Adtech Unfiltered

Adtech Unfiltered

www.centro.net
An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Centro.


The Art of the Subscription Box
May 27 • 38 min
The subscription box market is worth an estimated $15 billion. In addition to offering convenience, the industry’s radical growth is partly due to our transition into a post-COVID world. Dustin McAdams, CEO of petcare subscription service PupJoy, joins…
Think Clearly Under Pressure (with Lola Wright)
Apr 28 • 24 min
Even with social distancing feeling like the new normal, advertising and marketing professionals must continue grappling with the constraints a ‘work from home’ lifestyle puts on their professional and personal lives. Conscious Leadership coach and…
Create Ideas Worth Sharing (with Tom Goodwin)
Mar 27 • 32 min
Citizens across the globe are faced with a new normal as they deal with abrupt changes to both their personal and professional lives. Now advertising professionals have the opportunity to reflect on new ways to connect with others. One of those methods is…
Leading Fearlessly (with Sean Finnegan)
Feb 17 • 45 min
Have you ever wanted to pursue an executive leadership role, but didn’t know where to start? This month’s episode features seasoned advertising veteran Sean Finnegan, who has years of fearless leadership experiences to share. Sean has led teams of all…
How to Be the World’s Best Ad Buyer (with Luke Lambert)
Jan 19 • 53 min
Whether you’re an ad buyer yourself or invested in your company’s media buying, you’ve probably wondered how the best of the best invest their media dollars. As the Head of Programmatic at OMD, Luke Lambert is responsible for curating world-class…
Make Media Buying Better (with Tyler Kelly)
Dec 15, 2019 • 35 min
In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.” But Centro President Tyler Kelly knows that the system is broken and is working hard to offer solutions. In this…
Selling the American Dream (with James Schwartz)
Nov 17, 2019 • 58 min
James Schwarz is tasked to do a whole lot more than sell the American dream. As VP of Marketing & Media Strategies at RE/MAX, he oversees digital marketing, media and creative services for the noted real estate company’s more than 6,800 offices and over…
Growth Hack Your Ad Career (with Anas Ghazi)
Oct 21, 2019 • 58 min
Since 2017, Anas Ghazi has acted as the CEO of WPP’s Data Alliance and is also a growth office for Kantar. Most shocking about Anas’ current role is the fact that he’s only been in the advertising and marketing industry for a total of 6 years. Anas speaks…
Waves of Change for Location Data (with Lawrence Chan)
Sep 17, 2019 • 46 min
Things are changing rapidly in the world of location advertising. With the urging of privacy advocates and expectations set by regulators, advertisers using location data must understand forthcoming standards of transparency and privacy. Accordingly, the…
How to Make Ads an Experience (with Ira Maher)
Aug 19, 2019 • 57 min
When was the last time you saw an ad that provided an experience worth remembering? As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated…
Innovate or Die (with Rishad Tobaccowala)
Jul 23, 2019 • 67 min
The word “innovation” gets thrown around a lot in advertising. How can we prioritize innovation to better serve our clients and our careers? Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has been a pioneer in the digital marketing space for…
Innovate or Die Teaser (with Rishad Tobaccowala)
Jul 2, 2019 • 0 min
This month we’ll be talking to Publicis Groupe’s Chief Growth Officer Rishad Tobaccowala about how to stay innovative in today’s fast-moving advertising world.
Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte)
Jun 18, 2019 • 48 min
Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars. As National VP of Client and Media Services, Laura Perritte is a pro when it comes to maximizing client investments and…
Getting Scrappy with Laura Perritte Teaser
Jun 10, 2019 • 0 min
Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?
Under the Influence (with Dalyn Ward)
May 21, 2019 • 57 min
Influencers have become a lasting fixture of the social media marketing world, and influencer marketing is now on pace to hit ad spend levels between $5 and $10 billion by 2022. With rising interest from marketers, there’s still a lot to account for in a…
Inevitable Automation in Advertising (with Shawn Riegsecker)
Apr 30, 2019 • 25 min
This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro’s Founder and CEO, Shawn Riegsecker, discusses the impact…
Adtech Unfiltered Teaser
Mar 29, 2019 • 1 min
Centro’s Adtech Unfiltered: coming in April 2019.