The Defiant Business Podcast

The Defiant Business Podcast

defythestatusquo.com
A business podcast produced by Defy The Status Quo for forward-thinking businesses looking to defy the status quo of mediocre customer experiences, barely surviving businesses, and haphazard business development. We’ll explore: Best marketing and sales practices Improving business processes Attracting your ideal clients/customers Striking YOUR perfect work-life balance Business basics Outsourcing for sanity And so much more


25: Content Marketing For Your Business Events
Sep 17 • 9 min
You’ve posted on social media about your next business event, but no one is registering. Why isn’t your content working? Well you can’t do it haphazardly. You need a plan. Here, I list out some recommendations for content marketing before, during, and…
24: Attention Spans Decreasing or Something Else?
Sep 16 • 7 min
We’ve all heard it before “the human attention span is only 8 seconds long.” That’s why you have to snag their interest with a great headline, blah, blah, blah. But what if it isn’t our attention spans? What if it’s something else, and it ties more…
23: Don’t Make the French Digital Tax Mistake in Your Biz
Sep 13 • 9 min
What does the French digital tax have to do with your business? Maybe nothing, but the thought process behind the decision is definitely a mental trap you need to avoid to be a healthy successful business. Here are the show notes and video: coming soon —-…
22: Secondary Customers, Are You Taking Care of Them?
Sep 12 • 9 min
Are you taking care of your secondary customers? That may not be a question you’re ready to answer just yet. Who are your secondary customers, and why should you care? Those are all questions we answer in this podcast episode. Here are the shownotes and…
21: “New Media and DIY PR” with Jennifer McGinley
Sep 11 • 9 min
You don’t want to miss this episode! Jennifer McGinley, CEO of JLM Strategic Communications, comes back one last time to talk to us about new media in public relations and how small businesses and start ups can DIY their public relations. We want to take…
20: The Big Mistake You’re Making in Your Podcast Guest Pitches
Sep 10 • 10 min
Now that I have a podcast, I’ve received some pretty lackluster requests to be a guest. What makes them so lackluster? What makes any marketing lackluster? This innate drive to talk about ourselves. That’s not what podcast hosts want to hear from you.…
19: Under the Microscope: XM Phone Cleanse
Sep 9 • 8 min
All right, we’re taking another campaign Under the Microscope! Today, we’re looking at Xfinity Mobile’s Phone Cleanse campaign. As a relatively new mobile service provider, Xfinity Mobile needed to increase their brand awareness. They needed to get their…
18: Where Have All of the Great Clients Gone?
Sep 6 • 9 min
Where have all of the great clients gone? It’s a question we ask ourselves at various points in our business growth. Business naturally cycles up and down. But sometimes it’s not natural. Sometimes, we’ve done it to ourselves. I know, that isn’t what you…
17: Can You Believe These Marketing Gaffes?
