The Defiant Business Podcast

The Defiant Business Podcast

defythestatusquo.com
A business podcast produced by Defy The Status Quo for forward-thinking businesses looking to defy the status quo of mediocre customer experiences, barely surviving businesses, and haphazard business development. We’ll explore: Best marketing and sales practices Improving business processes Attracting your ideal clients/customers Striking YOUR perfect work-life balance Business basics Outsourcing for sanity And so much more Subscribe via email so you never miss an episode! http://bit.ly/2XMNoQp


Radical Authenticity: The Key to a Stand-Out Authority Marketing Strategy
Sep 18 • 11 min
Today we’re going to be talking about a phrase I’ve been dropping a lot; radical authenticity. What does that mean? Well, let’s think about what authenticity means. Authenticity means you’re being genuine. What makes it so radical is that - especially in…
Out-of-the-Box Ways to Repurpose Webinar Content
Sep 12 • 22 min
Today, we’re going to talk about repurposing webinar content. So you came up with your idea, you marketed the webinar, you delivered it. It was great. The value was huge, and you’re so happy with it. What now? Shouldn’t you just create a gated, evergreen…
Don’t Lose Before You Start: Content Marketing for Webinars
Sep 3 • 14 min
Today, we’re going to talk about virtual event marketing. This has been a crazy weakness and we’ve seen a lot more virtual events lately. There were a lot of webinars at the start of quarantine. And that was okay, but…I’m willing to bet you have been in a…
Make Your Virtual Events Better!
Aug 26 • 10 min
Today, I wanted to talk about how many people and businesses are struggling due to the continued lack of in-person events. I am an extrovert and I want to go to events as much as the next person, but my husband has a high risk for COVID-19. So it’s just…
Repurposing Instagram Carousels on LinkedIn
Aug 20 • 7 min
Me and Sílvia, my virtual assistant & social media manager, were discussing crossing over one particular type of content from Instagram to LinkedIn. This isn’t a type of content I’ve seen a whole bunch of on LinkedIn, but due to a recent algorithm change,…
Google’s E-A-T: Expertise, Authority, and Trust
Aug 6 • 14 min
Ruthie: Today is our last episode, and Ana Reisdorf of Reisdorf Writing Services and I cannot pass up the opportunity to talk to you about something that has been steadily growing in importance. I’m talking about Google’s E-A-T: Expertise, Authority, and…
Building a Team From a Freelance Business
Aug 5 • 13 min
Today, Ana Reisdorf, of Reisdorf Writing Services, and I are going to talk about something that many freelancers dream about, but can’t quite figure out how to achieve; expanding your business with a team. While we’ll be talking about it from a freelance…
Introducing Courses as a Revenue Stream
Aug 4 • 15 min
Today, I’m going to talk with Ana Reisdorf of Reisdorf Writing Services about boosting passive income through courses. If you’re in a service-based business, you’ve probably seen ads for this all over social media. I’ve always been really interested in…
Ana Reisdorf - The Registered Dietician Writer
Aug 3 • 15 min
I am thrilled to introduce my next season 5 guest, Ana Reisdorf. She is a registered dietician, nutritionist, and freelance writer with 12 years of experience in the field of nutrition and dietetics. She’s the founder of a content agency made up entirely…
Where You’re Going Wrong With Mindfulness
Jul 30 • 14 min
In our final episode with Shelley Brown of ROI Mindfulness, we discuss the common misconceptions and mistakes made in mindfulness today. We have to learn exactly where mindfulness fits into a healthy well-being practice. Shownotes: coming soon —- Send in…
Identity: You Aren’t Who You Think You Are
Jul 29 • 6 min
In today’s episode, Shelly Brown of ROI Mindfulness and I dive in a little bit into the notion of identity. I had to ask her, if I’m not who I think I am, then who am I? Shelley talks about shedding the trappings and not tying your sense of identity to…
Being Mindful in Business
Jul 28 • 7 min
Welcome back! Shelly Brown of ROI Mindfulness is joining me again today to talk about how we can be more mindful in our lives and our businesses and what this looks like when she helps her clients actually employ her techniques. Additionally, she’s going…
Shelley Brown: Going From Corporate to Corporate Mindfulness
Jul 27 • 13 min
My next guest, Shelly Brown, founder of ROI Mindfulness, believes mindfulness is not what we’ve all been led to believe. It’s often seen as woo-woo weird and uncomfortable approaches. She knows it’s a practice of rockstars, a practice that can transcend…
Outdated Leadership: Who’s Guilty?
