Search with Candour

Search with Candour

withcandour.co.uk
Working in search marketing? We’ll bring you the few important bits of news and information you need to know about SEO and PPC every week. No fluff, just talking about things you should know to make your life easier.


72: Buy with Google, Internal ranking documents and infinite scroll CLS
Aug 3 • 32 min
In this episode, you will hear Mark Williams-Cook talking about: Buy with Google: Google opening up their checkout to third parties Internal ranking documents: Have Google been lying to us about how they use click data? Infinite scroll and CLS: Tips on…
71: News in GSC, Weird SEO and Google Web Stories
Jul 27 • 23 min
In this episode, you will hear Mark Williams-Cook talking about: News in GSC: The new ‘News’ filter being added to Google Search Console Weird SEO: A thread of the weirdest things you’ve been told about SEO Google Stories: An overview of the Google…
70: Tab surprises, Google CTRs and All in One security flaws
Jul 20 • 27 min
In this episode, you will hear Mark Williams-Cook talking about: All in One SEO plugin: A major security flaw affecting 2M users of the Wordpress plugin Google CTRs: A look at the Sistrix CTR study which shows why global CTRs and keyword volumes are no…
69: Blogspot.in, indexing low quality pages and the rich results tool
Jul 13 • 27 min
In this episode, you will hear Mark Williams-Cook talking about: The Google Blogspot.in expiring: Why expiring domains are hugely valuable for SEO and how you can prevent yours getting caught. Low-quality indexing: Theories on if Google has “raised the…
68 - SEO site audits and Sitebulb with Patrick Hathaway
Jul 6 • 44 min
What’s in this episode: In this episode, you will hear Mark Williams-Cook talking to Patrick Hathaway, director at Sitebulb about SEO site audits, technical SEO and what is to come in Sitebulb. Together they discuss: - How Sitebulb came to be - Patrick’s…
67: Web spam statistics, text fragments and tracking featured snippets
Jun 29 • 26 min
In this episode, you will hear Mark Williams-Cook talking about: Google 2019 webspam report: The key stats about combatting webspam in 2019 and how Google is doing. Text fragments: A new Google Chrome extension that can generate highlighted text fragment…
66 - SEO, information retrieval and foraging with Dawn Anderson
Jun 22 • 42 min
What’s in this episode: In this episode, you will hear Mark Williams-Cook talking to Dawn Anderson about information retrieval (IR) and why SEOs should be learning more about it as a topic to become better at what they do. - How is IR being used to…
65 - Garage spam, nofollow confusion and guest penalties with Andrew Cock-Starkey
Jun 15 • 41 min
What’s in this episode: In this episode, you will hear Mark Williams-Cook and Andrew Cock-Starkey discussing GMB spam, more confusion over the new sponsored and ugc nofollow and Google’s advice on guest posting. - New GMB spam Google is looking into - Are…
64: The state of link building in 2020 with James Brockbank
Jun 8 • 46 min
What’s in this episode? In this episode, you will hear Mark Williams-Cook and James Brockbank discussing the state of link building in 2020, including: - Is guest posting still worth it in 2020? - How do you identify a toxic link? - Is it possible to…
63: Core Web Vitals as ranking factors and Discovery Ads
Jun 1 • 24 min
What’s in this episode? In this episode, you will hear Mark Williams-Cook and Rob Lewis discussing: Core Web Vitals as ranking factors: Google recently announced three new metrics they will be using to measure page quality and these will be incorporated…
62: Lighthouse v6 metrics and unlinked mentions
May 25 • 26 min
What’s in this episode? In this episode you will hear Mark Williams-Cook going through the 3 new metrics that have been introduced in the latest version 6 of Lighthouse. He’ll also be discussing the latest news and thoughts on how Google is handling…
61: Optimising internal links and content structure
May 18 • 40 min
What’s in this episode? In this episode you will hear an Authoritas ‘Tea Time SEO’ recording of Mark Williams-Cook from Candour, Maret Reutelingsperger from Mobe Digital and Michael Stepney from Blue Array talking about internal link optimisation and…
60: Google May 2020 Core Update and SEO myths
May 11 • 35 min
What’s in this episode? Mark Williams-Cook will talk about why talking about the Google May 2020 Core update at this point is a waste of time and will go through the most popular user submitted ‘SEO myths’ including content length, bounce rate, and links…
59: Backlinko SEO study with Dan Taylor
May 4 • 42 min
What’s in this episode? Mark Williams-Cook will be talking to Dan Taylor about the Backlinko 11.8M Google Search result study, the SEO community’s reaction and Dan’s thoughts on how useful the study in context helping people rank better. You can get the…