Sep 5 • 9 min
Can you believe these marketing gaffes? Really, the most important thing is what we can learn from these marketing missteps. How do big companies make these sorts of mistakes though? I can only think of 4 really good reasons, and I share them with you in…
16: “12 Months of Public Relations - Credibility and Relationships” with Jennifer McGinley
Sep 4 • 8 min
Public relations is all about relationships. After 12 months of working with a public relations professional, Jennifer McGinley, CEO of JLM Strategic Communications, says you should expect to see some real traction. At this point, she aims for higher…
15: Marketing Deception - Bad Marketers Vs. The Rebellion
Sep 3 • 9 min
How are marketers deceiving consumers these days? In fact, according to this research paper, there are 6 different types of marketing deception, or stealth marketing. How stealthy is your marketing? Have you engaged in any of these types of marketing…
14: Under The Microscope: IBM’s Content Cantina
Aug 30 • 8 min
I wanted to try something new on the podcast. There’s a lot to be learned from past campaigns, so that’s what Under the Microscope is about. Once per week, we’ll take a look at a company’s marketing campaign and talk about the good, the bad, and the ugly.…
13: Why You Should Read Simon Sinek’s Start With Why
Aug 29 • 7 min
I promise, this is the last episode about your company’s ideology. I couldn’t really conclude it without recommending this business book to you. When you can infuse your “why” into your marketing, sales, and operations, you can create customers for life.…
12: Defining Your Company’s Core Ideology: Discovery
Aug 28 • 8 min
Your ideology is made up of your business’ values and purpose. But you can’t create it. It’s a journey of discovery. Once you’ve begun this journey though, you’ll find business decisions easier to make. You’ll prevent yourself from making poor business…
“6 Months with Your PR Pro. What Now?” with Jennifer McGinley
Aug 27 • 9 min
This is part three of my interview with Jennifer McGinley, CEO of JLM Strategic Communications. In today’s episode, we talk about what you should expect to see after 6 months of working with a public relations professional. PR is a lot like content in…
10: Defining Your Company Ideology: Purpose
Aug 26 • 6 min
Goals, strategies, and tactics all change, but your purpose should stay the same. Today we’re going over the second part of your company ideology, and that’s your company’s purpose. Why does your company exist, beyond wanting to make money? Why is this…
9: Defining Your Company Ideology: Values
Aug 23 • 7 min
Your company’s core ideology is your business’ identity. Strip away the business goals, strategies, methodologies, and more, and this is what’s left. Your ideology is made up of your core values and purpose. Today, we’re going over values and how you can…
8: Building Your Company Credibility
Aug 22 • 9 min
Credibility is often underestimated. But it can help you start conversations on a positive note. Credibility helps dispel some of our natural distrust when we deal with new business partners. Your company’s credibility can open doors for you. But if your…
7: Knowing Your Offering’s Business Value
Aug 21 • 9 min
It’s critical to understand how your service offerings can impact your potential clients. You need to speak to your client and understand what’s in it for them. That’s what people care about. They may know they need your services, but maybe they don’t…
6: “How Do You Start Working with a PR Professional?” with Jennifer McGinley
Aug 20 • 9 min
How do you start working with a PR professional? We’re continuing on with Jennifer McGinley’s, CEO of JLM Strategic Communications, interview. In today’s episode, she tells us what to expect when you first start working with a PR professional. As you’ll…
5: The Value of Content
Aug 19 • 7 min
Many people start with the content before establishing the value, but this ain’t the chicken and the egg. One of them definitely comes first if you want to create high-value content that generates serious ROI for your company. Learn how to set clear…
4: Why You Get So Many No’s
Aug 16 • 7 min
If you’re a service or consulting firm, you’re going to get more no’s than yes’s. So that’s not really the problem. The problem is how long it takes you to get to that no. Instead of taking the expressway, you’re meandering through the hills,…
3: Outsource Content for Better Performance
Aug 15 • 9 min
Content marketing doesn’t seem like a big deal until you trip down the rabbit hole of keyword research or try to tie your content to business objectives. Once you do, you’ll find that employees are more likely to abandon the project and never look back.…
2: Where to Find Content Ideas
Aug 14 • 8 min
Sometimes, you’ll feel inspired and all of the content ideas will come to you. Other times, you can’t think of a single thing to write about or make a video out of. Where can you find content ideas when you feel like this? Let me tell you about my…
S2, Ep. 1: What is Public Relations?, with Jennifer McGinley
Aug 13 • 8 min
For Season 2’s premiere, I had the honor of interviewing the wonderful Jennifer McGinley, CEO of JLM Strategic Communications and PR Professional. She went over what PR actually is, so you really want to listen to this episode. Once you’re done, you won’t…
30: Appealing to Event Sponsors
Jul 29 • 9 min
Interested in how to actually appeal to event sponsors? It begins with understanding what value you can provide to the sponsor, from marketing the event to the actual execution. What can you offer the sponsor in exchange for their financial or resource…
29: Using UGC in Your Content Marketing
Jul 26 • 9 min
Concluding the series we started yesterday, User Generated Content is an incredibly valuable resource that you should incorporate into your strategy. In today’s episode, we go over the difference between reviews and endorsements, and different ways you…
28: What is User Generated Content?