Jul 24 • 15 min
Today, Dr. AJ of AJ Rao, LLC and I talk about outdated leadership models, and how professionals from marginalized communities have internalized leadership models. Shownotes coming soon! —- Send in a voice message:…
Masculine and Feminine: We’ve Got Them Both
Jul 23 • 15 min
Today, I’m going to be speaking with Dr. AJ of AJ Rao, LLC about something thought-provoking. We’re going to be talking about masculine and feminine traits, and the myriad of labels that are out there. I feel like those labels are really empowering for…
Tearing the Data Apart
Jul 22 • 13 min
Ruthie: Yes, I’m very excited for this episode! I attended one of Dr. AJ’s webinars and she said the phrase, ”Disaggregate the data to find intersectionalities.” And I was like, “Yes, that’s it! That’s it right there!” I have a ton of data-minded people…
Inclusion Is NOT a Zero-Sum Game
Jul 21 • 14 min
For our next segment, Dr. Aparajita Jeedigunta of AJ Rao LLC and I are going to talk about inclusion. The topic of this episode is that inclusion isn’t a zero-sum game. Could you elaborate what you mean by that? Dr. AJ: Absolutely. There’s this concern…
Dr. AJ, Building Inclusion and Belongingness Into Company Cultures
Jul 20 • 14 min
I’m really excited to introduce my next guest, Dr. Aparajita Jeedigunta of AJ Rao LLC, a social-personality psychologist and certified professional executive coach. She’s also a published author, podcaster and a traumatic brain injury survivor turned…
How Automation and Wearables Can Play a Role in Coaching
Jul 16 • 13 min
In this episode, Rob and I are going to talk about how automation and wearable tech can play a role in coaching. I was surprised when he recommended this subject to me - I can’t say that I’ve consumed a single thing that connects this tech and coaching.…
The Power of Working With a Coach
Jul 15 • 13 min
I have a lot of coaches in my network, so in this episode, I wanted to ask Rob to give them some insight. Like what qualities should a coach have? And should you be aware of working with newer coaches? Read the shownotes:…
Identity Shifting: Impossible → I’m Possible
Jul 14 • 16 min
Today, Rob Scott and I are going to talk about identity shifting, which is a huge part of his coaching methodology. According to Rob “We’re actually much more than we think we are. I’m here to tell you that you’re a much bigger deal than you think you…
Rob Scott, The Identity Shifter
Jul 13 • 15 min
Rob Scott is a master-level coach, and I’m really excited to have him on the show. He’s the founder of Fundamental Shift, LLC. His work has influenced hundreds of thousands of people to shift their identities, achieving levels of success once thought…
Random Thoughts: The Perfect Intersection of Content Resonance
Jul 5 • 6 min
Here’s another random thoughts episode. I was talking with a friend, and I had a kind of epiphany. What if the perfect content that resonated with your audience didn’t just take them into account? Hear me out. What if the perfect content for your audience…
Local, State, and Federal Policies and Procedures that Negatively Affect Small Businesses
Jun 12 • 11 min
In Takia Ross’s last episode with me, she tells me the story of how a local policy technicality paired with bad information severely damaged an arm of her business, Accessmatized. As business owners, we have to look at our local laws as they impact us on…
Stop Overlooking Us! Understanding and Funding Businesses Owned by Women of Color
Jun 11 • 13 min
Takia Ross of Accessmatized joins me today as we talk about WHY women of color-owned businesses are so underfunded. Based on her observations, a lot of it stems from unconscious bias on one side and a lack of trust on the other side. I’m very happy to be…
Breaking Through the Noise: Marketing During a Pandemic
Jun 10 • 15 min
Takia Ross of Accessmatized explains how her social media experimentations have created more business for her during quarantine. Never ask which content will generate revenue for you. Instead as what content your audience wants, and find the answer to…
Not Business as Usual: Accessing Capital and Doing Business Post COVID-19
Jun 9 • 15 min
I’m speaking with Takia Ross, of Accessmatized, to find out whether or not WOC businesses, which are already grossly underfunded, have something to worry about in the post-COVID-19 world. According to her, we still have options if we know where to look.…
Makeup As a Business - with Takia Ross
Jun 8 • 16 min
Join me, Ruthie Bowles, as Takia Ross, owner of Accessmatized, talks about being a businesswoman who happens to be in the beauty industry. As a savvy businesswoman full of energy, Takia brings fun and energy into her interview as we learn about the…
Online vs. In-Person Networking
Jun 4 • 14 min
