Getting Granular

Getting Granular
Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.

Keeping the Granular Culture
Apr 20 • 38 min
In the face of a pandemic, Granular leaders are doing everything they can to maintain a normal office environment for employees and clients. Tune in and listen as Steve and Jordon discuss some of the challenges the agency world is facing and how Granular…
PPC Origins - Justin Lindh
Mar 23 • 31 min
Justin Lindh, science teacher turned digital marketing expert, tells the story of what led him to paid search and what keeps him interested. He also shares his approach to data informed decisions and gives a few pointers on franchise level business. Tune…
PPC Origins - Anna Borchert
Mar 5 • 14 min
We sit down with Anna Borchert to find out how a poetry major winds up as a paid media expert and what keeps her inspired in the industry. She shares some thoughts on the future of audience-based targeting and how data feeds are exciting! Tune in and get…
Leadership Series: Brittany Einberger, Pabst Theater Group
Sep 18, 2019 • 49 min
We’re lucky enough to have Brittany (Schumacher) Einberger join us for a special interview. Brittany manages the digital marketing efforts at the Pabst Theater Group (PTG). Putting on more than 700 events a year, the PTG is one of Milwaukee’s biggest…
PPC Origins: Jeremy Packee
Sep 12, 2019 • 36 min
In this episode, we meet Jeremy, a paid search manager here at Granular. We chat with Jeremy about his background in PPC, his frozen yogurt business, the NBA, and of course digital media. Listen and get to know Jeremy.
PPC Origins: Ian Segovia
Aug 21, 2019 • 29 min
Ian Segovia of Team Granular jumps into the recording booth to share his background in digital marketing and how that led him to specialize in paid search. Ian also dishes on his thoughts on the landscape of paid media and how it’s progressed over the…
Why B2B Companies Need A Paid Social Strategy: Getting Granular
Aug 5, 2019 • 41 min
Social Media and B2B marketing are the stars of this episode. Steve Kroll (VP) and Mike Fleming (Sr. Manager, Paid Media) discuss why it’s important for B2B companies to have a paid social media strategy in place. They talk about best practices and how to…
PPC Origins - MacKenzie Krantz
Jul 25, 2019 • 19 min
In this episode, MacKenzie Krantz shares her story on how she started working in PPC and how she made her way to Granular. MacKenzie is PPC veteran that loves to travel and hang out with her dog Lucy. Listen and get to know more about the Granular team!
Facebook Ads vs Boosted Posts: Getting Granular
Jul 8, 2019 • 11 min
Facebook ads come into the spotlight as Jordon and Anna discuss the difference between boosting Facebook posts and running Facebook ads. They dispel many of the myths behind boosting Facebook posts and what any business owner or marketer should really…
PPC Origins: Chris Cesar
Jun 25, 2019 • 31 min
Getting Granular turns the spotlight on Chris Cesar, one of Granular’s Paid Search Managers. Chris brings a unique perspective as he has experience working with both B2B and B2C clients. Chris is an avid sports fan, a walking sports almanac, and a proud…
Leadership Series: FreshFin Poké, Nate Arkush
Jun 14, 2019 • 38 min
In this episode, Steve Kroll (VP) of Granular sits down with Nate Arkush, the Co-founder of FreshFin Poké. FreshFin is a fast-casual restaurant based in Milwaukee. Nate and Steve discuss FreshFin’s origins and how digital advertising on the Google network…
PPC Origins - Jason Stinnett
May 22, 2019 • 12 min
PPC ORIGINS – JASON and MATT The Granular team is full of highly skilled digital marketers. This episode is the first of a series of interviews in which Matt Freter, Marketing Operations Manager at Granular, shines the spotlight on the members of the…
Apr 25, 2019 • 37 min
Geofencing is the latest buzzword in PPC marketing. But what does it really mean? In this episode, Jordon Meyer (Founder) and Steve Kroll (VP) of Granular® breakdown geofencing and where the term came from. They discuss exactly what it is, how it came to…
The Perfect PPC Manager
Apr 23, 2019 • 29 min
There’s more to running paid search accounts than the cold hard numbers – there’s a human element. Jordon Meyer, Founder and President of Granular, sits down with Mike Fleming, a Senior Paid Media Manager at Granular to discuss the things that make for an…
The Value of Bing
Apr 2, 2019 • 26 min
In this episode, Jordon Meyer (founder) and Steve Kroll (VP) of Granular® talk about the value of Bing and how it impacts businesses looking to grow with PPC ads. They debunk misconceptions, highlight powerful features, and lay out sound reasoning to add…