The Marketer's In-House
The Marketer's In-House
The podcast that helps businesses do more marketing in-house..
17: Preparing for a Social Media Crisis
Oct 14 • 32 min
On this episode, Leah, Jess, and Joel discuss how to best prepare for a social media crisis. What to do, what to avoid, and how to empower your team to make great decisions.
16: The Manager’s Guide to Starting a Podcast
Sep 30 • 48 min
The most common question Joel and Jess get about the podcast is simply, “How do you start a podcast?” So on this episode they dive into the things to consider if you’re starting a business podcast, and how to make it a success for you and your…
15: The Basics of Creative Briefs
Sep 16 • 37 min
On this episode, Jess and Joel dive into creative briefs: why you need them, what they should include, and the common mistakes people make when they’re using them.
14: The Issue with RFPs
Sep 2 • 26 min
Buckle up, because on this week’s episode Joel and Jess dig into their feelings around RFPs. These complex projects can stir up a lot of emotion, whether you issue them, respond to them, or are the one responsible for writing them. We dig into the pros…
13: Working with a Photography Partner
Aug 19 • 29 min
On this episode, Joel and Jess are joined by editorial photographer Michelle Doucette who shares her advice on how to have a great working relationships with a photographer, common mistakes company’s make when working with photographers, and how to…
12: How to Improve Your Marketing Process
Aug 5 • 43 min
On this episode, Joel and Jess are joined by Leah Sanford of The Family Knife to discuss why and how you should review your marketing process.
11: Creativity and In-House Marketing
Jul 22 • 18 min
On this episode, Joel and Jess talk about the ways businesses can bring more creativity and innovation into their in-house marketing, and what separates creativity businesses from those that struggle with creativity.
10: Three Marketing Frameworks
Jul 8 • 26 min
On this episode, Jess and Joel discuss three popular marketing frameworks—Porter’s Five Forces, The Innovator’s Dilemma, and Blue Ocean Strategy—and how you can apply them in your own marketing.
9: Why You Need a Strategy
Jun 24 • 32 min
On this episode, Jess and Joel discuss why every project needs a strategy, and how to create one that will get results.
8: The Art of Making Mistakes
Jun 10 • 14 min
On this episode, Joel and Jess talk about the benefits of making mistakes, how to learn from the mistakes of others, and how to make the right kind of mistakes that yield information.
7: Working with a Video Production Partner
May 27 • 19 min
On this episode, Joel and Jess welcome video director Charles Wahl to the show to discuss when to bring in an outside video partner, how to have a successful relationship with a video partner, and how to do higher quality video production in-house.
6: The Lessons of Advertising History
May 13 • 27 min
On our sixth episode of The Marketer’s In-House, Joel and Jess discuss the lessons we can learn from the last century of advertising history and how you can apply them to your marketing today.
5: 5 Agency Secrets
Apr 29 • 28 min
Joel and Jess reveal the secrets behind productive agency relationships by revealing some little-known secrets.
4: Managing Marketers
Apr 15 • 23 min
Joel and Jess talk about what makes managing marketers particularly interesting, and common pitfalls to avoid.
3: Event Planning 101
Apr 1 • 21 min
Jess shares her tips for planning a successful event, and Joel shares what he learned from a disastrous event he planned.
2: Productivity Hacks
Mar 25 • 25 min
Joel and Jess share their productivity hacks for getting more done, more effectively.
1: In-House Marketing vs. DIY Marketing
Mar 11 • 15 min
Joel and Jess chat about what separates “in-house marketing” from simply “DIY marketing.”
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