In our final episode with Sarah Noel Block of Tiny Marketing, we talk about the future of meetings and in-person events. Sadly, she says she foresees a lot more Zoom meetings in our future. We also talk about how many webinars might as well have been…
Small Budgets and Automation
Jun 3 • 12 min
If you have a small marketing budget, then you want to hear what Sarah Noel Block has to say on making your budget go as far as possible with automation. Leveraging automation in your marketing processes can actually help you bring costs down or even make…
Let’s Go Digital
Jun 2 • 13 min
Sarah Noel Block, the founder of Tiny Marketing, talks to us about integrating digital marketing for the first time into your marketing strategy. If you relied strongly on events and in-person networking, you might be wondering how to generate leads now.…
Marketing Team Curation With Sarah Noel Block
Jun 1 • 9 min
We’re starting a new series today with the one-and-only Sarah Noel Block! The founder of Tiny Marketing, she either becomes your marketing team or builds one for you. Sarah is a 10+ year marketing veteran, and she has experience building marketing…
Failure and Hustle Culture
May 29 • 11 min
I ask Nettie Owens of Sappari Solutions one of my burning questions in today’s episode, “Is it possible to do all of the work and still fail?” When businesses fail, we often chalk it up to them not trying hard enough. They didn’t work hard enough, so…
Tough on Accountability Without Shaming
May 28 • 12 min
Join us as Nettie Owens of Sappari Solutions explains her process for being tough on accountability while still creating space for her clients to come as they are. Through a specific process for each tier of client, Nettie helps her clients do one of two…
Top 3 Visualization Mistakes
May 27 • 10 min
In today’s episode, Nettie Owens, founder of Sappari Solutions and Momentum Accountability, shares the top 3 mistakes people make when visualizing. She also shares whether or not she thinks it’s possible to have the wrong vision, which is something I’ve…
Should You Toss Your To-Do List?
May 26 • 11 min
Nettie Owens, founder of Sappari Solutions, says you should toss out your to-do list. Then she gets really specific about what she wants us to do instead. I’ll admit, I was a little taken aback and a lot intrigued when Nettie said she wanted to tell my…
From Organizer to Coach with Nettie
May 25 • 13 min
Join us as Nettie Owens, founder of Sappari Solutions, walks us through how she transitioned from residential organizing to business coaching. She describes what it was like being a professional residential organizer (and even being on TLC’s Hoarding:…
Random Thoughts: We’re not okay, and that’s okay!
May 23 • 3 min
Not all of us are okay right now. And that’s fine! You might have good day, but then you have a bad one right after. The episodes preceding this one, with Stefanie, do a wonderful job of helping us wade through the hip-deep pressure and stress we’re all…
The Future of the Hypnosis Industry
May 22 • 12 min
Today we close out Stefanie Booker-Atchison’s interview series with a discussion about the future of the hypnosis industry. She talks about the increased interest from the medical community and laypeople and the new research being done every day to…
Give Yourself a Break with Visualization
May 21 • 10 min
Join us today as Stefanie Booker-Atchison of Heartwise Holistics walks us through a short guided visualization that will help you seem bigger than your problems. Visualization is one of the top techniques you can use to let go of some of the tension…
Stress: Managing the Unmanageable
May 20 • 12 min
According to Stefanie Booker-Atchison of Heartwise Holistics, you don’t manage stress. It’s unmanageable. Stress is a part of our human experience. However, that doesn’t mean that we’re all destined for a state of overwhelm 24/7. She told me the key to…
Hypnosis for Professional Development
May 19 • 11 min
Join us as Stefanie Booker-Atchison, clinical hypnotherapist and certified life coach from Heartwise Holistics, explains how hypnosis can be used to overcome professional development challenges and achieve goals such as: Improve peak performance Increase…
Stefanie for Business Self-Resilience
May 18 • 12 min
Join us for Stefanie’s 1st Defiant Business Podcast episode to learn a bit more about resiliency in business and the compelling statistics of work-related stress. Due to the quarantine, Stefanie has had to accelerate the timeline of moving her business…
“AR, VR, and Mixed Reality for Consulting Firms” with Kurt Schneid
Feb 28 • 8 min
Explore AR, VR, and mixed reality with Kurt Schneid. Link to shownotes coming soon: This is the final episode of season 3! I hope that you enjoyed this journey through the future of marketing with us! —- Send in a voice message:…
S3E14: How Does Social Media Fit Into Your B2B Marketing Strategy?
