip this step.
05 - Luxury Buyer Personas In Luxury Travel
Jul 21, 2019 • 16 min
In this episode we discuss luxury buyer personas and their applications for luxury travel marketing.
04 - The Anti Laws Of Luxury Marketing Applied To Luxury Travel
Jul 14, 2019 • 44 min
How do the the anti-laws of marketing apply to luxury travel
03 - The Difference Between Brand & Direct Response Marketing
Jun 30, 2019 • 21 min
In this episode we talk about the key differences between brand & direct response marketing for luxury travel.
02 - The Luxury Travel Industry Is Changing
Jun 19, 2019 • 23 min
In this episode we talk about what kind of changes the luxury travel industry is currently experiencing.
01 - Introduction
Jun 10, 2019 • 7 min
In the first episode of the luxury travel marketer podcast we talk about why we created this podcast, the topics we will cover in the future and why we believe that a free flow format like a podcast is ideal for our listeners and clients to learn not…