58: Google (no)index, free shopping feeds and featured snippet traffic loss
Apr 27 • 34 min
What’s in this episode? Mark Williams-Cook will be covering: Google (no)index: Issues with Google indexing new content and some things you may not know about site: cache: and x-robots. Free shopping feeds: Google’s huge announcement that it will make…
57: E-commerce categorisation and faceted navigation SEO with Kristina Azarenko
Apr 20 • 40 min
What’s in this episode? Product categorisation and faceted navigation may seem straight-forward for users but it’s a minefield for search engines. Without prior planning, it’s easy to wreck your chances of building a competitive e-commerce platform. In…
56: Coronavirus e-commerce insights with Luke Carthy
Apr 13 • 38 min
What’s in this episode? What e-commerce digital trends are we seeing during Coronavirus? What can e-commerce companies do to adapt? Where are the opportunities to thrive? Mark talks to e-commerce expert Luke Carthy to get his insights into what…
55: The moving target of keyword research
Apr 6 • 28 min
What’s in this episode? In this episode, you will hear a SearchNorwich recording of Jon Falgate giving his talk on the keyword research process. Jon explores how keyword research is not just a process you go through once when you make a site or new page,…
54 COVID-19 Google Ad grants and how to temporarily close a website
Mar 30 • 30 min
What’s in this episode? Mark Williams-Cook will be talking about: Google My Business policy changes: Changes to GMB policy that helps restaurants and food stores that are now offering delivery during COVID-19. COVID-19 Google Ad grants: Some details on…
53: Digital marketing during COVID-19 with Kevin Indig
Mar 23 • 34 min
What’s in this episode? Kevin and Mark discuss what strategies and tactics organisations can think about to do something good during the COVID-19 crisis. Kevin gives his thoughts about interacting with customers that are ‘in shock’ and Mark brings his…
52: SEO myths and misconceptions with Natalie Mott
Mar 16 • 42 min
What’s in this episode? Natalie and Mark discuss the range of myths and misconceptions that are still alive and kicking about SEO. From social media links to duplicate content penalties, Natalie gives her advice and tips on how to focus on what is…
51: The SEO process with Seb Atkinson
Mar 9 • 34 min
What’s in this episode? Seb and Mark discuss the whole SEO process from content ideation to link building. Seb gives his insight into processes and tools he is using in the competitive industry of financial price comparison. You can get the full…
50: Google guest post crackdown and dealing with fake PPC traffic
Mar 2 • 35 min
What’s in this episode? Mark Williams-Cook and Rob Lewis will be covering: Google guest post crackdown: Multiple publishers have reported receiving penalties related to guest posts. Fake PPC traffic: A run through how to detect fake PPC traffic and a…
49: The SEO gap in web development
Feb 24 • 22 min
What’s in this episode? In this episode, you will hear a SearchNorwich recording from Mark Williams-Cook giving his talk “Won’t somebody think of the robots?”. Mark shares his experiences of vital SEO tasks that are often missed during web builds, as they…
48: Fashion SERPs and Google Partner programme changes
Feb 17 • 29 min
What’s in this episode? Mark Williams-Cook and Rob Lewis will be covering: Fashion SERPs: The big shake up in how fashion SERPs are shown in the US and what you need to do Google Partner programme changes: What you need to know about the new requirements…
47: Removing content from Google, Google Ads delivery and ISP data
Feb 10 • 30 min
What’s in this episode? Mark Williams-Cook and Rob Lewis will be covering: Removing content from Google: New tools within Google Search Console to handle content removal. Google Ads delivery: Changes and workarounds for Google’s new ad delivery methods…
46: SEO audits deep dive with Aleyda Solis
Feb 3 • 44 min
What’s in this episode? In this episode, you will hear a SearchNorwich recording of Aleyda Solis giving her talk “How to develop actionable and impactful SEO audits”. Aleyda shares her vast experience of developing a process with SEO audits that can…
45: Desktop favicons and featured snippet update
Jan 27 • 24 min
Mark Williams-Cook talks about: Google favicons on desktop: How are these favicons impacting users? Mark discusses the studies that have been completed so far. Featured snippet update: What you need to know about Google removing duplicate listings from…
44: Effective SEO site audits with Aleyda Solis
Jan 20 • 50 min
