China, WTF?!

China, WTF?!
The only podcast to ask: China, WTF?! What’s The Future? Tune in now, to find out what tomorrow may look like, globally, by dissecting China’s today. Hosted by Arnold Ma, founder of Qumin, it focuses on Chinese tech disrupters, people and cultures.

#10 Withinlink CEO & Angel Investor Bessie Lee (former CEO WPP China) on Chinese Creativity & Tech
Feb 13 • 47 min
In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China.Arnold addresses 3 main topics: The…
#9 China 2020: Trends for the new decade
Jan 3 • 39 min
Arnold chats to Tom and Louisa about Chinese trends for 2020 - lower-tier cities, 996, health & fitness and more
#8 Football and Sports Marketing in China
Nov 26, 2019 • 54 min
Football and sports marketing to Chinese fans is not as easy as you may think - tune in as Qumin dissect the development and nuances of football marketing.
#7 China’s super-rich and what you need to know with Sara Jane Ho
Oct 30, 2019 • 35 min
There are Chinese shoppers… and there are RICH Chinese shoppers. China now has more millionaires than the US and they are fast becoming an important target for Western brands. But how do these wealthy consumers tick? What do they care about, which marke…
#6 Deepdive into Douyin, TikTok’s hyperdeveloped Chinese twin
Oct 3, 2019 • 36 min
We take a deepdive into Douyin, China’s most popular short-video social media platform.
#5 The Value of Targeting Overseas Chinese with Vera Wang
Sep 4, 2019 • 34 min
Chinese Influencer Vera Wang shares her experience of being a Chinese person living overseas and we highlight the implications for Western brands.
#4 A Day on Chinese Platforms
Aug 13, 2019 • 58 min
In EP4 we compared 24h on a UK vs a Chinese phone by looking at user behaviours and platforms.
#3 Insight into Chinese Consumers, the Boosters of Global Economy
Jul 15, 2019 • 44 min
In this episode, we talk about the shift in consumerism, how consumers have evolved in China, how they’ve matured and how they are now leading the global economy.
#2 Deepdive into WeChat with Tencent expert Matthew Brennan
Jul 3, 2019 • 52 min
We catch up with WeChat expert Matthew Brennan on all things WeChat.
#1 Chinese Influencer Marketing and Live Streaming with Lauren Hallanan
Jun 5, 2019 • 58 min
In this first episode, we chat with Lauren Hallanan about Influencer Marketing and Live Streaming in China.