Bright & Early

Bright & Early
A podcast for people building early-stage startups.

Wildbit’s Rebellious Pragmatism with CEO & Co-founder Natalie Nagele
Aug 21 • 59 min
Natalie is the co-founder and CEO of Wildbit, the 18-year old bootstrapped software company behind Beanstalk, Postmark, and Conveyor. With 30 employees, 100,000+ customers, and millions in revenue, Natalie’s focus at the company is on culture and team…
Using Punchier Copywriting to Increase Conversion Rates with Lianna Patch
Aug 7 • 40 min
Can the lessons learned through improv and stand-up help you convert more of your visitors to customers?
Transitioning from Services to SaaS with Laura Roeder of MeetEdgar
Jul 31 • 37 min
Laura’s journey from social media training coach to CEO of a multi-million dollar SaaS.
Finding a Business Model that Works for You with Marie Poulin & Ben Borowski
Jul 24 • 51 min
I’m joined by Marie and Ben of Oki Doki. We chat about the pros and cons of Services and SaaS, the lessons they’ve learned building each kind of business model, and how to know which one might be right for you.
Applying JTBD to Make Products Customers Love – with Brian Rhea
Jul 18 • 35 min
I’ll be back with more interviews next week, so this week’s episode is an interview I did with Chad McAllister on his show The Everyday Innovator.
How to Provide What Your Customer Really Wants – with Brian Rhea
Jul 10 • 64 min
I’m taking a couple of weeks off, so I’ve got a bonus episode for you today. Earlier in the year, I spoke with Dominic Lawson on his podcast, “The Startup Life.” We talked JTBD, work-life balance, and mentorship.
Launching a Product by Scratching Your Own Itch with Laura Elizabeth
Jul 3 • 48 min
Laura is an entrepreneur and designer. She’s the founder of Client Portal, a product that helps creative agencies manage the client onboarding process. She also runs which helps developers conquer their fear of design.
Converting More Customers with Better Onboarding with Alli Blum
Jun 26 • 46 min
Alli is an expert in copywriting and onboarding optimization for SaaS products. She helps her clients understand why some users bail on their trial and others upgrade. If you’re struggling with high churn or low activation rates, Alli has some wisdom…
Getting Your First 100 Customers with Asia Matos
Jun 19 • 47 min
Join me as I chat with fellow art-major-turned-technologist Asia Matos about how the Empathy Gap and how to dig into your SaaS product to find ways to close the gap and get your first 100 customers.
Innovation and Ethical Design with Andrea Hill
Jun 12 • 51 min
Andrea Hill is a UX Researcher and Product Strategist. She has lead Innovation efforts at companies like LexisNexis, ReadyTalk, and through her own consultancy, Frameplay. Next up for her is a fellowship with Code for Canada, where she’ll be embedded…
Writing Better Onboarding Emails with Val Geisler
Jun 5 • 52 min
Val is the good kind of email marketer :) She helps companies write emails that people actually want to read and respond to. If email onboarding is an important part of your business, you don’t want to miss this episode.
Building Your Brand with Kelly Miller
May 29 • 42 min
Listen along as we tackle these questions: “How do I make people care about my company?” “How should I be thinking about brand and branding from day 1?” “Are there any companies or founders who you think are doing this really well?” “How do you advise us…
Positioning Your Company for Growth with Georgiana Laudi
May 22 • 46 min
Join Georgiana Laudi and I as we discuss the nuances of “product-market fit”, her early days at Unbounce where she helped grow the marketing team from 1 to 35, and how you should be investing your time and money to get the most out of your early-stage…
Creating an Online Course and Writing Killer Emails with Janelle Allen
May 15 • 45 min
Janelle and I talk about her killer email marketing process, improving your copy by knowing your customers, and the importance of setting a good hook.
Growth Marketing Doesn’t Have to Be Gross with Margaret Kelsey of Appcues
May 2 • 45 min
Today I’m talking to Margaret Kelsey about Content Marketing in the early stages of your startup. Margaret heads up the Brand and Content team at Appcues where she helped to triple blog traffic in 9 months. She has also worked for InVision in Content…
The Importance of Knowing Your Customer with Claire Suellentrop
May 2 • 42 min
Claire shares her insights on how you can create more effective marketing campaigns, design better products, and increase revenue by spending more time getting to know your customers. Claire is a SaaS marketing & growth advisor, loves helping teams get…
UI Design for Early-stage Startups with Jane Portman
May 2 • 39 min
Today I’m speaking with Jane Portman. Jane is a UI/UX consultant in web application design, host of the very popular UI Breakfast Podcast, and co-founder of Userlist, a behavior-based email automation tool for Saas companies. We tackle a couple of…