Real Business Owners

Real Business Owners
Two serial entrepreneurs, Trevor Cowley and Kale Goodman, are on a mission to help businesses of all levels develop and grow by sharing their past experience building several successful business ventures. It’s their goal to convey effective techniques and strategies that any business owner can implement TODAY.

39: How Much Should You Spend on Marketing? - with Eddie Maalouf
Feb 26 • 46 min
Figuring out how to properly market your business can feel like an impossible task. How much should you spend? Should you hire someone or do it yourself? What kind of ads will convert for your product or service?? It’s easy to get overwhelmed, and it…
38: For All You Young Hustlers - with Kaden Terry
Feb 19 • 43 min
Kaden Terry is only 17 years old, but he’s already started multiple businesses, and he’s over a year into his own podcast, Psychology of Success! Today’s episode is a bit of a combination between Real Business Owners and Kaden’s show that will be featured…
37: Pay to Play, Pay to Suck
Feb 12 • 48 min
Today’s episode covers a simple concept that should be applied at every level of business. Guys, you gotta spend money to make money. There are loads of ways to accelerate your success, but they all involve sacrifice upfront whether it be time, money or…
36: Our Take on Motivational Content and Continuous Learning
Feb 5 • 48 min
In this episode we discuss the books we’ve been reading: Psycho-Cybernetics by Maxwell Maltz and How to Win Friends and Influence People by Dale Carnegie. Guys, we’re not book people, and we’ve only recently started to take the medium seriously. That…
35: Find a Way - with Brent Skinner
Jan 29 • 62 min
Brent Skinner is a partner at Brand Makers, a company that specializes in the manufacturing of unique promotional products. Basically, they’ll work with your business to create high-quality custom T-shirts, hats, pens, wristbands, swords, etc. Give ‘em a…
34: How to Stop Self-Sabotaging
Jan 22 • 27 min
It’s the strangest thing, our brains tend to respond poorly to change, even when that change is positive (like reaching a new income level). In this episode, we discuss the concept of an upper-limit threshold as well as how to overcome it. Other topics…
33: Basic Entity Structuring
Jan 15 • 40 min
In this episode, we cover basic entity structuring and what to look for in a tax consultant. It might not be the sexiest subject, but this is the real, actionable stuff that can make a huge difference for you, the listener! As always, feel free to contact…
32: How We Approach Content Creation
Jan 8 • 44 min
First thing, we’re humbled by all the attention our podcast and social media have received since we started last year. We didn’t expect 60,000+ followers to hop on in such a short time, and it means a lot that y’all seem to really vibe with what we’re…
31: Meet the Partners - with JD Leavitt and Jeremy Woodard
Jan 1 • 51 min
We’re excited to introduce you guys to our business partners JD Leavitt and Jeremy Woodard! Obviously we (Trevor and Kale) typically handle the social media side of things, but JD and Jeremy are just as involved behind the scenes with the five businesses…
30: Buy a Bigger Jet
Dec 25, 2019 • 34 min
Happy holidays everyone! As we roll into 2020 we’re sure a lot of you are setting new goals and looking to boost your ambition. Today’s episode was a bit spontaneous (recorded guerilla style, we’ll be back in the studio the week after next) but we think…
29: STOP Sugarcoating
Dec 18, 2019 • 38 min
This episode is essentially the flip side to our podcast on appreciating your employees (episode 26). Put simply, we live in a sugarcoated society, and sometimes that means you’re gonna look like an asshole for calling things as they are. In this episode…
28: Childhood Hustles and Social Media - with Ali Awad (CEO Lawyer)
Dec 11, 2019 • 68 min
Ali Awad, AKA the CEO Lawyer, is one of those perfect examples of what we preach regarding social media and providing VALUE before you ask for business! Across a slew of social media platforms, Ali has found incredible success by sharing free legal advice…
27: The Lifetime Value of a Client - with Jasen Workman
Dec 4, 2019 • 64 min
On this episode we’re stoked to feature Jasen Workman! Jasen is an award-winning tattoo artist who specializes in creating extraordinary realism tattoos (check out this guy’s instagram, he did Kale’s most recent ink!). Jasen is an exceptionally talented…
