the hotlou show

the hotlou show
WARNING: This podcast is NOT for robotic drones of Corporate America, individuals who have it all figured out, or Bill Gates (love you, Bill). Social experimenter hotlou (a.k.a. Lou Abramowski) and co-host Mike Franklin share stories of weird experiments in digital marketing, real life, and everything in between, then take an irreverent look at the surprising lessons drawn from them that may apply to your life, career, or digital marketing efforts. Buckle up, because this is not your typical business or lifestyle podcast.

32. Accomplishing Goals
Mar 10 • 24 min
This episode, hotlou and Hot Mike 3 discuss accomplishing goals! Got a goal in mind that you’ve wanted to pursue for a while? Then you HAVE to listen. Show notes:
31. Never Forget a Password Again
Jan 23 • 22 min
We’ve been trained on how to create passwords that are hard to remember, but surprisingly easy for hackers to hack. Ironically, it’s the security systems who’ve created this blight on password strength. Sit back, relax, then briefly panic as you worry…
30. An Ode to Eldon Moritz
Jan 15 • 23 min
This week, Hot Lou shares with Mike a fun story — and effectively a dedication — of a very strange interaction with a very persistent man named Eldon Moritz. Show notes:
29. How to Make Money as an Artist
Jan 7 • 17 min
Loyal Lounatics know that several of the lessons brought to the hotlou show were learned by building the Twig the Fairy business. In this episode, host hotlou discusses the essay that took 5 minutes to read, but immediately changed his life forever. And…
28. The Birthday Lift
Dec 17, 2019 • 23 min
This Lousday, host hotlou reveals his birthday tradition that started nearly a decade ago and probably should have ended last year. And he’s going to try again this year despite all conventional wisdom suggesting it’s a really bad idea. Show notes:…
27. Baader-Meinhof? I just learned about that!
Nov 13, 2019 • 16 min
You know that thing when you learn about that new thing and then suddenly you encounter that thing all the time? There’s a term for it! Lou and Mike discuss it. And now you can expect to hear about it all over the place. Very limited show notes:…
26. Escape from Facebook Jail
Nov 5, 2019 • 22 min
This episode, host hotlou regales us with his journey to and escape from Facebook Jail. Ever wondered what people do to get into Facebook Jail? Or ever wondered how one might escape? Hear first hand from a former and somewhat frequent inmate. And should…
25. A Total Shirt Show: Another Social Experiment
Oct 31, 2019 • 17 min
You’ve probably heard that Steve Jobs (and Mark Zuckerberg to a lesser extent) popularized the idea among tech execs to combat decision fatigue by wearing the same thing every day. Prior to that becoming part of the Silicon Valley zeitgeist, host hotlou…
24. The Strange Truth about Embarrassing Moments
Oct 23, 2019 • 22 min
This episode, host hotlou shares a brief, embarrassing moment from over 25 years ago that haunts him even today. Sound familiar? Yup, we all have those moments that make us cringe for weeks, months, or even decades after they happen. Turns out, this very…
23. Surprising Ways to Get Email Replies
Oct 16, 2019 • 19 min
You’ve probably noticed it’s become socially acceptable for people to simply ignore your emails. It’s always happened to some degree. But in the last 2 years, it’s become a bit of an epidemic. This episode, hotlou shares some surprising ways he’s using to…
22. Should Getting 1000 LIKES Take 60 Steps?
Oct 9, 2019 • 24 min
This episode, Mike is back in charge to revisit Dad Jokes Daily — an experiment that began several weeks ago. Mike and hotlou share what was done, the results so far, and how listeners might be able to leverage the same strategy in their pursuit of…
21. Why I Hate Touchscreens
Oct 2, 2019 • 19 min
Welcome to first dedicated “get off my lawn” episode of the hotlou show: Why I hate touchscreens. Mike and Lou discuss how product managers are falling victim to marketers’ obsession with touchscreens. As with too many things, product managers often lose…
20. Meeting Mark Zuckerberg
Sep 24, 2019 • 17 min
In this episode, host hotlou shares the story of the day he met his lord and savior Mark Zuckerberg. Unsurprisingly, there’s a bit of a meandering — this time on the current state of stand-up comedy — until Lou shares the story. But buckle up and get…
19. Ending Conversations the Funniest Way Possible
Sep 17, 2019 • 20 min
So you’re stuck in a conversation you can’t escape? We’ve all been there. This week, hotlou could hardly contain his excitement as he shares perhaps the funniest social experiment in history. The lessons you learn from this episode might just help you…
18. Growing a Non-Profit to 7-Figures in Donations with Mandi and Dina Simon
Sep 10, 2019 • 49 min
It’s time to come clean. Half the reason the hotlou show exists was for the eventual opportunity to interview the unstoppable mother-daughter team Mandi and Dina Simon. At just 7 years old, Mandi approached her mother Dina wanting to help other kids. Soon…
