Creative Marketing Brief

Creative Marketing Brief
A daily, short-form audio resource for digital marketers (with no time).

How Do You Measure Podcast Success?
Mar 3
So how do you measure podcast success? In order to know what to measure, make sure your podcast has clear goals first.
Why Should You Care About Podcast Analytics and Data?
Mar 2
Why do you care about podcast analytics and data? You care because you want your podcast to be successful. You want evidence that your show is reaching and being enjoyed by an audience.
Respect Your Guest’s Time
Mar 1 • 1 min
Chances are that, at some point in your career, you’re going to need to interview people.
Be Understanding
Feb 29 • 1 min
Throughout my career, I’ve interviewed a lot of people and there’s a lot that I’ve picked up along the way
Customers Are Better
Feb 28 • 1 min
I’m currently prepping for an interview with Kristen LaFrance - she works in customer retention and is the author of a great article I’ve shared, Churn Buster Retention Bites: January 2020.
Practice Good Communication
Feb 27 • 1 min
Chances are you’ll need to interview someone at some point in your career, especially in marketing.
Apple Podcast Requirements
Feb 26 • 1 min
Apple Podcast has recently updated some of the requirements for their podcasts and their submissions, specifically on things like the artwork.
Forgot a Subscription
Feb 25 • 1 min
Today’s tip comes from Kristen LaFrance’s Churn Buster Retention Bites (January 2020) article.
Exit Interviews
Feb 24 • 1 min
Are you utilizing every opportunity you get to learn from the people you’re serving?
Hey! Protect Your Email
Feb 23 • 1 min
The other day I mentioned an article about how big companies spy on your emails. Today, I want to give you a potential solution to this.
Is the Guest Interested?
Feb 22 • 1 min
As marketers, we have to conduct interviews. It could be for a podcast, customer or product research - whatever it may be, I’ve picked up some tips along the way.
Feb 21 • 0 min
It’s finally happened - Vine’s successor, Byte.
Perceived vs. True Value
Feb 20 • 1 min
Today’s tip comes the article Churn Buster Retention Bites: January 2020
Buying Triggers
Feb 19 • 1 min
If you’re anything like me, you like to learn. And who better to learn from than your clients!
Be Patient
Feb 18 • 1 min
As marketers, we have to talk to people often - and interviewing is part of the gig.
Get Your Podcast on Bixby
Feb 17 • 0 min
If you are a podcaster, you may have been paying attention to the smart speaker space - how to get your podcast into the voice search platforms.
How Basecamp Communicates
Feb 16 • 1 min
Today I’m sharing a guide from Basecamp - the one I’m reading is from the “Basecamp Guide to Internal Communication.”
Do Your Homework
Feb 15 • 1 min
Chances are that you’re going to need to interview people at some point in your career - having good interview skills are important.
Is Your Email Safe?
Feb 14 • 1 min
In the article, How Big Companies Spy on Your Emails, the author dives into how companies can purchase data scraped the contents of your email inbox.
Hiring Remote Production Help
Feb 13 • 1 min
I recently ran into a situation in which a job I was quoting would require production help from all over the U.S. I have a personal situation coming up that will inhibit my ability to go out and record in the field for this job, so I needed a solution.
3 Clips Podcast
Feb 12 • 1 min
Just yesterday, I listened to a podcast episode from 3 Clips. Here’s why you should check it out.
Apple Podcast Marketing Tools
Feb 11 • 0 min
If you are a podcaster, Apple has some interesting marketing tools for you.
Gen Z Search Habits
Feb 10 • 1 min
Today I want to draw your attention to an article from, called Younger and Wordier: How Gen Z’s Search Behavior is Different.
Hello, My Name is Awesome
Feb 9 • 1 min
I ran across this tweet from Bryan Harris who recommended a book that I haven’t read before called, Hello, My Name is Awesome: How to Create Brand Names That Stick.
Please Share the Podcast
Feb 8 • 1 min
No link or article or piece of wisdom for you today - just a favor to ask!