26: Humans Taking Care of Humans
Nov 27, 2019 • 40 min
On this episode we discuss company culture, why it should be a priority, and things we’ve done to improve the culture of our businesses. Connect with us: Instagram Facebook Easier Accounting
25: Email Marketing - with Chase Dimond
Nov 20, 2019 • 53 min
On today’s podcast we’re joined, via video call, by email specialist Chase Dimond. Chase is one of the owners of Boundless Labs, a marketing agency that specializes in growth and email marketing. Believe us, this guy knows email. He knows what works, what…
24: The Secret Ingredient is Time - with Ryan Nichols
Nov 13, 2019 • 52 min
Ryan Nichols is the owner and operator of Wholesale Universe, a wholesale supplier of name-brand products for top sellers on Amazon. We’re excited to have him on the podcast because Ryan knows everything there is to know about selling on Amazon, Shopify…
23: The Easiest Way to Put Money Back in Your Pocket as an Entrepreneur
Nov 6, 2019 • 40 min
Taxes!! It’s not the sexiest subject, but that’s exactly why we wanted to cover it on today’s podcast! Most business owners aren’t diving into their numbers the way they ought to, and it can cost you thousands if not tens of thousands of dollars every…
22: Making the Personal Connection - with Mckenzie Turley
Oct 30, 2019 • 57 min
Mackenzie Turley is the creator of Invisible Bead Extensions (IBE), a unique hair extension method that’s making major waves in the world of hair. In this episode, we talk with Mckenzie about how she’s used social media to successfully build and promote…
21: Selling From the Stage - with Jane Powers
Oct 23, 2019 • 61 min
In today’s episode we’re joined by speaker, entrepreneur and sales expert Jane M. Powers via video call. We talk with Jane about public speaking, owning your greatness, and what she’s learned from 11 years of selling from the stage. Connect with Jane:…
20: Screw Your Safety Net
Oct 16, 2019 • 34 min
Despite what you might assume, building a “safety cushion” of 5-10K just to have in case “something bad happens” is counterproductive for anyone looking to get into business. This is especially true if an unwillingness to part with this lump sum prevents…
19: Kale on Getting Blindsided by Problems as a New Entrepreneur
Oct 9, 2019 • 14 min
Today’s message is simple, don’t wait to start your business journey! No one is ever really prepared to make the jump, but forcing yourself to start the process will in turn force you to fill in those knowledge gaps! In this episode, Kale illustrates this…
18: The Best Kind of Employees - with Brent Moser
Oct 2, 2019 • 48 min
Brent Moser is a contractor/developer/entrepreneur with decades of experience operating out of southern Utah. This episode features discussion of entrepreneurship/family balance, and the value of employees who can “fill in the gaps” as well as insight on…
17: The Best Sh*t Is the Hard Sh*t - with Jeff Lerner
Sep 25, 2019 • 57 min
Jeff Lerner is a digital entrepreneur focused on change agency and life awesomeness. What’s more, he’s a true serial entrepreneur who we’ve personally had the pleasure of working with (and learning from) for over a decade. In this episode, we talk with…
16: Slaying Demons - with Bobby Phillips
Sep 18, 2019 • 54 min
This episode is a little different, but we think you guys will dig it. Last week we sat down with Bobby Phillips, an employee of ours committed to losing weight and improving his circumstances. In this episode, we talk with Bob about building willpower,…
15: Kale on Overcoming Self-Sabotaging Habits
Sep 11, 2019 • 9 min
In this bite-sized but highly personal episode, Kale talks about his experience committing to Andy Frisella’s 75Hard challenge and how it’s helped him overcome challenges in his personal life. Connect with us: Instagram Facebook Easier Accounting
14: Operating in a “Dying” Industry and Crafting Company Culture - with Jared Wheeler
Sep 4, 2019 • 58 min
As a business owner, you absolutely MUST stay up to date on current trends. These days, customers rarely walk into a business looking to be sold something. They’ve done their research and plan to buy the exact product they’ve seen online. In this…
13: Check Your Intentions, Break out of the Rut!
