The Marketer's In-House

The Marketer's In-House
The podcast dedicated to helping marketing managers and teams do more marketing in-house..

26: Part 3: “Balance” — Living and Working from Home with Your Spouse
Mar 24 • 22 min
Welcome to the third part in our series about working and living from home with your spouse.
25: Part 2: “Life” — Living and Working from Home with Your Spouse
Mar 24 • 29 min
Welcome to the second part in our series about working and living from home with your spouse.
24: Part 1: “Work” — Living and Working from Home with Your Spouse
Mar 24 • 25 min
Welcome to the first part in our series about working and living from home with your spouse. Since a lot of people all over the world have suddenly found themselves needing to live and work from home 24/7 with their spouse, Leah and Joel (who’ve been…
23: Improving Annual Planning
Mar 2 • 30 min
Joel leads an animated discussion with Jess and Leah about the common pitfalls surrounding annual planning. How can you do it better, how can you make it more successful, and how can you create a new plan when your current one stops working?
22: How Are Your New Year’s Resolutions Going?
Feb 17 • 44 min
Leah, Jess, and Joel dive into why New Year’s Resolutions can be so challenging to stick to—in business and in our personal lives—and how you can make better, more achievable goals, and stick to them.
21: Lessons We Learned in 2019
Dec 30, 2019 • 18 min
In this episode, Jess, Leah, and Joel discuss the lessons they each learned in 2019 that they’ll be taking into the new year.
20: Corporate Dinners Don’t Have to be Bad
Dec 16, 2019 • 28 min
On this episode, Leah and Jess re-live a lifetime of corporate dinners and share their tips for making them interesting, enjoyable, and productive.
19: Content Marketing Strategy Questions to Ask
Dec 2, 2019 • 14 min
In this episode, Joel and Jess discuss the two crucial questions you need to ask yourself—or your team—before embarking on any new content marketing strategy initiative.
18: How to Tell Your Business Story
Oct 28, 2019 • 14 min
We answer a listener question about how to tell your brand or business story. What if you feel like you don’t have a story? How do you tell your story in a way that will interest other people? Joel and Jess give their tips for telling your story.
17: Preparing for a Social Media Crisis
Oct 14, 2019 • 32 min
On this episode, Leah, Jess, and Joel discuss how to best prepare for a social media crisis. What to do, what to avoid, and how to empower your team to make great decisions.
16: The Manager’s Guide to Starting a Podcast
Sep 30, 2019 • 48 min
The most common question Joel and Jess get about the podcast is simply, “How do you start a podcast?” So on this episode they dive into the things to consider if you’re starting a business podcast, and how to make it a success for you and your…
15: The Basics of Creative Briefs
Sep 16, 2019 • 37 min
On this episode, Jess and Joel dive into creative briefs: why you need them, what they should include, and the common mistakes people make when they’re using them.
14: The Issue with RFPs
Sep 2, 2019 • 26 min
Buckle up, because on this week’s episode Joel and Jess dig into their feelings around RFPs. These complex projects can stir up a lot of emotion, whether you issue them, respond to them, or are the one responsible for writing them. We dig into the pros…
13: Working with a Photography Partner
Aug 19, 2019 • 29 min
On this episode, Joel and Jess are joined by editorial photographer Michelle Doucette who shares her advice on how to have a great working relationships with a photographer, common mistakes company’s make when working with photographers, and how to…
12: How to Improve Your Marketing Process
Aug 5, 2019 • 43 min
On this episode, Joel and Jess are joined by Leah Sanford of The Family Knife to discuss why and how you should review your marketing process.
11: Creativity and In-House Marketing
Jul 22, 2019 • 18 min
On this episode, Joel and Jess talk about the ways businesses can bring more creativity and innovation into their in-house marketing, and what separates creativity businesses from those that struggle with creativity.
10: Three Marketing Frameworks
Jul 8, 2019 • 26 min
On this episode, Jess and Joel discuss three popular marketing frameworks—Porter’s Five Forces, The Innovator’s Dilemma, and Blue Ocean Strategy—and how you can apply them in your own marketing.
9: Why You Need a Strategy
Jun 24, 2019 • 32 min
On this episode, Jess and Joel discuss why every project needs a strategy, and how to create one that will get results.
8: The Art of Making Mistakes
Jun 10, 2019 • 14 min
On this episode, Joel and Jess talk about the benefits of making mistakes, how to learn from the mistakes of others, and how to make the right kind of mistakes that yield information.
7: Working with a Video Production Partner
May 27, 2019 • 19 min
On this episode, Joel and Jess welcome video director Charles Wahl to the show to discuss when to bring in an outside video partner, how to have a successful relationship with a video partner, and how to do higher quality video production in-house.
6: The Lessons of Advertising History
May 13, 2019 • 27 min
On our sixth episode of The Marketer’s In-House, Joel and Jess discuss the lessons we can learn from the last century of advertising history and how you can apply them to your marketing today.
5: 5 Agency Secrets
Apr 29, 2019 • 28 min
Joel and Jess reveal the secrets behind productive agency relationships by revealing some little-known secrets.
4: Managing Marketers
Apr 15, 2019 • 23 min
Joel and Jess talk about what makes managing marketers particularly interesting, and common pitfalls to avoid.
3: Event Planning 101
Apr 1, 2019 • 21 min
Jess shares her tips for planning a successful event, and Joel shares what he learned from a disastrous event he planned.
2: Productivity Hacks
Mar 25, 2019 • 25 min
Joel and Jess share their productivity hacks for getting more done, more effectively.
1: In-House Marketing vs. DIY Marketing
Mar 11, 2019 • 15 min
Joel and Jess chat about what separates “in-house marketing” from simply “DIY marketing.”