How to Find Key Influencers on Social Media
Feb 7 • 1 min
Today I want to share an article called, How to Find Key Influencers In Your Niche Using Social Media - an article put out by Orbit Media Studios.
Niche, But Not Too Far
Feb 6 • 1 min
I’m still reading Obviously Awesome by April Dunford, and it’s an excellent book on positioning your company or your product.
What Are Your Favorites?
Feb 5 • 1 min
I need some crowd-sourcing help today!
Tony Robbins and Conor McGregor
Feb 4 • 1 min
Today I’m checking out a recent Tony Robbins podcast episode which features an interview with Conor McGregor, the MMA star.
AI and Social Media
Feb 3 • 1 min
I just want to direct your attention to the Orbit Media. They’re an awesome resource made up of really smart people.
The Curse of Knowledge
Feb 2 • 1 min
In the book, Obviously Awesome by April Dunford takes you through several steps in order for you to figure out how to properly position your company, or product, and there’s one that stands out to me.
Problems with Big Data
Feb 1
Rand Fishkin shines a light on Avast’s shutdown of Jumpshot. Learn more about his thoughts on the shutdown, large tech, and the risks of big data.
Don’t Be Afraid to Niche
Jan 31
One misconception of niching down or focusing on a subsegment of your target audience is you’ll lose out on opportunities. The opposite is true when you niche properly.
What Do the Best Podcasts Get Right?
Jan 30 • 1 min
I recently discovered entrepreneur and product designer Brian Casel in some of my research on interviewing. He has a post called What Do The Best Podcasts Get Right?
What Type of Customers Should You Focus On?
Jan 29 • 1 min
Currently reading Obviously Awesome by April Dunford and I saw her speak at ContentJam, as well.
Should You Start a Podcast?
Jan 28 • 1 min
Should you start a podcast? A lot of people think so.
Automate Your Competitor Analysis
Jan 27 • 1 min
We all have routine tasks and marketers are no exclusion. According to a recent SEMrush article, companies track from 5 to 7 competitors on an ongoing basis.
Behavioral Science and Business
Jan 26 • 1 min
I recently had Trevor Bragdon from Applied Insights and 7 Figure Fundraising on my personal cast.
Effective Positioning
Jan 25 • 0 min
Currently reading Obviously Awesome by April Dunford and she is a genius.
When Niches Go Mainstream
Jan 24 • 1 min
As many of you know, I produce podcasts for a living so I’m very familiar with the space.
Write for Audio, Not Articles
Jan 23 • 1 min
With podcasting growing in popularity, the bar is higher to produce a show that actually stands out. One way is to write for audio, not articles.
Have You Used Notion?
Jan 22 • 1 min
Have you heard of or used Notion? It’s marketed as an all-in-one workspace tool to write, plan, collaborate, and get organized.
Cake on a Stick
Jan 21 • 1 min
I’m currently reading Obviously Awesome by April Dunford and it’s all about positioning.
How to Stay Relevant in 2020
Jan 20 • 0 min
So B Squared Media released an article at the end of last year discussing ways to stay relevant in 2020.
How has Blogging Changed?
Jan 19
Andy Crestodina from Orbit Media reviews insights on the last 5 years of blogging.
What the Best Interviewers Get Right
Jan 18
In this episode, I review Brian Casel article “What the Best Interviewers Get Right”
Become a Better Copywriter
Jan 17
Are you a copywriter looking to improve your game? Kaleigh Moore, researcher and copywriter in the eCommerce space, recently released some products for copywriters.
Follow Smart People in Other Industries
Jan 16
Follow Matthew Koach (@mkobach) if you want consistent regular tips on doing social media better.
Rev’s Prices are Increasing
Jan 15
Popular audio to text transcription service Rev is increasing its prices before the end of quarter one this year.
Intelligent Shower Heads
Jan 14
Kohler’s new showerhead is also an Alexa-powered smart speaker.