Feb 26 • 16 min
How does social media fit into your B2B marketing strategy? Well, you’re going to have to look carefully, because it’s not all about LinkedIn (although you know I have a love affair with LinkedIn). B2B social media marketing needs a shake up! Link to…
S3E13: Authority Marketing: Signing More Clients by Promoting Your Expertise
Feb 25 • 15 min
Authority marketing helps you stand out as a thought leader in your industry. This distinction allows you to sign more clients and charge higher fees. Link to shownotes:…
S3E12: Why Are IRL Networking Events Becoming More Popular?
Feb 24 • 9 min
Why are IRL networking events becoming so popular? Our need for social connection is driving these in-person meetups. Take advantage to build your business. Link to shownotes:…
“Selfie Videos” with Kurt Schneid
Feb 20 • 9 min
Like almost everything else, selfie videos have a time and a place. Kurt Schneid, an executive producer at Brand Ready Media, gives us some insight into the phenomenon. Link to shownotes:…
S3E11: Is a Website Necessary? Think of It’s Purpose…
Feb 19 • 6 min
Is a website necessar for a business? When you consider that not having a website makes people question the legitimacy of your company, then the answer is yes! Take it a step further, and the research shows that your website could influence how capable…
S3E10: Should You Still Be Blogging in 2020?
Feb 18 • 15 min
Is blogging still relevant in 2020? Well, the era of easy blogging has long since past. But we’re in the era of sophisticated blogging, which means no, blogging is not dead. Link to the shownotes: https://defythestatusquo.com/2020/02/18/is-blogging-dead/…
S3E9: Where is SEO Going in 2020?
Feb 17 • 9 min
Google is going to keep making changes, and if you want to stay on top of (or get to the top of) the SERPs, then you need to pay attention. Hint: same place Google has been trying to get to since the beginning. Link to shownotes:…
“Culture Videos and the Future of Video” with Kurt Schneid
Feb 14 • 11 min
In today’s episode, we talk about the power of culture videos with Kurt Schneid, an executive producer at Brand Ready Media, a video marketing and production firm. A culture video works for you in a lot of ways, from speaking to customers to speaking to…
S3E8: Augmented Reality and B2B Marketing
Feb 13 • 10 min
Think that augmented reality is only for the B2C audience? Think again. Here are some ideas for augmented reality applications in B2B marketing and consulting firm training. Link to the shownotes:…
S3E7: Segmentation is Still the Future of Email Marketing
Feb 12 • 11 min
Audience segmentation is how we move forward with better and more effective email marketing. Start sending emails your audience loves with this tactic! Link to shownotes: https://defythestatusquo.com/2020/02/12/audience-segmentation-for-email-marketing/…
“Negative Impacts of Video Marketing” With Kurt Schneid
Feb 11 • 9 min
We interview Kurt Schneid about all things video marketing. In today’s episode, we focus on some of the negative impacts of video marketing on our society. This is part 2 of our 5 part series with Kurt. Link to shownotes:…
S3E6: What’s Next for Podcasting?
Feb 10 • 11 min
In this episode, we look at the growth of podcasting and 3 possible future trends as more companies and individuals make podcasts. Read the shownotes here: https://defythestatusquo.com/2020/02/10/podcasting-trends-whats-next/ —- Send in a voice message:…
“Getting Started With Video Marketing” with Kurt Schneid
Feb 7 • 10 min
Are you ready to leverage video marketing for your consulting firm? Kurt Scheid tells you how in this interview “Getting Started with Video Marketing!” Link to shownotes:…
S3E5: B2B Marketing Via Text? Seriously?
Feb 6 • 10 min
B2B SMS marketing is becoming a thing. But how can your consulting firm take advantage of this new marketing channel? Read this post for some fresh ideas. Link to shownotes: https://defythestatusquo.com/2020/02/06/b2b-marketing-via-text-seriously/ —- This…
S3E4: Will Marketing Automation Replace the Marketer?