Jul 25 • 9 min
What is user generated content (UGC)? User generated content comes as text, photo, or video content from your clients or customers. The kind you should get excited about is positive, since you can use it in your marketing. Over 2/3 of consumers trust UGC…
27: Yes, You Can Grow Too Fast
Jul 24 • 9 min
I know, it sounds like a nice problem to have. But growing too fast can put a strain on your personnel and infrastructure. This is true whether you have a product-based or service-based business. Here’s what you need to do in order to guard against this…
26: Hourly Fees: Bad for You, Bad for Your Clients
Jul 23 • 10 min
I figured out early on in my business growth that hourly fees are not my friend. Hourly rates tie your services to your hours, something that can be itemized. But your value goes well beyond just those hours. This is why you have to get away from charging…
25: The Two Types of Outsourcing
Jul 22 • 9 min
When we use the term “outsourcing”, people typically only think of one kind. There are in fact two (at least)! In today’s podcast episode, we’re going to go over the two types of outsourcing, and why one is so much more expensive than the other. AND… why…
24: How to Handle Slow Periods
Jul 19 • 9 min
Unless you’re an enterprise level company, you’re probably expecting to experience slow periods. Besides the dip in revenue, you’re also just dreading it in general. Slow periods attack a business owner’s confidence. Instead of dreading slow periods, I’ve…
23: The Importance of Content Variety
Jul 18 • 9 min
Why should you worry about content variety on your website? Well, first of all, people don’t want to see the same stuff over and over. But certain types of content are more effective depending on where your client or customer is at on their buyer’s…
22: Ranking #1 on Google Isn’t as Important Anymore
Jul 17 • 9 min
Yes, I hate to tell you, but ranking #1 on Google isn’t as important as it used to be. Don’t get me wrong, I think dedicated businesses can get there for many keywords. However, there are a lot of other considerations you need to take into account before…
21: Case Studies: More Than Just A Testimonial
Jul 16 • 9 min
You need to put your client or customers’ success front and center. How do you do that? With an awesome case study that shows how your product or service helped improve their business or life. What is a case study though? A case study is typically a 1-2…
20: Top 3 SEO Ranking Factors
Jul 15 • 9 min
SEO. Search Engine Optimization. It’s been a buzzword for a long time. If you’re going to run a successful blog for your business as part of your content marketing strategy, then you need to learn about it. I’m sorry, it can’t be avoided. But it doesn’t…
19: Customer’s in Control. How Do You Market?
Jul 12 • 9 min
When your customers or clients are in control, how are you supposed to market? Are you still using archaic methods that people have become blind to? If your target market includes younger demographics, then you need to be aware of the “ad blindness”…
18: Optimal Morning Routine
Jul 11 • 9 min
Do you really have to get up before the sun to have a great morning routine? No! In today’s episode, I’ll tell you the real key. I asked my network which activities were critical to their morning routines, and wow, the response was overwhelming. Instead…
17: Types of People at Networking Events
Jul 10 • 9 min
People often bemoan networking events. There are coaches who’s entire premise is “never go to another marketing event again!” So what makes me bring it up? We all know that in person interactions are more effective that interactions over the phone. Video…
16: Missing Client/Customer Connections?
Jul 9 • 9 min
Business is getting crowded, which means you have to look for meaningful ways to stand out. You should always be looking for opportunities to create real connections with your customer or clients. The inspiration behind this post came from a campaign text…
15: Pitching Tips from Startup Grind Baltimore’s Aaron Hsu
Jul 8 • 9 min
I attended an event organized by Startup Grind Baltimore. The topic was pitching competitions, and I learned so much. Aaron talked to us about the differences between the pitching competitions you’ll likely come across during research. He also talked to…
14: Free Keyword Research Tools, Yay or Nay?
