The Apparel Entrepreneurship Podcast

The Apparel Entrepreneurship Podcast

www.apparelentrepreneurship.com
In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.


AEP054 - Apparel Industry Insights & The Future Of Sustainability
Jun 2 • 89 min
In today’s podcast episode, we have the honor of talking to an apparel industry friend, Charles Ross. Charles is a specialist in performance sportswear design, and an expert in sustainable matters and a lecturer at the Royal College of Art in the UK. Ever…
AEP053 - Sell More Products By Nailing Your Unique Value Proposition
May 28 • 26 min
In today’s podcast episode, we are talking about how you can sell more products by nailing your unique value proposition, and by figuring out your niche. What is a niche and why is it so important? We are also discussing what’s not a niche, but instead a…
AEP052 - Dealing With Uncertain Times - Your Questions Answered
May 22 • 32 min
In today’s podcast episode, we are answering questions from our community regarding how to run your brand in the current situation. We see new behaviors, people stay inside, they don’t meet in workspaces, kids are at home, people are losing their jobs,…
AEP051 - Digital Material Sourcing, Innovative Materials & Sustainability
May 12 • 44 min
In today’s podcast episode, we have the honor of interviewing Stefanie Sacherow. She is the Senior Project Manager at the greatest performance fabrics fair there is - Performance Days in Munich, Germany. We had the pleasure of chatting with Stefanie about…
AEP050 - Sell Your Products
May 5 • 10 min
This is the sixth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business…
AEP049 - Make Your Garments
Apr 28 • 9 min
This is the fifth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business…
AEP048 - Design Your Collection
Apr 21 • 9 min
This is the fourth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business…
AEP047 - Build Your Brand
Apr 14 • 8 min
This is the third part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business…
AEP046 - Manage Your Business
Apr 7 • 9 min
This is the second part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business…
AEP045 - Build Your Foundation
Apr 2 • 13 min
This is the first part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business…
AEP044 - How To Deal With The Corona Situation & Still Run Your Business
Mar 19 • 22 min
In this special episode of the Apparel Entrepreneurship Podcast, we talk about how to deal with the current coronavirus situation and still run your business. The coronavirus or covid-19 has changed the business landscape dramatically. The pandemic is out…
AEP043 - Get Started With SEO To Boost Your Online Sales
Mar 10 • 19 min
4 actionable tips for how to get started and also improve your SEO. Did you know that some clothing brands that we work with are getting thousands of visitors to their website every month without paying a cent on advertising? This goes for us at Apparel…
AEP042 - Protecting Your Fashion Designs From Plagiarism
Mar 4 • 25 min
Many designers are afraid of this exact thing or they have some bad experiences with issues regarding this problem. In this episode, we are talking about plagiarism and copying. How to protect yourself and deal with plagiarism. Brands ripping off other…
AEP041 - 5 Steps To Develop A Growth Mindset
Feb 21 • 19 min
In this episode of the AE Podcast, we share with you 5 steps to develop your mindset. Mindset - what is that? It’s a set of beliefs, assumptions, and notions that you have about your world. But your beliefs are shaped when you were little. The society and…
AEP040 - Do This & The Sales Will Follow
Feb 14 • 9 min
In this fairly short episode, we talk about one simple, but yet very important differentiator, that can make or break your sales. It all has to do with this common advice that we get, that you should do what you love. Put on your headphones and listen to…
AEP039 - Apparel Entrepreneurship - What’s In It For You?
Feb 7 • 21 min
In this episode, we are talking about the solution to the struggles of frustrated and overwhelmed emerging entrepreneurs. The struggle is real you guys! So many spend tons of money and time, getting nowhere or making very little progress, pumping in money…
AEP038 - Grow Your Brand With Fashion Trade Shows
Jan 30 • 21 min
In this episode of the Apparel Entrepreneurship Podcast, we talk about fashion trade shows and more specifically how to grow your brand by exhibiting at a trade show. So in this episode, we are dissecting the whole thing. What exactly are trade shows in…
AEP037 - How To Maximize Your Sourcing Fair Visit
Jan 23 • 29 min
In this episode of the Apparel Entrepreneurship Podcast, we talk about sourcing or more specifically How to maximize your sourcing fair visit. We explain what they are, what you can expect from the sourcing fairs, and some dos and don’ts. We further…
AEP036 - How To Know When You Are Ready To Launch
Jan 13 • 11 min
In this fairly short episode of the Apparel Entrepreneurship Podcast we address a question that we receive all the time; How Do You Know When You Are Ready To Launch? Grab that cup of coffee, walk the dog, and listen to our take on when you are ready to…
AEP035 - How To Best Work With A Manufacturer
Dec 29, 2019 • 48 min
This is the episode many of you have been waiting for. It’s the first interview ever here on the Apparel Entrepreneurship Podcast, and it’s about how to best work with a manufacturer. We are talking to Kevin Van Lancker, founder and CEO of Sportwear of…