Feb 5 • 11 min
Will marketing automation replace marketers? We’ve certain seen it replace some jobs, but will companies like DTSQ be out of work soon? Link to shownotes: https://defythestatusquo.com/2020/02/05/will-marketing-automation-replace-the-marketer/ —- Send in a…
S3E3: Security While Outsourcing
Feb 4 • 6 min
Keep your critical business assets safe. Consider your digital security while outsourcing to agencies and freelancers. Never send creds in emails! Link to shownotes: https://defythestatusquo.com/2020/02/04/security-while-outsourcing/ —- This episode is…
S3E2: Using The Golden Rule in Marketing? Use This Instead.
Feb 3 • 8 min
Are you using the golden rule in your marketing? Why don’t you try focus on your audience instead of yourself with the platinum rule? Link to the shownotes: https://defythestatusquo.com/2020/02/03/using-the-golden-rule-in-marketing-use-this-instead/ —-…
S3, E1: Season Preview
Jan 13 • 3 min
This episode is a preview of what’s to come in season 3! The blog post and video are here: https://defythestatusquo.com/2020/01/13/defiant-business-podcast-season-3/ —- Send in a voice message: https://anchor.fm/defiant-business-podcast/message
Ep. 26: What Business Are You In?
Sep 18, 2019 • 10 min
What business are you in? What industry are you in? With all of the disruption and innovation going on in practically every industry, you can’t afford not to closely examine your answer to these questions. Marketing myopia is real, and here’s how it…
Ep. 25: Content Marketing For Your Business Events
Sep 17, 2019 • 9 min
You’ve posted on social media about your next business event, but no one is registering. Why isn’t your content working? Well you can’t do it haphazardly. You need a plan. Here, I list out some recommendations for content marketing before, during, and…
Ep. 24: Attention Spans Decreasing or Something Else?
Sep 16, 2019 • 7 min
We’ve all heard it before “the human attention span is only 8 seconds long.” That’s why you have to snag their interest with a great headline, blah, blah, blah. But what if it isn’t our attention spans? What if it’s something else, and it ties more…
Ep. 23: Don’t Make the French Digital Tax Mistake in Your Biz
Sep 13, 2019 • 9 min
What does the French digital tax have to do with your business? Maybe nothing, but the thought process behind the decision is definitely a mental trap you need to avoid to be a healthy successful business. Here are the show notes and video:…
Ep. 22: Secondary Customers, Are You Taking Care of Them?
Sep 12, 2019 • 9 min
Are you taking care of your secondary customers? That may not be a question you’re ready to answer just yet. Who are your secondary customers, and why should you care? Those are all questions we answer in this podcast episode. Here are the shownotes and…
Ep. 21: “New Media and DIY PR” with Jennifer McGinley
Sep 11, 2019 • 9 min
You don’t want to miss this episode! Jennifer McGinley, CEO of JLM Strategic Communications, comes back one last time to talk to us about new media in public relations and how small businesses and start ups can DIY their public relations. We want to take…
Ep. 20: The Big Mistake You’re Making in Your Podcast Guest Pitches
Sep 10, 2019 • 10 min
Now that I have a podcast, I’ve received some pretty lackluster requests to be a guest. What makes them so lackluster? What makes any marketing lackluster? This innate drive to talk about ourselves. That’s not what podcast hosts want to hear from you.…
Ep. 19: Under the Microscope: XM Phone Cleanse
Sep 9, 2019 • 8 min
All right, we’re taking another campaign Under the Microscope! Today, we’re looking at Xfinity Mobile’s Phone Cleanse campaign. As a relatively new mobile service provider, Xfinity Mobile needed to increase their brand awareness. They needed to get their…
Ep. 18: Where Have All of the Great Clients Gone?
Sep 6, 2019 • 9 min
Where have all of the great clients gone? It’s a question we ask ourselves at various points in our business growth. Business naturally cycles up and down. But sometimes it’s not natural. Sometimes, we’ve done it to ourselves. I know, that isn’t what you…
Ep. 17: Can You Believe These Marketing Gaffes?
