The Experience Makers

The Experience Makers

www.cognifide.com
Hosted by Gemma Milne


How brands can win in a recession
Sep 15 • 33 min
History will remember COVID-19 not only as a deadly disease but also as a huge accelerator for change. It brought with it an estimated 5-year leap in digital adoption from both consumers and businesses in just 12 weeks. Now, as the world enters an early…
COVID, Commerce & Customer Experience
Aug 16 • 42 min
As COVID-19 took its grip and the world went into lockdown, people everywhere turned to online services to facilitate their every need. Purchasing habits changed overnight but, as lockdown eases and shops start to reopen, what does this really mean for…
Look, like, love: from search to social and the power of influence
Jun 16 • 43 min
Research shows that search, while still powerful, is starting to decline in importance, while social media plays an increasing part in purchase consideration, awareness and purchase. How do marketers drive their brand across a multichannel strategy and…
How can brands own the omnichannel experience?
May 13 • 37 min
With almost half of shoppers aged 16-24 beginning their customer journey on social media, the dominance of search, brand sites and online shops are waning. Instead, younger customers are gravitating towards a shopping experience that includes a multitude…
COVID-19: Accelerating Change
Apr 15 • 35 min
In this episode of The Experience Makers, Gemma Milne is joined by Neil Godber and Marie Stafford, both senior strategists at WPP’s Wunderman Thompson. Together they consider the impacts and considerations of COVID-19, focusing on the way in which…
Female is not my brand
Mar 9 • 36 min
Facebook’s Sheryl Sandberg said, “In future, there will be no female leaders, there will just be leaders”. In this episode, The Experience Makers asks whether we are any closer to reaching that point in the technology sector. Sarah Gunderson from software…
Culture change in the experience age
Feb 11 • 30 min
This week’s discussion is focused on culture change and how it relates to digital transformation. Gemma Milne is joined by Lisa Humphreys; WPPs UK Strategy Development Director and Leo Rayman; CEO of Grey Consulting to explore ideas around what culture…
Why diversity matters
Jan 13 • 41 min
For the very first episode of the new decade, The Experience Makers are joined by Karen Blackett, Chair of MediaCom and UK Country Manager at WPP; Tag Warner, CEO at the Gay Times and Daniel Painter, Senior Consultant at Cognifide. The conversation…
Hello, Is it me you’re looking for?
Nov 21, 2019 • 35 min
How do you give a brand a voice? This episode of The Experience Makers look at how companies can use audio and voice to enhance customer experience effectively and emotively. Gemma Milne is joined by Steve Dunlop; Founder and CEO of A Million Ads and Sam…
AI and the future of customer experience
Oct 15, 2019 • 41 min
In this episode, The Experience Makers our guests are Jedrzej Osinski; Senior QA Engineer at Cognifide and Mario Coletti; UK Managing Director for NextAtlas. They join host Gemma Milne, to discuss artificial intelligence and how it is impacting the…
When content and commerce collide
Sep 16, 2019 • 32 min
For episode four of The Experience Makers, Gemma Milne joins Cognifide’s CEO, Miro Walker and Wunderman Thompson Commerce’s Head of Innovation, Naji El-Arifi. This week’s discussion is around how content and commerce intersect and the evolution of the…
Re-engineering the enterprise for experience
Aug 12, 2019 • 33 min
For episode three of The Experience Makers, Gemma Milne is joined by Cognifide’s Director of Client Strategy, Herb van der Raad, to talk about how traditional businesses need to re-engineer the way they work to capitalise on tech investment and optimise…
What’s driving the experience economy?
Jul 16, 2019 • 34 min
In this episode, The Experience Makers look at the growing need for immediacy; privacy and trust; the evolution of shopping habits; AI and the rise of the voice interface and more. Cognifide’s Leigh Gammons is joined by Adobe’s Jamie Brighton to discuss…
Get platformed or die trying
Jun 13, 2019 • 27 min
For the very first episode of The Experience Makers, Gemma Milne sits down with Cognifide CTO, Cleve Gibbon, and Ashley Friedlein, Founder of Econsultancy and Guild. Their discussion serves as a rallying call for all businesses to become platform…
Series Introduction
Jun 10, 2019 • 1 min
Welcome to The Experience Makers, a brand new podcast series from Cognifide. Once a month, our host Gemma Milne will be reimagining the customer experience with Cognifide and their guests from across the Marketing Technology industry. Be sure to subscribe…