AEP034 - Planning A Productive 2020
Dec 21, 2019 • 25 min
In this episode of the Apparel Entrepreneurship podcast, we talk about planning a productive 2020. You’ll get tangible advice and tips on how to plan your work and manage your time. First, we talk about how to plan your year on a high level. We will…
AEP033 - 7 Apparel Business Trends For 2020
Dec 12, 2019 • 25 min
In this episode of the Apparel Entrepreneurship podcast, we talk about 7 predictions and apparel business trends for 2020. We have worked with hundreds of brands through the Apparel Entrepreneurship Membership Program, one-on-one coaching, the Ana…
AEP032 - Design Inspiration 101
Dec 4, 2019 • 30 min
In this episode of the Apparel Entrepreneurship podcast, we talk about how and where to find inspiration for your designs and collection. How do you turn design inspiration into fashion collections? Why is it a good idea to have an inspiration for your…
AEP031 - 5 Reasons Why Your Customers Don’t Buy Your Products
Nov 27, 2019 • 27 min
Through working with clothing brands in the AE Membership Program, and through our consulting assignments, we see 5 major reasons why customers aren’t buying from certain brands. Some of you have been running your brand for years and you now see a decline…
AEP030 - 9 Marketing Ideas For Black Friday
Nov 19, 2019 • 21 min
This is a special episode about Black Friday and Cyber Monday. These are the two most significant online selling days of the year. 2018 the sales grew around 20% from the previous year in the US, taking the revenue to record levels. We had actually…
AEP029 - Blog Tips For Fashion Brands
Nov 15, 2019 • 30 min
In today’s episode, we are talking about why you should have a blog, why it’s useful, and blog topic tips for your fashion brand. A blog is important, no matter if you are just starting out or if you are running and established clothing brand. When should…
AEP028 - Business Partners, Mentors & Coaches 101
Nov 7, 2019 • 40 min
In this episode, we are talking about business partners, coaches, and mentors. Why is having a business partner such a good idea? What do you need to think of when picking a partner? We are discussing some crucial components to consider before partnering…
AEP027 - Design Your Business To Suit Your Life
Oct 31, 2019 • 27 min
In this episode, we are discussing how you can design your business to suit your life, in opposition to the other way around. When we started our first business, we basically just mimicked the way our previous employers ran their businesses. But the…
AEP026 - How To Tap Into The Largest Consumer Group 2020
Oct 24, 2019 • 28 min
There is a lot of talk about the Millenials, but not as much about the consumer group that is going to be the biggest one in 2020. In this episode, we are talking about generation z. We discuss who they are, how they will behave, and what we can do to…
AEP025 - Branding 101
Oct 15, 2019 • 33 min
This episode is all about branding. We receive a lot of questions from the Apparel Entrepreneurship community, and many of these are related to branding. Branding is as vital as the actual products or garments. People don’t just buy your products. They…
AEP024 - 8 Ways To Sell Your Clothing Line - Part 3
Oct 9, 2019 • 21 min
If you have listened to the 2 previous podcast episodes you know that we started a mini-series a couple of weeks ago about selling your clothing line. In the first part we talked about selling wholesale, meaning the traditional way by selling through…
AEP023 - How To Sell Your Clothing Line - DTC - Part 2
Oct 2, 2019 • 23 min
In this episode we are again talking about sales. If you listened to last week’s episode you know that we are doing a mini-training/series on sales. The last episode was focused on wholesale and the pros and cons and why it can still be relevant even for…
AEP022 - How To Sell Your Clothing Line - Wholesale - Part 1
Sep 24, 2019 • 27 min
In this episode, we are talking about sales. This is the first part of a mini-series on sales, and we are going to go through how to best to sell your apparel collection to shops. Meaning wholesale. The wholesale and retail climate in the apparel industry…
AEP021 - Your Brand Aesthetic, Brand Messaging & Handling Complaints
Sep 17, 2019 • 23 min
In this episode, we will cover four topics. These four topics have been requested by our community, and they are all very relevant today. The four topics we talk about today are: How to find your brand aesthetic. How to be authentic with your message. The…
AEP020 - Your Personal Foundation For Success
Sep 10, 2019 • 20 min
In this episode, we talk about your physical and mental foundation. You’ve heard us talk about your brand’s foundation and that it needs to be solid for your brand to succeed. Well, it’s the same thing with you. You need to have a solid foundation to…
AEP019 - Who Do You Need On Your Team? Important Roles To Fill, To Help Your Brand To The Next Level
Sep 3, 2019 • 23 min
Having an idea for an apparel brand is easy. Making that into a reality takes knowledge and effort, and taking it to new heights into a successful blooming apparel business, well that’s an entirely different story. What is certain though is that you will…
AEP018 - Online Marketing, Collaborations & Attracting Customers
Aug 29, 2019 • 70 min
In this episode we talk about online marketing, collaborations, and attracting customers. What’s most important for us and you is that you make progress in your business. We don’t just want you to listen and get inspired, well that’s fine too sometimes…