Jul 5 • 9 min
Some people say that you shouldn’t use free keyword research tools. I have a different opinion though. I explain in today’s podcast why this view isn’t in alignment with most business owners’ budgets and I give you my favorite FREE keyword research tools.…
13: Marketing Your Blog for More Business
Jul 3 • 9 min
Okay, so you’re sold on using a blog to attract more business. How do you go about marketing it? In today’s episode, I focus on one technique out of many that you can use to market your blog for more business. For many small businesses, it’s about…
12: How Much Should I Pay Freelancers?
Jul 2 • 9 min
If you’re outsourcing any work, how much you should pay freelancers probably enters your mind a lot. As someone who takes on outsourced work (I’m a content marketer and writer), and someone who outsources, I have a perspective many small business owners…
11: Your Business Needs Your Belief
Jul 1 • 7 min
It seems a bit woowoo, but your business will not succeed if you don’t believe in it. In this podcast episode, I reference how Think and Grow Rich altered my perception of my successes and failures. Sometimes, I didn’t believe enough in a goal for it to…
10: Content Repurposing
Jun 28 • 9 min
Gary Vaynerchuck recently shared his 86 slide content repurposing slidedeck. I thought it would be great to see what a lower scale version of this looks like for small business owners. So in this episode, we explore content repurposing, and how you can do…
9: Content Writing: For Search Engines or Humans?
Jun 27 • 9 min
Do you write for search engines or people? A lot of people are vocally in support of the latter. But I don’t think there is a difference. You have to remember that your priority is always the people. Specifically the people in your target audience.…
8: Try Consistency Instead of Quitting
Jun 26 • 9 min
When you quit something, what has been the usual reason? Lack of ROI? Need to spend your time elsewhere? ….. what other reason? In this episode, I talk about what consistency instead of quitting can do for you. Consistency instead of quitting for…
7: The Employee Mindset is Bringing Down Your Business
Jun 25 • 9 min
We were discussing the “employee mindset” during one of the networking meetings I go to, and it struck me as something many of us struggle with at various points in our entrepreneur development. It’s a real struggle for service professionals. How does the…
6: Why You Should Read Profit First
Jun 24 • 9 min
The book Profit First is by Michael Michalowicz is a great book that I used to transform my business money management at the start of the year. I recommend it to everyone. It will change the way you view your business finances, and it will help you keep…
5: LinkedIn for Your Business
Jun 21 • 9 min
Have you heard that LinkedIn is another platform you should be looking for leads on? Hold on now, all of you who have B2C businesses. I’m still talking to you. Yes, you can carve out a space for yourself on LinkedIn, even if your business is B2C. How?…
4: The Quick and Dirty on White Papers
Jun 20 • 9 min
Maybe you’ve heard the term white paper tossed about, but what IS a white paper? Why are companies willing to spend so much on them? In today’s podcast episode, we explore what white papers are and who they’re for. They aren’t just for B2B companies,…
3: Top Reason Small Businesses Struggle
Jun 19 • 9 min
What’s the top reason small businesses struggle? It has a lot to do with inconsistency in the functions you need to perform to develop your business: marketing, sales, and business development. When we fail as business owners to be consistent in those…
Ep 2: Crazy Numbers on Conscious Consumerism
Jun 18 • 10 min
No matter the size of your business, you need to pay attention to the conscious consumerism trend sweeping the Millennial and GenZ generations. They know money talks, and they’re paying attention to how you spend yours. —- Send in a voice message:…
Ep 1: Why Defy The Status Quo?
Jun 17 • 9 min
Why did I name my company Defy The Status Quo? One way or another, it has to do with your business. I was inspired to change my company name to Defy The Status Quo because of you! So many of the large and small businesses I work with, consult for, and…