Three developers building a software business on our own terms.

Siloing Together, How to Move a Company Forward While Working Independently
May 17 • 35 min
Two part special! In part one, the guys chat about decision making in a siloed company structure and the challenges of making sure everyone is on the same page. That’s not all! More details about the secret Honeybadger conclaves are leaked, dirty laundry…
How to Successfully Market to Software Developers
May 10 • 43 min
Hey guys ladle out some secret sauce for successfully marketing and selling to software developers. Also discussed is their Facebook ad boycott, why you should never call a developer, Coke vs. Pepsi, and leveraging Princess Bride to weed out sales emails.
Is Marketing To People The Same As Robbing Them?
May 3 • 40 min
The guys discuss gorilla conference marketing and how they promoted Honeybadger back when they could barely afford to attend the conference, let alone a sponsorship. Also discussed is turning Honeybadger’s unprofessionalism into a marketing strength,…
Twilayfunbootrucknes!!! VC vs. bootstrap funding, recent layoffs at NPM, and more!
Apr 26 • 36 min
The gents look back with some hindsight on the debates around private equity, VC vs. bootstrapping Honeybadger, and how funding decisions may have affected recent layoffs at NPM and Travis CI. Our recent Twitter ad performance for FounderQuest is also…
MicroConf 2019 Recap, Confronting Ageism In Tech, And Badgercon 2020
Apr 19 • 31 min
The guys dish about their experiences at MicroConf. Ben talks about entrepreneurial ADD, Josh explains why the “good old days” at Honeybadger are now, and Starr challenges younger developers to a coding battle royale. There is also a preview of Badgercon…
[email protected]#$ Dependencies! Learn How We Are Fighting Our Abandonware Problem.
Apr 12 • 26 min
We originally sat down to discuss distractions and Yak Shaving. What emerged was more like group therapy for a team struggling to cope with a spate of JS dependency upgrades. We also discuss purchasing an ice cream truck. Buckle up!
Personal Productivity - Dealing With Distractions While Getting Sh!t Done
Apr 5 • 33 min
Faced with a punishing week of distractions, the crew discusses their own techniques for remaining personally productive.
Technical Debt - Our Approach to Building Cool Tech Profitably
Mar 29 • 25 min
“Suits” vs “hackers” is a trope as old as tech itself. Suits want to make money and cut costs. Hackers want to build cool things the right way. What if you’re both the suit *and* the hacker? How do you balance business vs engineering needs and adopt a…
Decisions & Events That Made Honeybadger What It Is Today
Mar 15 • 37 min
Looking at the major events in our lives, we can often trace them back to turning points — decisions big and small that had outsized effects. In this episode the dudes reflect on some of their major decisions, good and bad.
How to hire great software developers when you can’t compete on salary
Mar 8 • 26 min
How we attracted top quality software developer candidates without offering Facebook, Amazon, or Google salary levels. We talk about how to write the job description and reveal the feedback we received from candidates.
Programming in Elixir and Phoenix to build a proof-of-concept product during our hackathon
Mar 1 • 18 min
In their first episode, Starr, Josh and Ben talk about the company hack-week where they built a small proof-of-concept product with Elixir and Phoenix.