Brand Groove Sessions by Morsekode

Brand Groove Sessions by Morsekode
Join Morsekode, a modern creative agency, as we share our thoughts on the ever-evolving marketing landscape. We’ll share the mic with thought leaders from Fortune 500 companies, creative experts and various audience members to discuss what works, what ?

How Influencers Impact Local Marketing with Eat Drink Dish MPLS’ Golnaz Yamoutpour
Mar 2 • 61 min
Ever wonder about the story behind influencers and how they operate? In this session, we sit down with Golnaz Yamoutpour, owner of the award-winning Eat Drink Dish MPLS platform, to talk about the evolution of influencer marketing on a local scale.
Customer Experience Design and Creativity: A Conversation with Paul Jongeward
Jan 17 • 69 min
Learn how the combination of marketing and CX design can lead to creativity within the customer experience.
Full Throttle with Change Agent Julie Gilbert
Dec 10, 2019 • 46 min
Julie Gilbert, an executive transformational growth leader talks building relationships, dealing with failure, and good ol’ hard work.
The Renaissance of Audio Consumption with Carl Bliss
Nov 14, 2019 • 44 min
The Renaissance of Audio Consumption
First Avenue’s Dayna Frank on Creating Lifelong Memories for Music Lovers
Oct 8, 2019 • 46 min
Mark Morse sits down with Frank to discuss how energy and an entrepreneurial spirit fosters work that is fun and purposeful, how to please both customers and employees, and what it takes to create lifelong, meaningful memories for concertgoers.
Sleep Number’s Patrick Campion on the Power of Marketing Partnerships
Sep 11, 2019 • 53 min
In this episode, Mark Morse sits down to talk with Patrick Campion, Senior Director of Marketing Partnerships at Sleep Number by Select Comfort. Together, they talk about the importance of authenticity in brand partnerships, the powerful marketing…
Beyond X’s and O’s: Why Coaches Are the New CEOs with Sports Marketing Consultant Chris Werle
Aug 26, 2019 • 43 min
The crossover between coaches and marketers is more blended than it has ever been. Moreover, coaches have roles that reflect the responsibilities of a CEO as they manage expectations, teams, and a brand. Mark and Chris bounce ideas off each other as they…
3M’s Collin Hummel Talks Experiential Marketing and the “Purple Flash”
Jul 24, 2019 • 55 min
3M Brand Sponsorship Manager Collin Hummel sits down to discuss how experiential marketing can resonate with audiences.
How Music Influences Content
Jun 24, 2019 • 50 min
The music behind pictures holds both power and potential.
What Is The Brand Groove & 4/4 Analysis?
Jun 17, 2019 • 3 min
We believe great songs are like a great brands. They both communicate a story, a message, or an experience in a very purposeful style to a specific audience. Using our 4/4 analysis, we’ll look at the four internal factors and four external factors we…
Brand Forgiveness: How to Rebuild Brand Trust
Jun 17, 2019 • 29 min
How does brand trust and brand forgiveness affect purchasing decisions?
Building a Minneapolis Agency From The Ground Up - History of Morsekode
Jun 17, 2019 • 7 min
Agency Principal and Chief Creative Officer, Mark Morse tells the full story of Morsekode. From a card table and fax machine to prime real estate downtown and a full in-house production studio, hear how the humble beginning helped make MK what it is…
How To Maximize Your White Paper Content
May 22, 2019 • 4 min
What do white paper and videos have in common?
How To Create Content At The Speed of Social
May 21, 2019 • 4 min
Learn 4 tips to creating marketing content at the “Speed of Social” from CEO Mark Morse.