The Not-So-Secret Value of Podcast Transcripts
Jan 13
In a recent test, Niki Mosier from Two Octobers experienced a 15% increase in organic traffic and a 50% keyword lift after adding podcast transcripts to existing podcast posts.
Marketing Brand Predictions for 2020
Jan 12
Phil Nottingham from Wistia makes 10 brand marketing predictions for the year.
ConvertKit Goes Freemium
Jan 11
The popular email marketing tool, ConvertKit, goes freemium after only having paid subscriptions since it started.
3 Ways to Make Your Habits Stick
Jan 10
3 ways to make your habits stick are to change your environment, find accountability, and follow the 2-day rule.
Create Before You Consume
Jan 9
Create before you consume and get back wasted time!
Define Your Success
Jan 8
Define your success before counting it a failure.
Increasing Accessibility in Fashion
Jan 7 • 1 min
My team at Come Alive Creative were fortunate enough to part with disability consultant Belo Cipriani on a three-episode pilot podcast looking at progress in the accessibility space.
Play Apple Podcasts with Alexa
Jan 6 • 1 min
Apple Podcasts is now available on Alexa-enabled Amazon devices in the United States. As a creator, you’ll find this presents an even greater opportunity for listeners to hear your show.
Specialization is for Insects
Jan 5 • 1 min
I’ve recently seen several of my marketing friends ask some variant of “who should I be following?” and one of the top people mentioned is a person named Naval.
Guilty Pleasure – Glitterbomb 2.0
Jan 4 • 1 min
Today, I have a guilty pleasure for you. Take a break and enjoy!
Accessible Packaging
Jan 3 • 1 min
Much progress has been made in the accessibility space in multiple industries. My team at Come Alive Creative was fortunate enough to part with disability consultant Belo Cipriani on a three-episode pilot podcast.
Spotify: The Largest Global Audio Network
Jan 2 • 1 min
Spotify’s goal is to become the largest global audio network and they are making massive investments in podcasting.
What is More Important?
Jan 1 • 1 min
Is it excellent equipment and software that makes your content amazing, or is it really good storytelling and the content behind it?
How to Get Rich – Thoughts from Naval
Dec 31, 2019 • 1 min
I’ve recently seen several of my marketing friends ask some variant of “who should I be following?” and one of the top people mentioned is a person named Naval.
Working for Microsoft Cost Gary Tan $200 Million
Dec 30, 2019 • 1 min
Working for Microsoft cost Gary Tan 200 million dollars.
The Most Important Marketing Skill for 2020
Dec 29, 2019 • 1 min
Brendan Hufford is an SEO specialist I follow on Twitter. He recently released some research I found interesting.
Expanding Accessibility in Marketing
Dec 28, 2019 • 1 min
A lot of progress is being made in the accessibility space across multiple industries. Here’s just one example for marketers.
Holiday Delays for Apple Podcasts
Dec 27, 2019
If you plan to release new shows in December, be aware of delays in the review process for new submissions between December 23, 2019 and January 2, 2020.
Top Marketing Resources
Dec 26, 2019 • 0 min
Twitter can be a treasure trove of marketing resources - here’s how to find them.
Keep Your Pitch Simple
Dec 25, 2019 • 1 min
Master Guest Blogger Aaron Orendorff shares his advice for cold pitches - keep. them. simple.
More Reasons to Include Lists
Dec 24, 2019 • 1 min
Need another reason to include a list in your article? Here are a few.
The Easiest Yes
Dec 23, 2019 • 1 min
Jeff shares some of his favorite tips from his interview with master guest blogger, Aaron Orendorff.
Navy Seal Level Marketing Training
Dec 22, 2019 • 1 min
Check out these resources for high level marketing training from some of Twitter’s best.
Organize Your Articles with H Tags
Dec 21, 2019 • 1 min
Are you tired of the Instagram aesthetic? Here’s a quick cure for that.
