DIY Marketing School with Melanie Dyann Howe

DIY Marketing School with Melanie Dyann Howe

melaniedyann.com
Let’s be totally honest - marketing is freaking hard, especially for total newbies. It’s also expensive to hire people to do it for you. But, you can do hard things and, with the help of this podcast, you can learn to do your own marketing. Welcome to


You don’t have to do what everyone else is doing on social media.
Aug 6 • 14 min
“If everyone else jumped off a bridge, would you?” It sounds ridiculous, but maybe you should consider it. In this episode, I explain how important it is not to feel pressured to do what everyone else is doing in marketing. I also tell you that doesn’t…
The Importance of Having Personality in Your Brand
Jul 16 • 20 min
Let’s get to the point. Any brand can have a personality, and it should. Even if you’re a product-based business, a brick and mortar, or bigger company you have a personality. At a minimum you and your people have personalities. In this episode, I’m…
A Gratitude Episode for My Subscribers
Jul 16 • 8 min
I’m calling this “bonus episode” a “gratitude episode.” I’m so grateful for all of my podcast subscribers and DIY Marketing Facebook Group Members. Thank you for being here, and thank you for letting me take a short break this summer to take care of my…
How to Come up with New Content and Product Offers
May 21 • 40 min
When you’re marketing online, you need valuable content…and let’s face it, you need a lot. I always suggest that you create a bank of content ideas which in a nutshell is a big ole list of ideas. You can use a notebook or an app to capture your ideas…
Why Everyone is a Speaker and How to Find Your Stage with Heather Sager
May 13 • 53 min
Heather Sager, joins me on the podcast to help you understand why we all need to embrace stages and speaking in our businesses. I know some of you don’t identify yourself as a “speaker” and you certainly don’t see yourself on a stage. But let me make a…
How This Coffee Shop Owner Uses Facebook Live to Stay Connected
May 7 • 37 min
A thriving coffee business with two locations. When the pandemic hit, Zeteo Coffee owner Jon Mitchell knew he needed to make some shifts in his business and his content. Temporarily closing one location and laying off his entire staff meant Jon had to…
Your Personal Brand in Four Dimensions
Apr 29 • 30 min
You have a personal brand. Regardless of whether your business is a “Your Name Dot Com” kind of business (for example someone like me). I have been talking “personal branding” since 2014 and I’m always amazed at how many people don’t think they have a…
Five Enhancements You Can Make to Up-Level Your Facebook Lives
Apr 15 • 36 min
I believe just about everyone should be using Facebook Live or some sort of live video. You can now go live on just about all of the popular social media platforms and we’re starting to see more people embrace this incredibly engaging way to create…
Should You Start a Podcast in 2020, with Krystal Proffitt
Mar 31 • 50 min
In this special episode, I talk with fellow entrepreneur, Krystal Proffitt about podcasting in 2020. Not only is Krystal one of my business buddies who is on my Voxer speed dial, but she’s also a fellow podcaster who happens to LOVE helping people…
7 Tips For Productive Virtual Work
Mar 20 • 23 min
With more and more people working virtually these days, I wanted to share a few tips that I’ve picked up over the years. Working from home can sound fun at first, but this isn’t a snow day. When working from home, there are a lot of things that can…
Getting More Word of Mouth Marketing
Feb 25 • 35 min
Word of mouth marketing is not dead. It just looks different today than it did before all of this online marketing hootenanny came into play.So what does word of mouth marketing look like today? It looks like it used to, but it also includes online…
Adding a Personal Touch to Your Communications
Feb 18 • 24 min
Create deeper connections by using these tips to add a personal touch in your communication.
Why LinkedIn Should be in Your 2020 Marketing Strategy
Feb 11 • 31 min