AEP017 - Increasing Profits, Working With Patterns & Starting A Kids Clothing Brand
Aug 20, 2019 • 30 min
In this episode, we are addressing how to work with patterns and communicating with manufacturers overseas. Is it possible to make the patterns and samples locally and then send them overseas for pattern grading and production? A few years ago, we started…
AEP016 - How To Get Back In The Game
Aug 15, 2019 • 20 min
How do you get back after a setback in business or a failed business? Presumably, this is your dream, this is your passion, but stuff happens and your business failed, how do you bring it back to life, back on track and turn it around into a profitable…
AEP015 - Your Business Foundation
Aug 8, 2019 • 18 min
In this episode, we talk about entrepreneurship and your apparel brand’s foundation. 10 years ago we started our first apparel brand. Even though we had experience from working in the apparel industry, it was a challenge getting a good grip of starting up…
AEP014 - How To Find Your Niche In The Market Place
Jul 30, 2019 • 21 min
In this episode, we talk about How To Find Your Niche In The Market Place. This is an extremely important topic and one that is vital if you are just starting out. If you are an existing brand, you might want to tap into new markets, expand your…
AEP013 - Fabric Sourcing 101
Jul 23, 2019 • 34 min
This podcast episode is about sourcing fabrics for your apparel brand as well as preparing you for visiting fashion trade shows. We know this topic is really interesting for many of you since there are loads of trade fairs going on now. This episode will…
AEP012 - Questions & Answers II
Jul 16, 2019 • 27 min
In this episode, we are again answering some questions that you guys have sent us. We are addressing questions regarding the packaging of your garments, crowdfunding, Portuguese manufacturers, building your team, and if it’s alway necessary to address a…
AEP011 - Questions To Ask Yourself Before Starting An Apparel Brand
Jul 9, 2019 • 27 min
In this episode of the Apparel Entrepreneurship podcast, we are taking you to the beginning. Way before you start or have started your brand. We are walking you through 23 questions that you should or need to ask yourself before starting an apparel brand.…
AEP010 - Questions & Answers
Jul 2, 2019 • 25 min
In this episode we are answering some questions that the Apparel Entrepreneurship community has sent us. The questions you have sent in and that we are answering are fantastic, and they are very relevant to many of you. We are talking about finding and…
AEP009 - How To Pitch And Sell Your Apparel Brand
Jun 25, 2019 • 21 min
Today we are talking about how to pitch and sell your apparel brand. This episode is packed with tangible, actionable steps on how to successfully pitch and sell your apparel line. We are talking about how to prepare and perform your sales meeting. A…
AEP008 - 5 Lessons Learned From Starting Our First Apparel Brand
Jun 20, 2019 • 21 min
In this 8th episode of the Apparel Entrepreneurship Podcast, we are talking about lessons learned from the time we ran our own apparel brand Sinaia. During the Sinaia years, we learned a lot. In this episode, we want to share the 5 most important business…
AEP007 - How To Create Raving Fans
Jun 11, 2019 • 20 min
How to create raving fan customers. We are talking about what it means to have a cult following instead of regular customers and we are giving you some actionable tips on what you can do as a brand, to gain a cult following. You guys know, we all have our…
AEP006 - How To Start A Clothing Brand - The Complete Guide
Jun 4, 2019 • 32 min
The complete Guide To Starting A Successful Clothing Brand. Are you thinking about starting your own brand? Are you already running an apparel brand, but want to revisit the steps involved? Are you already running a business in a different field, and want…
AEP005 - Optimize Your Online Store
May 28, 2019 • 29 min
We are talking about selling online and how to optimize your online store. Many of the brands we are working with, and that are launching now, are pure D2C brands. Most other brands, that traditionally have sold wholesale, are also opening up their own…
AEP004 - Sustainability
May 21, 2019 • 29 min
Sustainability in the apparel industry. This topic is something that is more relevant than ever. A clear majority of all the brands we work with has this a top priority. Also, there is no other topic that we talk about, that stir up as many conversations,…
AEP003 - Succeed With Your Clothing Line
May 14, 2019 • 33 min
How you can succeed with your clothing brand, by avoiding a range of common mistakes. Since the start of Apparel Entrepreneurship, we have worked with hundreds of clients around the world through our monthly membership program and through one-on-one…
AEP002 - Grow Your Apparel Brand
May 6, 2019 • 28 min
How to grow your apparel brand. Small brands, medium-sized brands, and big brands all have one thing in common: they want to grow. We have worked with hundreds of brands, and so far we haven’t found any that doesn’t want to grow. When running an apparel…
AEP001 - Introduction
May 4, 2019 • 26 min
We present ourselves, so you can better understand where we are coming from and why we are so passionate about clothing brands. We also talk about reasons and motivation of being an entrepreneur, plus tips on how to manage a busy schedule. This is episode…