the hotlou show

the hotlou show
WARNING: This podcast is NOT for robotic drones of Corporate America, individuals who have it all figured out, or Bill Gates (love you, Bill). Social experimenter hotlou (a.k.a. Lou Abramowski) and co-host Mike Franklin share stories of weird experiments in digital marketing, real life, and everything in between, then take an irreverent look at the surprising lessons drawn from them that may apply to your life, career, or digital marketing efforts. Buckle up, because this is not your typical business or lifestyle podcast.

14. Whatever Floats Your Social Media Boat
Aug 13 • 20 min
This episode features some birds and the bees talk, minus the birds anyway, to focus on a social media boat. Host hotlou shares how a single, simple post with a floating boat on a page with not even 500 followers managed to get 159,000 likes using a…
13: How Not to Get Sued (Again)
Aug 7 • 32 min
Many in the Minnesota startup community are familiar with the startup 8thBridge. In particular, 2009 catapulted 8thBridge into the startup stratosphere locally and nationally. In that year alone, they launched the very first storefront ever on Facebook,…
12: 100,000 Users in 30 days
Jul 30 • 13 min
Minnesotans are notoriously provincial. In episode 12, hotlou discusses how he leveraged their provincialism to grow a Facebook App and Page to 100,000 users/followers in 30 days. Show notes:
Jul 23 • 27 min
X: The best hotlou show yet
Jul 16 • 27 min
After a brief aside where hotlou and Mike realize the opportunity to ride Apple’s coattails in marketing episode 10 as episode X, they discuss a marketing productivity hack for any group or organization that’s struggling with creating ideas for social…
9: Photo Tag Marketing Hack
Jul 9 • 20 min
Amidst Mike’s coining of the term “Resting Lou Face”, host hotlou tells us how Facebook’s failed AI-powered facial recognition technology led to an incredibly valuable marketing tactic anyone can use. It might even allow you to get what amounts to an ad…
8: Dad Jokes Save the Internet
Jul 2 • 21 min
Exciting news for the hotlou show! We’ve been acquired! Well, more like a hostile takeover. And by hostile, we mean mutually-agreed-upon. In an unprecedented and unforeseeable move, it is none other than Mike Franklin who hosts the show this week.…
7: Shayla Christine, creator of Living on a One Way
Jun 25 • 36 min
This week, creator and host of Living on a One Way joins hotlou and Mike to discuss how she built her community of 50k YouTube subscribers and 10k Instagram followers. Plus, she reveals her newest endeavor and even offers up a prize to one special…
6: The Origin Story of “hotlou”
Jun 18 • 26 min
At long last, host hotlou (aka Lou Abramowski) tells co-host Mike Franklin the origin story of his nickname. And while the name may imply some kind of sexiness or narcissism, believe it or not, it was an executive at a 100+ year old company that forever…
5: One Kitten, 24 Toes, and 1 Million Views
Jun 11 • 21 min
This week, hotlou shares with Mike (and the growing list of celebrity listeners) the story of one post that reached over 1 million people on Facebook — all organically — on a page with only a few thousand followers. Learn how you might use a similar…
4: A Lou Hope (or how Lisa Loeb is a Twitter marketing savior)
Jun 4 • 32 min
Listen as hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss the perils of Twitter marketing. And later, how one obscure competition a long long time ago in a galaxy very very close (the Milky Way, you may have heard of it) helped hotlou…
3: The Paul Walker Accident (not that one)
May 28 • 20 min
Many lessons can be drawn from Paul Walker’s life and untimely passing. This episode covers almost none of them, but hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss another lesson of an entirely different variety from a mistake made while…
2: Bunny with a Backpack
May 21 • 22 min
In Episode 2, in what hopes not to be their penultimate episode, host and co-host hotlou (aka Lou Abramowsk) and Mike Franklin flirt with working blue while discussing a persistent myth in social media marketing and how one adorable bunny put the myth to…
1: Planting the seed for Evergreen
May 13 • 26 min
In their inaugural episode, hosts hotlou (a.k.a. Lou Abramowski, a.k.a. and co-host Mike Franklin share a bit about themselves, discuss why they’re starting a podcast, and share how changing his birthday on Facebook led hotlou to executing the…