Sep 5, 2019 • 9 min
Can you believe these marketing gaffes? Really, the most important thing is what we can learn from these marketing missteps. How do big companies make these sorts of mistakes though? I can only think of 4 really good reasons, and I share them with you in…
Ep. 16: “12 Months of Public Relations - Credibility and Relationships” with Jennifer McGinley
Sep 4, 2019 • 8 min
Public relations is all about relationships. After 12 months of working with a public relations professional, Jennifer McGinley, CEO of JLM Strategic Communications, says you should expect to see some real traction. At this point, she aims for higher…
Ep. 15: Marketing Deception - Bad Marketers Vs. The Rebellion
Sep 3, 2019 • 9 min
How are marketers deceiving consumers these days? In fact, according to this research paper, there are 6 different types of marketing deception, or stealth marketing. How stealthy is your marketing? Have you engaged in any of these types of marketing…
Ep. 14: Under The Microscope: IBM’s Content Cantina
Aug 30, 2019 • 8 min
I wanted to try something new on the podcast. There’s a lot to be learned from past campaigns, so that’s what Under the Microscope is about. Once per week, we’ll take a look at a company’s marketing campaign and talk about the good, the bad, and the ugly.…
Ep. 13: Why You Should Read Simon Sinek’s Start With Why
Aug 29, 2019 • 8 min
I promise, this is the last episode about your company’s ideology. I couldn’t really conclude it without recommending this business book to you. When you can infuse your “why” into your marketing, sales, and operations, you can create customers for life.…
Ep. 12: Defining Your Company’s Core Ideology: Discovery
Aug 28, 2019 • 8 min
Your ideology is made up of your business’ values and purpose. But you can’t create it. It’s a journey of discovery. Once you’ve begun this journey though, you’ll find business decisions easier to make. You’ll prevent yourself from making poor business…
“6 Months with Your PR Pro. What Now?” with Jennifer McGinley
Aug 27, 2019 • 9 min
This is part three of my interview with Jennifer McGinley, CEO of JLM Strategic Communications. In today’s episode, we talk about what you should expect to see after 6 months of working with a public relations professional. PR is a lot like content in…
Ep. 10: Defining Your Company Ideology: Purpose
Aug 26, 2019 • 6 min
Goals, strategies, and tactics all change, but your purpose should stay the same. Today we’re going over the second part of your company ideology, and that’s your company’s purpose. Why does your company exist, beyond wanting to make money? Why is this…
Ep. 9: Defining Your Company Ideology: Values
Aug 23, 2019 • 7 min
Your company’s core ideology is your business’ identity. Strip away the business goals, strategies, methodologies, and more, and this is what’s left. Your ideology is made up of your core values and purpose. Today, we’re going over values and how you can…
Ep. 8: Building Your Company Credibility
Aug 22, 2019 • 9 min
Credibility is often underestimated. But it can help you start conversations on a positive note. Credibility helps dispel some of our natural distrust when we deal with new business partners. Your company’s credibility can open doors for you. But if your…
Ep. 7: Knowing Your Offering’s Business Value
Aug 21, 2019 • 9 min
It’s critical to understand how your service offerings can impact your potential clients. You need to speak to your client and understand what’s in it for them. That’s what people care about. They may know they need your services, but maybe they don’t…
Ep. 6: “How Do You Start Working with a PR Professional?” with Jennifer McGinley
Aug 20, 2019 • 9 min
How do you start working with a PR professional? We’re continuing on with Jennifer McGinley’s, CEO of JLM Strategic Communications, interview. In today’s episode, she tells us what to expect when you first start working with a PR professional. As you’ll…
Ep. 5: The Value of Content
Aug 19, 2019 • 7 min
Many people start with the content before establishing the value, but this ain’t the chicken and the egg. One of them definitely comes first if you want to create high-value content that generates serious ROI for your company. Learn how to set clear…
Ep. 4: Why You Get So Many No’s
Aug 16, 2019 • 7 min
If you’re a service or consulting firm, you’re going to get more no’s than yes’s. So that’s not really the problem. The problem is how long it takes you to get to that no. Instead of taking the expressway, you’re meandering through the hills,…
Ep. 3: Outsource Content for Better Performance
Aug 15, 2019 • 9 min
Content marketing doesn’t seem like a big deal until you trip down the rabbit hole of keyword research or try to tie your content to business objectives. Once you do, you’ll find that employees are more likely to abandon the project and never look back.…
Ep. 2: Where to Find Content Ideas
Aug 14, 2019 • 8 min
Sometimes, you’ll feel inspired and all of the content ideas will come to you. Other times, you can’t think of a single thing to write about or make a video out of. Where can you find content ideas when you feel like this? Let me tell you about my…
S2, Ep. 1: What is Public Relations?, with Jennifer McGinley
Aug 13, 2019 • 8 min
For Season 2’s premiere, I had the honor of interviewing the wonderful Jennifer McGinley, CEO of JLM Strategic Communications and PR Professional. She went over what PR actually is, so you really want to listen to this episode. Once you’re done, you won’t…
Ep. 30: Appealing to Event Sponsors
Jul 29, 2019 • 9 min
Interested in how to actually appeal to event sponsors? It begins with understanding what value you can provide to the sponsor, from marketing the event to the actual execution. What can you offer the sponsor in exchange for their financial or resource…
Ep. 29: Using UGC in Your Content Marketing
Jul 26, 2019 • 9 min
Concluding the series we started yesterday, User Generated Content is an incredibly valuable resource that you should incorporate into your strategy. In today’s episode, we go over the difference between reviews and endorsements, and different ways you…
Ep. 28: What is User Generated Content?
