Sales For Founders

Sales For Founders

salesforfounders.com
Learn to sell, find your first paying customers and grow a successful business. An interview series for (technical) founders who are fed up of building products nobody wants to buy… Your host, Louis Nicholls, interviews the best founders and salespeople out there. You’ll learn how they found their first customers and grew massively successful businesses. With a focus on actionable insights from every area of sales.


How to turn customer conversations into a profitable product - with Rob Fitzpatrick, author of ‘The Mom Test’
Sep 25 • 53 min
In this episode, your host Louis Nicholls sits down with multiple-time founder, YCombinator alumnus and author of ‘The Mom Test’ - Rob Fitzpatrick. Rob’s book is hands down the best resource on how to do customer discovery. It’s full of actionable advice…
How to write cold emails that get results! - with Laura Lopuch
Sep 19 • 51 min
We kick season 2 of the Sales for Founders podcast off with a bang! Your host, Louis Nicholls, sits down with expert conversion copywriter and email geek Laura Lopuch to talk all things cold emails. We go deep on… How to write emails that get a response…
1 year, $150k in revenue… and still no landing page! - with Jeremy Thiessen
Aug 12 • 53 min
This week, Louis interviews serial founder Jeremy Thiessen. Jeremy has a golden rule for entrepreneurship after some bad luck with his first startup… Don’t build anything until you’ve sold it first! In fact, Jeremy has grown his latest company, Rogue…
Live S4F Office Hours #1: Gabriel Perez from Peerfeedback.io
Jul 12 • 36 min
This week we shake things up on the podcast! Instead of an interview, we spontaneously recorded one of the office hours sessions with a founder who is currently taking the Sales for Founders course. Listen along as Gabriel Perez, founder of…
Would a referral program work for your business? - with Manuel Frigerio of ReferralHero
Jun 26 • 55 min
This week, Louis interviews friend of the show Manuel Frigerio, founder of ReferralHero. Manuel bootstrapped ReferralHero, a referral marketing platform, to about $20k MRR. And on the show he shares… - How he found his first customers for ReferralHero -…
How to grow faster by doing things that don’t scale - with Corey Haines of Baremetrics
Jun 14 • 48 min
This week, your host Louis Nicholls interviews Corey Haines, head of growth at Baremetrics. Corey switches between sales and marketing every day. So he’s learned some super useful lessons about how to take the best of sales and grow your business by doing…
Bonus Episode: Why niching is a great way to start a bootstrapped business - with Tyler Tringas of Earnest Capital
Jun 3 • 50 min
This week we’ve delivered a special bonus episode with a slightly different focus than normal. Inspired by Justin Jackson’s article on ‘the myth of the niche market’, your host Louis Nicholls has a conversation about the pros and cons of targeting a niche…
How to close 7-figure deals as a technical founder with no sales experience - with Stephanie Hurlburt of Binomial.info
May 15 • 65 min
This week, your host Louis Nicholls interviews Stephanie Hurlburt, cofounder of Binomial.info. We go in depth on learning sales as a technical founder, winning large B2B contracts and much, much more! You can find Stephanie at stephaniehurlburt.com or on…
Taking a productised service from 0 to $10k MR in a few short months (plus, copywriting tips!) - with Dani Mancini of Scribly.io
May 7 • 55 min
This week, your host Louis Nicholls interviews Dani Mancini. Dani is an expert copywriter and the solo founder of Scribly.io - a productised copywriting service which she grew from nothing to tens of thousands of dollars revenue in just a few months.…
How to close your first deals and do follow-ups properly - with Mark Fershteyn of Recapped.io
Apr 25 • 38 min
This week I interview Mark Fershteyn, founder of Recapped.io . Mark has years of sales experience are recently founded his own SaaS company - helping B2B sales teams close more deals faster, with better follow-ups. We go into detail on mistakes you’ll…
Bootstrapping to a 6-figure business by aligning yourself with the customer - with Lynne Tye of Key:Values
Apr 15 • 52 min
Lynne Tye, founder of KeyValues.com shares how she learned sales on the job - and grew her project into a profitable 6-figure business helping developers find engineering teams that share their values. You can find Lynne on Twitter (@lynnetye) or search…