By now you’re probably hearing the buzz around marketing guru land. The buzz is about LinkedIn and how it’s been a sleeping giant that has woken up. You’ve probably heard how it’s like Facebook before the algorithm made it merely impossible for anyone…
Stop Leading with the Negative and Unapologetically Embrace Your Awesomeness
Feb 4 • 20 min
Sometimes when we feel vulnerable or insecure, we point out something we’re feeling less than comfortable about. Let’s stop leading with the negative before we even get started.
Four (actually six) Tips for Better Facebook Lives
Jan 27 • 23 min
Here are four tips (plus 2 bonus tips) that will help you up-level (or feel better about getting started) with Facebook Live.
Four Mindset Shifts That Will Help You Take More Action
Jan 14 • 32 min
Use these four mindset shifts together to take more action in your life and your business.
How I Plan and Manage My Own Projects and Tasks for Business
Jan 7 • 35 min
Here is my project planning and project management process as well as the methods and apps I use.
Why People Need to be in Your Social Content Strategy
Dec 18, 2019 • 23 min
Your social media is a way to begin building relationships with potential customers, and you do this by putting people in your content.
What Not to do on Social Media
Dec 10, 2019 • 22 min
Here are five things to stop doing, or vow to never do on social media.
What it Means to be Social on Social Media
Nov 19, 2019 • 16 min
How you can create more conversation and get more out of your social media community.
How to use the Same Post on Multiple Platforms
Nov 12, 2019 • 17 min
Yes, you can use the same content across social media platforms but there is a more strategic way than just auto-posting.
Eleven Tips For a Better Profile Picture
Nov 5, 2019 • 29 min
Make a great first impression and a lasting impression with a better profile picture
How to be a Better Networker in the Flesh
Oct 15, 2019 • 44 min
Ten tips and strategies that help you work through the anxiety and get more out of networking events.
Five Ways to Optimize Your Marketing for Bigger Results
Oct 8, 2019 • 35 min
Here are fives easy ways to maximize your marketing efforts to hit your goals.
Facebook Pages Vs. Facebook Groups and Why You Need Both
Oct 1, 2019 • 18 min
Facebook Groups might get you more engagement, but that doesn’t mean you can abandon your Facebook Page.
Eight Strategies for Driving Traffic to Your Website
Aug 27, 2019 • 27 min
You have a website, but are you doing the work to drive traffic to it?
Why you Can’t Only Rely on Social Media to Market Your Business.
Aug 20, 2019 • 17 min
Why you shouldn’t fully rely on social media to market your business.
How to Get Your Entrepreneur Mojo Back
Aug 6, 2019 • 22 min
Learn how to keep the encouraging words people give you to motivate you and help you take action.
How to Deal with Bright and Shiny Object Syndrome
Jul 30, 2019 • 37 min
Four strategies that help you keep bright and shiny objects from derailing your path.
How to Re-Purpose Your Core Content
Jul 23, 2019 • 24 min
Tactics to help you get even more leverage out of your core content.
How to Embrace Facebook Live for Increased Engagement
Jul 16, 2019 • 25 min
These are the five common objections to Facebook Live video, and how to overcome them.
Five Powerhouse Productivity Apps Every Small Business Needs
Jul 9, 2019 • 32 min
Learn about five key apps that will take your marketing processes to the next level.
The Real Reason you Should be on Social Media
Jul 2, 2019 • 18 min
Stop thinking about social media as a way to sell, and instead as a way to build trust.
What the Heck is the Social Media Algorithm
Jun 17, 2019 • 18 min
I’m breaking down what the social media algorithm is and why you need to embrace it.
How to be Social in your Social Media
Jun 17, 2019 • 15 min
To maximize your efforts, you need to use a few tactics and be social in your social media.
How Often Should You Post to Social Media
Jun 17, 2019 • 15 min
Consider these key factors when figuring out how often you should be posting to your business social media.
Personal vs. Business Social Media Strategies
Jun 13, 2019 • 21 min
Learn how you should you be using your personal social media vs. your business social media as a marketer.