What’s in this episode? Mark Williams-Cook will be talking to SEO consultant, author and speaker, Aleyda Solis about what it takes to make a truly effective SEO site audit that delivers outcomes instead of reports. We’ll dive into the importance of…
43: IndexWatch 2019, Medium’s organic fall and listener Q&A
Jan 13 • 39 min
What’s in this episode? Mark Williams-Cook talks about: 2019 Sistrix IndexWatch: Who were the SEO winners of 2019? Medium’s organic fall: An overview of the investigation into Medium.com’s loss of half their traffic. Listener Q&A: Questions on how to help…
42: Avoiding SEO disasters with Steven van Vessum
Jan 6 • 27 min
What’s in this episode? In this episode you will hear a SearchNorwich recording of Steven van Vessum giving his talk “SEO disasters: the good, the bad and the taboo”. Steven explores some real-life SEO disasters and talks about how to put in place…
41: Roundtable discussion of search predictions for 2020
Dec 23, 2019 • 49 min
What’s in this episode? In this episode, Mark Williams-Cook and Rob Lewis are joined by PPC expert Sean Clark from Clark St. James and SEO expert Michael Curtis from Further to discuss search predictions for 2020. We’ll talk about how trends such as voice…
40: Fail free content marketing with Lexi Mills
Dec 16, 2019 • 33 min
What’s in this episode? In this episode you will hear a SearchNorwich recording of Lexi Mills giving her talk “Fail free content marketing that builds links and authority”. Lexi takes us in detail behind the curtain of successful PR campaigns and why she…
39: AI bias in guidelines and should you disavow?
Dec 9, 2019 • 32 min
Mark Williams-Cook talks about: Google Quality Rater Guidelines update: How is Google combating bias in search Link disavowing: Should we be disavowing links when there is no penalty? New Google features and learning resources. You can get the full…
38: The devil that is Google Ads Optimisation Score
Dec 2, 2019 • 30 min
What’s in this episode? Mark Williams-Cook and Rob Lewis will be talking about the ins and outs of the Google Ads Optimisation Score. Does it work in your favour or Google’s? What are the common traps and mistakes that businesses fall into when entering…
37: GSC product and speed reports, political ads, AlsoAsked.com and Q&A
Nov 25, 2019 • 37 min
What’s in this episode? Mark Williams-Cook will be covering: GSC page and speed reports: The new reports in Google Search Console showing rich product SERPs and CrUX speed reports. Political ads: Google’s new policies on showing political ads on their…
36: Big site SEO [Part 2] with Andrew Smith
Nov 18, 2019 • 21 min
What’s in this episode? In this episode, you’ll hear from Andrew Smith giving actionable insight into dealing with big site SEO from his experiences with companies such as Expedia, CheapFlights and eDreams on big site SEO. Recorded on 7th November 2019 at…
35: Big site SEO with Andrew Smith
Nov 11, 2019 • 40 min
What’s in this episode? Mark Williams-Cook will be talking to Andrew Smith about his experiences with companies such as Expedia, CheapFlights and eDreams on big site SEO. What are the differences between big and small site SEO? What are the specific…
34: Outsourcing your digital marketing on the cheap with Dom Hodgson
Nov 4, 2019 • 30 min
What’s in this episode? In this episode you will hear a SearchNorwich recording of Dom Hodgson giving his talk “Adventures in outsourcing your digital marketing on the cheap”. What exactly happens when you put your marketing out on Fiverr? Find out. You…
33: BERT, Lead Form Extensions and bumper video BETA
Oct 28, 2019 • 41 min
What’s in this episode? Mark Williams-Cook and Rob Lewis will be talking about: Google BERT: The biggest Google change in over 5 years and one of the biggest leaps in search technology. Google lead form extensions: Will Google’s new lead form extension be…
32: Blackhat PPC special
Oct 21, 2019 • 36 min
What’s in this episode? Mark Williams-Cook and Rob Lewis will be talking about blackhat PPC! Mark and Rob will go into some depth about the rules some PPC practioners are breaking and how they are profiting from it. You can get the full transcription and…
31: Lessons from over 120 site migrations with Chris Green
Oct 13, 2019 • 32 min
What’s in this episode? In this episode you will hear a SearchNorwich recording of Chris Green giving his talk “Essential technical SEO learnings from launching and migrating over 120 websites”. Chris goes into great detail about the importance and…
30: Googlebot user-agents, internal nofollow links, listener Q&A
Oct 7, 2019 • 41 min
What’s in this episode? Mark Williams-Cook and Rob Lewis will be talking about: Googlebot user-agent change: Exploring how an update to Google’s user-agent string might cause websites some issues. Internal nofollow links: Clarifying best practise on crawl…
29b: September core update, Rich snippet controls and GSC data