Ironically Bad Images
Dec 20, 2019 • 1 min
Are you tired of the Instagram aesthetic? Here’s a quick cure for that.
Get More from Your Articles with Longer Titles
Dec 19, 2019 • 1 min
We’re back with more awesome advice from SEMrush’s new study.
Aaron Orendorff Marketing Boot Camp
Dec 18, 2019 • 1 min
What are the not-so-basic marketing resources that Aaron Orendorff recommends? Check them out here.
Get More Shares with List Headlines
Dec 17, 2019 • 1 min
Want your article to stand out? Include a list.
Growth Marketing Podcast Top 10 Interviews from 2019
Dec 16, 2019
Looking for some marketing insight and inspiration? Look no further than this Top 10 list.
Shorter Articles Get Zero Shares
Dec 15, 2019
Shorter articles (300-900 words) have zero shares 4.5 times more often than long reads of 3000+ words.
Long Reads Get More Traffic, Share, and Backlinks
Dec 14, 2019
Longreads of 3000+ words get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of average length (901-1200 words).
Lombardi Time
Dec 13, 2019
EOS Worldwide recently published a blog titled, “Bad Meetings? Try Running on Lombardi Time.” The article argues that when people complain about too many meetings, they actually mean too many bad meetings. One solution- start meetings on time.
Personal Basecamp is Free
Dec 12, 2019
Project management tool, Basecamp now has a free version.
Podcast SEO
Dec 11, 2019
According to the Search Engine Journal, it appears that Google is gaining the ability to pinpoint verbalized keywords within podcasts and videos to be ranked. It’s interesting to note podcast episodes can be listened to directly from the search engine…
Positioning Through Opposites
Dec 10, 2019
Rev leverages holiday trends to write an excellent article.
Aviation Gin
Dec 9, 2019
Aviation Gin turns a debateable bad situation into a serious win.
MicroConf’s Best and a Big Announcement
Dec 7, 2019
MicroConf is the world’s most popular conference for independent start-ups and here are their 5 most popular talks.
Thank You
Dec 6, 2019
Thank you for being a listener. If you enjoy Creative Marketing Brief, please do me a favor and share it with a friend.
Do You Value Your Time?
Dec 5, 2019
Do you value your time? If so, how? You may not be spending money on X but if you’re spending time, that has to be accounted for somehow. All of us are going to either spend money or time on the things we want to accomplish (usually some of both). Where…
Update Kit Dot Com
Dec 4, 2019
If you have a account, you need to update all of your hyperlinks to Learn more here-
Spoken Word Audio Report
Dec 3, 2019 • 0 min
Today’s tip is a report I want you to be aware of, The Spoken Word Audio Report.
Taking a Trust Leap
Dec 2, 2019 • 1 min
I just watched a TED Talk from Rachel Botsman talk titled, We’ve Stopped Trusting Institutions and Started Trusting Strangers.
What’s Your Reason?
Dec 1, 2019 • 1 min
“I do the podcast because it feeds my curiosity.”
Outsmart Your Competition
Nov 30, 2019 • 0 min
Outsmart your competition using this crafty marketing technique from Katelyn Bourgoin!
Copyright Infringement
Nov 29, 2019 • 1 min
Thinking about using 15 seconds or less of music in your podcast? The short of it: Don’t.
Voice Tech in Gaming
Nov 28, 2019 • 1 min
Today’s episode is more an interesting piece of information as opposed to a tip.
Sharing Your Platform
Nov 27, 2019 • 1 min
A tweet from Alison Roman, a popular author and personality in the food space, caught my attention this week.
The Valley of Death
Nov 26, 2019 • 1 min
Is your business in a “valley of death” or a growth plateau?
Need a New Perspective?
Nov 25, 2019 • 1 min
When was the last time you intentionally looked at the same thing differently?
New Product: MixPre 6 II
Nov 24, 2019 • 1 min
For all you audio aficionados out there, check out the new MixPre 6 II - mine arrives next week!