Jul 25, 2019 • 9 min
What is user generated content (UGC)? User generated content comes as text, photo, or video content from your clients or customers. The kind you should get excited about is positive, since you can use it in your marketing. Over 2/3 of consumers trust UGC…
Ep. 27: Yes, You Can Grow Too Fast
Jul 24, 2019 • 9 min
I know, it sounds like a nice problem to have. But growing too fast can put a strain on your personnel and infrastructure. This is true whether you have a product-based or service-based business. Here’s what you need to do in order to guard against this…
Ep. 26: Hourly Fees: Bad for You, Bad for Your Clients
Jul 23, 2019 • 10 min
I figured out early on in my business growth that hourly fees are not my friend. Hourly rates tie your services to your hours, something that can be itemized. But your value goes well beyond just those hours. This is why you have to get away from charging…
Ep. 25: The Two Types of Outsourcing
Jul 22, 2019 • 9 min
When we use the term “outsourcing”, people typically only think of one kind. There are in fact two (at least)! In today’s podcast episode, we’re going to go over the two types of outsourcing, and why one is so much more expensive than the other. AND… why…
Ep. 24: How to Handle Slow Periods
Jul 19, 2019 • 9 min
Unless you’re an enterprise level company, you’re probably expecting to experience slow periods. Besides the dip in revenue, you’re also just dreading it in general. Slow periods attack a business owner’s confidence. Instead of dreading slow periods, I’ve…
Ep. 23: The Importance of Content Variety
Jul 18, 2019 • 9 min
Why should you worry about content variety on your website? Well, first of all, people don’t want to see the same stuff over and over. But certain types of content are more effective depending on where your client or customer is at on their buyer’s…
Ep. 22: Ranking #1 on Google Isn’t as Important Anymore
Jul 17, 2019 • 9 min
Yes, I hate to tell you, but ranking #1 on Google isn’t as important as it used to be. Don’t get me wrong, I think dedicated businesses can get there for many keywords. However, there are a lot of other considerations you need to take into account before…
Ep. 21: Case Studies: More Than Just A Testimonial
Jul 16, 2019 • 9 min
You need to put your client or customers’ success front and center. How do you do that? With an awesome case study that shows how your product or service helped improve their business or life. What is a case study though? A case study is typically a 1-2…
Ep. 20: Top 3 SEO Ranking Factors
Jul 15, 2019 • 9 min
SEO. Search Engine Optimization. It’s been a buzzword for a long time. If you’re going to run a successful blog for your business as part of your content marketing strategy, then you need to learn about it. I’m sorry, it can’t be avoided. But it doesn’t…
Ep. 19: Customer’s in Control. How Do You Market?
Jul 12, 2019 • 9 min
When your customers or clients are in control, how are you supposed to market? Are you still using archaic methods that people have become blind to? If your target market includes younger demographics, then you need to be aware of the “ad blindness”…
Ep. 18: Optimal Morning Routine
Jul 11, 2019 • 9 min
Do you really have to get up before the sun to have a great morning routine? No! In today’s episode, I’ll tell you the real key. I asked my network which activities were critical to their morning routines, and wow, the response was overwhelming. Instead…
Ep. 17: Types of People at Networking Events
Jul 10, 2019 • 9 min
People often bemoan networking events. There are coaches who’s entire premise is “never go to another marketing event again!” So what makes me bring it up? We all know that in person interactions are more effective that interactions over the phone. Video…
Ep. 16: Missing Client/Customer Connections?
Jul 9, 2019 • 9 min
Business is getting crowded, which means you have to look for meaningful ways to stand out. You should always be looking for opportunities to create real connections with your customer or clients. The inspiration behind this post came from a campaign text…
Ep. 15: Pitching Tips from Startup Grind Baltimore’s Aaron Hsu
Jul 8, 2019 • 9 min
I attended an event organized by Startup Grind Baltimore. The topic was pitching competitions, and I learned so much. Aaron talked to us about the differences between the pitching competitions you’ll likely come across during research. He also talked to…
Ep. 14: Free Keyword Research Tools, Yay or Nay?