Sep 30, 2019 • 40 min
What’s in this episode? Mark Williams-Cook and Rob Lewis will be talking about: September Core Update: Looking at the first ranking change data that is coming in and discussing what you can do about core updates. Rich snippet controls: Google’s new tags…
28: Google review rich results, GSC Breadcrumbs and Microsoft Audiences
Sep 22, 2019 • 22 min
What’s in this episode? Mark Williams-Cook will be talking about: Google review rich results: Google’s algorithm update is preventing ‘self-serving’ review stars from showing in SERPs GSC Breadcrumbs: A new addition to Google Search Console Microsoft…
27: Nofollow, Google Quality Rater Guidelines and ECPC changes
Sep 16, 2019 • 30 min
What’s in this episode? Mark Williams-Cook will be talking about: Google Quality Rater Guidelines: Small changes in these guidelines show a shift to Google looking to perform better at perceptual tasks. ECPC changes: Google Ads brings maximise conversion…
26: SEO with UX expert Tom Haczewski
Sep 9, 2019 • 42 min
What’s in this episode? Mark Williams-Cook & Tom Haczewski will be talking about the role of User Experience (UX) in SEO. Google has been slowing moving forward with integrating UX signals into their algorithm looking at things like site speed, mobile…
25: GMB ads, average position and maximise conversion value
Sep 2, 2019 • 24 min
What’s in this episode? Mark Williams-Cook & Rob Lewis will be talking about: GMB ads: Google is now showing competitor ads within organisation’s own information boxes. Average position sunsetting: Google is removing the ‘average position’ metric. Rob and…
24: The journey of keyword research with Daniel Brooks
Aug 26, 2019 • 32 min
In this episode, you’ll hear a SearchNorwich recording of Daniel Brooks giving his talk “Keyword Research: Tips & tactics that generate clicks & impressions to implement tomorrow!”. Daniel goes over the importance of keyword research and provides some…
23: Utilising audiences in the Google Display Network
Aug 19, 2019 • 28 min
In this episode, you’ll hear a SearchNorwich recording of Eva Wilkes giving her talk “Awesome Audiences”. Eva gives a great overview of audiences you can use on the Google Display Network, and then goes over strategies on how to build custom affinity…
22: Content marketing for SMEs with Stacey MacNaught
Aug 12, 2019 • 28 min
In this episode, you’ll hear a SearchNorwich recording of Stacey MacNaught giving her talk “Honey, I shrunk the content marketing budget!”. Stacey gives some great examples about producing low-risk content on a budget but can still drive links and…
21: SEO tactics to implement with Lukasz Zelezny
Aug 5, 2019 • 32 min
In this episode you will hear a SearchNorwich recording of Lukasz Zelezny giving his talk “SEO tactics to implement tonight”. Lukasz gives a detailed and insightful overview of a few his tactics to help improve organic rankings, citing his own method of…
20: Google Ads ROI, Maverick and #AskGoogleWebmasters
Jul 29, 2019 • 29 min
What’s in this episode? Mark Williams-Cook gives some brief news on the Google Maverick algorithm update, Google’s new #AskGoogleWembmaster shorts and Google’s confirmation that there has been a technical problem with Google My Business shortnames. You’ll…
19: Google Shopping support and automated bidding algorithm changes
Jul 22, 2019 • 29 min
Episode 19: Google Shopping support and automated bidding algorithm changes What’s in this episode? Mark Williams-Cook & Rob Lewis will be talking about: Google suspending Shopping support: After a European Commission ruling, Google will no longer be…
18: Local SEO, GMB bugs and Google SERP experiments
Jul 15, 2019 • 20 min
What’s in this episode? Mark Williams-Cook will be talking about: Local SEO & Google My Business bugs: Some great tips for UK businesses to get ahead in map results and the Google My Business bug that has been making businesses profiles get suspended.…
17: Robots.txt changes, diversity update and keyword research with Python
Jul 8, 2019 • 23 min
What’s in this episode? Mark Williams-Cook will be talking about: Robots.txt changes: How Google are dropping support for undocumented features of robots.txt parsing in September and what effect this may have. Diversity update: New analysis by…
16: All about Google penalties
Jul 1, 2019 • 31 min
What’s in this episode? Mark Williams-Cook will be taking a dive into the world of Google penalties! We’ll be talking about how Google handles and processes penalties, what the most common types of penalty are and why it might seem like Google is doing…
15: An introduction to structured data and schema with Andrew Martin
Jun 24, 2019 • 22 min
In this episode, you’ll hear a SearchNorwich recording of Andrew Martin giving his talk “How to use schema to enrich search results and improve your CTR”. Andrew gives a clear and concise introduction to structured data, schema.org and what you need to be…
