Christoph Trappe: Business Storytelling Podcast

Christoph Trappe: Business Storytelling Podcast
Top 25 content marketer Christoph Trappe shares tips and thoughts here on how to tell better stories and enjoy life! Support this podcast:

Are these double opt-in ads helpful?
Oct 15 • 8 min
I noticed a display ad that asked me to verify that I meant to click on it. Are these good or bad for advertising? Listen to my thoughts on this topic in the latest episode of the Business Storytelling Podcast. Images:…
Why premium content might not be the way to go for your company
Oct 9 • 12 min
A discussion about whether or not premium content is the way to monetization or should we think about content ask the conduit to sell something else. —- Support this podcast:
How to get buy-in for facial recognition
Oct 2 • 7 min
Some tips on how to get buy-in from the audience when you roll out new technologies-especially the ones that are controversial. —- Support this podcast:
Phone content creation: The different ways to capture the beauty of fireworks with your iPhone
Sep 29 • 9 min
Phone content creation: The different ways to capture the beauty of fireworks with your iPhone. Let’s look at: slo mo time lapses Boomerang video, regular video stills (aka photos) —- Support this podcast:
How to deal with malware on your website
Sep 24 • 11 min
My website was down for two days after it was infected by malware. How I picked a security software company to help me fix the problem and move forward quickly. —- Support this podcast:
Now company and organizational websites are grabbing journalists’ audiences
Sep 22 • 10 min
This episode discusses the concept of company websites trying to grab a piece of the pie of audiences and how that can impact journalists and business storytellers. —- Support this podcast:
Why editing for preference is a waste of time in a digital-first world
Sep 14 • 18 min
I first blogged about this in 2017 and now discuss my evolved view on the topic in this episode. I share my 7 traits good editors show in a digital-first world and how they can help writers take their stories to the next level. Thanks to all the great…
Why to always put your audience first
Sep 5 • 13 min
Michelle Park Lazette of the Federal Reserve Bank of Cleveland shares tips on how to get buy-in for your content strategy and how to never run out of ideas. Recorded at Content Marketing World 2019. —- Support this podcast:…
OMG - Hackers emailed me my password and here’s how I reacted
Aug 29 • 11 min
At first I panicked and then when I got my senses back I came up with a plan of attack to save my data and accounts. In this short episode of my podcast I’m sharing with you what I did. —- Support this podcast:
How Facebook is fighting false news
Aug 25 • 11 min
Digital channels have made the spreading of fake news and false news easier than ever. This latest podcast discusses how Facebook is now going about addressing incorrect information. —- Support this podcast:
Are those Uber-logo holding people at the Mets Citi Field really Uber drivers
Aug 22 • 14 min
There is quite a bit of entrepreneurial spirit happening at Citi Field in New York City when it comes to rideshare. This episode discusses whether or not you should hop in a car with somebody holding an Uber logo in the Uber pick up area without you…
How to decide where to host your podcast
Aug 18 • 8 min
To publish your podcasts and produce them there are a host of software tools and services available. In this episode I discuss how you can define what problems you’re trying to solve that will help you determine which tool to use in your content strategy.…
What should we actually call our audience members? Readers? Consumers? Prospects?
Aug 11 • 11 min
With a multitude of ways to consume content nowadays I discuss in this episode what you should call your readers, listeners or viewers. #wordsmatter - Christoph —- Support this podcast:
To innovate stop telling people to slow down
Aug 9 • 8 min
Sometimes we hear people tell other people that they should slow down. They’re moving too fast. But the reality of life is that it’s moving fast. So while we want to be deliberate it’s not about slowing down to let the weakest link catch up, it’s about…
Why you want to add a Google Alert for your name!