17. How to Write an Intro Email
Sep 3, 2019 • 23 min
Introducing … [drum roll] … the best intro email ever! This week, hotlou shares his lessons in how to write an intro email. Mike jumps in with a few lessons of his own. And together, they may have — dare we say — crafted the most perfect intro email ever.…
16. How to Get More Likes on Facebook
Aug 27, 2019 • 19 min
This Lousday, hotlou discusses a rarely used, but incredibly effective strategy that answers one of the most common questions: how to get more likes on Facebook. It works for brands, for public personalities, B2B companies, and everything in between. Mike…
15. Good Artists Copy, Great Artists Steal
Aug 20, 2019 • 22 min
In this week’s episode, the Lounatics are treated to a healthy dose of what many artists might call lunacy: Pablo Picasso’s quote “Good Artists Copy, Great Artists Steal.” Then, hotlou shares one story of using this principle to create a post that’s…
14. Whatever Floats Your Social Media Boat
Aug 13, 2019 • 20 min
This episode features some birds and the bees talk, minus the birds anyway, to focus on a social media boat. Host hotlou shares how a single, simple post with a floating boat on a page with not even 500 followers managed to get 159,000 likes using a…
Episode 13: How Not to Get Sued (Again)
Aug 7, 2019 • 32 min
Many in the Minnesota startup community are familiar with the startup 8thBridge. In particular, 2009 catapulted 8thBridge into the startup stratosphere locally and nationally. In that year alone, they launched the very first storefront ever on Facebook,…
Episode 12: 100,000 Users in 30 days
Jul 30, 2019 • 13 min
Minnesotans are notoriously provincial. In episode 12, hotlou discusses how he leveraged their provincialism to grow a Facebook App and Page to 100,000 users/followers in 30 days. Show notes:
Episode 11
Jul 23, 2019 • 27 min
Episode X: The best hotlou show yet
Jul 16, 2019 • 27 min
After a brief aside where hotlou and Mike realize the opportunity to ride Apple’s coattails in marketing episode 10 as episode X, they discuss a marketing productivity hack for any group or organization that’s struggling with creating ideas for social…
Episode 9: Photo Tag Marketing Hack
Jul 9, 2019 • 20 min
Amidst Mike’s coining of the term “Resting Lou Face”, host hotlou tells us how Facebook’s failed AI-powered facial recognition technology led to an incredibly valuable marketing tactic anyone can use. It might even allow you to get what amounts to an ad…
Episode 8: Dad Jokes Save the Internet
Jul 2, 2019 • 21 min
Exciting news for the hotlou show! We’ve been acquired! Well, more like a hostile takeover. And by hostile, we mean mutually-agreed-upon. In an unprecedented and unforeseeable move, it is none other than Mike Franklin who hosts the show this week.…
Episode 7: Shayla Christine, creator of Living on a One Way
Jun 25, 2019 • 36 min
This week, creator and host of Living on a One Way joins hotlou and Mike to discuss how she built her community of 50k YouTube subscribers and 10k Instagram followers. Plus, she reveals her newest endeavor and even offers up a prize to one special…
Episode 6: The Origin Story of “hotlou”
Jun 18, 2019 • 26 min
At long last, host hotlou (aka Lou Abramowski) tells co-host Mike Franklin the origin story of his nickname. And while the name may imply some kind of sexiness or narcissism, believe it or not, it was an executive at a 100+ year old company that forever…
Episode 5: One Kitten, 24 Toes, and 1 Million Views
Jun 11, 2019 • 21 min
This week, hotlou shares with Mike (and the growing list of celebrity listeners) the story of one post that reached over 1 million people on Facebook — all organically — on a page with only a few thousand followers. Learn how you might use a similar…
Episode 4: A Lou Hope (or how Lisa Loeb is a Twitter marketing savior)
Jun 4, 2019 • 32 min
Listen as hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss the perils of Twitter marketing. And later, how one obscure competition a long long time ago in a galaxy very very close (the Milky Way, you may have heard of it) helped hotlou…
Episode 3: The Paul Walker Accident (not that one)
May 28, 2019 • 20 min
Many lessons can be drawn from Paul Walker’s life and untimely passing. This episode covers almost none of them, but hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss another lesson of an entirely different variety from a mistake made while…
Episode 2: Bunny with a Backpack
May 21, 2019 • 22 min
In Episode 2, in what hopes not to be their penultimate episode, host and co-host hotlou (aka Lou Abramowsk) and Mike Franklin flirt with working blue while discussing a persistent myth in social media marketing and how one adorable bunny put the myth to…
Episode 1: Planting the seed for Evergreen
May 13, 2019 • 26 min
In their inaugural episode, hosts hotlou (a.k.a. Lou Abramowski, a.k.a. and co-host Mike Franklin share a bit about themselves, discuss why they’re starting a podcast, and share how changing his birthday on Facebook led hotlou to executing the…