Aug 28, 2019 • 24 min
It’s altogether too easy to go about your day and simply react to issues on a case by case basis. Maintaining your current state is straightforward, it’s the easy route. Unfortunately, this won’t get you anywhere new because it’s stagnation. Real progress…
12: Lessons Learned (Our Business Failures)
Aug 21, 2019 • 48 min
If you’re in the business game, you WILL fall flat on your face over and over and over again! This episode is here to remind you that this is only part of the process! As long as you make an effort to learn from your failures and stay relentless with your…
11: Optimizing Websites and Startup Struggles - with Jon Hall
Aug 14, 2019 • 75 min
Jon Hall got his start coding World of Warcraft hacks at the age of 13. Now his company crafts badass websites and marketing strategies for businesses nationwide. In this episode we had the privilege of talking with a marketing and web design expert about…
10: The 10-Day Challenge
Aug 7, 2019 • 50 min
Today we invite you to join us on a 10-day challenge: 100% completion of six simple things designed to prime your day for success! We’ll be starting this challenge ourselves on Thursday, but don’t let it stop you if you’re hearing this a day, a week, or…
9: Connecting the Dots Backwards - with Glenn Lovelace
Jul 31, 2019 • 77 min
Glenn Lovelace is a fitness personality with an incredible story of discipline, sacrifice, and, ultimately, transformation. Despite having sustained numerous injuries requiring nearly 20 surgeries AND being a father of five, in 2017 he won…
8: Kale’s #1 Key to Success in Business
Jul 24, 2019 • 15 min
In this short solo episode, Kale explains why CONSISTENCY is the definitive separator between those who reach a certain level in business and those who don’t. Regardless of how much value you bring or how hard you work on a given day, it means nothing…
7: Why Start a Podcast? - with Ever Gonzalez
Jul 17, 2019 • 55 min
Ever Gonzalez is the Founder of OutlierHQ, a media and events company. In this episode, we talk with him about overcoming fear, breaking into an industry through collaboration, and starting a podcast.
6: Networking Groups - with Daniel Blue
Jul 10, 2019 • 56 min
Daniel Blue is the owner and founder of Quest Education, a service designed to teach business owners new concepts on how they can can take control of their retirement plan. Up top we discuss Daniel’s company before moving into his story as a business…
5: Whatever It Takes - with Alex Hernandez
Jul 3, 2019 • 45 min
In this episode we talk with Alex Hernandez, a 24-year-old mortgage lender who has turned the Utah mortgage industry upside down. Alex is an excellent example of an individual doing whatever it takes to succeed in business. His strategy is built on…
4: Setting the Tone for Your Day (Morning Routines)
Jun 26, 2019 • 26 min
If you’re controlling how you start your day then you’re controlling the tone of the day! In this episode we discuss our morning routines and how we believe they’ve helped us find success in all areas of our lives.
3: Managing Your Business’s Instagram Account
Jun 19, 2019 • 24 min
As a business owner, if you’re not investing into social media, you’re shorting your future returns! In the past year and a half we’ve spent roughly $80,000 on Instagram giveaways, shoutouts and paid ads. In this episode, I talk about what works best to…
2: If You’re in Demand, Raise Your Rates!
Jun 12, 2019 • 24 min
On this episode, we discuss the pros of evaluating pricing and why you shouldn’t discount your services.
1: Our Backgrounds, Stories and Goals
May 20, 2019 • 42 min
This episode is about us and our backgrounds, how we met and came together to start building businesses. We discuss our goals for this podcast moving forward and how we plan on accomplishing those goals. We are committed to bring value to you on each…