Making Websites Win

Making Websites Win

conversion-rate-experts.com/audiobook
Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites


10: The power of CRO in action: A case study describing how we grew a company by 470% in a year
May 21 • 24 min
A case study describing how we grew a company by 470% in a year.
09: If your visitors are choosing your competitors, here’s how to win …and more
May 20 • 43 min
The remaining five features of winning websites: they sail past the competition; they grab and keep attention; they get prompt action; they thrive in an imperfect world; and they have a huge lifetime customer value (LCV).
08: An eight-step approach to managing complex sales
May 19 • 35 min
How winning websites manage complexity. If your visitors can’t see the wood for the trees, use this eight-step approach to managing complex sales.
07: How to design unbeatable multistep funnels …and more
May 18 • 23 min
How to use guarantees to remove your visitors’ fear of commitment. And if your website doesn’t appeal to both early- and late-stage buyers, how to design unbeatable multistep funnels.
06: How to craft irresistible offers that make your website a powerhouse of proof …and more
May 17 • 56 min
Three more ingredients of winning websites: they make the benefits clear; they have irresistible offers; and they are trustworthy. As always, we’ll give you loads of techniques to make it easy to implement those things.
05: The most common reasons web visitors abandon—and proven, easy-to-implement fixes
May 16 • 52 min
The first three ingredients of winning websites: they are well-written, user-friendly, and they give people what they want. That’s easier said than done, so we describe priceless tools and techniques to ensure that your website outperforms your…
04: More great ways to identify exactly why your visitors aren’t converting
May 15 • 37 min
Many more ways to identify why your visitors aren’t converting, including talking to “VOC aggregators”; creating a knowledge base of answers to your visitors’ questions; running user tests; using eye tracking; adding pop-up surveys; carrying out A/B…
03: The ultimate guide to tools and techniques to understand how your website can be improved
May 14 • 38 min
How to identify exactly why your visitors aren’t converting, using form-analytics software; live chat; cobrowsing; survey tools (and Golden Questions to ask); exit survey tools; on-page survey tools; “Give Feedback” buttons; your website’s search tool;…
02: Why the world’s top websites are winning (and how yours can too) …and more
May 13 • 50 min
Why the world’s top websites are winning (and how yours can too). Techniques to identify exactly why your website’s visitors aren’t converting: tag managers, web analytics, click maps, and session-recording tools—and what to do if yours is a low-traffic…
01: Why most web design is done wrong
May 12 • 47 min
Why this is the only book of its kind (and why its techniques will transform your website, your business and your career, like they have ours).