Aug 1 • 8 min
In this podcast I discuss the importance of setting up a Google Alert for your name so you know what people are talking about when it comes to your brand. —- Support this podcast:
Week in review: Hong Kong news, US executions, linking from newsletters, Facebook ads
Jul 27 • 13 min
Listen to this episode running through some of the marketing and storytelling highlights of the last few days. —- Support this podcast:
How to rock music overlays on your Instagram Stories
Jul 20 • 8 min
Adding music to your Instagram Stories is relatively new and in this episode top content marketer and digital marketer Christoph Trappe explains how to use it. He also shares why the use of music and sound effects is important in multimedia storytelling.…
Why business storytellers and public figures probably shouldn’t worry about using FaceApp
Jul 18 • 10 min
This podcast discusses privacy concerns around the popular FaceApp, which was developed in Russia and has seen over 80 million people use its services. —- Support this podcast:
How we are on track to get to Vidcon 2019 early despite being delayed in Dallas due to weather
Jul 11 • 12 min
My 11-year-old and I were traveling to Vidcon 2019 in Anaheim and had a fun plan for the 4 days on the road. Then weather hit Dallas and our flight was cancelled. We played the travel games well and are now on track to arrive early - despite being…
Why it’s so much easier to write new content versus updating existing content-unfortunately
Jul 4 • 11 min
Once your team creates a lot of content they really should start creating less and updating more of the old content. That takes care of duplicate content issues and also helps with workflow. This podcast discusses some of the issues this can create for…
Why not all stories need to be written articles!
Jun 29 • 18 min
In this episode I discuss how you can pick which content asset type is best for your story. I discuss the written article, podcasts, video, virtual reality. —- Support this podcast:
How to decide whether to link internally or externally from your articles
Jun 23 • 12 min
Linking from within articles can be a great way to drive results. But when do you link internally and when you link externally? In this episode I am discussing how to best approach that dilemma. —- Support this podcast:
What to say at the beginning of a podcast
Jun 15 • 10 min
In this episode I’m sharing my best practice for starting a show. —- Support this podcast:
Conversion strategies: When marketers put the button they need clicked in a highly clicked area ….
Jun 14 • 7 min
This appears to be an accepted conversion strategy: Need people to do something specific, re-design the user experience and just put that button whereever the button currently is that gets clicked the most. Whether the actions are totally unrelated seems…
Can my phone die because of heat while shooting video or audio outside in the summer? Yes! Tips!
Jun 7 • 7 min
My phone died on me while I was on a 360 video assignment in Las Vegas due to the triple digit temperatures. Here are some thoughts and tips on how to avoid it. —- Support this podcast:
For execs: What you need to know when your email campaign includes your name
Jun 3 • 9 min
This episode discusses a real life event where an executive was not aware that his name was used in an email marketing campaign. —- Support this podcast:
Things self-published authors must know about shipping books
May 27 • 16 min
I have published two books and have shipped them to four countries. In this episode I am sharing some of the things I’ve learned and hope they’re helpful to you. —- Support this podcast:
The best way to take notes of conference talks
May 22 • 13 min
In this episode of the Business Storytelling podcast I outline the four ways to document conference talks. Recorded in Madrid after the Digital Enterprise Show. —- Support this podcast:
5 stages of digital transformation
May 20 • 10 min
Another insightful cartoon by Tom Fishburne and how CMOs can shoot for success. —- Support this podcast:
Is it OK to make mistakes in email marketing because mistakes drive opens?
May 14 • 11 min
Mistakes in email marketing happen but does that mean we should send another email? And what about if they email calling out a mistake performs better than the original one? —- Support this podcast:
Why content marketers must go fast and not slow!
May 9 • 10 min
Speed matters. That is true in content marketing and fast-changing Industries. Some of Christoph Trappe’s tips and thoughts. —- Support this podcast:
Navigating off-line communications in an online world
May 4 • 8 min
We are discussing the importance of chatting face-to-face despite all the online tools out there. —- Support this podcast:
How to maximize time for content creation
May 3 • 11 min
A look at how you can always find time to produce content! Even more on my blog: —- Support this podcast:
The words we pick matter - when to stop spinning
May 1 • 11 min
A 10-minute show on the importance of picking the right words. —- Support this podcast:
What’s the etiquette when meeting online connections offline?
Apr 30 • 12 min
Online and offline certainly connect and sometimes we run into the people we’ve been following or watching online in the real offline world. And how do we bridge that gap and make the connection between our online and offline experiences? In this podcast,…
PODCAST: Stop complaining about crying babies on planes and use headphones
Apr 28 • 9 min
And when is it okay to wear your AirPods? I actually recorded this show while walking on the beach in Aruba. And you can hear the beautiful background noise! The birds are chirping, the ocean is right there. It’s wonderful. Nobody is playing loud music,…