Jul 5, 2019 • 9 min
Some people say that you shouldn’t use free keyword research tools. I have a different opinion though. I explain in today’s podcast why this view isn’t in alignment with most business owners’ budgets and I give you my favorite FREE keyword research tools.…
Ep. 13: Marketing Your Blog for More Business
Jul 3, 2019 • 9 min
Okay, so you’re sold on using a blog to attract more business. How do you go about marketing it? In today’s episode, I focus on one technique out of many that you can use to market your blog for more business. For many small businesses, it’s about…
Ep. 12: How Much Should I Pay Freelancers?
Jul 2, 2019 • 9 min
If you’re outsourcing any work, how much you should pay freelancers probably enters your mind a lot. As someone who takes on outsourced work (I’m a content marketer and writer), and someone who outsources, I have a perspective many small business owners…
Ep. 11: Your Business Needs Your Belief
Jul 1, 2019 • 7 min
It seems a bit woowoo, but your business will not succeed if you don’t believe in it. In this podcast episode, I reference how Think and Grow Rich altered my perception of my successes and failures. Sometimes, I didn’t believe enough in a goal for it to…
Ep. 10: Content Repurposing
Jun 28, 2019 • 9 min
Gary Vaynerchuck recently shared his 86 slide content repurposing slidedeck. I thought it would be great to see what a lower scale version of this looks like for small business owners. So in this episode, we explore content repurposing, and how you can do…
Ep. 9: Content Writing: For Search Engines or Humans?
Jun 27, 2019 • 9 min
Do you write for search engines or people? A lot of people are vocally in support of the latter. But I don’t think there is a difference. You have to remember that your priority is always the people. Specifically the people in your target audience.…
Ep. 8: Try Consistency Instead of Quitting
Jun 26, 2019 • 9 min
When you quit something, what has been the usual reason? Lack of ROI? Need to spend your time elsewhere? ….. what other reason? In this episode, I talk about what consistency instead of quitting can do for you. Consistency instead of quitting for…
Ep. 7: The Employee Mindset is Bringing Down Your Business
Jun 25, 2019 • 9 min
We were discussing the “employee mindset” during one of the networking meetings I go to, and it struck me as something many of us struggle with at various points in our entrepreneur development. It’s a real struggle for service professionals. How does the…
Ep. 6: Why You Should Read Profit First
Jun 24, 2019 • 9 min
The book Profit First is by Michael Michalowicz is a great book that I used to transform my business money management at the start of the year. I recommend it to everyone. It will change the way you view your business finances, and it will help you keep…
Ep. 5: LinkedIn for Your Business
Jun 21, 2019 • 9 min
Have you heard that LinkedIn is another platform you should be looking for leads on? Hold on now, all of you who have B2C businesses. I’m still talking to you. Yes, you can carve out a space for yourself on LinkedIn, even if your business is B2C. How?…
Ep. 4: The Quick and Dirty on White Papers
Jun 20, 2019 • 9 min
Maybe you’ve heard the term white paper tossed about, but what IS a white paper? Why are companies willing to spend so much on them? In today’s podcast episode, we explore what white papers are and who they’re for. They aren’t just for B2B companies,…
Ep. 3: Top Reason Small Businesses Struggle
Jun 19, 2019 • 9 min
What’s the top reason small businesses struggle? It has a lot to do with inconsistency in the functions you need to perform to develop your business: marketing, sales, and business development. When we fail as business owners to be consistent in those…
Ep 2: Crazy Numbers on Conscious Consumerism
Jun 18, 2019 • 10 min
No matter the size of your business, you need to pay attention to the conscious consumerism trend sweeping the Millennial and GenZ generations. They know money talks, and they’re paying attention to how you spend yours. —- Send in a voice message:…
Ep 1: Why Defy The Status Quo?
Jun 17, 2019 • 9 min
Why did I name my company Defy The Status Quo? One way or another, it has to do with your business. I was inspired to change my company name to Defy The Status Quo because of you! So many of the large and small businesses I work with, consult for, and…
The Defiant Business Podcast (Trailer)
Jun 16, 2019 • 0 min
—- Send in a voice message: https://anchor.fm/defiant-business-podcast/message