14: Should we trust Google? Q&A and June algorithm update advice
Jun 17, 2019 • 33 min
What’s in this episode? Mark Williams-Cook will be discussing: Latest advice on the Google core algorithm update: Google has provided a few specifics on how webmasters should be looking at the core algorithm update. Should we trust Google? A look at some…
13: Google core update and a silent Google Ads location update
Jun 10, 2019 • 26 min
What’s in this episode? Mark Williams-Cook and Rob Lewis will be discussing the Google core update and a new, unannounced change to Google’s location targeting that will be affecting your campaigns. Google core update We’ll be covering the data that’s…
12: Outreach done right with Jack Bamfield
Jun 3, 2019 • 19 min
In this episode, you’ll hear from Jack Bamfield of Verve Search on how to run a successful link building campaign from ideation to outreach. Jack gives real-world case studies and provides templates of his own outreach email campaigns. You can watch the…
11: Combating PPC click fraud and a new Google SERP
May 27, 2019 • 33 min
What’s in this episode? Mark Williams-Cook and Rob Lewis will be discussing how to combat PPC click fraud and what’s changing with the new Google SERP. New Google SERP Google are changing how ads look and introducing favicons into search results PPC Click…
10: Google Marketing Live 2019 - the big PPC changes
May 20, 2019 • 22 min
What’s in this episode? Mark Williams-Cook and Rob Lewis will be discussing the Google Marketing Live 2019 event announcements including: Discovery ads Google’s new native ad format appearing over many properties Gallery Ads Coming out of beta to the top…
9: Google I/O, Evergreen Googlebot and HowTo/FAQ structured data
May 13, 2019 • 21 min
What’s in this episode? Mark Williams-Cook will be discussing: Google I/O New features coming to Google Search such as AR and Google Lens updates Evergreen Googlebot What does Googlebot’s version update mean for Javascript and SEO HowTo and FAQ structured…
8: More GSC bugs, Bing Ads rebrand and blackhat XSS
May 6, 2019 • 21 min
What’s in this episode? Mark Williams-Cook will be discussing: Google Search Console bugs There was a 16 day data loss within Google Search Console and errors with manual action reports. Bing Ads rebrand The Bing Ads platform is rebranding to Microsoft…
7: Behind the blackhat with Craig Campbell
Apr 29, 2019 • 26 min
In this episode, you’ll get some insight into techniques that blackhat SEO that have been used to rank in Google and make the people prepared to do them a lot of money. Listening to Craig Campbell will give businesses insight into what their competitors…
6: Yoast schema and AMP signed exchanges
Apr 22, 2019 • 24 min
What’s in this episode? Mark Williams-Cook will be discussing: Yoast Schema Yoast have just published version 11 of their plugin claiming they have “solved” schema, by tying together the graph for you. Google AMP signed exchanges Search results for AMP…
5: Google de-indexing, Discover in Search Console and Gallery Ads
Apr 15, 2019 • 19 min
What’s in this episode? Mark Williams-Cook will be discussing: Google de-indexing and other bugs A dive into the massive bug that caused millions of pages to be dropped from Google’s index and what you can do about it, as well as a look at Google’s rich…
4: Sub-site links, custom intent audiences and action extensions
Apr 8, 2019 • 19 min
What’s in this episode? Mark Williams-Cook and Rob Lewis will be discussing: - Sub-site links in Google Google appears to be testing a new category of ‘sub’ site links on mobile. Triggered on brand ads, Google offers searchers the opportunity to navigate…
3: Getting SEO results by introducing schema
Apr 1, 2019 • 22 min
The special holiday (well, Mark’s holiday at least) episode! In this episode, you’ll hear a recording from the SearchNorwich meetup of SEO expert Andrew Martin giving his talk on how to win SEO results with schema. Google told us last year that schema was…
2: Pagination problems, date published abuse and Google My Business fraud reporting
Mar 24, 2019 • 20 min
In this episode, Mark Williams-Cook will be talking about: - Pagination problems There is a significant pagination bug present in the WPEngine system and Google have updated their best practise advise regarding pagination. - Date published abuse Google…
1: Google Shopping changes, ITP and a core algorithm update
Mar 15, 2019 • 17 min
What’s in this episode? Mark Williams-Cook and Rob Lewis will be discussing: - Google Ads Shopping Updates Google is merging Google Images with the standard Search Network for Shopping Campaigns, this means you can no longer opt-out of having shopping ads…